Category Archive For "Tech News"

5 Ways Marketers use Emojis in their Campaigns

In our last blog Getting started with emojis blogged to be hyperlinked, we spoke about How emojis came to be mammoth trend that they are now Why they found their way into day to day lives of every person who uses a phone and the internet, and Why marketers would be grossly mistaken if they ignore …

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Getting started with Emoji Marketing

Face this. Millennials are the most educated generation since the advent of human race. Millennials will rather resort to cave-painting like visual communication rather than read through a proper sentence. Sounds like an irony, right? It’s not one though. According to the Cassandra Report, which is published by the agency Deep Focus, four in 10 …

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Digital Marketing Exercise on 3 Conde Nast Websites

We do not pick up magazines from stands anymore. I am not sure how many of us religious seek out a specific magazine periodically. We look for Content. Good Content; Great Content; and by looking we mean typing a few keywords that describe what we want in the Google search button. Now what happens when …

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Getting into the Melbourne Mood – for Connect Expo 2016

We are going to the Connect Expo 2016! Yes, we are! It’s Australia’s most important ICT and emerging tech event, with a series of strategic business conferences (summits), FREE educational seminars, live demos and technology zones… .. And guess which city is hosting it? <let Google catch a break, we’ll tell you ourselves because we …

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#AroundTheGlobe: Snapchat, Instagram and Windows

So the connected generation has 2 high points (or is it one high and one low) to discuss this weekend! Snapchat has added video notes, audio notes, auto-play of stories, and awesome range of stickers … it is no more Snapchat now as rightly mentioned by Techcrunch… it is Snapphone now! Instagram (uh oh, here …

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Business Beyond Boundaries and more at the CII Annual Meeting

Eastern India has been historically hailed to be very strongly ingrained with the country’s economic adventures.  In fact as mentioned by economic historian Angus Maddison in his book, The World Economy: A Millennial  Perspective, India  had  the  world’s  largest  economy  till  the  early  17th  century  and  Eastern  India contributed 15% of the world GDP. But …

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ad:tech Australia: Ad-ding more tech to our advertisements

We came across this a while back on the ad:tech Australia website You hardly can ignore such persuasive points, though there was this one lingering question on our mind; how many ad:tech (s) should we attend in a year? It’s pointless thinking about it though, because the answer is and will always be as many …

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