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That’s how we roll: Digital Production Outsourcing Overview at SXSW

Being able to mark our presence at SXSW 2016 was indeed special for us. As we had mentioned in one of our earlier blogs, our trip to Austin this March was the experience of a lifetime. Standing at the precipice of a diverse ‘little’ connected world, we exchanged ideas with the best, and glimpsed into the future through thousands of keyholes.

To live, LIVE

What got us most excited was the ability to discuss how our work and our organization can help augment shape this digital revolution that we are part of. That’s exactly what our US Country Head, Jason Dodd delivered at his live pitch on Monday, March 14 from 2PM-3PM.


What got people talking

At our booth, we had the opportunity to meet with several brands, business owners and start-ups and talk about potential working areas for the future. We realized that there are some common questions from all that could be easily addressed with a structured one to one session from a live platform. So that’s what Jason did, he delivered this pitch that should essentially clear up all cobwebs in understanding and should get us rolling with potential  future partners.

Here’s a video of his entire pitch <the video has transcripts so you will be able to follow it easily without having to put on your headphones>

The video gives you an overview of our Digital Production Outsourcing Service and will answer the following of your questions:

  1. Who are Capital Numbers?
  2. What Digital Production services do we offer?
  3. How does our “In-Demand Skills, On-Demand” model work?
  4. Why choose Capital Numbers as your Digital Production Outsourcing provider?
  5. What are the different engagement models that we offer for Digital outsourcing?

Sneak Peek

If viewing the video is inconvenient, here’s a peak into what all he discussed:

Capital Numbers offers In-Demand Skills, On-Demand. We have got a team of over 300 Designers, Developers and Digital Marketers who are available exclusively for you on full-time or part-time basis. Unlike Upwork, these guys are our full time in-house employees. So, we are responsible to guide them with technical and creative direction so they provide you with that consistent, high quality output.

Most organisations break Digital into 4 step process i.e. Strategy, Creative, Production and Distribution. Did you know that production costs represent nearly 30% – 50% of any organisations Digital Budget? But that’s not the worst part; a bigger challenge is that agencies cannot become truly strategic in their digital thinking when they are constrained by that “in-house designer who is sitting idle”. Resource constraints or availability often translates to thinking constraints.

Capital Numbers helps organisations to remove these constraints and helps them save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content. Thus we are a Digital Production Outsourcing Company!

We are working with some of the biggest agencies, publishers and start-ups in the world as their partner for Digital Production. We believe that this is huge market, with the US alone spending nearly $600 Bn dollars in Digital this year. Our target markets are highly creative but technically handicapped.

Our business model is innovative because we can now tell these guys that they can decouple the production process from everything else and thus become truly strategic and solution agnostic. These guys would rather not deal with technical stuff and we give them just that – “Digital Production as a Service”.

The main idea of this pitch was to make our methodologies and the driving forces of our organization more clear to our clients and well wishers, and the overwhelming response at SXSW 2016 has encouraged us to stay on course.

If you feel that we can in some or the other way help you achieve your business goals too, then do talk to us at http://www.capitalnumbers.com/

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