Responsive Web Design: Cutting-Edge Solutions for Web Design and Development
Avoid Common Web Page Design Mistakes While Designing a Website.
How To Create An Effective B2B Site Experience For Your Brand
Decoding The All New Laravel
26% of the Web Runs on WordPress
Meta Descriptions – The 160-Character Secret Weapon for your Website
5 quick ways to reduce page load time
Why Content is Important for your Website
Wireframes, Mockups, Prototypes – What’s the Difference?
This is how you play your best cards while designing for the web

The Responsive Web Design (or RWD) is a unique technology which involves viewing a webpage in accordance with the size of your browsing device. It is crucial to note that this technology extends the same support to a wide range of devices for responsive websites. One of the major concerns of web design and development is the viewer’s proximity. As emphasized by the latest trends, web designs are as important as web contents. Many website developers are integrating the RWD technology to enhance design and presentation across all formats.

Using this technology requires extensive use of high-end tools like fluid grids, flexile images, and media queries.

➢The Fluid Grid technology involves designing page layouts in terms of relative units, discarding absolute units.
➢Like the Fluid Grid technology, Fluid Images are designed with relative units.
➢Media Queries enable a webpage to utilize various CSS styles depending on the specifications of the browsing device.

Moreover, the web design development has become an indispensable part of webpage designing as the mobile traffic continues to swell over recent years.

Advantages of Investing in Hiring a Web Design Developer

Web design and development is notorious these days – as every brand is building their RWD strategies. This unique technology enables brands to enhance their sales and to better connect with their customers. So, how are they doing it? To begin with, mobile phones have become the core of our daily lives, both in the personal and professional domain. No matter how exaggerated it may sound, people can do without toothbrushes, but not without smartphones. Nevertheless, browsing a website on a smartphone is not similar to browsing a website on your PC. Diverse disparities like modes of operation, size of the screen, resolution, etc., play a vital role in the responsive design. Now that you are enlightened about the technology, let’s find out more about the competitive advantages of responsive design in today’s market.


Websites that use RWD technology are fluid, whereby the content streams smoothly across all formats and resolutions. As discussed above, both grids and images encourage fluidity. Like a liquid that moves in all directions to fill up an entire space, these websites allow their content to spread out smoothly across all formats of devices.

➢Effortless Browsing

RWD promotes user-friendly experiences. No matter which device you are using to browse, your personal computer, your smartphone or your tablet, responsive design guarantees great performance. In addition, you do not need to scroll or consider resizing as you can browse conveniently.

➢Budget Friendly Enterprise

With the emergence of the web design services, you do not have to develop different websites for different formats. A single website requires fewer investments, ensuring great savings.

➢Convenient to Manage

Working with multiple websites can be quite debilitating. It is strenuous to manage them. Different devices will require different kinds of SEO Campaigns. Consequently, multiple websites can incapacitate your marketing campaigns.

Today, a brand need not invest a great deal of time and money in developing and maintaining many websites. A good web design developer can create a responsive design that allows the navigation components, like layouts, images, audios, and textual elements, to flow across a wide array of devices.

➢Improved Google Ranking

Quite conveniently, a responsive web development helps to improve the loading time of the website. Google has attested that they loading speed is considered in determining search ranking.

➢Enhanced SEO Campaigns

This kind of design can boost SEO strategies, allowing the browsers to be led to a single website, irrespective of the browsing device being used. In addition, the on-page necessities, like meta descriptions and title tags, are saved conveniently.

In conclusion, this innovative web designing technology alleviates SEO attempts.It is a mode of developing the layout of a website in such a way that the website enables an optimal browsing experience to the user. Apart from smooth browsing, the RWD technology facilitates comfortable reading and improved navigation, which involves minimal resizing, scrolling and other operational work — across all types of devices.

It curtails operational dispute, enhancing the efficiency of the website. A single update to the company website overflows across formats. If you are working with diverse versions of your website, consider the ways in which you can save money and resources by integrating everything into a single combination.

In today’s fast paced market, having a unique and compelling website is a necessity rather than an option. This is more so in the case of small and medium businesses, which do not have the necessary resources to compete with the larger and more influential businesses. Websites with sloppy design features are beginning to emerge at an alarming rate. Many business owners design their own websites in order to avoid hiring a web designer. This can be due to anything from efforts to reduce spending to wanting to maintain management of its own marketing campaigns. What they may not realize is that these decisions have consequences that can negatively affect the company’s future reputation.

What happens if a website is not designed well?

For a small or medium scale business, competing on an equal footing with industry leaders is not always possible. Several limitations, like stringent budgets for marketing campaigns, and the inadequacy of funds and resources, prevent small businesses from competing with their larger counterparts. Which is why, for a small business, the website is such a vital component for its branding and marketing success. The look of the website is crucial to make a lasting impression on visitors to a website. A company deficient in this area will prove to be disastrous. A poorly designed website can result in the continuous loss of a company’s customer base.

Common web design mistakes to avoid

Making a website design too flashy:

Many people don’t know the difference between a website and an over-the-top design. A flashy web page design may attract visitors to the site, but care should be taken to help them easily navigate the website and find all the details easily and promptly. Also, a website which is too full of images, texts, and flash images will make a website difficult to navigate and leave its visitors thoroughly confused.

Avoiding ambiguity:

A lot of websites will go the opposite way and put next to no information on their website, which presents visitors with a dull and incomplete message. Although minimalism in design can work well in some cases, it has to be done thoughtfully. The website should provide complete information regarding the company, its products and services, as well as their customer care. The website’s content should answer customer queries or at least direct them to a solution.

Using content ineffectively:

Publishing suitable and good quality content is crucial for getting a good SEO ranking. Apart from being essential for a company’s marketing campaign, the content gives the website visitors information about the company, and provides industry news regarding the products and services. Content should be original, unique and checked for plagiarism. Also, the content should be updated regularly.

Navigation Problems:

Navigation problems are a common problem with many websites. If left unaddressed, they can have terrible consequences for the business. As future customers, first time visitors to your website will expect all the information to be accurate and up-to-date, as well as being easy to navigate. When the navigation of a website is tricky or full of glitches, or if the search bar is difficult to locate, visitors tend to simply move on to another website.

Targeting specific audiences:

Targeting specific audiences is a key factor for the success of many businesses and is even more important when it comes to small or medium scale businesses. The nature, style and layout of the website has significant impact when it comes to attracting a particular customer base. A website can be playful and fun or, it can be highly formal and professional in its tone, depending on the nature of products or services offered.

Placing ads incorrectly:

Allowing ads on your website might be a necessity at times. As they are regarded as one of the main sources of income for blogs, proper attention must be given to the placement and layout of the ads present alongside your content. Too many ads, pop-ups and flash animations, especially the ones with loud noises, can be immensely off-putting. If that does happen, then that can lead to significant losses for the company. Attention should be given to making the pop-up ads easy to close, at the very least.

A good website plays an important role in developing the brand image and marketing strategies of a business – especially a small or medium scale one. Special care must therefore be taken to design it.

In today’s world of digitization, having a website is a vital element of any business, irrespective of their size and services. If you have a business, you need to have a website. Since everything is online these days, being online should be considered as the ultimate opportunity to reach a large number of targeted audiences. But the conventional way of creating a website is now obsolete. What you should do is opt for a website that is user-friendly, informative and up-to-date.

According to a market survey, the most important things that customers look for on a website are pricing information, technical information, articles/case studies/blog posts and shipping information. However, below are some tips and tactics that will help you create a more effective B2B site in order to validate your brand and generate a site experience that is helpful for the users. Read on-

  • Evaluate Your Own Field:

Many companies often forget the importance of doing internal as well as external research before redesigning or recreating their website. Internal and external research and competitive analysis are a must-have step before redesigning your B2B website.

  • Site Analysis:

The next step to get a better and more user-friendly B2B website is site analysis since it enables you to understand the current position of your competitors. This will also enable you to get a better understanding of the online brand image of your competitor’s site. Check their brand pillars showcased, site structure and content. This research will give you an idea of what visitors actually want from your site. By doing research, you can improve your site dramatically.

  • Keyword Analysis:

One of the most important things that you need to do for a user-friendly B2B website is keyword analysis. In fact, ranking the targeted keywords can directly affect the potential users to visit your site. Research the keywords of your competitors and find out which keywords are ranking high. This will help you make a better marketing strategy.

  • Cater to Your Audience Group:

The B2B customers can be divided into two categories, some users are well informed and want a high-level validation of your brand, whereas, others are less informed, and they want to get a full understanding of products that are offered. Therefore, you need to make your website easily accessible, so that your meeting the needs of your targeted users.

  • Google Analytics:

Google Analytics is an amazing tracking tool that helps in tracking your site metrics. It also enables you to understand the inner-workings of your website. With the help of this tool, you can get a quick insight into your site activity. By gaining the helpful data (bounce rate, session volume and average time spent on a page), you will get an accurate assessment of users positive and negative behavior.

  • Highlight What Makes You Different:

In order to highlight your website, the most important thing you need to do are strategic messaging and content hierarchy. If you want to position your brand for the first time online, you’ll need further validation. Many companies, who have a minimal presence online, try to introduce and validate their brand. You may have seen cases where businesses have a high volume of product content and brand image. In doing this it is difficult to showcase and distinguish your business from others with only the strategic messaging and content. Here is where the importance of a value proposition page lies. It helps the users to discover and engage in key content quickly. This page can also be used as a marketing landing page for social media campaigns and SEM, in order to link users to valuable content.

These tactics will help businesses to optimize their presence online. You can simply try it to get the best online experience. Begin with these approaches today to create an even more effective B2B site for the future of your brand.

Laravel is the most popular PHP framework in 2016. It’s free, open-source and built for MVC architecture. It mainly focuses on elegance, simplicity, readability and relies on modular packaging system and utilities that help in database and application maintenance and deployment. Its source code is hosted on GitHub and can be used across all operating systems.

The latest stable version Laravel 5.3 is now available and the Laravel team has added a lot of features for improving developer speed by adding additional out of the box improvements for common tasks.

  • Laravel Scout – New driver based solution for adding advanced search and full-text search to Eloquent models. It automatically keeps the search indexes in sync with Eloquent records by using model observers. It currently ships with an Algolia driver, however, can be easily extended with other search implementations.
  • Laravel Passport – Native OAuth2 server and API authentication package built on top of the League OAuth2 Server maintained by Alex Bilbie.
  • Laravel Mailable – PHP classes for sending emails.
  • Laravel Notifications – API for sending notifications across a variety of delivery channels, mail, SMS (via Nexmo) and Slack.
  • Laravel Echo – A Javascript package installable via NPM which provides an API for subscribing to channels and listening for server-side events in client-side JavaScript application. It includes support for Pusher and Socket.io.
  • Laravel Elixir – The new version (6.0) contains baked-in support for the Webpack and Rollup Javascript module bundlers.

Few of the upcoming features in next version (5.4) of Laravel are:

    • JSON Based Language Files – For better support and handling of multilingual project requirements and applications.
    • Laravel Blade Components & Slots – Ability to add Components & Slots to Blade templates.
  • Higher Order Messaging For Collections

Compared to Laravel 5.2, there are few changes also in Laravel 5.3 which are worth mentioning:

  • In Laravel 5.2, the routes file (routes.php) was in the Http directory (app\Http\routes.php) whereas in Laravel 5.3, routes is a new folder (top first level) which contains two files namely web.php and api.php. Thus there is no routes.php file in Laravel 5.3 and you can set up routes for web and API separately using these two files.
  • The middleware group registering file (app\Http\Kernel.php) contains separately defined middleware group for web and API in Laravel 5.3. Similarly in route service provider file (app\Providers\RouteServiceProvider.php) also, web and API specific routes are defined separately.
  • The app directory in Laravel 5.3 is more simple. In Laravel 5.2, there were folders like Events, Jobs, Listeners and Policies which were not always used by default. In Laravel 5.3, these folders are not available natively and you have to run associated commands to create that on-demand.
  • The Fluent Query Builder in Laravel 5.3 now returns Collection (Illuminate\Support\Collection) instances instead of plain arrays.
  • There is a new cache() global helper in Laravel 5.3 which can perform three primary functions – get, put or return an instance of the backing service.
  • While using the for each and for else Blade directives, $loop object is available for each iteration.
  • A new toggle() method is available on all belongsToMany relationships which solves the issue of deleting an existing pivot table record or adding a new one.
  • The uploaded File instance has a new store() method for storing files on the server including S3.

Laravel’s modular packaging system, user-friendliness, and elegance have generated huge interest among developers and customers worldwide and it is expected to continue staying at the top. The main benefits which this framework offer are:

  • Fast and secure development.
  • Well-organized, reusable and maintainable coding options.
  • Scalability of web apps.
  • High level security.
  • Follows the OOP (Object-Oriented Programming), MVC (Model-View-Controller) patterns and security which ensures the separation of presentation and logic.
  • Promotes advanced and modern web development practices.

Because of its simplicity, easy learning curve, and rapid application development support, we at  Capital Numbers are extensively using Laravel to develop large, robust and efficient web applications and customized solutions, REST API (using Lumen which is a stunningly fast PHP Micro-Framework by Laravel) and deliver bug-free codes by performing unit tests.


WordPress is known the world over for being the best content management system. New reports show that an astounding 26% or a fourth of the total websites around the world use WordPress to power their sites. Its competitors lag far behind with Joomla and Drupal capturing a scarce five percent of all the websites on the internet. And, that’s not all. In the coming years, WordPress is all set to grow even more. Are these reports really accurate? Let’s find out.


W3Techs is an organization that studies the technologies different websites use by evaluating their market share and usage. It uses a very systematic and detailed procedure to assess them. Not only does it study entire websites but also any page using a particular technology is considered as using the content management system. W3Techs also takes care to carefully exclude the possible impact of spammers. Instead of scanning the entire web, researchers have chosen to study only the top 10 million websites. These websites have been chosen according to the popularity grading evaluated by Alexa in which the performance of websites over three months has been averaged.
To further ensure that the results of the study are accurate, W3Techs has chosen to omit sub domains and count the sub domains of wordpress.com as a single website. The company also eliminates redirected domains. For instance, since Sun.com directs users to Oracle.com, it is excluded from the study. Finally, it has different criteria for categorizing websites as such and this is why the actual number of websites it has studied number less than 10 million. Matthias Gelbmann at W3Techs estimates that in the coming years WordPress is likely to dominate more of the entire web. It will further amaze you to know that the latest figures collected on June 27 2016 show that WordPress controls 26.5% of the websites in the world.

How WordPress Compares

Considering the many websites that are opting to move to WordPress from their existing content management systems, it is startling to see that users are moving over from Blogger, Drupal, and Joomla. They are also choosing to use plugins like Shopify, Squarespace, and Magento, which is even more interesting. Reports also note that one site in the top 10 million bracket adopts WordPress every 74 seconds. In addition, the second fastest growing content management system gains a fresh website every 22 minutes.

Future Prospects

WordPress is all set to gain new heights of popularity. This is because there are at least 57% websites that are not using any particular content management system. Given the ease of usage of WordPress, the possibility of them adopting it or some of the other open source systems is immense as Matt Mullenweg, founder of Automattic opines. While there have been slight variations in the growth numbers from month to month, the overall impact of WordPress seems to be rising over the years.

Courtesy: W3Techs

Courtesy: W3Techs

Findings of CodeGuard

W3Tech is not the only organization to recognize WordPress as the leader in content management systems. CodeGuard is an online security company that supervises small businesses. It reports that the 250,000 or so small businesses that have websites have managed to earn a market share of 79% thanks to their usage of WordPress.

Because of its awesome popularity and the fact that it is capturing the lion’s share of the business across the world, WordPress has become the target of cyber attacks. It has also had to deal with some security problems that it is doing its best to overcome. Users need only to download the latest versions of WordPress to ensure the safety of their websites. Developments like these indicate that WordPress is committed to offering the best of content management systems to websites all over the world.

Moving forward, one can expect that in the upcoming years, WordPress is poised to become the one-stop solution for the marketing requirements of businesses anywhere and everywhere in the world.


Before you roll your eyes at the term – let’s stop you right there and tell you that this is not some over- complicated nerdy concept that you would have a hard time understanding; meta descriptions are in fact something that you come across all the time.

What are Meta Descriptions?

They are simply the snippet of information displayed under your link in a search result.


You may have heard some people use the word “meta tag”, meta tags are often synonymously used with meta descriptions. It’s because the copy is not a part of the existing website, but is rather ‘tagged’ onto it. You can write meta descriptions / meta tags for almost everything that you publish on a website – be it blogs, e-books, new services etc.

Why do we need Meta Descriptions?

It’s pretty simple really.

Imagine a situation (you might not even have to imagine it, might have happened to you already)

You have a kickass website, with great visuals and content; a website that’s responsive and everything that one wants it to be, but then you are not really getting the number of fresh leads that you would imagine.

Sounds familiar?

Well, one of the reasons might be your not having an optimized and well thought of meta description.

Just think as a user, think back to the decision making process that you undertake while choosing a link. We bet a router that you always take a quick read of the meta tag to know what the website / blog is about.

Whilst you might have let yourself not care about meta tags that much, Google (The God of all that is internet) has always loved them.

The reason is fairly obvious. User experience is Google’s hallelujah, a heroine and reason to breathe, and meta descriptions exist so that people get a fair idea of what they are getting into without clicking on a link.

Let us try and list down a set of objective points that tell us how important Meta Descriptions really are:

1. SEO benefits & Advanced Searches

Google’s latest announcement tells you that meta descriptions are very much in the mix of your SEO jigsaw. So they very much indirectly affect your ranking position in search engines.
Google is also known to use meta descriptions to return more relevant results to users who use advanced searches.

2. Increase CTRs, Organic Visits

If we set the SEO factor aside, meta descriptions can very well be considered as the last chance that you get to convince a user to click onto your link. Especially if you link is low down the order, they become more important in attracting relevant users.

3. Drives social traffic

Social media platforms extract meta descriptions to display whenever someone shares your link. Without a meta description, they might just pick up the first chunk of text that they find, that will not make for a good user experience.

How to write a good meta description?

We hope that we have already got you paranoid about getting your meta descriptions right. (Don’t be guilty if you’ve already performed various searches on Google and look at what your meta descriptions are like)

If you are not being able to decide whether yours is good enough, here is a list of things that you meta descriptions should have/be.

  1. They should be clear and compelling (for obvious reasons)
  2. They should have a couple of keywords (we will just say SEO, and leave it at that)
  3. They should be between 155-160 characters (so it fits the certain width, Google doesn’t measure chars, it measures pixels in this case, thus the range)
  4. They should have a subtle CTA (what is it that you want the user to do, let them know before they get in)

Going a step further…

They should appear to be the solution to the problem that made a person use search engine in the first place.

Such a small thing and we have been rambling about it for the last 670 words, so you get how important it is. The point that we are trying to drive here is that things like meta descriptions are the little things that make all the difference and can help you edge past your competitors.

There are many such things that can help you revive your online presence with a few little tweaks here and there… talk to us about the kind of business you own, and discuss in detail about the kind of online face that you want to be, we’ll make it happen. Drop us a quick word at http://www.capitalnumbers.com/contact_us.php and we’ll get back to you.


The repercussion of slow page load speed can go far beyond just frustrating some users.

Apart from the obvious qualitative aspect of why no one would prefer a sight that loads slowly, there are tons of proven reasons as to why a speed of your website is something that you should be concerned about.

It’s obvious that nobody likes anything slow these days. Our attention spans are decreasing by the minute.

A one-second delay in page-load time leads a drop in page views (11 percent), conversions (7 percent), and customer satisfaction (16 percent), according to the Aberdeen Group.

It’s only natural that people like fast sites. Not surprisingly, Google does too.

‘Site Speed’ acts as a ranking factor as to how Google populates its search results.

We’re seeing an extremely high response-time for requests made to your site (at times, over 2 seconds to fetch a single URL). This has resulted in us severely limiting the number of URLs we’ll crawl from your site. John Mueller, Google

Infact, this InfoG by Kissmetrics, gives you a great glimpse of the several ways in which slow page load speed affects your website user experience and ultimately your business.


So, whether you are a small business owner, or just an artist, whether you are a industry giant brand or an agency providing innovative services, page load speed is something that should have your full attention, because websites are very much a part of your identity and functionality.

Now, that we have got the problem straight, let’s try and explore the solutions that can help us resolve it.

Over the years, we at Capital Numbers have helped several businesses and agencies up their SEO game by helping them reduce page load time. Following are some easy techniques that have always worked for us:

#1 Optimize your images

This point is rather easy to understand. Images are heavy media files, and they make up a lot of your website. So, if you don’t optimize them, they will make the website rather heavy. So here’s what you can quickly do: Use ‘Save for the Web’ option in Adobe Photoshop. This helps you reduce the image load to about 70% and you won’t even notice any difference in quality

#2 Minimise on JavaScript and CSS

The scripts and other functional elements maybe slowing the page down, remove them if not necessary. Also, it’s generally good practice to load your CSS and scripts in external files. This ensures that your users’ browser has to loads these just once, instead of every time they visit your site.

#3 Cache is the catch

Several plugins are available on Content Management Systems like WordPress that cache the latest version of your pages, so that browsers don’t automatically generate the page every single time. WP Super Cache, W3 Total Cache, WP Fatest Cache are some example of plugins that are widely used.

#4 Get away from redirects

Redirects are as confusing to browsers as they are for you when placed on a city map. There is a general preference of a 301 redirect to make sure that you can change your site structure without losing any search engine boost but then too many redirects in the way of the browser slows it down, as it struggles to find its way through them.

#5 Use of CDN

CDN or Content Delivery Networks are always a good decision. They work by producing pages depending on where your user is located. Having access to servers near your user’s geographical location, speed up your page loading process quite a bit.

There are several other ways obviously, but then again, we do not want to maul you with too much information right away. There are two points that we meant to drive home here (hope we did)

  1. Why slow page load speed is no joke
  2. What you can do ensure that you avoid low page loads speeds

But then before you realize the gravity of the problem and its solutions, you must know if you have a problem. Let’s share a quick tip for you to do that. Do you think pages at your site load at a good speed? If you are not sure, just talk to us at http://www.capitalnumbers.com/ , and we will get you the full report of the current status and lay down elaborate ways in which we can help.


We have often observed that most people often get too wrapped in how their website will look; so much so that they don’t devote enough time to decide what kind of content should go on the website.

If you ask us, this is one of the gravest mistakes one can commit while developing a website. Believe it or not, content is as important as any other element on your website, if not more.

Let’s explore why:

Main source of information to your visitors

Let’s get to the basics. Why do you think someone is using the internet? Why do you think someone is visiting your site?

The answer is pretty straight forward really; they visit to get information about products, services, places etc.

So the content of your website is what contributes solely to your website’s functionality. It’s what tell your users who you are, what you do, and how you can help them.

To help understand how content contributes to user experience, let’s take the example of Vogue India. It has been quite some time that we are working with Vogue India and this is what we think works best – a constant inflow of diverse but relevant content that strikes a ready chord with the audience. One glance and all you get to see is a host of content that is striking enough to melt an iceberg.

blog pic

This is sample screenshot of how Vogue covers all the interests of an audience through its site.

The site, also houses multiple facets to communicate the various types of content. There is a scrolling masthead to welcome a user onboard. Also, the hover effect is simple. The navigation is in the middle of the website, functioning much like a newspaper, where the reader becomes intrigued by the content above the fold. The images, color combined with brief headlines grab the user’s attention.

Helps search engines find your website

Search engines are where the world is at looking for things and information, and how do search engines work?

They look for keywords, key phrases, titles and descriptions to rankings in search results.

Your content is what decides where users would be able to discover your site on websites sooner or later.

While we have been working with the likes if GQ, Conde Nast and others, we have realized that there are 4 ways how great content helps in better SEO:

  1. Compelling, quality content – Usually long-form content, unique and different in flavour, these kinds work the best with the audience in order make the SEO rank better.
  2. Using audience-friendly keywords – Using related keywords is the key (pun intended) and this is where we have been constantly working with the brands to better their SEO ranking.
  3. Offsite references and social links – One of the complex processes, inbound links play a very important role in boosting the SEO via the contents.
  4. Content freshness – Relevant content, trending content and relatable content, there are 3 kinds of fresh contents that work with the audience. We at Capital Numbers make a conscious effort to provide such content through these sites in order to stay up the order.
Adds value to visuals

Great design, well thought of and researched colour schemes, design elements and motifs are obviously important for getting the attention of potential users of the websites. But then content is what adds value to them and will keep them coming back.

To think about it, design elements actually provide secondary support roles, they are essentially ways to get the visitor’s attention to your content.


As one of the UK’s largest discretionary investment management firms, Quilter Cheviot provides and manages bespoke investment portfolios for private clients, trusts, charities, pension funds and their professional advisers. You can see how the great visuals are ultimately acting as leverage for what the site wants to emphasize on.

We can make the case for content being the most important part of the website till we drop dead, but then we are sure that you get the drift already.

Now that you understand how important content is for your website, are you giving some thought over the best ways in which you can use content to leverage the intent of your website? Do share your thoughts with us at http://www.capitalnumbers.com/contact_us.php


Some people might not click into this piece because they think that it’s not important to know the supposedly “minute” differences between the above mentioned web development jargon. If you have opened this link and are having similar thoughts, we will stop you right there. Let’s get to the why part straight away.

These terms are often used synonymously and in inter-changeable contexts, though they look different and serve very different purposes. So even if you are a non-technical person, here is a list of reasons of why even you need to know the exact distinction between the terms mentioned above:

  • To define what you want from your website
  • To communicate your expectation from a website clearly to developers
  • To showcase your expectations to internal team, investors, cofounders etc.

This 4 minute read can help you clear the cloud of confusion between the three terms as simply as possible


Wireframes are the skeleton or simple structure of the website. They are generally used to describe the rough content heads and flow of the website. The wireframe is also the stage of development where you decide which content goes where.

The wireframe however does not cover the visual aesthetics of the website.

wire frame


A mockup is a static design of the website in which the identity of the website is established through colour, typography, visual style etc. Mockups can be good way of starting your development process after you have thought through your wireframe. They are generally useful for making other people understand your visualization of the website, because they are more understood that abstract wireframe.

Mock up


Prototypes are the ultimate representation of how your final website is going to be like. It’s when we take a step further from the mockup and enrich it with UX elements, interactions, view flow, animations etc. The only thing separating a prototype from that of the real website is the lack of functionality.

Mock Up

Understanding the differences between these terms is even more so important when you are working with a remote team for developing your website, since if the meaning of one term is misconstrued, it can lead to process aberration, misunderstandings and thus affecting your end product.

Now that you have a better understanding of the terms, if you are interested in getting a website done for your business, or revamping your old one… discuss your ideas with us at http://www.capitalnumbers.com/contact_us.php

Capital Number_Blog_WebDesignCards

Aren’t these among some sites/apps that you use every day?




4Notice any visible patterns? Of course there is.All of them use cards for organizing their content. So what is it about cards that make them so ubiquitous around the web world? Let’s find out.

What are cards?

Cards are those little rectangular texts inclusive of high quality images and texts as descriptors. Cards have been popularized by image sharing platform Pinterest.

5They have been highly successful in web designing alongside concepts like responsive web designing, so much so that they are mostly the obvious choice when one is meaning to walk the thin line between aesthetics and usability.

Why are cards so popular?

Cards apparently came to the forefront of web design when web giants Facebook and Twitter adapted it for their web as well as application format. What cards bring to your content is the balance of uniqueness and consistency. Each card is unique in its own right, but integrates seamlessly with the interface with suggestion of one primary action – the urge to click and see more. The most popular way of using cards in websites is the container style of designing. Facebook and Twitter both use that. The Guardian is an excellent example of it as well. Read their excellent piece of container style cards, where they talk about containers as group of cards stacked together. Also, the reduction of screen sizes has propelled this form of designing even more, to maintain the size of the content.

What’s in the cards for cards?

The Next Web and other reliable sources predict the future of card design to be mostly in Material Design. Google defines Material Design cards as “a piece of paper with unique related data that serves as an entry point to more detailed information. For example, a card could contain a photo, text, and a link about a single subject.” It’s the inevitable evolution I guess, since the concept of cards stems from tangible ones that were pieces of communication, long before their digital counterparts came into being.

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