Organization is the key to a successful social media campaign. Now, one might argue that content plays the most important role in delivering the message and creating a buzz among the target audience. But ask yourself, if your content fails to reach the audience in time, or fails to grasp their attention due to a …

We are in a connected-world where multi-screen audience is a reality. We cannot shy away from that. Also, we cannot deny the fact that most today go to a brand’s Facebook page before anywhere else. A thorough customer will also try and gather more information from the other digital assets of a brand. Under such …

5 Metrics that are a must for a Successful Web Project It’s raining data. There is data everywhere. It’s pouring data on the streets and at coffee tables. There’s no questioning its necessity or ubiquitous nature anymore. But, for those of us who are regularly seeking data to make decisions know how overwhelming such enormous …

We wait for the International CES (Consumer Electronics Show®) with baited breath every year. It’s a huge playground, the best kind. The world’s gathering place for all who thrive on consumer technologies. This year too we couldn’t help but gawk at the new products and technologies. Most people were of the opinion that CES 2016 …

The much awaited Affiliate Summit West (ASW) took place between January 10-12, 2016 at Paris Las Vegas in Las Vegas, Nevada. Capital Numbers was excited to be a part of this 3-day conference which included networking with affiliates, affiliate managers, advertisers, OPMs/agencies, solution providers, and networks. The conference also included dozens of educational sessions covering …

A landing page is the first digital experience that a user has with the brand. And considering the two types of landing pages – Click-Through Landing Page & Lead-Gen Landing Page – it is of paramount importance that there is a definitive closure to a user journey on the page. And how does one define …

They say disruptions level the ground for the big and small players, and speaking of disruptions in the digital marketing space, WordPress definitely deserves a mention. The free Content Management System, with 2000+ themes and 27000+ plugins, has made creating an awesome website as easy as a DIY project for website developers and bloggers. No …

It was THE 31st! The very last day to shrug off all the blues and put on the war mask to fight more gracefully and harder in 2016, the very last day to cherish and appreciate the best we have lived in 2015. The way we spend 31st sets the mood for the year to …

Have you just stepped into the online-verse? Here’s the first thing that you must remember. Your online presence is no less than a living-breathing organism. It’s a 24*7 engagement. It needs your careful attention at all times of the day. But let’s not kid ourselves by believing that it’s humanly possible to be on our …

Electric hands-free scooters popularly known as hover-boards have captured the imagination of kids and adults (remember the Filipino priest?) alike. Although initially dismissed as a fad, hover-boards have literally flown off the shelves for most part of this year. So what is it about this toy that is making everyone hover over it? It’s simple. …