1
Can Startups Rely on a Remote Team?
2
Why Do Small Businesses and Agencies Fail at Social Media Marketing?
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Lessons In Effective Email Marketing – Presidential Elections 2016
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#AroundTheGlobe: 5 Key Takeaways from F8
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#AroundTheGlobe – Food, Social, Data Centre and More
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Keeping up with 2016: the Curious Case of Buy Buttons – Social Commerce
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Keeping up with 2016: Year of Facebook keeping marketers on their toes
8
Social Proof to Increase Conversions – Because Nothing Sells Like Receipts
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Twitter’s New Timeline – A Glass Half Full and Half Empty
10
The Ultimate Guide to Creating the Perfect Social Media Calendar

Remote hiring is something which is slowly being accepted more and more as we edge into the future. Shunned earlier by many companies owing to the lack of clarity regarding the entire process, remote workers are now gradually being inducted into the workforces and task teams of various companies. This is contributing to the growth of workplace expansion beyond the physical confines of the office. What’s even more encouraging is the fact that this trend is being quickly adopted by smaller companies, especially start-ups.   

There’s good reason behind people getting excited about remote offices. It is, first and foremost, quite cost-effective, saving money by not having to invest in the physical expansion of the workplace. The cost of office furniture, broadband internet connection, computers, air-conditioning, etc., is really difficult to muster for most start-ups. So, it is logical that the trend of remote working from different locations would come as a blessing in disguise for them. There are plenty of jobs that do not require the daily physical presence of workers in the office. A few examples would be a biochemist, a biomedical engineer and construction engineer. If you are planning to set up a firm that is primarily centered around these (or similar) jobs, then you’re at full liberty to forgo the office set-up. Instead, you would conduct business from your own home (or any other ‘headquarter’ location you choose). and a few decentralized locations scattered across various geographical locations.

Now, the question that arises out of all this is: Is it possible for start-ups to completely bank upon a remote team instead of an office team?

The answer is multi-layered. There are several things that ought to be kept in mind while beginning to work with a remote team. The first thing is the culture of the workplace. Remote workers that are being hired should first be tested for cultural compatibility as well as the speed of task completion and work ethics followed. The second thing is the structure of management. If you have a work supervision and employee productivity tracking system that depends on the physical presence of the employee in question, then problems are bound to arise. As I’ve mentioned previously, there are certain kinds of jobs that people can hold without having to actually travel to an office. If a start-up is made up of people who would be working chiefly from home or other remote locations, then an office would not be required in the first place. On the other hand, if a huge part of the company’s staff consists of people in traditional office-based roles, then that company would need a separate work building. It really depends upon the kind of industry the company is part of, and the type of work the company does.

Here’s what you can do if you’re a start-up and want to utilize a remote office:

  • Don’t use e-mail for communications; make use of Skype or Slack. The only place where you should use e-mail for communications is when you are notifying your employees on an official communication made with another organization. Another instance would be when you’re sending out official invites for a conference call. If you have a very small staff, you may have no need to communicate via technology.
  • You could make use of, as we have already stated above, real-time communication technology such as Flow, Skype, Skitch or Slack. These not only help in interpersonal and inter-group communication but also have live video chats and can also be used to keep track of employee progress. When it comes to keeping all work progress recorded centrally, there are few alternatives to cloud storage mechanisms such as Dropbox. It not only keeps all files stored in one place, sorted according to size, date, priority, and employee, but it also has the provision to bring back a deleted file by clicking the “undo delete” button (Note: This can be done within 30 days of deletion).
  • Create a position that is Two-in-One: Office Assistant and Manager. You could have the same person who has the responsibility of office secretary also carry the responsibility of the event scheduler. They would not only assign you the tasks to be completed but also fix meetings, book flights, carry out transactions with banks and other similar work. Thus, you could have a person handling your projects who knows the details and schedules of the company inside out. Having a position like this can help with better task coordination and optimization time. This position, acting as a schedule manager, is also an able observer of the company’s progress. Owing to their deep knowledge about the work mechanism and schedules of the company, they would be able to provide valuable inputs regarding the work to be completed.

In general, there are many good reasons for a start-up to go completely remote. It is definitely worth the time and effort to explore this as a possibility if nothing else.

Social media marketing is an integral part of making a site more popular to the target consumer base. There are numerous benefits to placing an advertisement on social media. If you open a fan page of your company on Facebook, for instance, then you can use your personal contacts list to spread the link and gather more followers by means of ‘likes’. The more friends that ‘like’ your page, the more likely your page will be visible around the virtual world. Suppose one person from your Facebook ‘likes’ your page. The people on their friend list would be able to see that the person liked a page and would be curious to check that page out. If the curious person also ‘likes’ your page, the cycle of spreading ‘likes’ goes on and on. If you follow the principles of online PPC techniques,  you can place advertisements on Facebook (and other social networking sites) where a person would be able to view your advertisement if he/she displays a leaning towards the kind of product or service you sell.

Twitter is not far off. The Twitter Analytics feature platform is of huge benefit to business owners. Through it, a business can track the changes in the size of their customer base. In addition to this, they can also see the demographics the followers belong to, and their tastes and preferences.

The question remains: why do small businesses shy away from using social media to their full benefit? The answer is multifaceted:

  • The majority of small companies, especially start-ups, are intimidated by the idea of social media campaigning. To them, a social media campaign is something that requires a lot of time, resources, efforts and energy that cannot be afforded. A lot of these companies are not aware of campaign tracking tools such as Google Analytics, Twitter Analytics, Omniture, etc. Because these companies want to play it safe, under the notion that social media campaigns only work when a company is well established, they end up depriving themselves of the benefits that online business campaign tracking tools can give them.
  • Many times, a company doesn’t even have a plan for conducting a campaign on social media. They simply enter the space and work randomly, even taking flawed routes (such as bombarding members with spam messages). As a result, their campaigns fail and they end up dismissing the effectiveness of social media campaigning as a whole. Social media marketing requires a plan in order to succeed. Each business needs to target a certain demographic and then develop their campaigns accordingly, instead of simply making a universal appeal. They need to make use of tools, such as market survey tools and holding consumer contests, with special offers to be won as prizes. Yet, all these, for some reason, intimidate smaller companies.
  • There may be companies that feel that the competition is very packed and that the ‘early birds’ have caught all the worms. That is, the bigger or early-arrival companies have already reaped all the benefits from a particular social media strategy and occupied all the niches. While this fear is not totally unjustified, it is also true that sustained and diligent marketing can indeed popularize a company among social media users without even needing to spend much on advertising. For example, if a company sells health products, they can hire people to research health-themed Facebook groups (or other social media communities)  and promote the products of the company. They can participate in discussions on social media groups and share the positive aspects of the products that are being sold by the company. In doing so, you gain popularity within a particular niche.

Thus, it’s mainly a combination of unrecognized potential and a presence of uncertainty regarding social media that prevents small companies from achieving success in social media marketing campaigns. The scenario is slowly changing, but as small and niche businesses become more informed about social media marketing, there’s a promising future ahead.  

‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders aptly surmised, “The American people are sick and tired of hearing about your damn emails.”

Let’s talk about the effect of emails on this year’s election. Before we lose all your interest, rest assured that we are not going into another relentless analysis of how the Clinton Email scandal, and it’s dizzying coverage, shaped the results of the election. We are instead going to talk about emails that silently changed the course of the election.

Email has become the gatekeeper of our online identity. Think of it this way, how many forms and services do we sign up for by inputting our email? This has made email, if used correctly, one of the most efficient marketing tools of any industry, as is clearly reflected in our survey data.

– Marcel Becker, Core Product Director at AOL

Despite unprecedented access to sophisticated digital machinery, emails were still a very important tool in the arsenal of almost all candidates. It still stands poised as arguably the fastest, most effective way to reach a large demographic. More importantly, it’s noninvasive. People make a conscious effort to open an email and read through it at a time when it’s convenient to them.

If political campaigns can work with emails through their rigorous and real time TATs (Turn Around Time), we should be learning a thing or two from them. Let’s have a look at the kind of patterns that emerged from the presidential candidates trying to leverage emails to their advantage.

#1 Keeping It Personal

Keeping emails personal happen on many levels. Though many experts think that the presidential candidates missed a lot of opportunities when it came to personalization, they still hit a lot of the right points at a lot of right places.

Both the Clinton and Trump campaigns made sure that their emails appeared to be coming from a  specific person, be it the candidates themselves or their surrogates, making them appear to be a personal email. The Trump campaign also used the first name of the recipient to address all emails, following the best practices of email marketing.

Another level of personalization came from using data to micro-target demographics. Data gave both the campaigns a detailed understanding of small groups in demographics. They used it real time to frame their content, for their design and their CTA’s (Call To Action).

#2 Keep Them Guessing

We all know the importance of subject lines and their role in click rates. The campaigns understood this as well. They made sure that most of their emails had subject lines that were intriguing.

For example:

The best Trump performers, during the period of Sept. 20 to Oct. 20, was an email marketing campaign with the subject line, “American Won Last Night,” deployed on Oct. 10. Following the second debate, the emails reached an audience of 2.4 million, with an inbox rate of 61 percent and a 28 percent read rate.

Source: DMN

The best-deployed email marketing campaign for the Hillary Campaign, between Sept. 20 and Oct. 20., read in the subject line: “Sorry to send this.” Launched hours after the leaked tapes of Trump’s groping remarks, it reached 2.5 million people and produced an inbox rate of 90 percent and a read rate of 24 percent.

Source: DMN

#3 Keep It Urgent

A noticeable strategy being used, particularly by the Trump Campaign, involves evoking a sense of urgency.

An article on not imperative notes, “Per week, 40% of Trump emails referenced the number of days left until the election. This is further augmented by use of emphatic subject lines such as, ‘We’re Being Overrun’ and ‘I’m fighting for YOU.’”

Here is some valuable insight from the overall email marketing campaigns of elections 2016.

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Make the best use of email marketing for your brand by personalizing your content, and micro-targeting your audience. To know more, contact us at http://www.capitalnumbers.com/contact_us.php

Friday - AroundTheGlobe

 

Each week, in our segment “Around the Globe”, we curate a list of recent & significant tech updates that have potentially far reaching consequences. This week we are concentrating just on Facebook’s Developer Conference – F8.

We do so because Facebook’s offerings (and we not just talking about the social media platform here) form a large part of our lives. A lot of our interactions, expressions, discoveries and even commerce is being shaped by this tech giant. So it’s only prudent to take good note of the new possibilities that the company promises to usher in.

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This year’s sessions featured leaders from across the Facebook umbrella of apps and services. We got to learn about the latest tools and best practices for designing and building an app. They even spoke about new surfaces for discovery and expression and innovative ways to make the world more open and connected. Following are the key takeaways from the conference:

Chat with bots

This may easily be considered as one of the biggest announcements in the conference. Facebook just announced that it will allow businesses to deliver automated, e-commerce guidance, content and interactive experiences through chat bots in Messenger.

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As most tech experts believe bots have the capability to replace the toll free numbers and many call centres.  We will talk more about how we can put these bots to effective use in a later blog.

Virtual Reality goes Social

We had known for a while that Facebook is betting high on Virtual Reality with Oculus. But now it promises to change who you spend your time with completely with its “social VR”. Mark Zuckerberg even said that Virtual Reality has the potential to be the most social platform.

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Facebook CTO Mike Schroepfer stood on stage in front of a live audience in San Francisco, put on one of Facebook’s Oculus Rift virtual reality headsets and “teleported” to London. There, he met up with another Facebook employee, who was actually wearing his own headset at the company’s Menlo Park, Calif., headquarters.

Watch demo here.

https://www.facebook.com/mike.booth/videos/10209079684853818/

New Developer Tools

Facebook is releasing a slew of new developer tools to help people design, develop and monetize their apps. Some of them are

Account Kit: A new plug-in for apps that lets users sign up with their phone number or email address, not just their Facebook login.

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Quote Sharing:  Developers can now add a button that automatically pulls a quote, or surface the button when people highlight text so they don’t have to copy and paste.

Customizable Push-In App:  Developers can now run push campaigns to pull people back into their apps, and help them navigate to new content or options while they’re already inside.

Developers get Live

Facebook is giving developers and publishers to see how they can add to the immersive and interactive live video experiences on Facebook. The Live API can seamlessly incorporate Live in a broadcast setup of their choice and also create new ways of interaction. Read official blog here: https://media.fb.com/2016/04/12/introducing-the-facebook-live-api/

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Publish Instantly

Facebook will now allow all publishers the provision of Instant Articles. Until the F8 conference, Instant articles were only available to a handful of publishers. These were introduced in May 2015 as lighter versions of articles that open almost instantly. One of the great advantages of these Instant Articles is that, you don’t have to juggle between apps to keep up with your reading.

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All in All, F8 was eventful to say the least. Apart from the 5 takeaways that we have highlighted, there were several other announcements that some way or the other will affect our lives. Follow our Twitter handle to be constantly updated with all of that.

Cheers!

Friday - Around The Globe-V2

Each little update on the technology front every second of everyday are those flap of butterfly wings that start a tornado somewhere else. It’s very important to keep track of these regular updates because they help us connect the dots that form the ultimate larger picture.

We have aggregated a few tech updates that have caught our eye this week, and would love to hear your thoughts about the same

YouTube co-founder, Steve Chen launches Nom, a live-streaming platform for food lovers

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Occulus announced its foray into social side of Virtual Reality on a Samsung Gear VR device

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Google has joined the Facebook-founded Open Commute Project – an initiative to share Data Centre

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Android N Developer Preview has been released by Google surprisingly early

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Amazon is unveiling a live TV show on its platform to push further into fashion

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Google’s Deepmind Software AlphaGo beats World Go Champion in 2 games straight

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Capital Number_Blog_BuyButton

Facebook is free, and it always will be.  That’s what it still says on the top of the sign up form. Technically it’s still free and fantastic. But there’s a chance that a user might shell out money while on it.

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If you ask how, then let’s take you through the curious case of buy buttons.

And mind us, it’s not just Facebook. It’s every popular social media site -Twitter, Pinterest, Instagram, Tumblr, Youtube, you name it and they have it. Buy buttons have been gaining prominence throughout 2015. There was a flurry of experimentations. ‘Buyable Buttons’ was launched by Pinterest, the same month that Instagram released its similar ‘shop now’ feature. Facebook and Twitter were on tow with their ongoing tests for buttons with similar functionality

The expected response to this rush was not met though, according to Custora, social channels accounted for only 1.8% of the overall sales. But these buy buttons are staying there ground, and tech giants and businesses are still pretty optimistic about them, and feel that 2016 will be different.

So what’s the catch? And why should you as a marketer be interested in these? Let’s find out

Catching them in the act – Tapping into the micro-moments

People lead parallel lives now. One that is real, the other virtual; and these lives seemingly coexist and overlap. For eg. Shopify reported as many as 93% of Pinterests users plan their purchases with the platform.  So why wait for them to remember your product from their pinterest feed and buy it in a mall or e-commerce site? Why not give them the option to buy it then and there.

Picture2I don’t care, I love it – Impulse Buying

Earlier Impulse buying was only possible when someone is actually shopping for something else and happens to like something they feel they must own. Now, impulse buying can be triggered anywhere. People are ogling at pretty pictures of lifestyle products and clothing all day on several social media platforms, some even share them with statuses like

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A buy button is exactly the push that these consumers need to complete their journey

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Hello, Hi, Let’s make a buy – the shift from Social to Commercial

 Both the above points point to a single thing. Even with your social media marketing, with pictures and product descriptions and witty little anecdotes aligned to your brand. There is a gap, when it comes to influencing the ultimate step in the consumer journey; that is, buying. A buy button fills that exact need gap. Moreover social media is the perfect place where people have influencers to push their decisions, be it their best friend, spouse or their favourite football hero, all they need, thus making it an optimal ground for buying stuff.

One of the impediments to the adoption or success of buy buttons is coming not from the customer side, but from the merchant side, says Cristina Cordova, head of business development at payment solutions company Stripe.

It cannot be more aptly put. Buy buttons can only help after the decision is made, but how do you propel the buying decision, of course with big data and analytics. It’s all about being at the right place, at the right time. A special call out to all those small scale retailers who do not have a functional e-commerce app yet, these social media sites are now ready made market spaces for you to dig in.

We at Capital Numbers are always on the look out for latest trends that can help best meet your branding goals through social media and other digital marketing channels. To know more, visit http://www.capitalnumbers.com/user_engagement.html

Capital Number_FBMarketing

Stop. Wait a minute. Before you start reading this piece you may want to go refresh your feed again, lest you miss some other update from Facebook. News Flash –  FOMO of Facebook updates are not your own, we are reeling under their onslaught as well.

Give us marketers a sniff of possibilities of better reaching the audience and we will be like dogs with bones. This week particularly, Facebook has been throwing one curve ball after the other at us, with significant updates in UX and features, and we won’t deny that we are interested and want more!

So do we “like” the updates, let’s find out!

Like it. Love it. But you can’t ignore it.

In one of the most significant changes ever done to its UX. Facebook rolled out “reaction” buttons an augmented version of the like button enabling users to respond to post in a more nuanced manner. Facial expressions tagged “love,” “haha,” “sad,” “angry” and “wow” now can be used to respond to a post.

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Marketers earlier found it difficult to gauge the exact reaction to a content / ad simply from a “like” and consumers are sometimes too passive, indifferent or busy to let their exact feelings known in a comment. Now, they will be able to at least get a drift of what their consumers feel about a particular post.

As LiveWorld CEO,  Peter Friedman told SocialTimes,

“For brands, it opens doors not only to evaluate the success or relevance of their content, but to create meaningful customer experiences and humanize the brand. It’s an opportunity to engage customers on a deeper level, more often and with better results. Social is fundamentally an engagement media form with the secret sauce being emotion. That’s what achieves desired business results because customer involvement drives commitment, which drives loyalty, awareness and sales.”

Though Facebook is yet to differentiate between the reactions yet, all the reactions would be counted as additional likes, for the moment. Facebook says that the way users react to a post will be later incorporated to affect the algorithm in rather complex ways.

The full potential of these reaction buttons can only be realized if only we are allowed to use them to target our ads. We already have metrics on “likes”, if we get data on these reaction buttons too, it can significantly help us in understanding our work better.

Some brands wasted no time capitalizing on the frenzy though

Chevrolet was one of the first

Canvas. Canvas on the ‘wall’!

Move over Carousel ads, Canvas ads are here. A gift addressed specially to marketers, Facebook launched interactive mobile ads called Canvas earlier this week. The canvas ads are an augmentation of the carousel ads which allowed users to swipe through more of brand content if they expressed interest in a line of content.

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Source: Engadget

Canvas ads resemble mini-websites that designed around specific products but it reportedly loads 10 times faster than web pages. The idea behind canvas is pretty much evident in its name itself, it allows brands to tell stories without having to worry much about restrictive spaces. Current launch partners for the Canvas experience include Lowe’s, Coca Cola, L’Occitane, ASUS and Burberry, these are brands which aided Facebook in testing the canvas experience.

The canvas ads should enable more immersive mobile experiences, thus can hugely impact brands especially looking to target mobile consumers

Facebook understands and you must too, that social commerce is here to stay. It’s an intersection of a lot many crucial marketing points and too ignore it is folly. You must always stay one step ahead, adapting to the latest developments as seamlessly as possible and one of the only ways to do so is emphasis on creation of media agnostic content.

We at Capital Numbers always try and keep abreast with advancements in digital marketing fields to help you craft your marketing communication and meet your business goals. To know more about how to best use these continuous updates, visit http://www.capitalnumbers.com/user_engagement.php

Capital Number_Blog_SocialProof

It doesn’t matter what others think. Maybe it doesn’t. But most of us would agree that it wouldn’t hurt to know what others think, when we are making decisions (no matter how big or small). This psyche of ours is exactly what social proof targets and capitalizes on.

Social proof is defined as a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation. In simpler words, we take note of people who have gone through similar experiences, before we venture into one. And there’s no denying its power. Nearly 70 percent of consumers, and 82 percent of millennials, seek opinions before buying, according to Mintel.

Subconsciously or consciously, marketers have been using social proof since time immemorial. Be it the practice of making reserved tables apparent in restaurants to seem or clubs maintaining a long waiting list to show that they are more exclusive; social proof is all around you.

Now it’s important that you as a brand realize how to leverage these to increase your conversion rates.  We list 5 ways in which you can effectively use social proof to mobilize your conversion rates.

Customer Testimonials: A good word goes a long way

You say “None like anything before” “100%” “guaranteed”

The consumer hears “bleh”

A consumer would any day believe another average consumer over you. In fact, according to a research done by Nielsen, 92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.

That’s why most big brands bank on their customer testimonials to push their customers further in the decision making process.

Amazon, world’s largest online retailer, displays customer reviews and ratings on every product.

Picture1We use testimonials too, on our homepage, to share the good things that our clients have to say about us.

Picture2Case Studies – People like it when it gets real

Long in format and more formal in nature, case studies are another effective form of social proof. Case studies are marketing staple. They allow a brand to talk about the application of a product among its consumers, rather than talking about just the product.

Case Studies are much more specific than general testimonials; they underscore your past successes and enhance your brands authority.

For e.g. Computer technology and marketing software company Oracle utilizes includes a video testimonial along with a text summary of each case study.

Picture3Read more about case studies and their examples here.

Celebrity Endorsements – What they say is written in hard stone  

There’s a reason why celebrities are called celebrities, it’s because they are celebrated. They do something that makes a common man want to be like them. What they wear, what they eat, how they perceive etc. So if a celebrity is known (or shown) to be using your brand, it definitely fuels your conversion rates.

Also, if you look at it in a different perspective, it is an easier way for people to change their class. When consumers buy the things celebrities endorse, or own, they feel as if they are in the same class and page as them because they are able to possess and afford what celebrities have.

Picture4So it’s natural that brands, especially those marketing materialistic things / lifestyle goods tend to approach celebrities to endorse their products, and indeed when a celebrity is strategically placed with a brand, it can work wonders.

For eg. Check out the most effective celebrity endorsements of the recent superbowl.

Mentions – You made news?!

If your product has been mentioned in the media (and we obviously mean mentioned in a good way) make sure that you show it off at places where people are likely to notice them. Most brands do include their media mentions on their homepage. It’s a good practice as it increases the significance of the brand, manifold.

For e.g.

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Picture6Social Media Proof  – Who doesn’t like the life of a party!

These days you have reviews, testimonials, media mentions, certifications and everything under the sun on your website. But how do you best get people to take you seriously and make your existence known? It is albeit by having a optimized and very active social media presence.

And while people have come to use social media to complain about their disappointments with a brand or product, there is a section who praises your brand/product as well. You would be wise to integrate them somewhere nice as well. It serves a two fold purpose- one the obvious, that someone likes you, second, they know that there are many you interact with you daily, thus creating a presence.

Picture7At Capital Numbers, we have made it a habit to convert browsers to buyers, win back lost clients and increase sales, and up-sell and cross-sell to your existing clients. Let us help you connect with your consumers more often and in more ways, visit http://www.capitalnumbers.com/ for more details.

Capital Number_Blog_TWTimeline

Earlier this week, the world woke up to the news that Twitter will be rolling out their new timeline updates soon and people can expect major tweaking.

Now, as FastCompany writer, Harry Mccracken rightly puts it, you want to freak out a bunch of Twitter users?  Easy: Just give them the sense that Twitter is about to change in some fundamental way, without providing much in the way of concrete details.

giphyImage source: Giphy

But for us digital marketers, our first reaction was that of doubt – about how this changes the visibility of organic tweets and promoted brand campaigns on user timelines.  Some were even wondering if Twitter was going full Facebook on us. Of course, we are talking about Reachpocalypse here.

giphy (1)Image source: Giphy

So here a few things that we have got clarified for the time being, and hope that this quells most of your questions as well

How is the timeline actually changing?

As the official Twitter blog tells us “Never miss important Tweets from people you follow”. The new timeline will basically show a compilation of the best tweets that users have missed “while they were away”– still recent and in reverse chronological order. The rest of the tweets will be displayed right underneath, also in reverse chronological order, as always. At any point one can just pull-to-refresh to see all new tweets at the top. And most importantly, one can opt out of the entire deal.

Will there be ads in the new timeline?

 Ads will definitely feature in the new timeline. Ads will flow through the new timeline just as they have in the regular chronological feed. This also means the new First View video ad spots, will appear within the new timeline as well.

giphy (2)Image source: Giphy

What’s in it for the brands?

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The timeline allows brands to boost visibility of their best organic tweets and to get more user interaction with that content. And that, in turn, should get more brands taking Twitter more seriously when considering both creative investment and advertising investment. Though it’s a challenge, brands have to fight for the audience attention more, as more the users engage with, better are their chances of appearing on the timeline.

What do marketers need to keep in mind?

It’s quite clear that Promoted Tweets and Promoted Accounts have not been affected by the change. But since organic tweets when well crafted have the potential to have better reaches, brands have to make an extra effort to better understand what’s resonating with the users. Brands should start taking creating content for Twitter seriously; they should start with the Twitter best practices guide.

giphy (5)Image source: Giphy

“This update is a clear way to draw out the most relevant content on an individual basis while maintaining Twitter’s core strength of being live,” said George Manas, Chief Strategy Officer, Resolution Media. “We’re incredibly excited by the opportunity this presents for all the brands we partner with.”

These are exciting times. We only hope that the new timeline rubs both the users and brands in a good way. At Capital Numbers, we have put our thinking hats on how to best use this opportunity in favour of our clients, visit http://www.capitalnumbers.com/digital_marketing.html to know more.

giphy (4)Image source: Giphy

Capital Number_Blog_SocialCalendar

Organization is the key to a successful social media campaign. Now, one might argue that content plays the most important role in delivering the message and creating a buzz among the target audience. But ask yourself, if your content fails to reach the audience in time, or fails to grasp their attention due to a number of inconsistencies, doesn’t that mean the whole intention is ruined?

The strategy alone won’t work; you need a comprehensive laid-out blueprint to support your content marketing game plan so that it doesn’t get messed up by any external stimuli.

Enter, social media calendar.

These calendars are the most effective way to get everything done in time. You can conveniently dump all the necessary information in one place for easy access. And, it somewhat helps if you are blessed with an obsessive need to organize and color-code everything in place. Well, more power to you.

By investing your energy in creating the perfect social media calendar for your brand, you will not only save a lot of time and resources, but also keep the quality of your content consistent and relevant. After all, it isn’t easy to produce high quality content at the drop of the hat, you need time to research and evaluate the importance of the piece and the expected response of the audience. For that, you need to have a clear idea of the content pegs that should be published, for example, next week, or next month for that matter.

Also, you will never miss out on important dates. There’s nothing more satisfying than impressing your boss with a well-researched, well-crafted content for the perfect occasion, days before the actual event!

Calendars help you to repurpose old content if it fits the bill right now. You will never run out of content if you already have a bulk of it stored for future use.

The check-list

The calendar should be brief but self-explanatory so that your team doesn’t face any problem deciphering it. It should be updated and improvised on a regular basis to stay relevant and fresh. ‘Constant Vigilance’ is what you should aim for.

Ideally, you should work on having separate sheets for each month and then breaking it down to weeks and days and hours. Fill up the calendar with the 3-month/6-month plan you have worked out. Round up all the social media platforms your brand is on and place them accordingly. Now, each of these platforms follow different time schedules and content forms, so make sure that you have enough space to accommodate the time, frequency and the optimized content for each of the posts.

Assign the pegs to your team members and finalize the respective deadlines. Another important factor you should look out for is, don’t make it a chore for you and your team. There are no templates when it comes to social media. The consumers are lapping up everything as long as it’s new and exciting and fresh. Don’t lose that ‘dynamic‘ edge.

Now comes the most difficult part – analyzing your audience response. Make it a point to note down the audience reactions along with the already uploaded posts. After a month, you will end up with an elaborate comparative analysis of your content. You will be able to see the pattern – what kind of content your consumers are enjoying and what they are rejecting. It will help you to revise your plan accordingly. Compare metrics such as views, clicks and engagement ratio, these will help you to keep you on your toes.

Never run out of time with a well-planned social media calendar! We agree, for a newbie, it can seem a little bit daunting. But we, at Capital Numbers can make the elaborate process a lot smoother for you.

Let’s have a chat, shall we?

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