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How To Drive Revenue In 2017 With Intelligent Marketing
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7 B2B Marketing Trends Agencies Must Watch In 2017
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Lessons In Effective Email Marketing – Presidential Elections 2016
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The Art Of Winning With Websites – Presidential Elections 2016
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Capital Numbers 2016 Paypal Record Caps The Year On A High Note
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How Usage Of Data Significantly Influenced The Presidential Elections Of 2016
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CN-O-Phoria- Capital Number Celebrates Their Very First Annual Function
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Capital Numbers At The Agency Growth Summit
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#AroundTheGlobe: 5 Key Takeaways from F8
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#AroundTheGlobe: Snapchat, Instagram and Windows

How To Drive Revenue In 2017 With Intelligent Marketing

Marketing is an arena that has changed over the past few years. Marketers, with time, have changed their tactics to reach the target audience.  After analysing and tracking the results of yester years, marketers have realized that customers must connect with the products on a deeper level.  This is the reason behind the growing needs for a more customized and a more personal approach.  In the past year, marketers included everything from ads to social networking sites to market their products.

However, with all the new ways adopted by the marketer, we often find that ads do not bring the results that are actually expected.  Therefore, experts suggest that you need to incorporate some intelligent strategies as a marketer to make your marketing plan more viable in 2017. This means you have to be as accurate as possible while expanding the horizons within your budget restrictions. Here are a few changes that will help you achieve better returns on your investments this year.

Beyond the Conversion Funnel

If you look at the data of the past few years, you will see that users are becoming intelligent enough to catch on to the gimmicks of marketing.  This is the reason that the conversion funnels, that were the holy grail of marketers before, are no longer able to represent a buyer’s journey online. The conversion funnel has now become an “influence loop.”  As a marketer, you will now have to adapt to the customer behavior and intentions. You will have to outpace the intelligence of the customer to fetch better marketing results. These days people are becoming more and more familiar with technology. They want to find products and brands more organically online, such as through social media. How these people behave in online and offline areas gives you a hint about the intent behind their purchases. You use this information to reach the specific users you would like to reach through things such as customized messaging. These messages are based on specific demographics and behaviors. You will have to maintain constant feedback in order to make these marketing strategies more effective.

Connect Through Creativity

As we discussed, users are becoming more aware of marketing tactics. The result is that they are doing everything possible to avoid online ads. This is the reason you have to be creative in such a way that you hit all the right chords while marketing your product or your efforts will be wasted. Your campaigns have to be much more than just creating awareness about the brand or product. Another thing that you have to keep in mind is that being repetitive is like making a hole in your own boat. Using the same creative idea over and over is an easy way to fail your campaign. Your creative ideas should be made with a purpose. This will help you to connect with the target customers. You can design an effective campaign if you use the user information properly.

Build What Works

As the technology has evolved, marketers have easier access to the user information and that works to their advantage. The user data helps in making strategic decisions and also helps in setting the budget for the marketing campaign.  You should analyze customer data to develop marketing tactics and then test their effectiveness.  You can build an attribution model by tracking every marketing channel to calculate exact return on investment.

Media Mix

The year 2017 is the year of intelligent marketing. This means you will have to focus on full media mix.  You will need to run your ads on different platforms. If you want the users to get the sense of ubiquity, your ad units must work together.

Marketing trends change every year and in the end, it depends on how marketers adapt to the new trends. In 2017, you can create an impact by adopting these intelligent marketing strategies.

7 B2B Marketing Trends Agencies Must Watch In 2017

The term ‘B2B’ is fairly familiar to people who belong to the market research or digital marketing industries. It is a field where there is an exchange of technology, information, services and products between businesses rather than between a business and its customer. As with every other field of technology and business, the trends and practices for B2B keep changing and upgrading from year to year. It’s in this context that we will discuss some of the biggest B2B trends that will dominate 2017.

Marketing Automation: First, we speak about marketing automation. This is the software which is used to automate a lot of the actions required for sales pitching of a product or service. It includes marketing on social media, putting up ads on Google, cold calling and mass emailing. Some of these can definitely be tuned into automation, especially the client mailing and cold calling. Marketing automation can not only be used to generate leads, but it can also help companies keep a tab on the progress of their campaign. This also allows them to be updated with key metrics concerning lead conversion. There are three cardinal steps to achieving this:

  1. Having a multiple-tier opening sequence which can be considered useful and relevant for dynamic and ever-changing content, based on the needs of the company.
  2. You can put to use the task of lead scoring and lead grading in order to ensure that automated sending of emails and outbound calls can be done in a more relevant manner. There should exist strict rules and guidelines so that mass-solicitation techniques are not blocked by popular spam-detection technologies.
  3. Content should be re-marketed on third-party sites in order to encourage and enthuse people who have shown an interest in being a customer.

Long and Short-term Balance: Next, we should think of balancing things out in the long and short terms. You should apply all SEO techniques in place to ensure that your brand gets ranked at the top of SERPs. Top-ranked websites usually inspire confidence and solidify people’s trust in a brand. The ideal path would be to develop both the leads and the brand simultaneously with a 40:60 priority ratio.

All Eyes on Thought Leadership: One should also understand the value of thought leadership. It is important to buy products and services that help to circumvent and eliminate risks, as well as improve customer experience. Rather than merely bringing about external improvements to the product, you should introduce ideas that are revolutionary or definitive in the industry. Something that would emerge as innovative or pioneering. This is something that’s surely going to be big in 2017.

Augmented Reality to the Rescue: Augmented reality is close to thought leadership. This is virtual communication which has taken on a different hue with the success of Pokémon Go. The technology, in which virtual objects can be “planted” across various real-life locations and would be spotted only by means of physical traveling, is tracked by GPS. Application of this technology would assist a lot in communicating complex ideas by the practical demonstration on an interactive gadget such as a PC/Laptop, projector or a Smartphone.  This will also lead to the growth and development of multi-dimensional gadgets and mechanisms which would improve Point-of-Sale terminals, record transactions and enhance staff training.  Taking giant leaps in the field of virtual reality, with the objective of bettering communication and customer engagement techniques, will definitely be on the cards this year for most B2B firms.

Bots in Charge: Use of ‘Bots’, or robots, is yet another huge area that is slated to become big this year. Coming out of the confines of more conventional uses, such as scheduling meetings or sending out ‘to-do’ notifications, robots can be put to use in functions such as creating SEO-friendly content, addressing very specific customer complaints, spotting complex technical errors and bugs and communicating them in a life-like manner and synthesizing user research. . They can also serve as guides to take visitors on a virtual ‘tour’ of the website and demonstrate how the site works. Overall, bots could be of great use for optimizing marketing in many ways.  

Why Are Businesses Hiring Remote Teams To Get The Job Done?: Another trend that is going to be big in 2017 is the use of ‘remote teams’ or ‘virtual companies’ to do part of a company’s work online. This helps the company to be well-distributed in terms of workload and in meeting deadlines. Remote working is something which has displayed a healthy growth of about 80% in the period 2005-2012 and is slated to grow even more in this year and the coming years. Remote workers log in for a greater number of hours and are more focused on their work, free as they are from the trappings of a normal work environment. They are chiefly driven by the passion for their work and the alluring aspect of getting to work from their own home. Hence, productivity takes a giant leap when companies hire remote or virtual teams.  

Bringing Back Spotlight on the 80/20 Rule: More Recognition for the 80/20 rule is set to become the norm. Quite often companies fall into the trap of hyper-marketing, zealously hard-selling their ware, which can serve to put customers off.  Also, by going all-out to cover every possible area of marketing, they miss out on identifying those crucial things which can actually bring in the bulk of the business. In technobabble, this is classified as the ‘80/20’ rule—striving to identify that vital 20% of your advertising content which is providing 80% of the returns. This twenty percent must be identified and a majority of the advertising resources must be spent in further improving them. More stress on the 80/20 rule is definitely going to be a major trend of 2017.

Apart from all these, some of the major toasts of this year would go to maintaining the ‘touch-point consistency’ in marketing, building up and careful cultivation of the talent brand, and digital dissolution. Overall, things are looking good for the B2B industry this year.

Lessons In Effective Email Marketing – Presidential Elections 2016

‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders aptly surmised, “The American people are sick and tired of hearing about your damn emails.”

Let’s talk about the effect of emails on this year’s election. Before we lose all your interest, rest assured that we are not going into another relentless analysis of how the Clinton Email scandal, and it’s dizzying coverage, shaped the results of the election. We are instead going to talk about emails that silently changed the course of the election.

Email has become the gatekeeper of our online identity. Think of it this way, how many forms and services do we sign up for by inputting our email? This has made email, if used correctly, one of the most efficient marketing tools of any industry, as is clearly reflected in our survey data.

– Marcel Becker, Core Product Director at AOL

Despite unprecedented access to sophisticated digital machinery, emails were still a very important tool in the arsenal of almost all candidates. It still stands poised as arguably the fastest, most effective way to reach a large demographic. More importantly, it’s noninvasive. People make a conscious effort to open an email and read through it at a time when it’s convenient to them.

If political campaigns can work with emails through their rigorous and real time TATs (Turn Around Time), we should be learning a thing or two from them. Let’s have a look at the kind of patterns that emerged from the presidential candidates trying to leverage emails to their advantage.

#1 Keeping It Personal

Keeping emails personal happen on many levels. Though many experts think that the presidential candidates missed a lot of opportunities when it came to personalization, they still hit a lot of the right points at a lot of right places.

Both the Clinton and Trump campaigns made sure that their emails appeared to be coming from a  specific person, be it the candidates themselves or their surrogates, making them appear to be a personal email. The Trump campaign also used the first name of the recipient to address all emails, following the best practices of email marketing.

Another level of personalization came from using data to micro-target demographics. Data gave both the campaigns a detailed understanding of small groups in demographics. They used it real time to frame their content, for their design and their CTA’s (Call To Action).

#2 Keep Them Guessing

We all know the importance of subject lines and their role in click rates. The campaigns understood this as well. They made sure that most of their emails had subject lines that were intriguing.

For example:

The best Trump performers, during the period of Sept. 20 to Oct. 20, was an email marketing campaign with the subject line, “American Won Last Night,” deployed on Oct. 10. Following the second debate, the emails reached an audience of 2.4 million, with an inbox rate of 61 percent and a 28 percent read rate.

Source: DMN

The best-deployed email marketing campaign for the Hillary Campaign, between Sept. 20 and Oct. 20., read in the subject line: “Sorry to send this.” Launched hours after the leaked tapes of Trump’s groping remarks, it reached 2.5 million people and produced an inbox rate of 90 percent and a read rate of 24 percent.

Source: DMN

#3 Keep It Urgent

A noticeable strategy being used, particularly by the Trump Campaign, involves evoking a sense of urgency.

An article on not imperative notes, “Per week, 40% of Trump emails referenced the number of days left until the election. This is further augmented by use of emphatic subject lines such as, ‘We’re Being Overrun’ and ‘I’m fighting for YOU.’”

Here is some valuable insight from the overall email marketing campaigns of elections 2016.

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Make the best use of email marketing for your brand by personalizing your content, and micro-targeting your audience. To know more, contact us at http://www.capitalnumbers.com/contact_us.php

The Art Of Winning With Websites – Presidential Elections 2016

Legend has it that the presidential race between Richard Nixon and John F. Kennedy pivoted on a single night. September 26th, 1960, for the first time ever, a presidential debate was broadcasted on national television

“What happened after the two candidates took the stage is a familiar tale. Nixon, pale and underweight from a recent hospitalization, appeared sickly and sweaty, while Kennedy appeared calm and confident. As the story goes, those who listened to the debate on the radio thought Nixon had won. …Those that watched the debate on TV thought Kennedy was the clear winner. Many say Kennedy won the election that night.”

~ TIME

Fifty-six years hence, television is no longer a game changer, but the powerful influence of technology over presidential campaigns and communications has only progressively increased.

That exponential growth is evident when we look at the role of websites within the presidential campaigns.

Despite their different stances on issues and their widely different personalities, we must acknowledge that both Hillary Clinton and Donald Trump had eyes on the same prizes.  They wanted to raise funds, gather and influence potential voters, and then ultimately drive them to the polls, where voters would choose them over their rivals. Arguably one of the major ways in which they sought to gain these prizes was through their websites.

Websites are the backbone of any and all content strategy in the digital world. Like brands, candidates treat their websites as extensions of their personalities, their promises, their claims, their wishes and their ultimate message to voters. Studying the websites of candidates is thus heavily beneficial to those who are looking to catch scalable and sustainable trends in online marketing.

Let’s have a look at the potent ways in which both candidates got creative with their websites

Audience Sets the Rules

Even though the bare structure of the websites of both Clinton and Trump are similar, they are still distinguishably different. You don’t need to be an expert to figure out what is different. You just need to look at them carefully.

Clinton capitalizes on fun, vibrant design and sophisticated functionality, specifically directed towards the younger progressive audience that she was trying to appeal to.

Trump, on the other hand, plays around with bold ideas and classic themes – directly in sync with the conservative audience that he was appealing to.

From the color selection to the font, to the linguistics – every little thing on each website is a reflection of the demographic that the candidates wanted to speak to the most. Audience data, knowledge about demographics and regular engagement also evoked real time changes in the websites of both candidates.

UX Is the New Handsome

The campaign experience is much more complicated now. It’s relentless, persistent and exhausting.  In the past, it was about candidates speaking to the public in person or on TV, but now it is that and much more. The campaign experience is now twenty-four hours a day, seven days a week. The candidates speak to the public all the time, through social media, through television, through distributed content, through appearances, through their choices of allies and even through their clothing choices. All of this information and experience is calibrated and culminates into the website.

The user experience of the website is as important now as for how looking good on TV was in previous times and the campaigns are well aware of this. Clinton, for example, sports a website that’s built with mobile-first best practices. Its contextual navigation helps tell an engaging story. Trump’s website is mobile responsive as well. On top of this, it’s lightning quick because it’s primarily text and isn’t as populated with multimedia content such as his rival website. It may not be as enjoyable from the modern web perspective, but it works with its audience. The results stand as a testament.

A Tool That Changes Shape

Everything about the presidential race was about being efficient and effective. Any need for changes was recognized, acknowledged and implemented within a matter of hours. That same process was reflected on the website. So, it’s natural that these websites were agile and quite scalable. The most interesting part about this was how the website platforms were used to churn out the most engaging and interesting content. For example, Clinton used her website homepage as a real-time fact checker during the first debate with Donald Trump in an effort to combat, what the Clinton team felt, was Trump’s ways of evading the truth. You can also check out the Birthday Chronicles that her team created on Clinton’s 67th Birthday. The tool engaged users by telling them to celebrate Hillary’s birthday by seeing what she was doing the year they were born.

There are much more highlights of websites, like the great integration of social media and clear line CTA’s (Call To Action) of both campaigns as well as the websites of the candidates who didn’t make it to the general elections. They implemented some of the best ways to achieve their targets and goals. 

Capital Numbers 2016 Paypal Record Caps The Year On A High Note

A company’s greatest asset is its goodwill which stems from honesty and ethical trade practice. No matter how great its advertising techniques are, its business and reputation will fall completely flat should its target users report a less-than-favorable experience as far as ethics and honesty are concerned. This is where, we, at Capital Numbers, have really excelled. Our solid work ethics have made us one of the top outsourcing destinations for leading IT companies around the world.  We are pleased to announce that Capital Number’s PayPal record for this year is spotless and positively confidence-inspiring. Before we’re able to advance to this point, there is a list of things that need to be cleared at the outset. For example, what are the parameters which can be used to check the record or performance of a company online?

With the fast growth of a huge number of online e-wallet services all around the world, it has become extremely easy to track the online business practices of a company and the ethics followed by them. Presently, PayPal is the most-used e-wallet throughout the world. They have a business structure devoted to preventing user fraud and improving the member experience. All complaints from users are recorded meticulously. If a particular organization is receiving too many complaints from users, then it is put on the blacklist.

Their buyer protection policy is is a reflection of that service. If a customer makes a purchase online and receives a product that is different from the one specified or advertised (by the company), then the buyer has a period of 180 days in which they can file a complaint with PayPal authorities. During that time, if a PayPal investigation finds that the order delivered doesn’t match the description written by the seller, then the buyer would receive a full refund for the purchase made.

Blacklisting of sellers is done for several other counts such as: Buyer complaints, Disputes (from the buyer’s end or from a competitor), PayPal inquiry (this shows whether a company ever had a PayPal inquiry logged against it), Spoof (impersonating another company), Chargeback (having to reimburse a buyer who didn’t receive their order or was victim to unauthorized transactions done in their name) and Bank Reversals (when PayPal receives requests to refund an amount which was paid directly from a bank account due to fraud or wrong delivery).

Let’s take a look at the figures for the 2016 PayPal report on transactions done with us via the aforementioned e-wallet. All the figures listed below show the percentage of actions reported or steps taken against Capital Numbers, under each head.

As the percentage figures listed in the above image prove, other than a negligible percentage for refunds and disputes, there has been absolutely no issue with online transactions and payments made to Capital Numbers through PayPal. As we all know, some level of refunds can be expected for a healthy and successful business.  These figures are proof that we stand by our stated and declared guarantee of a 100% refund in cases of client dissatisfaction. The other five categories, Buyer Complaints, PayPal Inquiry, Spoof, Chargeback and Bank Reversal,  percentage figures are all at zero percent. It’s safe to say that Capital Numbers has proven to be a reliable and respected business organization. An organization which has never been involved in any fraud or malpractice throughout its lifetime.The statistics from 2016 further demonstrate our excellent company values.

“This is proof that our number one value and pride is you, our customer! Thank you for allowing us to contribute to your success!”  – Michael Krause, VP of Customer Success

How Usage Of Data Significantly Influenced The Presidential Elections Of 2016

“There is a level of sophistication and knowledge about the electorate in battleground states that just gets advanced every four years.”

– Mr. Plouffe

The 2016 presidential election showed that the use of data to identify, persuade and turn out voters has become increasingly nuanced and sophisticated. All roads lead to the White House, and all routes were carved by data.

Quite literally, right from the primaries, most presidential candidates used data analytics to chalk out their respective maps of the race. Then, you may ask, how did data about the same electorate tell different stories to each presidential candidate? It’s a valid question and, quite simply, the essence of data science.

If you are a marketer who is interested in figuring out how best to use data to leverage your position and campaigns, then the presidential elections of 2016 is one of the best case studies from which you can learn the do’s and don’ts from.

Let’s bring into focus the lessons that are as relevant for any marketing campaign as they were for the presidential campaigns.

#1 Data May Be Accurate, but It Can Still Be Subject to Human Flaws

Hillary Clinton’s campaign was proudly data driven. It generated dizzying coverage from tech and political enthusiasts alike. It was sci-fi(ish), to the extent that they used terms like “cost per flappable delegate”. The Clinton Campaign took the concept of micro-targeting to a level of exquisite art.

So, when she lost, the backlash over the data was swift and ruthless. Over-dependency on data was ridiculed, data did not fail; the human beings who analyzed it failed. The colossal collapse of most polls showed us how personal biases can percolate into sample biases, bad survey designs as well as several other loopholes that can ultimately paint an untrue picture.

#2 We Should Live in the Moment, Not the Past

Cambridge Analytica, the firm which informed key decisions on Donald Trump’s campaign travel, communications, and resource allocation – put out an articulate, yet the abstract explanation of how they went on to achieve the impossible.

One of the unique things that they emphasized is a real-time collection of audience data and quick response to it. They really believe (and it’s very plausible) that this gave them an unrivaled insight into where the race stood every day, as well as giving them fresh information to add to its commercial and demographic data.

#3 Marriage Between All Kinds of Data Nets You the Winner

In an article from what feels like a prehistoric era now, May of 2013, Wired magazine gave us a simple formula:

Big Data + Social Data = Your Next President

They hit the nail on the head. The winning campaign apparently benefited a lot from fully integrated teams carrying out research, data science, and digital marketing. In fact, as the Cambridge Analytica proclaims, “Their workflow created a circular learning process. Field surveys directly influenced the data modeling. In turn, it built audiences for digital marketing, TV ads, mail and other engagement. Field research then tested the effectiveness of voter targeting, which adapted and improved accordingly. This circular process meant the campaign was constantly learning and improving its outreach.”

These are exciting times for data, but numbers are what we make them be, and the presidential elections are just one of the many testaments to that. If out of all lessons, there’s one that we would strongly preach, it would be about the need for data science to be client specific. A proper understanding of history, premise and context are imperative in building a watertight data informing system.

CN-O-Phoria- Capital Number Celebrates Their Very First Annual Function

Capital Numbers celebrated its 1st Annual Event – CN O’ Phoria 2016 with great zeal and enthusiasm on Saturday, 17th December at Rabindra Tirtha. The fun fiesta was a great success. Thanks to the generous supporters. Over 200 attendees gathered and enjoyed the night. The program commenced at 3 PM. The entire function was greatly hosted by Shovan, Indranil, and Vijaya. The inaugural dance was performed by Sutapa, Rituparna, and Gargi. A glittering bonanza of skits, dances, jamming and music depicting extra-curricular prowess of the participants were staged.

The dance floor was put on fire with one performance after another from Sutapa, Rituparna and Gargi. They got the much-needed support from the other two male members of the group, Tapas, and Joydeep. Melodious songs from Avin, Prantika, Satyaki, Sumana and Sayantani did not fail to capture hearts.

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Every participant gave their best to make the event a grand success. They deserve a special mention for their hard work as they all practiced and researched off hours and during lunch breaks.

After a small refreshment break, the stage was graced by the Managing Director of Capital Numbers Mr. Mukul Gupta, Mr. Anindya Mukherjee (Co-founder & Director of Operations), and other senior members of the management Mr. Pushpal Mazumdar(Solution Manager) and Mr. Subhrajit Das (Co-Founder & Business Process Head). They were later joined by all the respective Department Heads. All of them showered their appreciation on the employees and gave away the awards to the Key Contributors and Shining Stars.

This was not the end. There was more to come.

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The stage was again lighted up by a jamming session which was incredible followed by a comedy act by Satyaki and Utpal. Their comedy act made everyone roll in their seats. It was time to go back in time as the stage was about to come alive with stars from the yesteryears. From Raj Kapoor to Ranbir Kapoor, the Retro to Metro act was a tribute to some of the hit Bollywood couples. The audience was happy to see some of their favorite stars being enacted by their colleagues and team members that included Meenakshi, Abhijit, Shreyasi, Utpal, Satyaki, Somrita, Snigdhadip, Sutapa, Joydeep, Rituparna, Tapas, Sayantani, Shovan, Sumanta, Arup, Rituparna, Shabbir, and Sonali.

This act brought the curtains down on the function at 7 P.M. which was finally wrapped by a dinner arranged on the sprawling lawns of Rabindra Tirtha.

Capital Numbers At The Agency Growth Summit

In the world of business, there are categorically three groups – those that can talk the talk, those that can walk the walk, and relatively few that have the credentials to do both.

We, Capital Numbers, were on the hunt for an opportunity to meet the speakers who can share true professional knowledge and first-hand experience. We always want to belong to the third category and go beyond that regarding agency management and growth.

Attending Agency Growth Summit has often proved fruitful whenever an agency wants to focus on its growth. We, Capital Numbers are going to participate in the Agency Growth Summit 2016 held  in Austin, Texas from 5th December to 6th December. We are delighted and excited.

DigitalMarketer is going to host their first ever partner gathering, providing an exciting opportunity where agents and suppliers can get up to date on crucial issues. This Agency Growth Summit will examine key elements of business growth and strive to find solutions to overcome the most common challenges faced by the agents throughout their development.

This is something we look forward to. We just don’t want to leave with a notebook full of ideas and a whole raft of do’s and don’ts. We believe in implementation. Therefore, we want to tap into fresh growth ideas, attracting more prospects, converting more clients.

We can’t wait for the mastermind sessions, topic tables, and the infamous “Wicked Smaht” contest. We believe it’s not just an event but a workshop where we can meet agents who will share their experience and talk about what processes can be adapted to the growth of the agency.  

We would like to grab the opportunity to have a talk with other members of the network alongside checking out the selection of suppliers exhibiting at the conference. Hopefully, it would be a nice experience.

See you at the Agency Growth Summit 2016.

To know more? Log onto https://www.digitalmarketer.com/lp/agency-growth-summit

#AroundTheGlobe: 5 Key Takeaways from F8

Friday - AroundTheGlobe

 

Each week, in our segment “Around the Globe”, we curate a list of recent & significant tech updates that have potentially far reaching consequences. This week we are concentrating just on Facebook’s Developer Conference – F8.

We do so because Facebook’s offerings (and we not just talking about the social media platform here) form a large part of our lives. A lot of our interactions, expressions, discoveries and even commerce is being shaped by this tech giant. So it’s only prudent to take good note of the new possibilities that the company promises to usher in.

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This year’s sessions featured leaders from across the Facebook umbrella of apps and services. We got to learn about the latest tools and best practices for designing and building an app. They even spoke about new surfaces for discovery and expression and innovative ways to make the world more open and connected. Following are the key takeaways from the conference:

Chat with bots

This may easily be considered as one of the biggest announcements in the conference. Facebook just announced that it will allow businesses to deliver automated, e-commerce guidance, content and interactive experiences through chat bots in Messenger.

fb-bot

As most tech experts believe bots have the capability to replace the toll free numbers and many call centres.  We will talk more about how we can put these bots to effective use in a later blog.

Virtual Reality goes Social

We had known for a while that Facebook is betting high on Virtual Reality with Oculus. But now it promises to change who you spend your time with completely with its “social VR”. Mark Zuckerberg even said that Virtual Reality has the potential to be the most social platform.

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Facebook CTO Mike Schroepfer stood on stage in front of a live audience in San Francisco, put on one of Facebook’s Oculus Rift virtual reality headsets and “teleported” to London. There, he met up with another Facebook employee, who was actually wearing his own headset at the company’s Menlo Park, Calif., headquarters.

Watch demo here.

https://www.facebook.com/mike.booth/videos/10209079684853818/

New Developer Tools

Facebook is releasing a slew of new developer tools to help people design, develop and monetize their apps. Some of them are

Account Kit: A new plug-in for apps that lets users sign up with their phone number or email address, not just their Facebook login.

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Quote Sharing:  Developers can now add a button that automatically pulls a quote, or surface the button when people highlight text so they don’t have to copy and paste.

Customizable Push-In App:  Developers can now run push campaigns to pull people back into their apps, and help them navigate to new content or options while they’re already inside.

Developers get Live

Facebook is giving developers and publishers to see how they can add to the immersive and interactive live video experiences on Facebook. The Live API can seamlessly incorporate Live in a broadcast setup of their choice and also create new ways of interaction. Read official blog here: https://media.fb.com/2016/04/12/introducing-the-facebook-live-api/

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Publish Instantly

Facebook will now allow all publishers the provision of Instant Articles. Until the F8 conference, Instant articles were only available to a handful of publishers. These were introduced in May 2015 as lighter versions of articles that open almost instantly. One of the great advantages of these Instant Articles is that, you don’t have to juggle between apps to keep up with your reading.

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All in All, F8 was eventful to say the least. Apart from the 5 takeaways that we have highlighted, there were several other announcements that some way or the other will affect our lives. Follow our Twitter handle to be constantly updated with all of that.

Cheers!

#AroundTheGlobe: Snapchat, Instagram and Windows

Friday - Arround the Globe
So the connected generation has 2 high points (or is it one high and one low) to discuss this weekend!
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Image source: Techcrunch
Snapchat has added video notes, audio notes, auto-play of stories, and awesome range of stickers … it is no more Snapchat now as rightly mentioned by Techcrunch..it is Snapphone now!
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Instagram (uh oh, here comes the high-low debate) managed to get an update which erm.. didnt go down well with the audience. The uber-popular platform is migrating to a algorithmic feed, which has not gone down well with brands and users both. They managed to post a statement (sounds more like we-know-stay-calm though) on twitter but it is still a long way for the platform regarding its switch.
However, as of now, we are confident that things will be better from here, since the good photos right now manage to get lost among the less-good photos..so why not!
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Image source: Techcrunch
And last, Microsoft has embraced change finally, and are bringing the BASH Shell to Windows 10.. time to say All Hail Nadella then?

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