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Will Donald Trump End Outsourcing In 2017?
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5 Apps You Need Right Away to Manage Your Remote Team!
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How to Manage Micro-sites with Drupal 8?
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12 Marketing Events Agencies Should Attend in 2017
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Busted: 7 Myths of Working with Remote Teams
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Why Drupal Is Ideal For E-Commerce?
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Drupal VM 4 Is Here! With PHP 7.1 And Easy PHP Switching
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Lessons In Effective Email Marketing – Presidential Elections 2016
9
Ground Zero with Rajdeep Sardesai at Capital Numbers
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#AroundTheGlobe: 5 Key Takeaways from F8

Will Donald Trump End Outsourcing In 2017?

With Donald Trump finally making it to Presidency, there has been a lot of turmoil and panic in countries such as India and China with the threat of ending outsourcing to these countries. At first glance, it seems quite impossible since all major American corporations have utilized this resource as a long-standing practice, outsourcing their manufacturing to  China (notably tech firms such as Apple and Hewlett-Packard) or customer service/data management jobs to India. For years, outsourcing has been the norm in the world of American corporates and now, it appears that President Trump is threatening to bring it all down. He has already started working on doing a complete overhaul of the H-1b visa system, which has left the fate of hundreds of Silicon Valley workers hanging in the balance. Among the widespread panic that it has caused, aspersions are being cast regarding the steps that would be taken with regards to putting a stop to outsourcing.

A lot of company spokespersons are trying to assuage fears by stating that it would be next to impossible because manufacturing goods in the United States would mean a hike in the cost of production (owing to monumental labor costs), and thus cutting down on worldwide profits significantly. According to Andrew Rassweiler, Director of Materials and Cost Benchmarking at IHS Technology, products like an iPhone (Apple is one of the most prominent firms to engage in outsourcing) would cost around $2000 if all its components were to be individually manufactured in the US. That, needless to say, is far beyond what most people would be able to afford. Apart from the production losses that Apple would incur, it would also lose a lot of the political goodwill it enjoys from its consumer base worldwide.

From this alone, it is clear that it would be next to impossible to put a total stop to outsourcing (or to describe the term more precisely, offshoring). However, it is definitely possible to resort to protectionism. Tariffs and import duties can easily be imposed upon Chinese-made mobiles or automobiles made in Mexico  (Ford, to be precise).  That would set the US back 100 years as far as economic development is concerned; setting aside the fact that it could likely create trade wars with countries like China. This action could create political instability worldwide. the process has already kick-started with the US, under Trump, withdrawing from the landmark Trans-Pacific Partnership that had been inked between a host of countries with the aim to lower tariff and nontariff trade barriers. On the domestic front, too, the scenario would not be too cheerful with widespread unrest owing to a 30% dip in consumer spending on electronic and other goods of daily use.

Plus, here’s another point: The “rust belt” of the United States (i.e. states such as New York, Pennsylvania, Ohio, Indiana, Michigan and Illinois) were the primary swing states (a few of the aforementioned ones) that voted in favor of Trump. So, it’s not surprising that his administration would rush to fulfill its promise. However, this isn’t the fifties when the bulk of the American middle class were working in the manufacturing industry as a primary livelihood. Ever since the base of manufacturing shifted to China, rust belt workers have had to find alternate ways of living.There is a portion of this society who sustain their livelihood through assistance programs such as food stamps and others have joined the service industry. It’s an unfortunate fact that workers who do not have a college education/degree aren’t in great demand any longer in the United States. With technical degrees not as highly sought after by current American college students, there is the question as to who would be able to fill the ranks of the new (technical) jobs created by automation in various fields. The only option that companies may have is to either hire from abroad and pay relocation expenses for these skilled workers  (and let’s not forget that H-1b visa is already in the eye of the storm), or simply remain to outsource them to IT hubs abroad. Forcing these companies to get back to the pre-automation period and rely on unskilled laborers is simply not possible anymore. Manufacturing is all but dead in the USA; there’s simply no demand for home-grown workers in this field anymore. Reversing this is not just difficult, but simply impossible.

What the future holds remains to be seen, but with very real and practical concerns that surround the thorny issue of outsourcing. Considering all the facts, there’s little chance it will be stopped soon. Already a lot of foreign Silicon Valley professionals are boarding flights back to their home countries because of the new measures were taken regarding the H-1b. If outsourcing is targeted next, Trump will surely risk his credibility and respect as a president, and may possibly even have to contend with the threat of being impeached due to corporate lobbies alone in Congress who may push for his removal.

5 Apps You Need Right Away to Manage Your Remote Team!

The trend of hiring remote teams is something that more and more companies and nonprofits are recognizing and welcoming with open arms. For years, there have been myths surrounding the subject of hiring remote teams for work. A few of the common myths were: Remote workers aren’t as highly skilled, remote workers are not as dedicated to the company as regular workers are, or that it is difficult to find reliable remote teams. With these myths being proven to be inaccurate and/or misleading, having a remote team is no longer taboo. With the growing acceptance of remote working, it is a party for freelancers. Freelancers, retired professionals, qualified housewives, students, and people who may find it difficult to be physically present at the office are now able to find jobs in the market without facing any sort of obstacles.

However, that is not to say that the system of remote hiring is without its problems. Apart from the fact that there can be times that remote workers find it difficult to coordinate their tasks and schedule with the rest of the office, there is the risk of remote workers becoming psychologically isolated, or distanced, from the rest of the office. However, there is a way to avoid that. There is certain office coordination and employee tracking software available, which can serve to maintain a basic minimum communicative connection between the employer and the employee, as well as between the various people of a team. A few of these apps are mentioned below in no particular order of prominence and effectiveness:

Skype: This is really the first thing to come off the top of anyone’s head. Skype is one of the finest real-time messaging and video-chat service in existence. iIt also is the most popular VoIP software in use at the moment. It’s not really surprising that it’s the most professionally-accepted means of inter-employee or inter-group (team) communication in today’s era.

Skitch: This one is not available anymore, but older versions of it can still be found and downloaded online.  Its specialty is that it allows you to capture screenshots very quick. You can edit the screenshots in this app before sending them, which helps to communicate the exact plan or order in fine detail and with the most precise directions.

Dropbox: This is one of the most popular mediums of cloud storage. Here, you can keep records of all work done by every single employee for a specific time period.  All folders and files on the company network can be saved here under the appropriate heads. In this way, an employer/team head is able to keep track of all the work done within stipulated deadlines. It also is helpful as an unbiased evaluation of the performance of employees; whether office-goers or remote.  A huge advantage of Dropbox is that all you have to do is install dropbox into all the systems and then share it with all the computer systems you want to. Dropbox has the provision of restoring any deleted file or folder within thirty days of deletion.

Slack: This is one of the greatest apps. It has brought about a sea of change to the world of virtual business integration and communication. Although it has not quite displaced Skype completely, it is used simultaneously with Skype in a lot of places. It has all but killed professional emailing, though. A large part of its popularity can be attributed to its excellent in-built group communication system.

Wunderlist: This is mainly a task management tool. It’s simple user interface and easy-to-use controls are the reasons that have made it so popular. Owing to this, it is really easy to track all employee activity and the inbuilt task management tool allows you to prioritize your tasks.

In conclusion, these are the top five applications that help to ease the process of remote team recruitment and remote worker management. Every single company looking to recruit teams that will be working remotely should pay heed and make use of at least one of these apps.

How to Manage Micro-sites with Drupal 8?

Numerous situations might come about where you may be tempted to create a series of microsites for the organisation or business you own. It can be anything—launching a new product, starting a new service, advertising an event etc. And when you’re with Drupal, the list of benefits and advantages are endless. Below are the detailed advantages of launching and running microsites with the help of Drupal.

Ever since its original version came out Drupal has ingrained a feature for the sake of running multi-sites. This involved the running of many sites from one single code-base installation, which means that they share the same core system and contribute various themes and custom modules. Every single multi-site has a database, configuration, settings, content etc. This means that it is possible to carry out more than one update. Therefore, multi-sites could actually be an option.

There are reasons micro-sites should be used. For example, it is quite a compelling option to have a single database to maintain. It would be useless to use forked codebases since they would become unloved too soon. Also, using multi-sites would imply that only a single hosting platform needs to be maintained. This also construes a huge advantage.

Secondly, if you do micro-site installations,  they would be able to make much better use of resources in the server, physical, personnel, and the financial fields. Because micro-sites of a single entity would share a common core and other modules, that code would only need to go once into the Op-code cache. By this, server resources are saved to a greater extent.

It should be noted that several proposals have already come forward to decrease support for micro-sites in Drupal, maybe even eradicate it completely. The basic argument is that micro-sites are old-fashioned. However, this is rarely true, especially where the developments by Git and Composer are concerned. This is the modern approach to multi-sites: The same code with different sites. This is what makes them so popular with website creators.

However, using Drupal is not completely free of problems. It is difficult to handle traffic spikes in one channel when it spills over to the others. Micro-sites usually make use of a common database server which often tolerates a huge amount of load. If one database is heavily loaded, then it may cause a domino effect, slowing down other databases. Running updates is also an issue. However, there are a lot of mechanisms to mitigate those. They are as follows:

  • Do not employ or use a code which has not been tested out in a full-fledged manner.
  • Always include staging and quality assurance phases as part of the release process. By following these two phases, you allow yourself more opportunities to detect and correct errors.
  • Whether it is a shell script or continuous integration tool, it is always the best idea to automate every tool.
  • The database codes should be designed so that they would be able to take care of the intervals before the database is updated. With more volatile updates, it is important that the time and day of the week are chosen carefully.  
  • Every single micro-site would require a different database, so you really could not manage all the content from a single site. That would involve a lot of posting and pulling of content from one place to another.

As we near the end of this article, we might just want to take a look at the other kinds of approaches to micro-site building using Drupal. A few are as follows:

Domain Access: To define the ‘domain access’, it is a collection of modules that arm the user with the right tools to run a group of affiliated sites from a single Drupal installation and one shared database. By using this module, you would be able to share content, configurations and user activity across a collection of sites.

Organic Groups: “Organic group” is a tool that allows a person to build a group within the Drupal site. Each such group would have its own user, moderator/s, administrative group, thread list, menu, and content.

Git: This is the best option so far and will give you innumerable advantages, such as independence of sites, design, single codebase and much stronger control over the updates.

Overall, it remains to be seen whether the trend of micro-sites endures the test of time in the near and distant future.

12 Marketing Events Agencies Should Attend in 2017

The year of 2017 has brought forth a host of new promises and hopes. And just like it marks a new beginning for the world and the lives of people who inhabit it, it also heralds a new beginning for the marketing, advertising, and market research industry. For every year, it is essential to note down in a list the various marketing events, such as SEO, digital marketing and tech conferences, from around the world. Below is a list of the various international conferences and events that are an absolute must-visit this year. They are as follows:

HeroConf: This one is by far the only dedicated and paid media conference in the United Kingdom. This place has the greatest quality speakers and the greatest presenters. Here, both speakers and presenters are of the highest quality. Regardless of whether you’re a novice or a veteran, you can glean useful information from it. Date: 24-26th Oct. Venue: London.

BrightonSEO: This is to be held on April 7th and the 15th of September. As the name suggests, it is to take place in Brighton. In this event, talks are offered on a huge variety of subjects by speakers. Every year, speakers are brought in from a variety of fields that fall within the ambit of digital marketing.

Unbounce—the Call to Action: This conference addresses the issue of attracting traffic to a website and converting the leads from the traffic into actual customers. To be held in Vancouver from 25-27th of June.

SMX Munich: Its content quality is extremely good, and it attracts a tremendous volume of visitors. It is mainly focussed on covering a huge range of search topics. This is scheduled in Munich on March 14th-15th.  

SEOkomm: To be held in Salzburg in the month of November, this one is a single-day conference which is singularly focused on SEO. It is among those conferences which offer the most advanced tracks and content in the world. The great networking possibilities are an additional bonus.

SEO-Day: SEO Day is presently the second largest show in Germany. There are three parallel tracks here, such as the “expert day”.  This event is held in Cologne on October 19th, is a must-attend.

Local Strategy: Mobility is the chief feature of the technology employed for handheld or ‘mobile’ devices. As per the information provided by Google, people usually look for commercial businesses which are near them, (which has necessitated the ‘near me’ mechanism for local search). For this reason, it is imperative that local businesses are run with this target in mind. It is with this target that the Local Strategy event was held on January 28th of this year in Bologna.

AdWorld Experience: Held in Bologna just like SEO-Day (but on the 13th-14th April) Adworld Experience is held in the month of April.  Specializing in the field of paid marketing campaigns, the best speakers are brought in by the organizers every year. Every year, planning for the next session is started after one session ends. Workshops which are run on the first day are entirely worth the prices offered.  Afterward, videos of all the sessions are provided to the attendees, which means that the ROI (Return on Investment) would be increased on the educational budgets of agencies.

Web Marketing Festival: This is one of the most vital industry events in Italy and is held in the city of Rimini. To be held on the 23rd and 24th of April, it attracts over 3000 participants every year. There are about ten parallel tracks held here, on each of which over 100 speakers hold speeches. Apart from high-level sessions on the subject of digital marketing, you also get tremendous opportunities to network.

ClinicSEO: This event is mainly organized in Barcelona, Spain on the 27th of October. This event is geared to give you a better understanding of the way that professionals work. This event is completely held in isolation and is part of a broader expo.

SEOnthebeach: This conference has an informal atmosphere. Held in La Manga del mar Menor in Spain, it attracts talented professionals who share the greatest practices, strategies, and knowledge for two days. This event also provides great opportunities for networking. This is to be held on the 23rd and 24th of June.

QueDuWeb: Held in Deauville, France, on April 27th and 28th, this event is basically a series of conferences on subjects ranging from SEO Audit, Digital Strategy to Growth Hacking. Speakers from a variety of fields in digital marketing attend this event.

This list represents just twelve of the innumerable digital marketing conferences and events scheduled to be held this year.   

Busted: 7 Myths of Working with Remote Teams

With Cloud Storage and Cloud computing becoming a way of life and business for most big organizations throughout the world, it is now slowly becoming more and more common for companies to hire remote employees. That is, employees who would not be working on the company premises, and in some cases, never even meet face to face with the company’s leadership. They would, instead, be hired based on virtual interviews and online tests. This might sound like a novelty, but it is slowly becoming a reality. The most common forms of cloud working are working on mobile, or from a personal computer at home or any remote corner of the world.

There is a reason why remote work is becoming more popular. Skilled employees are now searching for positions which are autonomous and allow for more freedom. This not only helps them to spread their wings but also nets the company good returns. In this article, we’re going to dispel some of the most popular misgivings and myths that surround remote working.

  1. The first myth is that people who work remotely are not as productive as the employees who work on a site. However, with the presence of modern-day tools for tracking employee activity and progress, such as Slack, there are a lot of ways in which remote employees can be managed and productivity can be monitored. The key is to find out a stable mode to evaluate and measure the performance of others.
  2. A second misconception is that employees who are remote aren’t as skilled. According to this misgiving, skilled employees prefer a formal office environment. They feel that remote employees would never be able to qualify for lead positions. This is especially true for cases where the employee is an independent freelancer or contractor. This, however, is just the contrary. Hiring remote employees would mean expanding outside of your geographical boundaries and being able to mine for talent in uncharted territories where your business might not be physically present.
  3. A third myth that plagues some businesses is, “It is difficult to find remote employees”. This, while true to some extent, can be remedied by reaching out to talent-listing sites such as LinkedIn. There are also innumerable forums and sites which list independent contractors and freelancers who might be inclined towards remote working. It is also useful to locate retired professionals who might be open to earning some extra money working from home.
  4. Companies often think that it is extremely difficult to manage and communicate with such employees, but in today’s world, where workplaces are empowered with forums and message boards such as Trello and Basecamp, it is no longer difficult for a company to communicate with remote employees. Slack is a real-time communication portal that is very similar to Skype. Here, not just individuals, but teams too can communicate with one another and create the sense of a virtual workplace.
  5. Some people think that remote work has no scope beyond IT and data entry. This was true for a considerable amount of time, but now you see companies hiring remote workforces for product development, sales and marketing and work related to SEO.
  6. There is a common misconception that remote employees can not develop any feeling of kinship with the company or its goals. That, however, would not be true. There are plenty of qualified freelancers who are used to working from home and who commit to a company for the right price.
  7. Last, but not least, remote employees are able to be more flexible with the hours they work. They have no demand or need for changes in their work schedule to suit their own convenience. Their hours can be ensured with a virtual agreement/contract.

These, in short, are some of the common myths about hiring remote employees that now, hopefully, stand busted.

Why Drupal Is Ideal For E-Commerce?

One of the most flexible CMS platforms out there is Drupal. As Drupal Commerce is integrated with Drupal, it has become difficult for other dedicated e-commerce platforms such as Prestashop or Magento to beat it. You can find thousands of websites that have been built using Drupal Commerce.  There are, of course, various Content Management Systems for e-commerce, but people are more interested in using Drupal.

The main purpose of Drupal Commerce is to develop a specification that will help in guiding the e-commerce development on Drupal. They offer a rich variety of modules that can build world class e-commerce websites. This open source can help you in creating blogs, forums, intranets, photo galleries, review websites, new aggregators, wikis, social networks and CRM. Drupal can convert your dreams into reality.

Here are some awesome reasons why you should use Drupal Commerce for your new e-commerce development:

Free For All

In the Drupal world, more than 14,000 free modules are available. There is nothing you have to pay for, which is unlike WordPress and Magento. Moreover, the community is excellent at supporting these modules with improvements and patches. The Drupal community is considered to be one of the most devoted and cohesive communities.

Easy and Uncomplicated Way of Coordinating

Since you only have to handle and work with one system, the CRO (Conversion Rate Optimisation), SEO (Search Engine Optimisation), as well as web analytics, become much easier. You don’t even need to coordinate between two different platforms.

Easy To Customise

You can create pages and blocks within the pages with the Views module, which is a type of query builder. You can also customize modules easily.

Maintenance

Since there is only one set of tools that you need to learn, it becomes very easy for you to manage and maintain a Drupal Commerce site.

Order Management Tools

The order management tools of Drupal Commerce are a part of the same administration toolset that is found in the CMS. This enables you to not only view, manage and update on the websites but also lets you send update notifications through the website.

Integration

Via a RESTful API, Drupal can integrate with external systems. This means, with third-party systems, you can extend or complement the functionality that is found in Drupal and Drupal Commerce. Also, with Drupal’s Feeds module, you can import content from external systems.

Synchronization

Compared to a two-platform system, it takes far less time to develop. You aren’t required to formally integrate between two different systems.

Adaptation

Do you want a CMS that can adapt with your business? Drupal Commerce is just what you want. it will always be adaptable, as your business grows and explores new models. This is important, as most of your site is built by configuring interfaces and modules and the layout of your site and your business logic can change anytime.

Awesome Features

Drupal Commerce offers amazing features. Features such as a complete product administration, shopping cart and checkout form. Along with various other additional e-commerce features, it supports multilingual and multi-currency.

If you ask me, Drupal is a perfect platform to build an e-commerce website. I feel it can aid in the growth of your business. Your customers can find your e-commerce site with ease and it will enhance their shopping experience. With thousands of free plugins available, you get the power to leverage more features and functions into your website.

Drupal VM 4 Is Here! With PHP 7.1 And Easy PHP Switching

Drupal is the open-source software popular for use in sites which contain blogs, portals, forums, e-commerce sites, information about individual and corporate entities, intranets, resource directories, social networking sites, etc. Written in  PHP, it is available in a ready-to-use format upon being downloaded. This software supports content management, podcasts, collaborative authoring, image galleries, newsletters and much more. Now, the newest and latest version of it is available on the net, seven whole months after PHP 7.0 and Ubuntu 16.04 were introduced by the VM 3 version of this Drupal software.  

Some of you might not be familiar with the concept of the Drupal VM. It is an instrument, or tool, built with the help of Vagrant and Ansible, that helps in the development of  Drupal environments.With the 4th installment in the series the Drupal tool is enhanced in terms of flexibility. You get a plethora of choices to pick from.  A few of the binaries are MySQL or PostgreSQL, Nginx or Apache, Redis or Memcached, and CentOS or Ubuntu.  Also, Drupal VM 4 is empowered with a seamless mode-switching power which allows the web developer to change the PHP mode in a fluid, no-hassle manner. The modes available are 5.6, 7.0 7.1. The best thing is that you can do this without having to recreate the whole development environment.

Here is a comprehensive list of the benefits that Drupal VM 4 would empower you with:

  • A really great aspect is that Drush is completely optional. You can choose to either use the version attached to the project or not use it at all. This is undoubtedly good news for web developers around the world.
  • As already mentioned before, Drupal VM 4 supports all three versions of the programming language PHP: 5.6, 7.0 and 7.1. All you need to do in order to activate the ‘smooth switch’ system is to do an update of the PHP version and run the Vagrant Provision. This easy PHP mode switching is apparently the real reason people are extremely excited about the recent update.
  • Another benefit is that you would now require the use of Vagrant 1.8.6 or later, VirtualBox 5.1.10 or later, and Ansible 2.2.0 or later. Of these, the latter is important only if it is installed on the host.
  • Although PHP 7.0 remains as the default, you’d be able to install the PHP 7.1 or 5.6 in a smooth movement (details mentioned in another point and also in the introduction).
  • You can work these changes on any Operating System, whether on a laptop or mobile.
  • Among other improvements, you can avail of the PHP upload_progress support, the optional DRUPALVM_ANSIBLE_ARGS support for the Ansible CLI options, and use the shallow Drush cones for the sake of building up environments faster. Drupal VM 4 has also added the GitHub ISSUE_TEMPLATE, fixed the Solr versioning error and set the composer.json to “VM” over “Project”.  A few bugs have been fixed; such as the #981, #1014, #1020, #1004 and #1037.

Awesome, isn’t it? And we have the exemplary efforts of Oskar Scholstrom and Thom Toogood to thank for it all!

Lessons In Effective Email Marketing – Presidential Elections 2016

‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders aptly surmised, “The American people are sick and tired of hearing about your damn emails.”

Let’s talk about the effect of emails on this year’s election. Before we lose all your interest, rest assured that we are not going into another relentless analysis of how the Clinton Email scandal, and it’s dizzying coverage, shaped the results of the election. We are instead going to talk about emails that silently changed the course of the election.

Email has become the gatekeeper of our online identity. Think of it this way, how many forms and services do we sign up for by inputting our email? This has made email, if used correctly, one of the most efficient marketing tools of any industry, as is clearly reflected in our survey data.

– Marcel Becker, Core Product Director at AOL

Despite unprecedented access to sophisticated digital machinery, emails were still a very important tool in the arsenal of almost all candidates. It still stands poised as arguably the fastest, most effective way to reach a large demographic. More importantly, it’s noninvasive. People make a conscious effort to open an email and read through it at a time when it’s convenient to them.

If political campaigns can work with emails through their rigorous and real time TATs (Turn Around Time), we should be learning a thing or two from them. Let’s have a look at the kind of patterns that emerged from the presidential candidates trying to leverage emails to their advantage.

#1 Keeping It Personal

Keeping emails personal happen on many levels. Though many experts think that the presidential candidates missed a lot of opportunities when it came to personalization, they still hit a lot of the right points at a lot of right places.

Both the Clinton and Trump campaigns made sure that their emails appeared to be coming from a  specific person, be it the candidates themselves or their surrogates, making them appear to be a personal email. The Trump campaign also used the first name of the recipient to address all emails, following the best practices of email marketing.

Another level of personalization came from using data to micro-target demographics. Data gave both the campaigns a detailed understanding of small groups in demographics. They used it real time to frame their content, for their design and their CTA’s (Call To Action).

#2 Keep Them Guessing

We all know the importance of subject lines and their role in click rates. The campaigns understood this as well. They made sure that most of their emails had subject lines that were intriguing.

For example:

The best Trump performers, during the period of Sept. 20 to Oct. 20, was an email marketing campaign with the subject line, “American Won Last Night,” deployed on Oct. 10. Following the second debate, the emails reached an audience of 2.4 million, with an inbox rate of 61 percent and a 28 percent read rate.

Source: DMN

The best-deployed email marketing campaign for the Hillary Campaign, between Sept. 20 and Oct. 20., read in the subject line: “Sorry to send this.” Launched hours after the leaked tapes of Trump’s groping remarks, it reached 2.5 million people and produced an inbox rate of 90 percent and a read rate of 24 percent.

Source: DMN

#3 Keep It Urgent

A noticeable strategy being used, particularly by the Trump Campaign, involves evoking a sense of urgency.

An article on not imperative notes, “Per week, 40% of Trump emails referenced the number of days left until the election. This is further augmented by use of emphatic subject lines such as, ‘We’re Being Overrun’ and ‘I’m fighting for YOU.’”

Here is some valuable insight from the overall email marketing campaigns of elections 2016.

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Make the best use of email marketing for your brand by personalizing your content, and micro-targeting your audience. To know more, contact us at http://www.capitalnumbers.com/contact_us.php

Ground Zero with Rajdeep Sardesai at Capital Numbers

Capital Numbers featured on Ground Zero with Rajdeep Sardesai

You couldn’t possibly guess who stopped by our office last Saturday!

It was none one other than Mr Rajdeep Sardesai.

The visit was for his feature “Ground Zero” which will air tonight at 8:40 PM on India Today.

As many of you are well aware, Ground Zero is a report where Mr Sardesai documents and covers events right from “ground zero”, as the name suggests; a huge part of which is talking to all stakeholders associated with an event and taking their opinions to the masses.

The edition of Ground Zero which we participated in features the West Bengal State Elections. Mr Sardesai along with the crew of Ground Zero made concerted efforts to reach most sections of the society and to gather their opinion on the things that they are keeping in mind while going out to vote.

Capital Numbers was exclusively approached by the India Today group to be one of the representatives of the young IT sector in Bengal. They wanted to talk to us about whether we have experienced the proverbial “poriborton” (change) in the last five years and about the pros and cons of being an organization based out of Bengal.

As an organization that takes Bengal across borders with our extensive activities in India and overseas, we were delighted to be given a chance to weigh in our opinions. Being very tuned to the conditions in Bengal, our entire management team answered all questions with phenomenal poise. They spoke about how they see various parameters for growth, changing, and how the IT sector works in Kolkata, they also spoke about some major occupational hurdles that we face being a company that operates with overseas clients – like lack of direct international flights to our airport etc.

Apart from the feature, we were pleased to have Mr Sardesai at our office for a good 30-40 minutes. We were excited to have the chance to give him a tour of our office and talk to him about what we do. It was quite an eventful Saturday for the bunch of us!

Don’t forget to tune in to India Today at 08:40 PM tonight to watch the full report. We are pretty sure you have your pointers to add as well. Write to us after the telecast about what you did and did not agree with us on this front. Look forward to hearing from you.

#AroundTheGlobe: 5 Key Takeaways from F8

Friday - AroundTheGlobe

 

Each week, in our segment “Around the Globe”, we curate a list of recent & significant tech updates that have potentially far reaching consequences. This week we are concentrating just on Facebook’s Developer Conference – F8.

We do so because Facebook’s offerings (and we not just talking about the social media platform here) form a large part of our lives. A lot of our interactions, expressions, discoveries and even commerce is being shaped by this tech giant. So it’s only prudent to take good note of the new possibilities that the company promises to usher in.

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This year’s sessions featured leaders from across the Facebook umbrella of apps and services. We got to learn about the latest tools and best practices for designing and building an app. They even spoke about new surfaces for discovery and expression and innovative ways to make the world more open and connected. Following are the key takeaways from the conference:

Chat with bots

This may easily be considered as one of the biggest announcements in the conference. Facebook just announced that it will allow businesses to deliver automated, e-commerce guidance, content and interactive experiences through chat bots in Messenger.

fb-bot

As most tech experts believe bots have the capability to replace the toll free numbers and many call centres.  We will talk more about how we can put these bots to effective use in a later blog.

Virtual Reality goes Social

We had known for a while that Facebook is betting high on Virtual Reality with Oculus. But now it promises to change who you spend your time with completely with its “social VR”. Mark Zuckerberg even said that Virtual Reality has the potential to be the most social platform.

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Facebook CTO Mike Schroepfer stood on stage in front of a live audience in San Francisco, put on one of Facebook’s Oculus Rift virtual reality headsets and “teleported” to London. There, he met up with another Facebook employee, who was actually wearing his own headset at the company’s Menlo Park, Calif., headquarters.

Watch demo here.

https://www.facebook.com/mike.booth/videos/10209079684853818/

New Developer Tools

Facebook is releasing a slew of new developer tools to help people design, develop and monetize their apps. Some of them are

Account Kit: A new plug-in for apps that lets users sign up with their phone number or email address, not just their Facebook login.

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Quote Sharing:  Developers can now add a button that automatically pulls a quote, or surface the button when people highlight text so they don’t have to copy and paste.

Customizable Push-In App:  Developers can now run push campaigns to pull people back into their apps, and help them navigate to new content or options while they’re already inside.

Developers get Live

Facebook is giving developers and publishers to see how they can add to the immersive and interactive live video experiences on Facebook. The Live API can seamlessly incorporate Live in a broadcast setup of their choice and also create new ways of interaction. Read official blog here: https://media.fb.com/2016/04/12/introducing-the-facebook-live-api/

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Publish Instantly

Facebook will now allow all publishers the provision of Instant Articles. Until the F8 conference, Instant articles were only available to a handful of publishers. These were introduced in May 2015 as lighter versions of articles that open almost instantly. One of the great advantages of these Instant Articles is that, you don’t have to juggle between apps to keep up with your reading.

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All in All, F8 was eventful to say the least. Apart from the 5 takeaways that we have highlighted, there were several other announcements that some way or the other will affect our lives. Follow our Twitter handle to be constantly updated with all of that.

Cheers!

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