Top 5 Web Design Trends to Transform Your Website in 2023
The new year is the ideal time to take a fresh look at your website. Do you want to revamp or redesign your website to enhance its functionality and make it visually appealing? If so, it is vital to keep up with the dos and don’ts of the website design to make a lasting impression. Optimizing the website design to engage your customer can benefit your company by creating a positive experience and increasing conversion rates.
So, before you opt for UI UX services for transforming your website in 2023, you must familiarize yourself with the top design trends for 2023. Here we have discussed these for you. Let’s dig in.
1. Gender-Neutral Design
With this trend, we don’t want to move away from stereotypes, such as using pink for personal care brands or integrating hyper-masculine tropes to sell camping equipment. Instead, gender-neutral design surpasses the color and the imagery. It is part of the UI and UX as well.
For example, online forms in 2023 will offer various gender options and the space to include your pronoun.
Small things, like using “they” instead of s/he inside a copy, will normalize gender-neutral pronouns and make websites more inclusive to everyone. In 2023, gender-neutral web design will be a standard practice in the industry.
2. Embrace Motion
Motion design is trending. We have all passed by digital billboards, scrolled through a site, navigated an application, and professional motion design. Motion graphics will replace static graphics.
With the constant introduction of innovative digital platforms and the rise of virtual reality, brands are looking for ways to make their sites exciting and engaging. It has opened up new possibilities for engaging consumers through motion and animation.
Motion graphics is an exciting way of storytelling. So, when you want to spice things up on your website, you can get in touch with professionals to transform your current website into a stunning site.
3. Chatbots Are More Like “Chatbuds”
A chatbot is a vital feature that will continue to be relevant in 2023. As AI and machine learning become more sophisticated, chatbots will become the norm for simple customer service requests and “personal shopping”.
For instance, if a customer visits your website to get phone support and the chatbot knows they have an available free phone upgrade, it will let them know about the upgrade. It can lead to a positive user experience and save the business the customer support cost associated with talking to a live person.
4. Voice-Activated Interface
The way we access information is changing. Instead of typing a question into Google, we’re now asking a question, or rather demanding one. It means web design is adjusting to keep up with the prevalence of virtual assistants and voice chatbots.
While a voice-activated interface isn’t commonplace for most websites, the trend isn’t going anywhere in the foreseeable future. We can expect more websites to integrate voice search as an option for traditional text search.
5. Accessibility and Availability
Inclusivity and accessibility will be more than a trend in 2023. However, there’s a growing need for web design to factor in disabled people’s needs. A website that every visitor can navigate or interact with is essential to providing exceptional customer service. It can boost your SEO, increase conversion, and help you reach a bigger audience pool.
And here are the elements that improve accessibility –
- Creating strong color contrast between backgrounds and text
- Integrating focus indicators, including the rectangular outline that shows up around links when using keyboard navigation
- Using instructions and labels with form fields rather than low-context placeholder text
- Using functional alt tags for images, which also boosts SEO
If you are thinking of transforming your website in 2023, consider the above-mentioned web design trends. All of these will help you keep your website fresh in 2023. Updating your site’s design can impact your brand and revenue positively. Want a modern and user-friendly website by working on designs? Look for quality design services. Our seasoned designers will analyze your existing web design, consider your needs and target audience, and transform your website accordingly. Eager to discuss your project? Book a call today!