It doesn’t matter what others think. Maybe it doesn’t. But most of us would agree that it wouldn’t hurt to know what others think, when we are making decisions (no matter how big or small). This psyche of ours is exactly what social proof targets and capitalizes on. Social proof is defined as a psychological …

Loyalty these days is a myth you say? Customers are increasingly becoming impatient and are always on the lookout for competitor vehicles? We agree to disagree with your opinion here; because data says that apps that go the extra mile manage to retain their user base, no matter what avalanche or blizzard while en route. …

Earlier this week, the world woke up to the news that Twitter will be rolling out their new timeline updates soon and people can expect major tweaking. Now, as FastCompany writer, Harry Mccracken rightly puts it, you want to freak out a bunch of Twitter users?  Easy: Just give them the sense that Twitter is …

Conversational Commerce, if you haven’t seen the two words together on your twitter feed or read it in an expert piece yet, chances are your data pack has expired. Jokes apart, conversational commerce is the buzz word and surely has everyone talking (pun intended). In an elaborate and persuasive piece published in Medium, Chris Messina …

All communication should be secure by default. That’s what Google has been urging for some time now. They finally seem to have taken a step to ensure that as well. Last week at Enigma Conf 2016, an engineer from CloudFlare showed the potential manifestation of a Chromium proposal which wants to have insecure content marked …

There was time, when then-CEO of Microsoft, Steve Ballmer had called the open source Linux operating system a cancer. That was 2001. A decade and 5 years later, in the 9th Future of Open Source Survey, 78% of respondents said that their companies run part or all of their operations on OSS. So, what changed? …

Organization is the key to a successful social media campaign. Now, one might argue that content plays the most important role in delivering the message and creating a buzz among the target audience. But ask yourself, if your content fails to reach the audience in time, or fails to grasp their attention due to a …

We are in a connected-world where multi-screen audience is a reality. We cannot shy away from that. Also, we cannot deny the fact that most today go to a brand’s Facebook page before anywhere else. A thorough customer will also try and gather more information from the other digital assets of a brand. Under such …

5 Metrics that are a must for a Successful Web Project It’s raining data. There is data everywhere. It’s pouring data on the streets and at coffee tables. There’s no questioning its necessity or ubiquitous nature anymore. But, for those of us who are regularly seeking data to make decisions know how overwhelming such enormous …

We wait for the International CES (Consumer Electronics Show®) with baited breath every year. It’s a huge playground, the best kind. The world’s gathering place for all who thrive on consumer technologies. This year too we couldn’t help but gawk at the new products and technologies. Most people were of the opinion that CES 2016 …