1
How Drupal 8 Can Boost Your Business?
2
Why Drupal Is Ideal For E-Commerce?
3
WordPress Vs. Drupal: Which Content Management System Is Right For You?
4
Drupal VM 4 Is Here! With PHP 7.1 And Easy PHP Switching
5
Keeping up with 2016: the Curious Case of Buy Buttons – Social Commerce
6
WooThemes Acquisition brings WordPress Parent Company Automatic to Ecommerce
7
12 Essential WordPress Plugin for Small Business Blogs
8
Ecommerce Trends for 2015
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Capital Numbers Successfully Completes 1600th Web and Mobile Apps Projects
10
WooCommerce to Woo Users – The Biggest Takeaway of #WooConf

How Drupal 8 Can Boost Your Business?

Drupal is an open-source software used for the purpose of creating and managing content across a variety of websites. It is used for the creation of forums and message boards, blogs, administrative panels, government information portals, etc. As far as Drupal development companies go, Drupal’s features can all be estimated. One of the greatest advantages of Drupal is that it can update itself with time and make itself suitable for the present day and period. Two years back the most recent version of Drupal, Drupal 8.0, was released. This update has ushered in a sea of new improvements as far as content management is concerned. These are:

  • What-you-see-is-what-you-get type of editing and previews.
  • Modeling content in a comprehensive fashion by making use of fields, views and entities.
  • Content page customization, form customization and customization of most administrative pages by making use of the interface.
  • Translatability and localization in a complete out-of-the-box manner.

Those are just the tip of the iceberg.

Another question is: What are the advantages of building a site by employing the service of Drupal?

  1. The first answer is that you would be able to acquire huge mobile responsibility by it. The themes of Drupal are responsive by default; therefore it doesn’t matter whether the sites are being viewed by means of a PC, tablet or Smartphone. Thus, for any website that is thinking of launching mobile versions of their websites, Drupal 8 is a must-have.
  2. Secondly, you get to speed up. Using Drupal would give you good page load speed which would assist you in improving the rankings of the website in Google SERP.  Once the page has been viewed by the users, there is no need for the pages to be reloaded again and again. Because the system of caching is completely automatic, all the content that you view would be automatically shifted away from the cache and the load would decrease to a great extent.
  3. You also garner more security by becoming more hack-proof. The 8th version of Drupal includes the Twig template engine and the Symfony PHP, which can serve to eliminate any code that might be phishing for your password or may be serving to disfigure/disrupt the site. By using Drupal, hackers would be prevented from intruding into the layer of the theme and encroaching into the database of the company. Since Drupal is an open-source platform, it can detect and remove threats much faster in comparison to paid platforms.
  4. With greater complexity and interactivity, Drupal 8 is far more customizable in comparison to other open-source software. But since the eighth version of Drupal is equipped with good caching, which enables it to run on hardware specifications of lower caliber. Because of this, it is able to handle tremendous amounts of traffic, even when it comes to micro-sites. And this is a huge advantage that it can claim over other systems. The eighth version has the greatest ever automated testing system. It has tests pertaining to PHP units and integration, which are useful for solving the bugs that Drupal previously harbored. Once you run the automated test, these fixes are implemented.
  5. You can forever stay integrated with the help of Drupal 8. Where content management and digital management are concerned, Drupal 8 is right at the top. You can choose and implement whichever technology you desire; it is that flexible. It is also great as far as customer relationship management (CRM) is concerned.
  6. With Drupal, you have built-in user interfaces which could be read and used in any language you program the site to recognize. This is especially beneficial for those businesses that need to have a localized website and the pages need to be translated into numerous languages in accordance with the geographical region in which the business is being advertised.

In conclusion, using Drupal 8 would definitely make you stand out from among your competitors and provide you with plug-ins, additional features and tools. The cutting edge design of Drupal-powered websites is truly what sets it apart from its competitors, as well as the numerous other things mentioned here.

Why Drupal Is Ideal For E-Commerce?

One of the most flexible CMS platforms out there is Drupal. As Drupal Commerce is integrated with Drupal, it has become difficult for other dedicated e-commerce platforms such as Prestashop or Magento to beat it. You can find thousands of websites that have been built using Drupal Commerce.  There are, of course, various Content Management Systems for e-commerce, but people are more interested in using Drupal.

The main purpose of Drupal Commerce is to develop a specification that will help in guiding the e-commerce development on Drupal. They offer a rich variety of modules that can build world class e-commerce websites. This open source can help you in creating blogs, forums, intranets, photo galleries, review websites, new aggregators, wikis, social networks and CRM. Drupal can convert your dreams into reality.

Here are some awesome reasons why you should use Drupal Commerce for your new e-commerce development:

Free For All

In the Drupal world, more than 14,000 free modules are available. There is nothing you have to pay for, which is unlike WordPress and Magento. Moreover, the community is excellent at supporting these modules with improvements and patches. The Drupal community is considered to be one of the most devoted and cohesive communities.

Easy and Uncomplicated Way of Coordinating

Since you only have to handle and work with one system, the CRO (Conversion Rate Optimisation), SEO (Search Engine Optimisation), as well as web analytics, become much easier. You don’t even need to coordinate between two different platforms.

Easy To Customise

You can create pages and blocks within the pages with the Views module, which is a type of query builder. You can also customize modules easily.

Maintenance

Since there is only one set of tools that you need to learn, it becomes very easy for you to manage and maintain a Drupal Commerce site.

Order Management Tools

The order management tools of Drupal Commerce are a part of the same administration toolset that is found in the CMS. This enables you to not only view, manage and update on the websites but also lets you send update notifications through the website.

Integration

Via a RESTful API, Drupal can integrate with external systems. This means, with third-party systems, you can extend or complement the functionality that is found in Drupal and Drupal Commerce. Also, with Drupal’s Feeds module, you can import content from external systems.

Synchronization

Compared to a two-platform system, it takes far less time to develop. You aren’t required to formally integrate between two different systems.

Adaptation

Do you want a CMS that can adapt with your business? Drupal Commerce is just what you want. it will always be adaptable, as your business grows and explores new models. This is important, as most of your site is built by configuring interfaces and modules and the layout of your site and your business logic can change anytime.

Awesome Features

Drupal Commerce offers amazing features. Features such as a complete product administration, shopping cart and checkout form. Along with various other additional e-commerce features, it supports multilingual and multi-currency.

If you ask me, Drupal is a perfect platform to build an e-commerce website. I feel it can aid in the growth of your business. Your customers can find your e-commerce site with ease and it will enhance their shopping experience. With thousands of free plugins available, you get the power to leverage more features and functions into your website.

WordPress Vs. Drupal: Which Content Management System Is Right For You?

If you are building a website or a blog, the most crucial decision that you make is choosing a content management system. As we know, content is king in the digital world. Thus, content creation and modification are prime factors in making your website or blog a success. A content management system offers many advantages like control over content publishing, visibility and supporting multiple users. Content management systems, or CMS, are extremely beneficial,  especially because they need very little to no prior experience in programming. Consequently, performing administrative tasks is made easier.

Out of all the CMS platforms offering a wide array of features, WordPress and Drupal are powerful platforms. The ease with which they provide their users with customization and content updating processes makes both WordPress and Drupal popular and widely used platforms. If you are out there searching for the right CMS platform for yourself and are confused about which one of the top two you should choose, then keep reading!

WordPress

Although it started as a blogging platform, WordPress has come a long way and become a full-blown site framework.  It is powered by AJAX, PHP, HTML, CSS, JavaScript and plenty of plugins, widgets, and themes. You have access to help from skilled developers in WordPress for theme customization, complex builds and setups and installation. The developers will ensure that your site is always installed with the latest updates. There are many advanced custom plug-ins available if you choose WordPress. Walt Disney Co., the LinkedIn blog, TechCrunch and BBC America are some of the popular sites that are powered by WordPress.

Drupal

Drupal refers to itself as a “content management framework” and is a very powerful CMS platform. It allows the user to launch, scale and manage websites and applications.  Drupal is the perfect fit for ambitious and larger projects. Powered by PHP, it requires no programming experience to set-up functionalities at lower levels. There are some extended features that include blogging, contact forums, forums and other types of community-style features. These features are an elaboration of Drupal’s core package but need the assistance of Drupal developers.  The Economist, Weather.com, some of the US government’s websites and NFL team’s websites are some sites that are powered by Drupal.

WordPress Vs. Drupal

Although there are many similarities between WordPress and Drupal in terms of features, responsiveness, SEO, and APIs, they do have certain differences which you need to consider.

Complex build

WordPress is easier to learn and use, while Drupal, on the other hand, is complex and might take longer to get used to. This complex build of Drupal makes it perfect for larger level projects.

Updates

WordPress updates are released every few months and the code is easily upgradable. The upgrade takes place in the background and that can be a useful feature if you are not a developer. WordPress plugins do not need frequent updates.

Drupal makes comprehensive updates and might be labor intensive as they are not code based. You will have to redesign your website for a particular update. This can be difficult if you are not a developer.

Security of plugins

Drupal is famous for its security which can be a valuable feature for enterprises or government sites. On the other hand, security is offered by a third party in WordPress, and your site is vulnerable to hacking attacks if you do not update regularly.

Make a List and Ask Some Questions

Before you finalize a platform, you need to make a list of your needs. If you are clear about what you want, making a decision will be easier.  Ask yourself the following questions:

What Kind of Website or Application are You Building?

Think how you want your site to perform. Is your site going to be a complex site with many pages and will it be getting a high volume of traffic? This will help you to decide which one of the two websites will suit your needs.

Budget

This is one of the crucial factors as well. The budget may vary, and the development of the site on Drupal can be more expensive than with WordPress.

Users, Templates, and Security

You must think how many users will access the site. Users need user permission and WordPress allows adding users with standard roles and permissions. When you are choosing a CMS you must ask yourself how many different templates you might need to match the different types of content you might have on your site. If your site is more complex and you need different templates, Drupal’s robust features might be suitable for you. Security is an important aspect that you will have to consider, especially, if your website is an enterprise level website.

In conclusion, WordPress is technically easier and Drupal, though more complex, offers amazing features. You can choose which CMS platform to use based on the needs of your project.

Drupal VM 4 Is Here! With PHP 7.1 And Easy PHP Switching

Drupal is the open-source software popular for use in sites which contain blogs, portals, forums, e-commerce sites, information about individual and corporate entities, intranets, resource directories, social networking sites, etc. Written in  PHP, it is available in a ready-to-use format upon being downloaded. This software supports content management, podcasts, collaborative authoring, image galleries, newsletters and much more. Now, the newest and latest version of it is available on the net, seven whole months after PHP 7.0 and Ubuntu 16.04 were introduced by the VM 3 version of this Drupal software.  

Some of you might not be familiar with the concept of the Drupal VM. It is an instrument, or tool, built with the help of Vagrant and Ansible, that helps in the development of  Drupal environments.With the 4th installment in the series the Drupal tool is enhanced in terms of flexibility. You get a plethora of choices to pick from.  A few of the binaries are MySQL or PostgreSQL, Nginx or Apache, Redis or Memcached, and CentOS or Ubuntu.  Also, Drupal VM 4 is empowered with a seamless mode-switching power which allows the web developer to change the PHP mode in a fluid, no-hassle manner. The modes available are 5.6, 7.0 7.1. The best thing is that you can do this without having to recreate the whole development environment.

Here is a comprehensive list of the benefits that Drupal VM 4 would empower you with:

  • A really great aspect is that Drush is completely optional. You can choose to either use the version attached to the project or not use it at all. This is undoubtedly good news for web developers around the world.
  • As already mentioned before, Drupal VM 4 supports all three versions of the programming language PHP: 5.6, 7.0 and 7.1. All you need to do in order to activate the ‘smooth switch’ system is to do an update of the PHP version and run the Vagrant Provision. This easy PHP mode switching is apparently the real reason people are extremely excited about the recent update.
  • Another benefit is that you would now require the use of Vagrant 1.8.6 or later, VirtualBox 5.1.10 or later, and Ansible 2.2.0 or later. Of these, the latter is important only if it is installed on the host.
  • Although PHP 7.0 remains as the default, you’d be able to install the PHP 7.1 or 5.6 in a smooth movement (details mentioned in another point and also in the introduction).
  • You can work these changes on any Operating System, whether on a laptop or mobile.
  • Among other improvements, you can avail of the PHP upload_progress support, the optional DRUPALVM_ANSIBLE_ARGS support for the Ansible CLI options, and use the shallow Drush cones for the sake of building up environments faster. Drupal VM 4 has also added the GitHub ISSUE_TEMPLATE, fixed the Solr versioning error and set the composer.json to “VM” over “Project”.  A few bugs have been fixed; such as the #981, #1014, #1020, #1004 and #1037.

Awesome, isn’t it? And we have the exemplary efforts of Oskar Scholstrom and Thom Toogood to thank for it all!

Keeping up with 2016: the Curious Case of Buy Buttons – Social Commerce

Capital Number_Blog_BuyButton

Facebook is free, and it always will be.  That’s what it still says on the top of the sign up form. Technically it’s still free and fantastic. But there’s a chance that a user might shell out money while on it.

Picture1

If you ask how, then let’s take you through the curious case of buy buttons.

And mind us, it’s not just Facebook. It’s every popular social media site -Twitter, Pinterest, Instagram, Tumblr, Youtube, you name it and they have it. Buy buttons have been gaining prominence throughout 2015. There was a flurry of experimentations. ‘Buyable Buttons’ was launched by Pinterest, the same month that Instagram released its similar ‘shop now’ feature. Facebook and Twitter were on tow with their ongoing tests for buttons with similar functionality

The expected response to this rush was not met though, according to Custora, social channels accounted for only 1.8% of the overall sales. But these buy buttons are staying there ground, and tech giants and businesses are still pretty optimistic about them, and feel that 2016 will be different.

So what’s the catch? And why should you as a marketer be interested in these? Let’s find out

Catching them in the act – Tapping into the micro-moments

People lead parallel lives now. One that is real, the other virtual; and these lives seemingly coexist and overlap. For eg. Shopify reported as many as 93% of Pinterests users plan their purchases with the platform.  So why wait for them to remember your product from their pinterest feed and buy it in a mall or e-commerce site? Why not give them the option to buy it then and there.

Picture2I don’t care, I love it – Impulse Buying

Earlier Impulse buying was only possible when someone is actually shopping for something else and happens to like something they feel they must own. Now, impulse buying can be triggered anywhere. People are ogling at pretty pictures of lifestyle products and clothing all day on several social media platforms, some even share them with statuses like

tumblr_m7p5olVD4b1rqfhi2o1_500

A buy button is exactly the push that these consumers need to complete their journey

Picture3

Hello, Hi, Let’s make a buy – the shift from Social to Commercial

 Both the above points point to a single thing. Even with your social media marketing, with pictures and product descriptions and witty little anecdotes aligned to your brand. There is a gap, when it comes to influencing the ultimate step in the consumer journey; that is, buying. A buy button fills that exact need gap. Moreover social media is the perfect place where people have influencers to push their decisions, be it their best friend, spouse or their favourite football hero, all they need, thus making it an optimal ground for buying stuff.

One of the impediments to the adoption or success of buy buttons is coming not from the customer side, but from the merchant side, says Cristina Cordova, head of business development at payment solutions company Stripe.

It cannot be more aptly put. Buy buttons can only help after the decision is made, but how do you propel the buying decision, of course with big data and analytics. It’s all about being at the right place, at the right time. A special call out to all those small scale retailers who do not have a functional e-commerce app yet, these social media sites are now ready made market spaces for you to dig in.

We at Capital Numbers are always on the look out for latest trends that can help best meet your branding goals through social media and other digital marketing channels. To know more, visit http://www.capitalnumbers.com/user_engagement.html

WooThemes Acquisition brings WordPress Parent Company Automatic to Ecommerce

This is a grand news for those in Ecommerce business. With acquisition of WooThemes by WordPress parent company Automatic, now ecommerce is going to get a new dimension.

WooThemes is known to be makers of blog themes and WordPress-based, Ecommerce platform – WooCommerce. Till date there had been more than 7.6 million downloads of WooCommerce plugin along with millions of active installations. Almost 25% of all Ecommerce websites use WooCommerce. This clearly shows the popularity of the company.

Now, after joining the WordPress family, Ecommerce is expected to get revolutionized.

Automattic CEO Matt Mullenweg wrote in the official blog, “WooCommerce joining Automattic is a big step opening WordPress up to an entirely new audience”.

“In the coming weeks and months you can expect business as usual from WooThemes, now with the added power of Automattic behind everything we do”, was mentioned in the official blog of WooThemes.

12 Essential WordPress Plugin for Small Business Blogs

While creating a WordPress Blog for their business, small businesses need to keep in mind that no matter how good their blog is, it must be found via search engines. The best way to make it happen is by using some significant as well as available plugins in their blog.

Here are few such plugins, which can be used while starting a blog for small businesses:

  1. Akismet: This plugin is tailor made for blocking spam comments, which should be in the ‘must do’ list when running your business blog. This excludes the mess and allows your consumers to use the service appropriately.
  2. All in One SEO Pack: Considered as one of the most popular WordPress plugins that automatically optimizes the WordPress Blog for search engines like Google
  3. Contact Form 7: Collecting information about customers is very important for any business. This simple yet powerful plugin allows your users to submit their personal information in a very organized manner. Ideal for bloggers as well those who wants to contact their visitors.
  4. Google XML Sitemaps: This is a plugin that creates a sitemap for the search engines, so that the website gets indexed in quick time and the web crawlers navigates through the website effortlessly.
  5. NextGEN Gallery: It’s much easier to communicate with visitors via visuals and imageries. Implementing this plugin gives the option to use images in blogs when required
  6. Jetpack: It allows the visitor to rate posts, gives facility of using the WP.me URL shortener and access to a widget that gives real time updates on our latest tweets. Features like site verification, widget visibility, spelling and grammar, Enhanced Distribution and many more can be activated using this plugin.
  7. WordPress SEO by Yoast: This resembles “All in One SEO Pack”, to some extent. This plugin can also assists us to optimize our blog for the search engines. The best thing would be if we can combine the features of this plugin with that of the ‘All in One SEO Pack’, so that we can get the benefit of both plugins for our website.
  8. WP Super Cache: This is considered as a capable caching engine for WordPress, which works by creating static html files for blogs. This can assist us a great deal as it means that our server will work far better when performing on different social media sites, or when working with a huge volume of users surfing the website at the same time.
  9. Google Analytics: This gives us a full scope of a blog’s statistics, and everything that is required to know to take a WordPress blog to desired level. If we know how our website is performing in terms of visitors, traffic sources and other aspects, then we can control our website activities at the right time thereby benefiting from the same.
  10. WPtouch Mobile: Smart phones have become one of the most common modes of accessing websites these days, and for this reason it is an absolute must that we have a fully functional mobile version of our website. This plugin helps us to create a simple and smart platform for our mobile users to navigate, and we get the option to customize the experience as per our wish.
  11. WordPress.com Stats: This is an excellent way to see our blog’s statistics! However, this plugin sometime back joined the JetPack plugin, which means that we no longer have to install two separate plugins for the features they provide.
  12. WooCommerce: If we are thinking of using our WordPress blog to sell our products or services then this plugin can fully convert our WordPress site into an ecommerce store to attract our customers to buy from our website.

Ecommerce Trends for 2015

Million became billion for e-commerce business in 2014. The year experienced some major changes in the e-commerce scenario. Globally there was a sharp growth in the business resulting into formation of some very successful brands. In India acquisition of largest fashion e-tailer were observed like Myntra, Flipkart, Jabong, Zovi etc. It can be easily predicted that e-commerce will remain one of the most sought after business for fashion, financial services, real estate, infrastructure and several other industries alike.

Lets check how the Ecommerce business if going to shape up in 2015:

Mcommerce to Grow at Rocketing Speed
With most retailers to offer mobile shopping platforms, 2015 will experience a boom in mobile e-commerce. In order to trap more customers, now e-tailors have already started developing mobile sites. This trend is predicted to show a sharp growth in 2015. More and more customer browse internet through a mobile device that is leading them to instant buying.

Our Prediction: Every 7 out of 10 customers will use a mobile device to shop

Magento-2 to have Bigger Market Share
After a long wait from 2011, Magento 2 has finally hit the market. It is expected that this Ecommerce platform will have a huge market share in 2015, followed closely by WooCommerce. The new version of Magento will change the landscape and offer a diverse shopping experience to users. Magento 2 will be using HTML 5, CSS 3, PHP 5.4 and 5.5 and Require.js and will help pages to load faster.

Our Prediction: There will be a huge switch from other Ecommerce platforms to Magento 2

An Application for Everything
Even until mid 2014 consumers were using their mobile devices to research on products they wanted to buy. The gradual shift of purchasing through the mobile itself has already started taking place towards the end of the year. The year 2015 will be the year of mobile applications. There will be apps making it all the more easy for you to shop through your mobile.

Our Prediction: There will be a resurgence of enhanced versions of already launched apps

More Benefits from Enhanced Ecommerce
There will be simplified version of Google Analytics ‘enhanced ecommerce’ helping Ecommerce business owners to properly take off. This new add-on by Google helps to compare add to bag rates within and across all categories of products, to see click-through rates available on products in search as well as category pages and manage returns and promotions.

Our Prediction: Enhanced Ecommerce will become more user friendly

Easy Tracking through Cross-device
Tracking through multiple devices will make a huge difference. The usage of cross-device tools to track how regular customers switch between devices and how many customers buy using all the three devices will bring up interesting results. Tracking other things like basket size, time of day and first purchase will help businesses to take strategic decisions to improve sales.

Our Prediction: Cross-device tracking will make a huge impact on Ecommerce business

A Year of Adaptation, Customization and Transformation
Customers these days have become extremely well informed. In order to match the demands of such hyper-empowered customers one needs to adapt to newer technologies and customize their Ecommerce platforms to offer a much superior experience to buyers. Ecommerce business is expected to give a whole new transformed experience to consumers.

Our Prediction: Transformation will be the most significant part of Ecommerce business

Improved Social Monitoring
To keep a track of what customers want and how they feel about your brand, social monitoring is important, which is predicted to grow at large in 2015. This will help retailers and brands to meet customer’s demans and gain market share faster. Brands are expected to respond quicker than before to their growing customers needs and respond with end-to-end logistics flexibility.

Our Prediction: Social Media to play an important role in Ecommerce business helping retails to monitor customers needs

More Same Day Delivery
Already few known brands such as Amazon and Flipkart have started same day delivery services to grab a bigger share of the market. For brands that delivers in 3 or more days, will become difficult to meet their customers demands. Consumers will not only look for accuracy at check-out but receive their products on the same day. This is probably the biggest strategic advantage that any brick and mortar store has over online stores.

Our Prediction: Improved and faster delivery

Capital Numbers Successfully Completes 1600th Web and Mobile Apps Projects

Capital Numbers, a White Label Web Design and Development, Mobile Apps and Digital Marketing Services company, is proud to announce the successful completion of its 1600th project.

Capital Numbers Completes 1600 Projects in Less Than 3 Years

Capital Numbers Completes 1600 Projects in Less Than 3 Years

 

Capital Numbers, one of the fastest growing Software Development companies of Kolkata, successfully delivers its 1600th projects to clients such as start-ups, digital agencies and software teams (that prefer to keep their in-house team small) along with some prominent names in the industry like Fool.com, Harvard University, Thomson Rueters, Condé Nast, Matches Fashion, Doosan, My Pay Network and Ordina.

Capital Numbers has been functional since 2012 and it only took 2 years for them to complete and deliver 1600 successful projects. The ISO 9001 Certified, D&B Registered and a Certified Google Partner company operates in a very competitive environment and yet it has been able to grow at more than 100% every year.

“Having been able to complete 1600 projects successfully within a short span of only 2 years gives a huge boost to Capital Numbers. It only shows the dedication of our team. Each of the 200 people working with Capital Numbers have contributed to this success”, shared Mukul Gupta, Managing Director – Capital Numbers.

Clients working with Capital Numbers can ‘Hire In-Demand Skills On-Demand’ from the team of 200+ designers, developers, mobile app experts and digital marketing specialists. Each team member has been dedicatedly working with various international as well as domestic clients for 8 hours/day.

Mukul also adds, “Our philosophy is simple – if you have work for which either you don’t have the right human resource or the budget to hire one, outsource the overflow of work to us, and we will deliver you the work. Our remote hiring model is surely better in many ways than freelancing portals such as Elance and Odesk”.

The company has grown to over $2 Million in Revenue purely through Digital Media, without meeting any client face to face. And perhaps with the completion of 1600 projects, now Capital Numbers has proven to be a better alternative to the biggies of freelancing world.

Having deep domain knowledge and sound experience, the team delivered solutions for Retail, Gaming, Enterprises, E-Commerce and Other Businesses and has worked in both Native App Development and Enterprise App Development for iOS, Android and Windows platforms. The company has build several websites using emerging and game changing technologies such as NodeJS and have been constantly handling projects on multiple technologies such as Magento, Shopify, BigCommerce, osCommerce and WooCommerce for eCommerce Development, WordPress, Drupal and Joomla for CMS Development, PHP 5, Ruby on Rails, MySQL, PostgreSQL, MongoDB, Laravel, Zend Framework, Yii Framework, Symfony, CodeIgnitor and CakePHP for Custom Development, and Javascript, AngularJS, BackboneJS, EmberJS, and HTML 5 for Front End Development. The SEO and Digital Marketing team of Capital Numbers works proficiently on Manual Link Building, On-page SEO and Reporting.

About Capital Numbers

Capital Numbers is a Web and Mobile development company, with little over 2 years of experience in the software business. The company provides full-cycle White Label Web Design and Development, Mobile Apps, and Digital Marketing services. It is ISO 9001 Certified, D&B Registered and a Certified Google Partner. Capital Numbers has recently won “Best SME Startup Award at The Telegraph INFOCOM SME Awards 2014”.

Media Contact:
Sumana Chakraborty
PR & Corporate Communication Executive
Capital Numbers Infotech Pvt. Ltd.
Email: sumanac@capitalnumbers.com
Phone/Mobile: +91-33-40032103 | +91 98308 76825
Website: www.capitalnumbers.com

WooCommerce to Woo Users – The Biggest Takeaway of #WooConf

WooCommerce Conference 2014, San Francisco

WooCommerce Conference 2014, San Francisco

The unanimous experience at WooCommerce Conference is something to cherish for a lifetime.

Mukul Gupta, MD, Capital Numbers, at WooConf

Mukul Gupta, MD, Capital Numbers, at WooConf

This was the first time when Capital Numbers participated in any international event and that too as an Orange Belt Sponsor. And WooConf surely turned out to be a space where the response was overwhelming. People connecting with each other, sharing ideas, solving issues, finding customers and so much more. In a world when a lot can be learned online, meeting and connecting in person to understand each other’s needs was an out of the world feeling. The intangible world turned tangible as the experts gave some brilliant presentations and shared stimulating insights of eCommerce business by leveraging WooCommerce.

The content of the event was all designed to solve users problems. There was a mix of great and good speakers. And there definitely was something from each presentation that every eCommerce business could walk away with. Like, Brennan’s session explained ways to:

  • Get More Customers
  • RaisePrices
  • Get More Repeat Purchases

Another gripping session was addressed by Cyndie Shaffstall. She stressed upon A/B testing, which she does everyday and her passion for data and arrows.

Well, there is always so much to learn from the Dutchmen. Thijs de Valk of Yoast gave some brilliant insights on their class-acts of SEO and what they do with Google Analytics.

The security talks had outstanding takeaways for us. Rahul Deshpande from MasterCard, presented perhaps the most technical talks of the day, but very swiftly. Touching upon values of SSL and how they work and real threats of fraud, he explained the entire transaction life-cycle.

Next on the dais was Sam Hotchkiss, founder of BruteProtect, to talk on WordPress Security focusing on end-users like why and how are sites attacked and its impact on users. He also provided several solutions to protect your sites.

There was certainly a lot to learn from Chris Lema of Crowd Favorite. At the end of his talk, you get to know the powers of WooComerce and the host of extensions to build a great eCommerce platform. His way of story telling was perhaps the most gripping, compelling and simple way of advocating about the WooCommerce platform.

Whats the use of an eCommerce business if you are do not get or are able to retain customers online? John Rampton shared some practical solutions for this. Talking about his 16 months journey, he explained the importance of listening to the clients and urged to understand:

  • Who your customers are?
  • Why are they on your site?
  • What solution are you offering?
  • Are they frequent to your competitors site?
A lot to learn from the experts

A lot to learn from the experts

Rampton recommended all to use Adobe Marketing Suite to track where customers are going after visiting your site. His proffers to engage with and pitch to the press turned out to worthwhile for most.

Nathan Barry gave resourceful insights on building profitable audience. His account of viewing audience as the CHEAT CODE in a business was more than fascinating. He shared few very important rules like:

Teaching the audience about what you know

  • Telling them your story
  • Developing an email list
  • Start talking to them

It was a great time at WooConf and I bet all that was learned would be used to help our client’s grow.

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