Entries Written By Ani Ray

Must have WordPress Plugins for Marketers

One of the best content managing systems out there, WordPress offers users around 41,000 plugins. Seeing the amazing amount of features you can use, it is tempting to include as many as you can when developing your website. However, you must take care that installing too many plugins can slow the loading time of your …

Continue reading

5 Ways Marketers use Emojis in their Campaigns

In our last blog Getting started with emojis blogged to be hyperlinked, we spoke about How emojis came to be mammoth trend that they are now Why they found their way into day to day lives of every person who uses a phone and the internet, and Why marketers would be grossly mistaken if they ignore …

Continue reading

The Dangers of Working with Freelancers

Freelancers have become a great option for companies that need to outsource their work temporarily when their in-house staff lacks the specific skills for the job. There are a few precautions to keep in mind, though. This is not meant to antagonize freelancers or put them in a negative light; it’s to share some of …

Continue reading

26% of the Web Runs on WordPress

WordPress is known the world over for being the best content management system. New reports show that an astounding 26% or a fourth of the total websites around the world use WordPress to power their sites. Its competitors lag far behind with Joomla and Drupal capturing a scarce five percent of all the websites on …

Continue reading

Getting started with Emoji Marketing

Face this. Millennials are the most educated generation since the advent of human race. Millennials will rather resort to cave-painting like visual communication rather than read through a proper sentence. Sounds like an irony, right? It’s not one though. According to the Cassandra Report, which is published by the agency Deep Focus, four in 10 …

Continue reading

How to Choose the Best Theme for Your WordPress Website

WordPress has a mind-boggling collection of themes. Some of these themes are free to use while others are premium and need you to pay for downloading them. Given that the source is open, you can customize the theme you download to match the particular requirements of your business. Added to that is the amazing number …

Continue reading

WordPress Mistakes Your Agency Should Avoid

WordPress is an excellent platform for creating your website and is trusted by companies all over the world. However, as when using any other content management systems, there are certain dos and don’ts to keep in mind. Keep these possible errors in mind, and you should be able to use this very potent tool optimally. …

Continue reading