$21.4 Billion Market Size Predicted for India’s Mobile Industry in 2015
India’s mobile services market is experiencing a rapid growth. According to a recent report by Gartner, India’s mobile services market size will reach a massive $21.4 billion in 2015. With 880 million people in India having mobile connection in 2015, there will a 5% growth from 2014.
A major part of the spending will be driven by data services, which is expected to grow 15 percent to reach $6.5 million in 2015.
“In India, the rise in spending on data-only connections will be driven by two user scenarios – first, to complement their fixed broadband connectivity, so they can use their larger-screen data-centric devices on the go. In other use cases, data-only connections will be the way for consumers to access broadband connectivity because of a lack of fixed networks,” said Neha Gupta, senior research analyst at Gartner.
This certainly paves way for mobile marketing. It is an advantage for those who already have mobile apps or mobile websites for their business.
The mobile app market had been through a major transformation to meet the needs of the users. The focus of the app developers have shifted to the marketing and transparency of their apps, to deliver a better user experience and retain their customers.
Now people of all age groups and financial background have smartphones, which help them to download and use apps that’s useful for them. This will create a bigger challenge for app developers as they need to design apps for bigger acceptance and customer satisfaction.