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How To Create An Effective B2B Site Experience For Your Brand
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Decoding The All New Laravel
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26% of the Web Runs on WordPress
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Meta Descriptions – The 160-Character Secret Weapon for your Website
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5 quick ways to reduce page load time
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Why Content is Important for your Website
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Wireframes, Mockups, Prototypes – What’s the Difference?
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This is how you play your best cards while designing for the web
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It’s a Free World – The Future of Open Source
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Measure over Matters

How To Create An Effective B2B Site Experience For Your Brand

In today’s world of digitization, having a website is a vital element of any business, irrespective of their size and services. If you have a business, you need to have a website. Since everything is online these days, being online should be considered as the ultimate opportunity to reach a large number of targeted audiences. But the conventional way of creating a website is now obsolete. What you should do is opt for a website that is user-friendly, informative and up-to-date.

According to a market survey, the most important things that customers look for on a website are pricing information, technical information, articles/case studies/blog posts and shipping information. However, below are some tips and tactics that will help you create a more effective B2B site in order to validate your brand and generate a site experience that is helpful for the users. Read on-

  • Evaluate Your Own Field:

Many companies often forget the importance of doing internal as well as external research before redesigning or recreating their website. Internal and external research and competitive analysis are a must-have step before redesigning your B2B website.

  • Site Analysis:

The next step to get a better and more user-friendly B2B website is site analysis since it enables you to understand the current position of your competitors. This will also enable you to get a better understanding of the online brand image of your competitor’s site. Check their brand pillars showcased, site structure and content. This research will give you an idea of what visitors actually want from your site. By doing research, you can improve your site dramatically.

  • Keyword Analysis:

One of the most important things that you need to do for a user-friendly B2B website is keyword analysis. In fact, ranking the targeted keywords can directly affect the potential users to visit your site. Research the keywords of your competitors and find out which keywords are ranking high. This will help you make a better marketing strategy.

  • Cater to Your Audience Group:

The B2B customers can be divided into two categories, some users are well informed and want a high-level validation of your brand, whereas, others are less informed, and they want to get a full understanding of products that are offered. Therefore, you need to make your website easily accessible, so that your meeting the needs of your targeted users.

  • Google Analytics:

Google Analytics is an amazing tracking tool that helps in tracking your site metrics. It also enables you to understand the inner-workings of your website. With the help of this tool, you can get a quick insight into your site activity. By gaining the helpful data (bounce rate, session volume and average time spent on a page), you will get an accurate assessment of users positive and negative behavior.

  • Highlight What Makes You Different:

In order to highlight your website, the most important thing you need to do are strategic messaging and content hierarchy. If you want to position your brand for the first time online, you’ll need further validation. Many companies, who have a minimal presence online, try to introduce and validate their brand. You may have seen cases where businesses have a high volume of product content and brand image. In doing this it is difficult to showcase and distinguish your business from others with only the strategic messaging and content. Here is where the importance of a value proposition page lies. It helps the users to discover and engage in key content quickly. This page can also be used as a marketing landing page for social media campaigns and SEM, in order to link users to valuable content.

These tactics will help businesses to optimize their presence online. You can simply try it to get the best online experience. Begin with these approaches today to create an even more effective B2B site for the future of your brand.

Decoding The All New Laravel

Laravel is the most popular PHP framework in 2016. It’s free, open-source and built for MVC architecture. It mainly focuses on elegance, simplicity, readability and relies on modular packaging system and utilities that help in database and application maintenance and deployment. Its source code is hosted on GitHub and can be used across all operating systems.

The latest stable version Laravel 5.3 is now available and the Laravel team has added a lot of features for improving developer speed by adding additional out of the box improvements for common tasks.

  • Laravel Scout – New driver based solution for adding advanced search and full-text search to Eloquent models. It automatically keeps the search indexes in sync with Eloquent records by using model observers. It currently ships with an Algolia driver, however, can be easily extended with other search implementations.
  • Laravel Passport – Native OAuth2 server and API authentication package built on top of the League OAuth2 Server maintained by Alex Bilbie.
  • Laravel Mailable – PHP classes for sending emails.
  • Laravel Notifications – API for sending notifications across a variety of delivery channels, mail, SMS (via Nexmo) and Slack.
  • Laravel Echo – A Javascript package installable via NPM which provides an API for subscribing to channels and listening for server-side events in client-side JavaScript application. It includes support for Pusher and Socket.io.
  • Laravel Elixir – The new version (6.0) contains baked-in support for the Webpack and Rollup Javascript module bundlers.

Few of the upcoming features in next version (5.4) of Laravel are:

    • JSON Based Language Files – For better support and handling of multilingual project requirements and applications.
    • Laravel Blade Components & Slots – Ability to add Components & Slots to Blade templates.
  • Higher Order Messaging For Collections

Compared to Laravel 5.2, there are few changes also in Laravel 5.3 which are worth mentioning:

  • In Laravel 5.2, the routes file (routes.php) was in the Http directory (app\Http\routes.php) whereas in Laravel 5.3, routes is a new folder (top first level) which contains two files namely web.php and api.php. Thus there is no routes.php file in Laravel 5.3 and you can set up routes for web and API separately using these two files.
  • The middleware group registering file (app\Http\Kernel.php) contains separately defined middleware group for web and API in Laravel 5.3. Similarly in route service provider file (app\Providers\RouteServiceProvider.php) also, web and API specific routes are defined separately.
  • The app directory in Laravel 5.3 is more simple. In Laravel 5.2, there were folders like Events, Jobs, Listeners and Policies which were not always used by default. In Laravel 5.3, these folders are not available natively and you have to run associated commands to create that on-demand.
  • The Fluent Query Builder in Laravel 5.3 now returns Collection (Illuminate\Support\Collection) instances instead of plain arrays.
  • There is a new cache() global helper in Laravel 5.3 which can perform three primary functions – get, put or return an instance of the backing service.
  • While using the for each and for else Blade directives, $loop object is available for each iteration.
  • A new toggle() method is available on all belongsToMany relationships which solves the issue of deleting an existing pivot table record or adding a new one.
  • The uploaded File instance has a new store() method for storing files on the server including S3.

Laravel’s modular packaging system, user-friendliness, and elegance have generated huge interest among developers and customers worldwide and it is expected to continue staying at the top. The main benefits which this framework offer are:

  • Fast and secure development.
  • Well-organized, reusable and maintainable coding options.
  • Scalability of web apps.
  • High level security.
  • Follows the OOP (Object-Oriented Programming), MVC (Model-View-Controller) patterns and security which ensures the separation of presentation and logic.
  • Promotes advanced and modern web development practices.

Because of its simplicity, easy learning curve, and rapid application development support, we at  Capital Numbers are extensively using Laravel to develop large, robust and efficient web applications and customized solutions, REST API (using Lumen which is a stunningly fast PHP Micro-Framework by Laravel) and deliver bug-free codes by performing unit tests.

26% of the Web Runs on WordPress

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WordPress is known the world over for being the best content management system. New reports show that an astounding 26% or a fourth of the total websites around the world use WordPress to power their sites. Its competitors lag far behind with Joomla and Drupal capturing a scarce five percent of all the websites on the internet. And, that’s not all. In the coming years, WordPress is all set to grow even more. Are these reports really accurate? Let’s find out.

W3Techs

W3Techs is an organization that studies the technologies different websites use by evaluating their market share and usage. It uses a very systematic and detailed procedure to assess them. Not only does it study entire websites but also any page using a particular technology is considered as using the content management system. W3Techs also takes care to carefully exclude the possible impact of spammers. Instead of scanning the entire web, researchers have chosen to study only the top 10 million websites. These websites have been chosen according to the popularity grading evaluated by Alexa in which the performance of websites over three months has been averaged.
To further ensure that the results of the study are accurate, W3Techs has chosen to omit sub domains and count the sub domains of wordpress.com as a single website. The company also eliminates redirected domains. For instance, since Sun.com directs users to Oracle.com, it is excluded from the study. Finally, it has different criteria for categorizing websites as such and this is why the actual number of websites it has studied number less than 10 million. Matthias Gelbmann at W3Techs estimates that in the coming years WordPress is likely to dominate more of the entire web. It will further amaze you to know that the latest figures collected on June 27 2016 show that WordPress controls 26.5% of the websites in the world.

How WordPress Compares

Considering the many websites that are opting to move to WordPress from their existing content management systems, it is startling to see that users are moving over from Blogger, Drupal, and Joomla. They are also choosing to use plugins like Shopify, Squarespace, and Magento, which is even more interesting. Reports also note that one site in the top 10 million bracket adopts WordPress every 74 seconds. In addition, the second fastest growing content management system gains a fresh website every 22 minutes.

Future Prospects

WordPress is all set to gain new heights of popularity. This is because there are at least 57% websites that are not using any particular content management system. Given the ease of usage of WordPress, the possibility of them adopting it or some of the other open source systems is immense as Matt Mullenweg, founder of Automattic opines. While there have been slight variations in the growth numbers from month to month, the overall impact of WordPress seems to be rising over the years.

Courtesy: W3Techs

Courtesy: W3Techs

Findings of CodeGuard

W3Tech is not the only organization to recognize WordPress as the leader in content management systems. CodeGuard is an online security company that supervises small businesses. It reports that the 250,000 or so small businesses that have websites have managed to earn a market share of 79% thanks to their usage of WordPress.

Because of its awesome popularity and the fact that it is capturing the lion’s share of the business across the world, WordPress has become the target of cyber attacks. It has also had to deal with some security problems that it is doing its best to overcome. Users need only to download the latest versions of WordPress to ensure the safety of their websites. Developments like these indicate that WordPress is committed to offering the best of content management systems to websites all over the world.

Moving forward, one can expect that in the upcoming years, WordPress is poised to become the one-stop solution for the marketing requirements of businesses anywhere and everywhere in the world.

Meta Descriptions – The 160-Character Secret Weapon for your Website

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Before you roll your eyes at the term – let’s stop you right there and tell you that this is not some over- complicated nerdy concept that you would have a hard time understanding; meta descriptions are in fact something that you come across all the time.

What are Meta Descriptions?

They are simply the snippet of information displayed under your link in a search result.

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You may have heard some people use the word “meta tag”, meta tags are often synonymously used with meta descriptions. It’s because the copy is not a part of the existing website, but is rather ‘tagged’ onto it. You can write meta descriptions / meta tags for almost everything that you publish on a website – be it blogs, e-books, new services etc.

Why do we need Meta Descriptions?

It’s pretty simple really.

Imagine a situation (you might not even have to imagine it, might have happened to you already)

You have a kickass website, with great visuals and content; a website that’s responsive and everything that one wants it to be, but then you are not really getting the number of fresh leads that you would imagine.

Sounds familiar?

Well, one of the reasons might be your not having an optimized and well thought of meta description.

Just think as a user, think back to the decision making process that you undertake while choosing a link. We bet a router that you always take a quick read of the meta tag to know what the website / blog is about.

Whilst you might have let yourself not care about meta tags that much, Google (The God of all that is internet) has always loved them.

The reason is fairly obvious. User experience is Google’s hallelujah, a heroine and reason to breathe, and meta descriptions exist so that people get a fair idea of what they are getting into without clicking on a link.

Let us try and list down a set of objective points that tell us how important Meta Descriptions really are:

1. SEO benefits & Advanced Searches

Google’s latest announcement tells you that meta descriptions are very much in the mix of your SEO jigsaw. So they very much indirectly affect your ranking position in search engines.
Google is also known to use meta descriptions to return more relevant results to users who use advanced searches.

2. Increase CTRs, Organic Visits

If we set the SEO factor aside, meta descriptions can very well be considered as the last chance that you get to convince a user to click onto your link. Especially if you link is low down the order, they become more important in attracting relevant users.

3. Drives social traffic

Social media platforms extract meta descriptions to display whenever someone shares your link. Without a meta description, they might just pick up the first chunk of text that they find, that will not make for a good user experience.

How to write a good meta description?

We hope that we have already got you paranoid about getting your meta descriptions right. (Don’t be guilty if you’ve already performed various searches on Google and look at what your meta descriptions are like)

If you are not being able to decide whether yours is good enough, here is a list of things that you meta descriptions should have/be.

  1. They should be clear and compelling (for obvious reasons)
  2. They should have a couple of keywords (we will just say SEO, and leave it at that)
  3. They should be between 155-160 characters (so it fits the certain width, Google doesn’t measure chars, it measures pixels in this case, thus the range)
  4. They should have a subtle CTA (what is it that you want the user to do, let them know before they get in)

Going a step further…

They should appear to be the solution to the problem that made a person use search engine in the first place.

Such a small thing and we have been rambling about it for the last 670 words, so you get how important it is. The point that we are trying to drive here is that things like meta descriptions are the little things that make all the difference and can help you edge past your competitors.

There are many such things that can help you revive your online presence with a few little tweaks here and there… talk to us about the kind of business you own, and discuss in detail about the kind of online face that you want to be, we’ll make it happen. Drop us a quick word at http://www.capitalnumbers.com/contact_us.php and we’ll get back to you.

5 quick ways to reduce page load time

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The repercussion of slow page load speed can go far beyond just frustrating some users.

Apart from the obvious qualitative aspect of why no one would prefer a sight that loads slowly, there are tons of proven reasons as to why a speed of your website is something that you should be concerned about.

It’s obvious that nobody likes anything slow these days. Our attention spans are decreasing by the minute.

A one-second delay in page-load time leads a drop in page views (11 percent), conversions (7 percent), and customer satisfaction (16 percent), according to the Aberdeen Group.

It’s only natural that people like fast sites. Not surprisingly, Google does too.

‘Site Speed’ acts as a ranking factor as to how Google populates its search results.

We’re seeing an extremely high response-time for requests made to your site (at times, over 2 seconds to fetch a single URL). This has resulted in us severely limiting the number of URLs we’ll crawl from your site. John Mueller, Google

Infact, this InfoG by Kissmetrics, gives you a great glimpse of the several ways in which slow page load speed affects your website user experience and ultimately your business.

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So, whether you are a small business owner, or just an artist, whether you are a industry giant brand or an agency providing innovative services, page load speed is something that should have your full attention, because websites are very much a part of your identity and functionality.

Now, that we have got the problem straight, let’s try and explore the solutions that can help us resolve it.

Over the years, we at Capital Numbers have helped several businesses and agencies up their SEO game by helping them reduce page load time. Following are some easy techniques that have always worked for us:

#1 Optimize your images

This point is rather easy to understand. Images are heavy media files, and they make up a lot of your website. So, if you don’t optimize them, they will make the website rather heavy. So here’s what you can quickly do: Use ‘Save for the Web’ option in Adobe Photoshop. This helps you reduce the image load to about 70% and you won’t even notice any difference in quality

#2 Minimise on JavaScript and CSS

The scripts and other functional elements maybe slowing the page down, remove them if not necessary. Also, it’s generally good practice to load your CSS and scripts in external files. This ensures that your users’ browser has to loads these just once, instead of every time they visit your site.

#3 Cache is the catch

Several plugins are available on Content Management Systems like WordPress that cache the latest version of your pages, so that browsers don’t automatically generate the page every single time. WP Super Cache, W3 Total Cache, WP Fatest Cache are some example of plugins that are widely used.

#4 Get away from redirects

Redirects are as confusing to browsers as they are for you when placed on a city map. There is a general preference of a 301 redirect to make sure that you can change your site structure without losing any search engine boost but then too many redirects in the way of the browser slows it down, as it struggles to find its way through them.

#5 Use of CDN

CDN or Content Delivery Networks are always a good decision. They work by producing pages depending on where your user is located. Having access to servers near your user’s geographical location, speed up your page loading process quite a bit.

There are several other ways obviously, but then again, we do not want to maul you with too much information right away. There are two points that we meant to drive home here (hope we did)

  1. Why slow page load speed is no joke
  2. What you can do ensure that you avoid low page loads speeds

But then before you realize the gravity of the problem and its solutions, you must know if you have a problem. Let’s share a quick tip for you to do that. Do you think pages at your site load at a good speed? If you are not sure, just talk to us at http://www.capitalnumbers.com/ , and we will get you the full report of the current status and lay down elaborate ways in which we can help.

Why Content is Important for your Website

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We have often observed that most people often get too wrapped in how their website will look; so much so that they don’t devote enough time to decide what kind of content should go on the website.

If you ask us, this is one of the gravest mistakes one can commit while developing a website. Believe it or not, content is as important as any other element on your website, if not more.

Let’s explore why:

Main source of information to your visitors

Let’s get to the basics. Why do you think someone is using the internet? Why do you think someone is visiting your site?

The answer is pretty straight forward really; they visit to get information about products, services, places etc.

So the content of your website is what contributes solely to your website’s functionality. It’s what tell your users who you are, what you do, and how you can help them.

To help understand how content contributes to user experience, let’s take the example of Vogue India. It has been quite some time that we are working with Vogue India and this is what we think works best – a constant inflow of diverse but relevant content that strikes a ready chord with the audience. One glance and all you get to see is a host of content that is striking enough to melt an iceberg.

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This is sample screenshot of how Vogue covers all the interests of an audience through its site.

The site, also houses multiple facets to communicate the various types of content. There is a scrolling masthead to welcome a user onboard. Also, the hover effect is simple. The navigation is in the middle of the website, functioning much like a newspaper, where the reader becomes intrigued by the content above the fold. The images, color combined with brief headlines grab the user’s attention.

Helps search engines find your website

Search engines are where the world is at looking for things and information, and how do search engines work?

They look for keywords, key phrases, titles and descriptions to rankings in search results.

Your content is what decides where users would be able to discover your site on websites sooner or later.

While we have been working with the likes if GQ, Conde Nast and others, we have realized that there are 4 ways how great content helps in better SEO:

  1. Compelling, quality content – Usually long-form content, unique and different in flavour, these kinds work the best with the audience in order make the SEO rank better.
  2. Using audience-friendly keywords – Using related keywords is the key (pun intended) and this is where we have been constantly working with the brands to better their SEO ranking.
  3. Offsite references and social links – One of the complex processes, inbound links play a very important role in boosting the SEO via the contents.
  4. Content freshness – Relevant content, trending content and relatable content, there are 3 kinds of fresh contents that work with the audience. We at Capital Numbers make a conscious effort to provide such content through these sites in order to stay up the order.
Adds value to visuals

Great design, well thought of and researched colour schemes, design elements and motifs are obviously important for getting the attention of potential users of the websites. But then content is what adds value to them and will keep them coming back.

To think about it, design elements actually provide secondary support roles, they are essentially ways to get the visitor’s attention to your content.

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As one of the UK’s largest discretionary investment management firms, Quilter Cheviot provides and manages bespoke investment portfolios for private clients, trusts, charities, pension funds and their professional advisers. You can see how the great visuals are ultimately acting as leverage for what the site wants to emphasize on.

We can make the case for content being the most important part of the website till we drop dead, but then we are sure that you get the drift already.

Now that you understand how important content is for your website, are you giving some thought over the best ways in which you can use content to leverage the intent of your website? Do share your thoughts with us at http://www.capitalnumbers.com/contact_us.php

Wireframes, Mockups, Prototypes – What’s the Difference?

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Some people might not click into this piece because they think that it’s not important to know the supposedly “minute” differences between the above mentioned web development jargon. If you have opened this link and are having similar thoughts, we will stop you right there. Let’s get to the why part straight away.

These terms are often used synonymously and in inter-changeable contexts, though they look different and serve very different purposes. So even if you are a non-technical person, here is a list of reasons of why even you need to know the exact distinction between the terms mentioned above:

  • To define what you want from your website
  • To communicate your expectation from a website clearly to developers
  • To showcase your expectations to internal team, investors, cofounders etc.

This 4 minute read can help you clear the cloud of confusion between the three terms as simply as possible

Wireframes

Wireframes are the skeleton or simple structure of the website. They are generally used to describe the rough content heads and flow of the website. The wireframe is also the stage of development where you decide which content goes where.

The wireframe however does not cover the visual aesthetics of the website.

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Mockups

A mockup is a static design of the website in which the identity of the website is established through colour, typography, visual style etc. Mockups can be good way of starting your development process after you have thought through your wireframe. They are generally useful for making other people understand your visualization of the website, because they are more understood that abstract wireframe.

Mock up

Prototypes

Prototypes are the ultimate representation of how your final website is going to be like. It’s when we take a step further from the mockup and enrich it with UX elements, interactions, view flow, animations etc. The only thing separating a prototype from that of the real website is the lack of functionality.

Mock Up

Understanding the differences between these terms is even more so important when you are working with a remote team for developing your website, since if the meaning of one term is misconstrued, it can lead to process aberration, misunderstandings and thus affecting your end product.

Now that you have a better understanding of the terms, if you are interested in getting a website done for your business, or revamping your old one… discuss your ideas with us at http://www.capitalnumbers.com/contact_us.php

This is how you play your best cards while designing for the web

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Aren’t these among some sites/apps that you use every day?

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4Notice any visible patterns? Of course there is.All of them use cards for organizing their content. So what is it about cards that make them so ubiquitous around the web world? Let’s find out.

What are cards?

Cards are those little rectangular texts inclusive of high quality images and texts as descriptors. Cards have been popularized by image sharing platform Pinterest.

5They have been highly successful in web designing alongside concepts like responsive web designing, so much so that they are mostly the obvious choice when one is meaning to walk the thin line between aesthetics and usability.

Why are cards so popular?

Cards apparently came to the forefront of web design when web giants Facebook and Twitter adapted it for their web as well as application format. What cards bring to your content is the balance of uniqueness and consistency. Each card is unique in its own right, but integrates seamlessly with the interface with suggestion of one primary action – the urge to click and see more. The most popular way of using cards in websites is the container style of designing. Facebook and Twitter both use that. The Guardian is an excellent example of it as well. Read their excellent piece of container style cards, where they talk about containers as group of cards stacked together. Also, the reduction of screen sizes has propelled this form of designing even more, to maintain the size of the content.

What’s in the cards for cards?

The Next Web and other reliable sources predict the future of card design to be mostly in Material Design. Google defines Material Design cards as “a piece of paper with unique related data that serves as an entry point to more detailed information. For example, a card could contain a photo, text, and a link about a single subject.” It’s the inevitable evolution I guess, since the concept of cards stems from tangible ones that were pieces of communication, long before their digital counterparts came into being.

At Capital Numbers we always try to find the most efficient, reliable and cost effective solution for our clients. To know more about ways in which we can help you, visit http://www.capitalnumbers.com/custom_web_development.html

It’s a Free World – The Future of Open Source

Open Source

There was time, when then-CEO of Microsoft, Steve Ballmer had called the open source Linux operating system a cancer. That was 2001. A decade and 5 years later, in the 9th Future of Open Source Survey, 78% of respondents said that their companies run part or all of their operations on OSS. So, what changed?

Open Source may not make sense for companies who sell software, but it does make a lot of sense for companies who sell services. Sharing software might sound like just an altruistic move, but it really isn’t. It’s one of the best sources of advertising and recruiting the best talent. What better than boosting your image as innovators while getting to set the best technical interview possible? It’s a no brainer that open sourcing really gets work done much faster and cheaper, and needless to say, industry giants get to create de facto standards, as people adopt their way of writing code.

But there is a bigger picture here. A picture that explains why over the next 2-3 years, 88% of companies are expected to increase contributions to open source projects.

More the merrier: Open Source makes machines smarter

“Doing it as an open-source project means it’s a much, much better piece of software.” says James Pearce, Facebook’s open-source lead. He couldn’t be more right. Hard problems in coding get easier when a lot of people work on cracking it simultaneously. A classic example would be Google launching Tensor Flow, an open source platform for machine learning. Thus by involving open-source enthusiasts, Google believes it will bring artificial intelligence closer to reality.

What broth is to bacteria: Open Source gives life to new industries

New age concepts that are making way for new industries are difficult to understand for everyone. Open source projects help share whatever knowledge a first mover has acquired available with the rest of the world to build on. In 2014, Tesla Motors, the electric-car maker, gave away its entire patent portfolio, providing those using it promised not to engage in courtroom battles over intellectual property. The results are more innovation for electric cars, more consumer awareness and more infrastructure for them.

Like minds think alike: Open Source is building communities

Open Source projects bring together coders interested in similar aspects of problem solving. They also get to test their chops and get to show off their skills to their peers and hiring managers. For companies, it’s like have thousands of extra minds working for you to solve a problem which obviously works in their favour.

Now, that you are convinced that open source is a good idea, if you have doubts about the amount of contribution to open source, we will say “Almost Everything”, in words of Git-Hub Cofounder Tom Preston Werner.
We at Capital Numbers are working on several Open Source Projects as well. To know more visit http://www.capitalnumbers.com/

Measure over Matters

5 Metrics that are a must for a successful web-project

5 Metrics that are a must for a Successful Web Project

It’s raining data. There is data everywhere. It’s pouring data on the streets and at coffee tables. There’s no questioning its necessity or ubiquitous nature anymore. But, for those of us who are regularly seeking data to make decisions know how overwhelming such enormous amount of data can be.

Specifically when it comes to tracking the performance of website/web applications, analytics boast of providing us with a diverse and comprehensive range of data. Considering all while making a decision might not be practically feasible, so here’s a list of data that you must consider which monitoring your web project:

  • Traffic – Because the party is where the cars are headed

You always know where the party is in town by looking at where all the cars are headed. Traffic for websites indicates the same. It is collection of the number of visits and visitors to your website, collected as sessions and users. Number of visits, specifically is one of the great overall pictures of your site performance. It also gives you a fair idea of how well your marketing strategies are working.

  • Bounce Rate: Because Palat!

If they love you, they will always look back. This is King Khan’s infallible formula to know whether he has been able to charm his lady love. The man’s a genius really, because the same applies for your websites as well. Thus Bounce Rate – The percentage of single-page site visits is an important metric to consider as a general signal of user engagement & content quality.

  • Time on Site – Because you’ve got to give it some time!

The best gift you can receive/give is time. Time on Site is a measure of the amount of time your users are spending with your site and is thus a clear signal of how engaged they are with your site. Google uses this metric as well while deciding on how good a site is, thus ToS extremely essential from a SEO point of view as well.

  • Click Through Rate – Because Aur dikhao!

Do users feel like knowing more of you whenever they stumble on your link on search engines or elsewhere? Click through Rate measures just that. It helps you understand how well your site is performing through search engine results and can direct you to improve your listings.

  • Conversions – Because karam karo aur fal ki chinta bhi karo!

There is always a business goal to a web presence. Is your website fulfilling that goal? Check your conversions to figure that out. Conversions are quantifiable measurement of expected or desired site outcomes. They directly reflect on the effectiveness of website and marketing efforts.

There are hundreds of factors that can indicate the performance of the website. This piece highlights some of the most important ones. Now mind you, no one metric in isolation is a clear indication of how well your webpage is performing. So you need to choose the metrics mentioned above and others depending on which aspect of site performance you are interested in. Is it its Search Engine Optimization, its Content, its Design, or something else?

 

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