It doesn’t matter what others think. Maybe it doesn’t. But most of us would agree that it wouldn’t hurt to know what others think, when we are making decisions (no matter how big or small). This psyche of ours is exactly what social proof targets and capitalizes on. Social proof is defined as a psychological …
Loyalty these days is a myth you say? Customers are increasingly becoming impatient and are always on the lookout for competitor vehicles? We agree to disagree with your opinion here; because data says that apps that go the extra mile manage to retain their user base, no matter what avalanche or blizzard while en route. …
Earlier this week, the world woke up to the news that Twitter will be rolling out their new timeline updates soon and people can expect major tweaking. Now, as FastCompany writer, Harry Mccracken rightly puts it, you want to freak out a bunch of Twitter users? Easy: Just give them the sense that Twitter is …
Organization is the key to a successful social media campaign. Now, one might argue that content plays the most important role in delivering the message and creating a buzz among the target audience. But ask yourself, if your content fails to reach the audience in time, or fails to grasp their attention due to a …
We are in a connected-world where multi-screen audience is a reality. We cannot shy away from that. Also, we cannot deny the fact that most today go to a brand’s Facebook page before anywhere else. A thorough customer will also try and gather more information from the other digital assets of a brand. Under such …
5 Metrics that are a must for a Successful Web Project It’s raining data. There is data everywhere. It’s pouring data on the streets and at coffee tables. There’s no questioning its necessity or ubiquitous nature anymore. But, for those of us who are regularly seeking data to make decisions know how overwhelming such enormous …
A landing page is the first digital experience that a user has with the brand. And considering the two types of landing pages – Click-Through Landing Page & Lead-Gen Landing Page – it is of paramount importance that there is a definitive closure to a user journey on the page. And how does one define …
The world of Social Media Marketing is taking new shape with the growing number of user base. There are more number of people searching for brands, products and services. And while they are searching the results that are likely to show up are your website, blog, Google+ and YouTube. By optimizing your Facebook page, you …
One the eminent filmmaker Woody Allen was quoted as saying that “80% of success is showing up”. It stands absolutely true, at least in 2015. The success ladder of your brand is measured by how much you are seen. You must be easily found on Google search page when your customers search for products and …
Are you planning an event? Have you considered developing a separate website for your event? This is help you to brand your event, reach a bigger audience, and convert them into attendees. Your event website is a place where you can share every major information about your event and generate interest in people to attend …
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