#SXSW2016: Seeing is Believing!
We had heard a lot about it over the years. The moment we decided that we would be going this year, we had started lapping up all about it from the internet. We wanted to be prepared for every little thing that might come our way during our stay at Austin. But we were only fooling ourselves.
You can never know what SXSW is, unless you see it for yourself.
From the moment we landed in Austin we were greeted with buzzing streets, thrumming neighbourhoods and nonchalant embrace of thousands of curious eyes all in search of keyholes to the past, present and the future.
We knew that SXSW is the most diverse conference in the world with attendees and exhibitors from around the world. We knew it would be huge. But believe us when we say that it was YHUGE!
We were drowning in and out of conversations with some of the world’s best innovators; the opportunity to hear them discuss their ambitious visions was absolutely exhilarating.
As mentioned a few days back, we had set up a booth (Stand 1530) at the conference. The response at the booth was excellent. We had the opportunity to meet with several brands, business owners and start-ups and talk about potential working areas for the future.
Mr Jason Dodd, our US Country Head delivered a live Pitch on the stage in front of a packed audience. He explained how Capital Numbers helps organisations save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content.
Here’s an excerpt of his pitch:
Capital Numbers offers In-Demand Skills, On-Demand. We got a team of over 300 Designers, Developers and Digital Marketers who are available exclusively for you on full-time or part-time basis. Unlike Upwork, these guys are our full time in-house employees. So, we are responsible to guide them with technical and creative direction so they provide you with that consistent, high quality output.
Most organisations break Digital into 4 step process i.e. Strategy, Creative, Production and Distribution. Did you know that production costs represent nearly 30% – 50% of any organisations Digital Budget? But that’s not the worst part; a bigger challenge is that agencies cannot become truly strategic in their digital thinking when they are constrained by that “in-house designer who is sitting idle”. Resource constraints or availability often translates to thinking constraints.
Capital Numbers helps organisations to remove these constraints and helps them save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content. Thus we are a Digital Production Outsourcing Company!
We are working with some of the biggest agencies, publishers and start-ups in the world as their partner for Digital Production. We believe that this is huge market, with the US alone spending nearly $600 Bn dollars in Digital this year. Our target markets are highly creative but technically handicapped.
Our business model is innovative because we can now tell these guys that they can decouple the production process from everything else and thus become truly strategic and solution agnostic. These guys would rather not deal with technical stuff and we give them just that – “Digital Production as a Service”.
Here are some of our pictures from SXSW 2016
We wanted to speak to everyone, try out every new wearable, and even all the concerts but most of our time was rather happily spent talking to people about Capital numbers and how we could add value to their product or business. We look forward to hitting Austin again in mid of March next year to revel in the extravaganza that is SXSW.
*BRB, enquiring about details for next year*
If you feel that we can help you reduce your digital spend a well, then get in touch and get a free, no obligation proposal for your project within 12 hours. Contact us now.