Back To Top

Case Study

Mrs Kim


The client wanted a game that would entertain its players with a casual but addictive gameplay, gather a big following, and generate some word of mouth “buzz” to get shares and downloads. The goal was to gain as large a following as possible, so that the client could pull in revenue and earn a large ROI.


The concept of chasing a controversial head of state will generate widespread interest. Then the eye-catching graphics, engaging gameplay, and infinite scroll will lead the user to make in-app purchases to fulfil client monetization goals. Plus, we added an in-game banner and ads to fulfill the the same purpose.

  • UI/UX
  • Front-end Dev
  • Back-end Dev
  • SEO
  • Unity3d Game Engine
  • C#
  • Adobe Photoshop
  • Adobe Illustrator
Live Links
  • Leaderboard and Achievements
    • Here you can view missions that you can accomplish during gameplay. For example, one objective is to “collect 50 coins in one run.” Players complete objectives for more points to spend at the upgrade store. You can also view the leaderboard to see who is doing the best at the game. And finally, you can view any recent announcements related to the game.
  • Share On Social Media
    • We included links to the client website, Twitter, Facebook, and Instagram, so they can get more traffic and expand when people play their game. For example, players who like the game have the option of sharing their scores on social media.
  • Settings
    • On the settings screen, you can control the music and sound effects, choose different languages, and upgrade to the premium version to remove ads.

  • In-Game Shopping and Customization
    • The customization page allows you to creatively customize the in-game character. You can use in-game currency to purchase different outfits and powerups for Mrs. Kim. The outfits keep her stylish while the power ups allow her to stay alive longer. There is an option for in-app purchases where users can trade real currency for in-game currency.
  • Fly to Collect Coins and Dodge Obstacles
    • The basic premise of the game is that players play as the Mrs. Kim character, and your goal is to catch Mr. Kim. By touching the screen, players can make Mrs. Kim fly to collect coins and other items along the run. The goal is to collect the coins and avoid the obstacles. It’s easy to understand but not so easy to do!
    • The game is a 2D side scroller. Users play until they hit an obstacle, at which point the game ends. Players will try to reach more challenging goals and collect more coins to buy powerups, which will help them last longer.
    • During gameplay, players can tap the “pause” button to view their progress on certain missions, for example “Reach 250 meters in one run.” There are buttons to retry, resume, or exit the game, or adjust the sound.
    • At the end of the level, you’ll have the chance to share your score over social media.

Real Google Reviews

Jonas Peeters

5/5 stars


Great experience working with the Capital Numbers team. They were extremely diligent, accessible and utmost professional in their work. They were worth every euro. We are happy with the results they showed us and also the solutions they come up with to satisfy our needs. I definitely recommend working with them. It is useful to have someone on your side who does have (although limited) knowledge of IT and web hosting.

Per Peterson

5/5 stars


We have found Capital Numbers extremely easy to work with as development partners. They have been great at spending the time on the front-end of projects to understand the full scope which is helpful during development to guide decision-making and potential trade-offs to deliver on time and within budget. They're effective at integrating technical solutions with creative work and we have had a great experience with their project management.

George Levy

5/5 stars


I have been a customer of Capital Numbers for many years and multiple projects across both all my personal websites, and multiple clients. They are my most trusted partner when it comes to any web and mobile development issues.

See all Reviews

Ready to get started?

Schedule a 15 Minutes FREE, No-Obligation Consultation

No matter where you are in the planning process, we're happy to help, and we're actual humans here on the other side of the form. Step 4 We're here to discuss your challenges and plans, evaluate your existing apps and website or even make some initial recommendations. And, of course, We're here to help any time you're in the market for web or app designers and developers.

Schedule Time To Talk

Or, Use this form to share your requirements. Get guaranteed response within 8 Hrs.


  • Deloitte Technology Fast 500
  • Deloitte Technology Fast 50
  • 1000 High Growth Comapnies 2018
  • BCC 1st runner-up 2016
  • The telegraph infocom SME of the year 2014
  • Dun and Bradstreet leading smes of india 2017
  • CII awards 2015

Accreditation & Partnership

  • ISO 9001-2015
  • Acquia
  • CII
4.4 ( 70 rating )