Redesigned a High-Performance Website for a US-based Lanyard Manufacturer with Capital Numbers’ Expertise
Download this case study The Client
The client is a U.S.-based manufacturer, headquartered in Florida, specializing in high-quality custom lanyards and related promotional products. With years of experience, they have served schools, businesses, non-profits, event organizers, and teams of all sizes, helping bring unique designs to life with durable, standout products. These lanyards are commonly used for identification, access control, and everyday convenience, supporting items such as badges, ID cards, and keys.
Industry
Manufacturing
Tech Stack
PHP, Laravel, MySQL, HTML5, CSS3, jQuery
Country
USA
Business Need
The client identified several challenges with their existing platform and sought to redevelop their website with a modern design and enhanced functionality. The new site needed to maintain its core structure for selling custom-made lanyards while introducing updated design elements, improved navigation, and a more seamless user experience.
Outdated Website Design and Limited Functionality
The client’s existing website had an outdated design and limited functionality, making it difficult for them to provide a seamless and engaging customer experience. They needed a fresh look with modern elements to better showcase their custom-made lanyards and related products.
Inefficient Content and Data Management
The existing platform created challenges for the client to effectively manage content and data. They needed a platform that allows easy updates, flexible content management, and minimized manual effort for handling styles, prices, attachments, and orders.
Cross-Device Responsiveness
The existing platform struggled to provide a consistent experience across different devices, which the client wanted to address. They wanted the website to work seamlessly on both iPhone and Android devices without the need for a separate mobile app.
Simplified User Interaction
The client aimed to offer a clear, informative experience, with no login requirements and a structured navigation system for up to ten key sections of their business.
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Solution
Our experts at Capital Numbers understood the business challenges and leveraged an advanced tech stack to deliver an optimized website to our client:
Easy Database Migration and Maintaining Data Integrity
We redeveloped the website by integrating new and existing customer data without loss or duplication. With robust database migration, incremental updates, and integrity checks, we preserved data accuracy, enabling reliable, flexible, and secure management of all customer records.
Content Migration
We migrated large volumes of text, images, and documents in phases, using automated scripts, validation processes, and cross-device testing to ensure accuracy and compatibility across browsers and screen sizes.
SEO Optimization
Previously, the client’s website was not SEO-optimized. All the existing indexed links were preserved using 301 redirects, while on-page SEO practices, mobile responsiveness, and content structure were implemented to maintain and improve search visibility.
Security Enhancements
We secured the platform against common attacks by reviewing the code, using built-in protections, and performing thorough testing to ensure data safety.
Deployment Management
We prepared the website environment, resolved software issues, and ensured a smooth launch using automated processes.
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Results
Data Integrity Maintained
All existing and new customer data was successfully integrated without loss or duplication.
Efficient Content Transfer
Critical content was migrated with minimal downtime, ensuring compatibility and functionality across devices.
Improved SEO Optimization
All 222+ indexed URLs were preserved, preventing traffic loss and maintaining search engine rankings.
Enhanced Security and Performance
The website security was enhanced and it became more resistant to probable cyber attacks while maintaining reliable performance.
Smooth Deployment
The website was launched without significant issues, ensuring a seamless transition from development to production.
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Benefits
Reduced Manual Effort
Streamlined website management, which reduced manual work, allowing for easier updates and maintenance.
Improved User Experience
A responsive, modern design and structured navigation enhanced accessibility and engagement.
Enhanced SEO Performance
As we preserved indexed links and optimized SEO for the website, those ensured continued visibility and organic traffic growth.
Improved Operational Efficiency
Automated order management and backend content tools streamlined workflows, reducing manual intervention and enabling faster, more efficient site administration.
Scalable Platform for Growth
The modern backend architecture and modular design empowered the client to expand product offerings and manage higher traffic volumes without impacting performance or usability.
Conclusion
Our team at Capital Numbers addressed the client’s challenges by redesigning the website, modernizing its look, enhancing cross-device responsiveness, and simplifying user interaction. We also efficiently migrated data and content while preserving the integrity, enabling flexible management. Our experts also enhanced the security of the optimized website, which protected the sensitive customer data. The platform’s automation and modular architecture reduced manual effort, improved operational efficiency, and supported scalable growth, delivering a seamless, user-friendly, and high-performing online experience aligned with the client’s business goals.
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Frequently Asked Questions
Based on the information provided about Capital Numbers, here arefive frequently asked questions (FAQs) and their answers
We offer a wide range of services, including:
- Digital Engineering: Custom software development, enterprise systems, automation tools.
- Web Development: Dynamic websites, e-commerce platforms, CMS solutions.
- Mobile App Development: iOS & Android apps, cross-platform solutions, app maintenance.
- QA (Quality Assurance): Automated and manual testing for error-free software.
- Cloud Engineering: Cloud migration, cloud infrastructure management.
- Data Engineering & Analytics: Data integration, data warehousing, data visualization, predictive analytics.
- AI/ML/GenAI: AI-driven analytics, machine learning solutions, generative AI applications.
- UI/UX Design: User interface design, prototyping & wireframing.
- Emerging Tech: AR/VR development, blockchain development.
We offer two distinct engagement models:
- Project-Based Development: Tailored solutions for defined goals, ideal for short-term projects.
- Dedicated Development Teams: Seamless integration, scalable solutions for long-term partnerships.
We have clients in various countries, including:
- USA
- UK
- Canada
- Australia
- Ireland
- Switzerland
- Saudi Arabia
- Indonesia
- UAE
- Israel
- Italy
We have received numerous awards, including:
- Clutch Top 1000 B2B Companies
- Financial Times High-Growth Companies
- The Economic Times India's Growth Champions
- Dun & Bradstreet Leading SMEs of India
- Manifest Global Awards
- Clutch Global Leaders
- Clutch Champion Awards
- GoodFirms: Trusted Choice Awards
- GoodFirms: Best Company to Work With
We were founded in 2012.
We are ISO 9001 and ISO 27001 certified, demonstrating quality and data security standards.
We create dynamic websites, e-commerce platforms, and manage content with user-friendly solutions.
We develop iOS & Android apps, cross-platform solutions, and provide ongoing maintenance.
We offer data integration, warehousing, visualization, and predictive analytics for data-driven decisions.
We offer AI-driven analytics, machine learning solutions, and generative AI applications for various needs.
Innovation, quality, client satisfaction, integrity, and teamwork are core values that guide our operations.
We aim to become a global leader in digital solutions, continuously innovating and empowering businesses with cutting-edge technology.
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