Entries Written By Ani Ray

7 Ways to Go Social for a Power-packed Mobile App Promotion

So, you’ve studied the market, you’ve developed the mobile app of your dreams, you’ve beta tested it, and you’re ready to launch it? Congratulations! Naturally, you would hope it to be a smash hit on Google Play and Apple App Store. But, there are millions of apps on the app stores already. So, why would …

Continue reading

Understanding Big Data Analytics

When people start digging into big data, they get nervous. This may often be the case when people are new to handling huge unstructured data sets. This is where Big Data Analytics comes in. Overview of Big Data Analytics Big Data Analytics is the process of extracting value from an endless source of informational insights …

Continue reading

Can’t Keep Calm! Durga Puja Is Around The Corner!

Kolkata is all set to reverberate with the dhak beats to welcome Maa Durga with pomp and celebrations. The countdown has already begun! Glamorous pandals are in the making. Awe-inspiring decorations are adorning the city. People are out on the roads for their last-minute shopping spree. Yes, it’s that time of the year when Kolkata …

Continue reading

So, What’s the Big Deal with Big Data?

Statista predicts that big data business will worth a whopping $77 billion by 2023. Now that’s a big deal indeed! Most successful companies are looking to harmonize, aggregate, and model data to maximize their ROI. Craig James Mundie, the Senior Advisor to the CEO at Microsoft, says, “Data are becoming the new raw material of …

Continue reading

Conversational AI 101: The Ecosystem at a Glance

By 2020, 85% of our engagement with businesses will be through chatbots, as per Gartner. Moreover, the chatbot market is anticipated to hit around US$ 1.25 billion in 2025, according to Statista. Clearly, bots are the future, and bot-powered commerce is the modern-day manifest destiny. Whether you want to order your favorite cheese pizza or …

Continue reading

Magento Community or Magento Enterprise – Which Should You Choose?

If you’re in e-commerce, you’ve probably considered Magento as your platform at least once. You might even be using it currently, and for a good reason. With flexible content management and built-in mobile optimization, it’s one of the most user-friendly and admin-friendly e-commerce platforms on the market. It can handle around 80,000 orders an hour, …

Continue reading