Four Reasons to Invest in Social Media This Holiday Season

Social Media and digital marketing isn’t going anywhere. It’s here to stay for a long, long time. The smartest and most savvy brands have carved out a presence for themselves all across social media, and they’re using it to leverage enormous growth this holiday season. How? By listening to their customers, driving engagement, and deploying …

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Winning the Deloitte Technology Fast 50 India 2017…What’s Next?

Technology drives change, but not without innovation. Thanks to large-scale, rapid technological growth, we live in a world that would be unimaginable only a few decades ago. But more important than simple advancement is the human innovation behind it — the desire to explore, transgress boundaries, and break barriers. Nowhere is this innovation and growth …

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All Your Questions, Answered

Hey, everyone. And thank you very much! Our launch was an overwhelming success. We got a bunch of responses…and more are still coming in. People really, really couldn’t wait to reserve a tester and free up loads of time and productivity. But we also found that people have questions. We heard things like “I’m interested …

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Announcing Testing as a Service (TaaS)

It’s finally time! So over the last week or so, I’ve been writing about all the ways that using an outside tester can make your life so much easier. That includes: ●  Saving you time. ●  Saving you money. ●  Reduce your stress from outsourcing. ●  Improve customer satisfaction. ●  Get things right the first …

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Easy Outsourcing for “WOW!” Reviews, Plus A Special Offer

This is the third blog post in the series – “Making Outsourcing More Effective & Driving Better Quality Output”. Please feel free to read the first part and the second part if you haven’t already. Eight seconds. That’s how long most people’s attention span is when they’re online. (That’s less than the attention span of …

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Why Outsourcing (Sometimes) Sucks

Outsourcing is effective. It’s cost-efficient. It’s a great way for entrepreneurs, startups, and small businesses to get the required talent. And it sucks. To be more specific, it sucks away your time, your money, your energy, and your sense of freedom. Let me explain. What Outsourcing Taught Me First, I don’t think I’m exaggerating when …

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