Rebuilding a Global Consulting Firm’s Digital Platform and Enhancing User Engagement
Download this case study The Client
The client is a globally recognized management consulting firm that helps organizations leverage the potential of technology to inform practical business strategies. Our client partners have expertise in digital and IT transformation, sourcing advisory, and governance services, and partners with enterprises globally to deliver innovative and customizable solutions.
Our client’s platform acts as the primary channel for reaching a global audience. The platform is being used for sharing insights, publishing reports, and facilitating transactions through memberships and product purchases. However, as the client’s both content and audience base expanded, the existing platform created many challenges for the client to handle.
As the client needed to fix their platform quickly, they approached Capital Numbers to rebuild their digital platform, which would have improved performance, scalability, and functionality.
Industry
Technology
Tech Stack
WordPress, WooCommerce, MiniOrange SSO, PHP, MySQL
Country
USA
Business Need
Our client’s existing website was built on WordPress using a page builder theme. While WordPress is a powerful content management system, the legacy setup had several inefficiencies that hindered the website’s performance and functionality.
Slow Website Performance
The original digital platform was loaded with a lot of unnecessary files, which slowed down the page speed. This not only increased page load times but also negatively impacted user experience, search engine optimization (SEO), and the website’s ability to handle traffic surges.
Complex Product Migration
Our client needed to migrate over 10,000 products to WooCommerce from a non-WordPress environment. However, the process was complicated due to inconsistent data formatting, mismatched field mappings, and preserving the metadata, categorization, and user-related data.
Membership Management
Our client required a secure membership system that could offer different levels of access based on user type. It also needed to integrate smoothly with WooCommerce so members could purchase reports and content with ease.
Login and Security
Corporate users needed a simpler, more secure way to log in. The website required Single Sign-On (SSO) so users could access multiple services with one login, while also meeting compliance standards.
Scalability and Reliability
As the client’s audience continued to grow, the website had to be faster, more responsive, and capable of handling higher traffic without slowing down or overloading the system.
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Solution
To address our client’s challenges, our experts at Capital Numbers created a complete strategy that focused on speed, scalability, and user-friendly functionality.
Created a Custom WordPress Theme for Optimal Performance
We replaced the legacy page builder theme with a lightweight, custom-built WordPress theme. The new features of this solution included and reduced page load times, improving the overall user experience.:
- Selective Resource Loading: Only the required CSS and JavaScript files were loaded on each page, eliminating unnecessary page downloads.
- Frontend Optimization: We prioritized essential content during rendering, improving both user experience and SEO performance.
- Minimalist Design Approach: The new theme was built in a clean, modular way so that parts could be reused and kept simple.
Automated Product Migration
We built tools to move more than 10,000 products into WooCommerce quickly and accurately. The process kept all product details, categories, and related data intact, ensuring a smooth transition without disrupting users.
Membership System
We developed a tailored membership system that gave users different levels of access based on their role or company. The new platform was connected with WooCommerce so members could easily purchase and access premium reports and content.
Single Sign-On (SSO)
We introduced SSO to simplify logins for corporate users. This allowed them to use one set of credentials across multiple services, improving security and reducing friction.
Performance and Scalability
We optimized caching, database operations, and server processes to make the site faster, more reliable, and capable of handling future growth in traffic.
Technology
Results
Our expertise remodelled the digital platform and helped the client achieve these results:
Optimized Performance
- Reduced page load times.
- Improved site speed and responsiveness, ensuring a smooth user experience during peak traffic.
Seamless Product Migration
- Successfully migrated over 10,000 products to WooCommerce with accurate data mapping and validation.
- Reduced manual effort and ensured consistency across all products.
Flexible Membership Management
- Delivered personalized access to content based on dynamic membership levels.
- Improved user satisfaction through tailored privileges and experiences.
Enhanced Authentication with SSO
- Simplified login processes for corporate users through MiniOrange SSO.
- Strengthened security and compliance with industry standards.
Increased Scalability
- The custom theme, caching solutions, and backend optimizations created a robust platform capable of handling future growth.
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Benefits
By partnering with Capital Numbers, the client gained a platform that was not only modern and reliable but also aligned with their long-term business goals. The key benefits included:
Stronger Digital Presence
The new website delivered faster loading speeds, better search visibility, and an improved user experience, positioning the client as a leader in their space.
Operational Efficiency
Automated product migration and optimized backend processes reduced manual work, saving time and resources for the client’s team.
Personalized User Engagement
The enhanced membership system provided access to tailored content, helping the client build stronger relationships with users and drive higher satisfaction.
Simplified Access and Security
With Single Sign-On (SSO) in place, corporate users enjoyed a seamless login experience across services while meeting security and compliance requirements.
Increased Scalability
The platform’s optimized design and infrastructure ensured it could handle growing audiences and evolving business needs without performance issues.
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Conclusion
Capital Numbers helped the client overcome the roadblocks created by the previous platform and turned it into a high-performing, scalable, and user-focused optimized platform. What once was a slow and limiting system became a robust channel for sharing insights, selling products, and managing memberships at scale.
By addressing both technical inefficiencies and business requirements, Capital Numbers delivered a solution that not only met the client’s immediate needs but also prepared them for continued growth and innovation. From this success story, global businesses can understand how the right mix of technology and expertise can unlock new opportunities and deliver good business value for global enterprises.
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Frequently Asked Questions
Based on the information provided about Capital Numbers, here arefive frequently asked questions (FAQs) and their answers
We offer a wide range of services, including:
- Digital Engineering: Custom software development, enterprise systems, automation tools.
- Web Development: Dynamic websites, e-commerce platforms, CMS solutions.
- Mobile App Development: iOS & Android apps, cross-platform solutions, app maintenance.
- QA (Quality Assurance): Automated and manual testing for error-free software.
- Cloud Engineering: Cloud migration, cloud infrastructure management.
- Data Engineering & Analytics: Data integration, data warehousing, data visualization, predictive analytics.
- AI/ML/GenAI: AI-driven analytics, machine learning solutions, generative AI applications.
- UI/UX Design: User interface design, prototyping & wireframing.
- Emerging Tech: AR/VR development, blockchain development.
We offer two distinct engagement models:
- Project-Based Development: Tailored solutions for defined goals, ideal for short-term projects.
- Dedicated Development Teams: Seamless integration, scalable solutions for long-term partnerships.
We have clients in various countries, including:
- USA
- UK
- Canada
- Australia
- Ireland
- Switzerland
- Saudi Arabia
- Indonesia
- UAE
- Israel
- Italy
We have received numerous awards, including:
- Clutch Top 1000 B2B Companies
- Financial Times High-Growth Companies
- The Economic Times India's Growth Champions
- Dun & Bradstreet Leading SMEs of India
- Manifest Global Awards
- Clutch Global Leaders
- Clutch Champion Awards
- GoodFirms: Trusted Choice Awards
- GoodFirms: Best Company to Work With
We were founded in 2012.
We are ISO 9001 and ISO 27001 certified, demonstrating quality and data security standards.
We create dynamic websites, e-commerce platforms, and manage content with user-friendly solutions.
We develop iOS & Android apps, cross-platform solutions, and provide ongoing maintenance.
We offer data integration, warehousing, visualization, and predictive analytics for data-driven decisions.
We offer AI-driven analytics, machine learning solutions, and generative AI applications for various needs.
Innovation, quality, client satisfaction, integrity, and teamwork are core values that guide our operations.
We aim to become a global leader in digital solutions, continuously innovating and empowering businesses with cutting-edge technology.
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