Search

DIY or Outsource? It’s Time to Take a Call

For every entrepreneur, time is most precious and valuable asset. Every moment needs to be calculated and utilized in an optimum way to get the most out of it. Spending more time on developing the core business, is what an entrepreneur needs to do. Proper time management can either make or break a business.

But, for most early stage entrepreneurs, spending money becomes a least chosen option. They prefer to milk in as much money as they can for the product or services they developed. Choosing between spending money and doing it more by themselves, an entrepreneur will choose the latter. And they have justified reasons to do so.


Are you doing something that’s not your domain?

Let’s take for instance that you run a children’s hospital and want to develop its website. You are the best when it comes to marketing, but as you want to develop a website for the hospital, you hardly have any domain knowledge. Now that you have been running the hospital successfully for the past 12 years you also know what you need to do in terms of legalese, compliance and everything in between. But technologically you hardly know anything of web development.

So, rather than plunging into something that you don’t understand and end up making a critical mistake, it is ideal for to hire vendors for professional help and expert solution. This will not only help you to grow your core business, but at the same time be rest assured about the website development and online marketing.

In the end, you save money on hiring an internal team of web developers and same time on monitoring their daily progress.

Have you chosen the right vendor or going solo to achieve ROI?

You want your business to look great when people visit your website. Well, who doesn’t? But how do you do that? Even if you are a great writer, do you have the time to sit and write gripping content that will attract your customers and make them stay longer on your website? Moreover, you need to place the content on the right channels (read social media) in order to reach to a bigger number of audience. And to do this, you majorly need two things – knowledge on digital marketing and designing skills. It is thus ideal to have a digital partner who can provide to an end-to-end solution that directly generate queries and lead for your business.

Are you stuck with something that’s eating up most of your productive time?

This is the most important factor where most of us go wrong. We tend to handle everything in-house in order to save money and keep a control over everything – whether we know how to do it or now. Take for example, when you are looking forward to developing an online presence of your business and reach out to a global audience, it can simply get haywire if you do not have the required domain knowledge. Moreover, keeping an in-house technical team, when you business focuses on some other domain, can cost you more, instead of saving your bucks.

One can sight plenty of success stories where businesses have benefited from hiring a professional team to handle critical parts of the business. Simply outsource a part of your work and remain profitable and you grow.

Comments

comments

Awards:
  • Economic Times India's Growth Champion 2020
Accreditation & Partnership:
  • CII