If creativity is the soul of an advertisement, then technology is its wings. In the last couple of years, we have learnt our lessons. Technology is rapidly changing the way we consume information, and it’s literally turning the Ad World upside down and up again on a daily basis. As digital marketers, we continuously scamper …
Right around Sept-Oct last year we had started deliberating on whether we should attend the Traffic and Conversion Summit (T&C 2016), we were reading up on it and stumbled upon this flowchart published by the Digital Marketer We took the test and got a “Pretty Darn Good”, thus our decision was made. Just kidding, the …
Facebook is free, and it always will be. That’s what it still says on the top of the sign up form. Technically it’s still free and fantastic. But there’s a chance that a user might shell out money while on it. If you ask how, then let’s take you through the curious case of buy …
Loyalty these days is a myth you say? Customers are increasingly becoming impatient and are always on the lookout for competitor vehicles? We agree to disagree with your opinion here; because data says that apps that go the extra mile manage to retain their user base, no matter what avalanche or blizzard while en route. …
Earlier this week, the world woke up to the news that Twitter will be rolling out their new timeline updates soon and people can expect major tweaking. Now, as FastCompany writer, Harry Mccracken rightly puts it, you want to freak out a bunch of Twitter users? Easy: Just give them the sense that Twitter is …
Conversational Commerce, if you haven’t seen the two words together on your twitter feed or read it in an expert piece yet, chances are your data pack has expired. Jokes apart, conversational commerce is the buzz word and surely has everyone talking (pun intended). In an elaborate and persuasive piece published in Medium, Chris Messina …
There was time, when then-CEO of Microsoft, Steve Ballmer had called the open source Linux operating system a cancer. That was 2001. A decade and 5 years later, in the 9th Future of Open Source Survey, 78% of respondents said that their companies run part or all of their operations on OSS. So, what changed? …
Organization is the key to a successful social media campaign. Now, one might argue that content plays the most important role in delivering the message and creating a buzz among the target audience. But ask yourself, if your content fails to reach the audience in time, or fails to grasp their attention due to a …
We are in a connected-world where multi-screen audience is a reality. We cannot shy away from that. Also, we cannot deny the fact that most today go to a brand’s Facebook page before anywhere else. A thorough customer will also try and gather more information from the other digital assets of a brand. Under such …
5 Metrics that are a must for a Successful Web Project It’s raining data. There is data everywhere. It’s pouring data on the streets and at coffee tables. There’s no questioning its necessity or ubiquitous nature anymore. But, for those of us who are regularly seeking data to make decisions know how overwhelming such enormous …
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