Search

Trying to increase your brand’s online visibility? Here are some quick tips

We are in a connected-world where multi-screen audience is a reality. We cannot shy away from that. Also, we cannot deny the fact that most today go to a brand’s Facebook page before anywhere else. A thorough customer will also try and gather more information from the other digital assets of a brand.

Under such circumstances, it is always advisable that a brand starts working on an exhaustive online presence that speaks volumes about the brand, but without spending extra money. However, we do understand the fact that online brand building is still an unknown territory to most; here is a quick set of tips that will set you rolling.


SEO

One of the best options to attain a better online visibility, this is a sure hit when it comes to reaching out consumers looking out for your brand. If there are people are entering keywords like “best sunscreen lotion for India travel”, you should make sure, that you the sunscreen brand are there in the search results.

Adhere to your keywords, your competitors’ keywords for a better traffic. Also, page load-speed is a factor which has been openly admitted by Google and other search engines that contributes to SEO in a positive way.

Last, link building is an important process in this scheme of things. Inbound traffic gets generated in a way that boosts the page, brings it up further up the search rankings and intrigues the visitors with relevant knowledge and insights.

Last, having a responsive site is of paramount importance these days. We should all start thinking from the mobile device now, rather than starting from the desktop POV.

PPC

In this age of clutter, there is nothing compared to paid marketing which helps a brand rise above the clutter and get noticed too. Imagine every time your brand gets mentioned at the top when the audience is looking for your industry / related services. Imagine the kind of traffic that would generate.

You can employ a simple text-based ad to test the waters.

You can slowly move towards display ads where there are more options on the table regarding telling the right story. Here is a list of effective banner sizes:

– 300 X 250

– 160 X 600

– 120 X 600

– 728 X 90

– 468 X 60

Banner ads provide an attractive proposition given the fact they are economically viable and grab eyeballs too.

Social Media

And then, the holy grail of all is here!

Reach out to your audience, reach out to your competitors, connect, communicate, social media presence gives the brand a much needed overhaul in whatever aspect the brand wants. These days, brands are selling via social media, building their brand via social media and definitely serving customers through social media.

Banks, for example, have taken the social media exercise to the next level, serving customers through twitter even.

Add the advertising facility to this, and you have truly, non-intrusive, highly specific form of reaching out to your target audience. Data shows desktop ads have 8.1x higher CTR than traditional web ads. Mobile ads score even higher; 9.1x compared to traditional web ads.

Social Media has helped brands reach beyond the regular brand-loyalists. If you or your brand are not yet on any of the social media platforms, your time is now!

Online PR

Who would not like free coverage and the chance to go viral in this digital age? All the brands are effectively utilising the power of digital publication and leveraging free word-of-mouth through clever content, interesting partnerships and content syndication.

Online press releases always have further options of embedding multimedia elements like videos, pictures and much more.

What Disney did with Star Wars last year is an example in itself on the domain of online PR.

It is time your brand leverages the same too.

Content Marketing

Finally, content is still the king (and context is the queen). Online media has a host of options regarding content:

– Blog posts

– Expert articles

– Resource guides

– eBooks

– infoGs

– DIY / How-To guidelines

– Curated Lists

– Whitepapers

– Guest Blogging

– Case studies

– Memes and other shareable

– Slideshares

– Polls and Surveys

– Tutorials

– White boards

– Webinars

– AMAs

– Video marketing

– Interviews & more

With so many content format options, a brand can really invest in knowing its audience and create relevant content as per the audience taste and preference.

Apart from these 5 techniques on how to score brownie points regarding a brand’s online visibility, one can also invest in maintaining its presence in local online directories, and also create a website that really value-adds to a customer’s online journey.

You can offer something for free that you could have otherwise charged.

How is your brand faring on the online domain? Share your experiences with us by commenting below.

Comments

comments

Awards:
  • Economic Times India's Growth Champion 2020
Accreditation & Partnership:
  • CII