Content Management System is a very important element of the digital customer experience programs. According to Ted Schadler, CMS is the backbone of the digital experience delivery system. It has been confirmed by the research from CMSWire that, organizations are not always satisfied by the existing Web CMS platform. Thus almost 38% of the organizations invest in the CMS platform in the next twelve months, 27% evaluates the possibility of doing so and 11% stay with the existing platform. Thus, the question arises how is the Content Management System of your organization holding up? Is it helping you in any meaningful way to get connected to your clients? Let us thus discuss six signs which prove that your Content Management System (CMS) is outdated.
The look and feel of your CMS is outdated
Trends of websites tend to change more quickly than fashion. According to James Jones, CEO of Wayin hit-counters, stock imagery and pop-up, Al chatbots are obsolete for the web world. Jones says that CMS must evolve with the rest of the web world, keeping pace with the new technology that comes forward. He also says if your website has not had an overhaul for few years, then it means it’s almost a decade for the web world. Your website would not evolve if the CMS does not have the capacity to do so. Thus if you find it difficult to pop in product videos, slider images, hamburger menus and eye-catching call-to-action, then you must know that it is time for an upgrade.
The CMS you are using is annoying to use
A CMS which is old-fashioned is only annoying to use, but it also damages your business. A CMS which is difficult to use tends to leave the old content live on the site. This means no new content is being posted and no updates are made when it is actually needed. Projects are not much used by the users as it is almost a nightmare for them to use it as it is not updated. If it is difficult for you to edit a content because you cannot find the option which will help you to achieve the result you want, it’s suggested that the CMS must be changed.
Thus, we can simply say that if the CMS which you are using does not do what you want it to do, then it is a really bad sign. A CMS traditionally supports the marketers with controlled content publishing, fixed consumer journeys, auditing, and workflow, often delivering limited personalization when people are on the website. Thus as a marketer, if you try to do something interactive, innovative and engaging in the next campaign, then you must use a CMS which helps you in the cause.
Add-ons keep on adding up
According to Pamela Muldoon, the revenue marketing coach for The Pedowitz Group, it is almost impossible to find the silver bullet of CMS software, which will provide everything to everyone. Though adding additional features and expansion to an existing platform can help in creating a system which can work for multiple functions, it can turn out to be costly quite quickly. Muldoon has also opined that it is cost-effective to do research about new and updated CMS options, rather than adding on to the existing CMS.
Content creators are unable to create content
You will know that you need to upgrade the CMS you are using if you find that the content creators are unable to create and publish content. According to Muldoon, while choosing a software you must consider the increasing efficiency in proficiency and workflow with users which saves both time and money. A user-friendly CMS which is easy to handle allows the users to do a work in less time and without much hassle.
For users, there is no role-based access
A CMS which is in upgraded allows role-based access for the users. It can be considered as the key to developing the editorial oversight and workflow. In case the CMS you are using is an all-access software, then you have to trust that all the users are trained in a similar way and you have to know exactly what they can do and what they can’t. When a CMS is upgraded, it provides access to software that is based on roles and ensures content has a quality assurance process and hierarchy flow.
It is a rough journey to leverage content
Vice president of product marketing at Alfresco, Mr. Chris Wiborg has shared some signs which show that the CMS you are using is energy waster and also production killer. His theme is all about content access and why it is often difficult? According to him, instead of going to one place to find what you require, you have to know specifically which application is to be opened to get what you need versus platform with content services approach. Another access distress for CMS is the difficulty in getting content from anywhere versus its availability in the cloud. Wiborg says, in order to get a work done, we often send content via emails versus leveraging integrated process flow.
In addition to all these six signs, there are other signs as well which prove that your CMS is outdated. There are brands which desire digital experiences want theirs in or to the forefront of activity on multiple channels. These brands need CMS which would allow them to deliver the experience seamlessly. The content must load fast, appear consistent and look good on all platforms starting from the desktop, to smartphone screen to interactive screens. In case your CMS is unable to do so you must know that it is time to upgrade and update your CMS. Thus it is always suggested to be cautious about the CMS that you are using. An outdated CMS is a black spot on your website. In order to have and also provide a great user experience, it is advised to upgrade your CMS at regular intervals.