30 December 2016 Archives

Entries Published On December, 2016

Why The Presidential Elections Of 2016 Were Also Social Media 101

If the election of Donald Trump was a revolution, then it was un-televised. It was posted, tweeted and live-streamed. To give you an estimate of the extent, a survey of US adults shows that 44% reported having learned about the presidential election from social media. Presidential campaigns are no different from brand campaigns really, …

How Usage Of Data Significantly Influenced The Presidential Elections Of 2016

“There is a level of sophistication and knowledge about the electorate in battleground states that just gets advanced every four years.” – Mr. Plouffe The 2016 presidential election showed that the use of data to identify, persuade and turn out voters has become increasingly nuanced and sophisticated. All roads lead to the White House, and …