case study

Making English Language Learning Easy for a Leading Education Provider with Capital Numbers’ Expertise

The Client

Our client is a prominent online English language training platform designed to help non-native English speakers and professionals elevate their speaking and reading skills. Through a range of courses, tools, and resources, the client aims to provide a comprehensive language learning experience, complemented by traditional lessons. Our client also offers a range of membership levels that cater to the many needs of their users, from a basic free version to more advanced subscription options.

Industry

Edtech/Education

Tech Stack

WordPress, HTML5, CSS3, jQuery

Country

USA

Business Need

Even with the features offered by our client’s platform, their users struggled in several areas that impacted user experience, engagement, and overall satisfaction. There were also several different limitations of the platform that made it difficult for the client to track user performance and profiles.

Complex Registration Process

The previous onboarding process was confusing and difficult for many new users. None of the onboarding registration steps were intuitive, and many first-time users abandoned the platform before finishing the onboarding process. This impacted the client’s user acquisition rates and limited the platform’s ability to reach audiences globally.

Overwhelming User Interface

While our client boasted a rich content library, users found it challenging to navigate through the large volume of lessons, resources, and tools. The cluttered interface made it difficult for users to discover relevant materials, leading to confusion and reduced engagement.

Low User Engagement and Retention

Even after registering, many users did not engage with the platform on a regular basis. While the lessons and quizzes were valuable, they lacked interactive features that could keep users motivated over the long term. Users reported that they will engage more with this platform if the client implements new and fun ways for them to test their knowledge.

the challenges

Lack of Personalized Learning Paths

Users needed guidance on where to begin their learning journey or how to progress based on their individual skill levels. The platform lacked these personalization capabilities, leaving users unsure about which lessons to take next and resulting in lower completion rates.

Administrative Challenges

Managing memberships, content updates, and user progress tracking was difficult for the administrators. With a growing user base, these tasks became increasingly time-consuming, resulting in operational inefficiencies. The client’s team was focused more on managing administrative tasks, rather than creating tailored lessons for their users.

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Solution

After identifying the key business challenges, our experts proposed and then implemented enhancements to the platform that helped our client overcome the challenges:

Simplified Registration and Onboarding

We optimized the onboarding process to eliminate unnecessary steps, making registration smoother and more intuitive. Users could now sign up with just a few clicks, which enabled the client to onboard more candidates. We also added progress indicators and simplified form fields, which reduced the number of abandoned signups, resulting in higher user acquisition rates.

Revamped User Interface for Better Navigation

The next step was redesigning the platform’s layout to create a more intuitive user experience. We optimized the platform’s dashboard, which helped the client review whether users were presented with the most relevant resources based on their activity and preferences. A clean, minimalist interface also helped users easily find lessons, quizzes, and other tools. Capital Numbers’ solution also made the platform more responsive and intuitive, ensuring a consistent user experience across devices.

Interactive Learning Features to Boost Engagement

To address the issue of low user engagement, we introduced several interactive features to the platform that encouraged users to participate actively. We added weekly quizzes, discussion prompts, and practice exercises that allowed users to test their knowledge in real-world scenarios. Users could also engage in conversation calls, where they practiced speaking with peers or experts, making the learning experience more immersive and personalized. This dynamic interaction not only improved user engagement but also ensured that users returned to the platform regularly, rather than abandoning their learning journey.

solutions

Personalized Learning Paths for Tailored Experiences

Our experts introduced personalized learning paths by analyzing user progress and behavior. The platform can now provide tailored recommendations for lessons and activities as per user profiles. They also received customized content tailored to their skill level and learning history, creating a more personalized and effective learning experience. This feature empowered users to stay motivated, as they could see their own improvement.

Efficient Membership Management and Content Automation

We automated many backend tasks, including membership management and content distribution for the client. Administrators could now easily track user activity, manage subscriptions, and monitor which content was most popular, allowing them to plan their lessons accordingly. This streamlined platform management frees up time for the client's team members to focus on improving the content and user experience.

Personalized Feedback and Support Module for Users

Users can now ask their queries to the experts on their respective dashboards and will, in turn, receive a video response to their query, which they can relate to and use to understand the concepts better. Additionally, users can access their lesson audios on the go, providing them with the flexibility to continue their lessons.

Results

With Capital Numbers’ expertise, the client's platform now facilitates:

Result Bullet

Higher User Acquisition and Conversion Rates

The streamlined registration process led to a 35% increase in new user sign-ups. More importantly, a larger percentage of users completed the signup process, leading to a higher conversion rate from visitors to registered users. The clear presentation of subscription options also helped the client to upgrade their users from the free version to the paid version.

Result Bullet

Improved User Engagement and Retention

With the introduction of interactive learning features and personalized learning paths, user engagement increased by 40%. Users who engaged with the platform’s interactive tools returned more frequently and spent longer periods on the site. This resulted in higher retention rates, particularly among premium members who utilized the live calls and personalized feedback.

Result Bullet

Enhanced User Satisfaction

Users reported a much smoother experience with the revamped interface, improved navigation, and tailored content suggestions. This led to higher satisfaction rates, with many users praising the platform’s ability to provide both structured lessons and flexible learning paths. The personalization feature helped users feel more connected to their learning journey, as they could track their progress and receive suggestions that matched their needs.

solutions
Result Bullet

Increased Lesson Completion Rates

The introduction of personalized learning paths and enhanced navigation resulted in a 50% increase in lesson completion rates. Users who were guided through a clear learning path were more likely to complete lessons and quizzes, thereby helping them achieve their language goals more quickly.

Result Bullet

Better Operational Efficiency

As we customized the platform to manage memberships and content updates automatically, this reduced administrative workload by 30%. Administrators could now focus on content development and user engagement strategies instead of manual updates, improving operational efficiency.

Check out how our expertise has helped several education providers enhance user engagement and onboarding experience. Explore Now!

Benefits

These are the benefits achieved by the client as a result of Capital Numbers’ expertise:

Result Bullet

35% increase in new user sign-ups

Result Bullet

40% increase in user engagement

Result Bullet

Higher user satisfaction

Result Bullet

50% increase in lesson completion rates

Result Bullet

30% reduction in administrative workload

Conclusion

Capital Numbers eliminated business challenges for the client and improved user experience. With an intuitive platform, learners can now register with ease. Long-time users can navigate the interface with confidence, and users can follow clear paths with the help of good visualizations from the dashboard. By automating backend operations, we helped the client eliminate their administrative tasks, allowing them to focus more on tailoring the content and managing subscriptions and memberships seamlessly. Our technical expertise helped the client expand its global user base and deliver a more engaging learning experience for learners.

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    We offer a wide range of services, including:

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    We were founded in 2012.

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    We create dynamic websites, e-commerce platforms, and manage content with user-friendly solutions.

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