1
What are the Biggest Hurdles for Agencies & Small Businesses?
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How to Manage Micro-sites with Drupal 8?
3
5 Things You Need to Know Before You Hire Mobile App Developers
4
Capital Numbers 2016 Paypal Record Caps The Year On A High Note
5
#AroundTheGlobe: Snapchat, Instagram and Windows
6
Business Beyond Boundaries and more at the CII Annual Meeting
7
Keeping Your App Users Stick To Your App – Here’s How The World Is Doing It
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Conversational Commerce – 2016 will take a step further in the online buying journey
9
Poor Mobile Experience Leads to $24bn Loss for US Retailers
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$21.4 Billion Market Size Predicted for India’s Mobile Industry in 2015

What are the Biggest Hurdles for Agencies & Small Businesses?

If you own a small business, you may feel that the problems that your business is facing are unique. But this is not exactly true. The biggest hurdles that your business is facing are similar in essence to those your competition. There are several challenges that are acting as major roadblocks to the ascent of agencies and small businesses. Some of them are discussed below:

  1. Marketing

One of the biggest obstacles to the success of relatively small concerns is marketing. To get the word out about your business is important for its success. With the help of technology, you can now test and bring a product to market easily, but it is quite difficult to cut through the noise on social media as well as other marketing channels and differentiate your brand and business.

  1. Hiring new employees

A hurdle that several small concerns must overcome is while recruiting a workforce. They find it particularly difficult to handle problems related to the hefty costs associated with getting a workforce on board. Sometimes the total cost of the process of bringing them on board  – bonuses, training, equipment, benefits, taxes etc. – can range anywhere between 1.5 and three times the salary assigned to that particular designation. That is a really notable amount of investment for companies that are usually already hard pressed for money, to begin with.

  1. Relationship with customers

According to experts, the key to keeping your small business blooming with success is proper communication and the relationship that you have with your customers. Not all businesses see the face of success. Small businesses that achieve success and continue to survive are the ones where the owners, as well as the employees, have a great relationship with their customers. Know what your customers want and ask them how you can do better or what can be added. For agencies and small businesses, relationships are of paramount importance. In this digital age, it has become important to develop a bond with customers.

  1. Relationship with the government

To make local government work for you, take the idea of relationships to the next level and use those skills. According to experienced businessmen, small businesses which reach out and become a staple in the community are the ones that get the most support from the local government. You can be present at community events or join the chamber of commerce so that the local governments support you. If you make an investment in your local community, it will affect your business positively. Also, to build valuable customer relationships, you can volunteer to work on events or serve on local boards.

  1. Cash flow management

A variety of problems related to cash flow is the cause of a headache for many companies. And for agencies and small businesses, the main problems are to do with unexpected outgoings of cash, clients deferring payments and expenses that seemingly need to have been paid for yesterday. However, these problems do not come without solutions. While product demand is far more difficult to control in-house, cash flow related problems can be resolved. In order to improve on your invoicing and budgeting, there are a number of newly designed solutions that are available. All you have to do is to find a suitable one.

  1. Increasing profits

Agencies and small businesses that have five to ten employees face problem such as increasing profits. There can be many reasons behind this, but the main reason that it highlights is the inability to remain a low-cost leader against the competition. To stay ahead of your competitors, what you can do is to innovate and optimize constantly.

  1. Not becoming dependent on major clients

Client dependence is a huge issue for several organizations, mostly those with under ten employees. In case the organization has to depend on say just one or two clients for the major chunk of the money they make, then that is a sign of hitting the danger zone. The balance of power is disturbed unfavorably for the firm if this were the case. It would be hard for them to survive – to just remain operational with minimal profits. Reaching this stage is not at all recommended. If you want to your firm to grow, you must necessarily diversify your clientele.

You might, in all probability, as the owner of a small concern, have to face hurdles that CEOs of large companies may not face. However, to look at the brighter side, being small business owner does have a number of benefits. Being small in size, you are much better equipped to respond to volatile circumstances, as well as more flexibility. Pay more attention to the strong points of owning a small business and make more effort to emphasize and use them in advantageous ways for you to overcome challenges. The first step would be to overcome them.

How to Manage Micro-sites with Drupal 8?

Numerous situations might come about where you may be tempted to create a series of microsites for the organisation or business you own. It can be anything—launching a new product, starting a new service, advertising an event etc. And when you’re with Drupal, the list of benefits and advantages are endless. Below are the detailed advantages of launching and running microsites with the help of Drupal.

Ever since its original version came out Drupal has ingrained a feature for the sake of running multi-sites. This involved the running of many sites from one single code-base installation, which means that they share the same core system and contribute various themes and custom modules. Every single multi-site has a database, configuration, settings, content etc. This means that it is possible to carry out more than one update. Therefore, multi-sites could actually be an option.

There are reasons micro-sites should be used. For example, it is quite a compelling option to have a single database to maintain. It would be useless to use forked codebases since they would become unloved too soon. Also, using multi-sites would imply that only a single hosting platform needs to be maintained. This also construes a huge advantage.

Secondly, if you do micro-site installations,  they would be able to make much better use of resources in the server, physical, personnel, and the financial fields. Because micro-sites of a single entity would share a common core and other modules, that code would only need to go once into the Op-code cache. By this, server resources are saved to a greater extent.

It should be noted that several proposals have already come forward to decrease support for micro-sites in Drupal, maybe even eradicate it completely. The basic argument is that micro-sites are old-fashioned. However, this is rarely true, especially where the developments by Git and Composer are concerned. This is the modern approach to multi-sites: The same code with different sites. This is what makes them so popular with website creators.

However, using Drupal is not completely free of problems. It is difficult to handle traffic spikes in one channel when it spills over to the others. Micro-sites usually make use of a common database server which often tolerates a huge amount of load. If one database is heavily loaded, then it may cause a domino effect, slowing down other databases. Running updates is also an issue. However, there are a lot of mechanisms to mitigate those. They are as follows:

  • Do not employ or use a code which has not been tested out in a full-fledged manner.
  • Always include staging and quality assurance phases as part of the release process. By following these two phases, you allow yourself more opportunities to detect and correct errors.
  • Whether it is a shell script or continuous integration tool, it is always the best idea to automate every tool.
  • The database codes should be designed so that they would be able to take care of the intervals before the database is updated. With more volatile updates, it is important that the time and day of the week are chosen carefully.  
  • Every single micro-site would require a different database, so you really could not manage all the content from a single site. That would involve a lot of posting and pulling of content from one place to another.

As we near the end of this article, we might just want to take a look at the other kinds of approaches to micro-site building using Drupal. A few are as follows:

Domain Access: To define the ‘domain access’, it is a collection of modules that arm the user with the right tools to run a group of affiliated sites from a single Drupal installation and one shared database. By using this module, you would be able to share content, configurations and user activity across a collection of sites.

Organic Groups: “Organic group” is a tool that allows a person to build a group within the Drupal site. Each such group would have its own user, moderator/s, administrative group, thread list, menu, and content.

Git: This is the best option so far and will give you innumerable advantages, such as independence of sites, design, single codebase and much stronger control over the updates.

Overall, it remains to be seen whether the trend of micro-sites endures the test of time in the near and distant future.

5 Things You Need to Know Before You Hire Mobile App Developers

It is a challenging job to identify the right qualified mobile app developers for any firm. In the age of ‘surf-on-the-go’, more and more people are choosing to go mobile over PCs and Laptops. Tablets and Smartphones are slated to completely take over communication and internet surfing by 2020, and a large part of that has already begun. So, it’s not surprising that more and more companies are trying to devise mobile applications for the sake of dispatching their products and services more easily to consumers. Consequently, the market for mobile app developers has boomed and is continuing to boom like never before.   A few things need to be kept in mind during the hiring process:

Agility Is a Key Quality:
Mobile apps require monthly or even bi-weekly updates, depending upon customer reviews and demands. These changes could be on any platform; alpha, beta, prototype or release. Various methodologies and technologies should be used in order to maintain continuity throughout the ever-changing forms and formats.  They do this without spending too much time and resources to suit the varying priorities.

Frameworks or Custom Solutions:
It is important to check whether the app developer you are hiring works within an established framework of solutions, or whether they are leaning more towards custom solutions. Once you identify the approach the developer belongs to, you can move to correct the flaws in the structure/method the developer is following. Customized solutions are easier to fix, but they take a lot of time. On the other hand, structural flaws within a framework are hard to identify and/or correct.

Clear Code and Architecture Is a Must:
The developer(s) should make use of certain architectural patterns and code-writing rules so that an app can be sustainably developed and maintained for a very long period. Unless these things are done, every single app would quickly become dysfunctional and would hence, need to be rebuilt from scratch.

Autonomous or Group Functioning?
There are two kinds of developers: One would simply take your order and develop an app for you (without actually joining your company),  the other (group functioning) would join you as an employee and follow your exclusive directions and preferences. The previous one would be of high quality, but would definitely be less likely to be flexible to your every demand and whim; while the latter’s work can be moulded in any way one wanted.

They Should Have the Skills for Cross-platform Development:
It’s really not enough that the developer is skilled in creating applications for only one platform. If they were to claim the correct market value, then they would be able to develop them for a wide variety of operating systems (iOS, Android, Blackberry, Lynx) and devices (mobiles, tablets, and laptops).


The people you’re hiring should have User Experience and User Interface abilities because in today’s age, it is important that the applications that are created are easy to download. The outline of the app is also important in order for it to be presentable for potential customers. Developers hired should have a good command over the languages of PHP, Java, Python, C#, Objective-C and HTML5. They should also be efficient with runtime engines such as Adobe Flash Lite. It is especially useful if they happen to possess Objective-C view controller writing skills.


Last, but not least, the developer should be able to put themselves in the shoes of their clients and think from their point of view. They should be easy to communicate with, easy to reach and interact with in real time (if you’re utilizing the option of outsourcing to an autonomous company) and should have strong ethics.

Capital Numbers 2016 Paypal Record Caps The Year On A High Note

A company’s greatest asset is its goodwill which stems from honesty and ethical trade practice. No matter how great its advertising techniques are, its business and reputation will fall completely flat should its target users report a less-than-favorable experience as far as ethics and honesty are concerned. This is where, we, at Capital Numbers, have really excelled. Our solid work ethics have made us one of the top outsourcing destinations for leading IT companies around the world.  We are pleased to announce that Capital Number’s PayPal record for this year is spotless and positively confidence-inspiring. Before we’re able to advance to this point, there is a list of things that need to be cleared at the outset. For example, what are the parameters which can be used to check the record or performance of a company online?

With the fast growth of a huge number of online e-wallet services all around the world, it has become extremely easy to track the online business practices of a company and the ethics followed by them. Presently, PayPal is the most-used e-wallet throughout the world. They have a business structure devoted to preventing user fraud and improving the member experience. All complaints from users are recorded meticulously. If a particular organization is receiving too many complaints from users, then it is put on the blacklist.

Their buyer protection policy is is a reflection of that service. If a customer makes a purchase online and receives a product that is different from the one specified or advertised (by the company), then the buyer has a period of 180 days in which they can file a complaint with PayPal authorities. During that time, if a PayPal investigation finds that the order delivered doesn’t match the description written by the seller, then the buyer would receive a full refund for the purchase made.

Blacklisting of sellers is done for several other counts such as: Buyer complaints, Disputes (from the buyer’s end or from a competitor), PayPal inquiry (this shows whether a company ever had a PayPal inquiry logged against it), Spoof (impersonating another company), Chargeback (having to reimburse a buyer who didn’t receive their order or was victim to unauthorized transactions done in their name) and Bank Reversals (when PayPal receives requests to refund an amount which was paid directly from a bank account due to fraud or wrong delivery).

Let’s take a look at the figures for the 2016 PayPal report on transactions done with us via the aforementioned e-wallet. All the figures listed below show the percentage of actions reported or steps taken against Capital Numbers, under each head.

As the percentage figures listed in the above image prove, other than a negligible percentage for refunds and disputes, there has been absolutely no issue with online transactions and payments made to Capital Numbers through PayPal. As we all know, some level of refunds can be expected for a healthy and successful business.  These figures are proof that we stand by our stated and declared guarantee of a 100% refund in cases of client dissatisfaction. The other five categories, Buyer Complaints, PayPal Inquiry, Spoof, Chargeback and Bank Reversal,  percentage figures are all at zero percent. It’s safe to say that Capital Numbers has proven to be a reliable and respected business organization. An organization which has never been involved in any fraud or malpractice throughout its lifetime.The statistics from 2016 further demonstrate our excellent company values.

“This is proof that our number one value and pride is you, our customer! Thank you for allowing us to contribute to your success!”  – Michael Krause, VP of Customer Success

#AroundTheGlobe: Snapchat, Instagram and Windows

Friday - Arround the Globe
So the connected generation has 2 high points (or is it one high and one low) to discuss this weekend!
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Image source: Techcrunch
Snapchat has added video notes, audio notes, auto-play of stories, and awesome range of stickers … it is no more Snapchat now as rightly mentioned by Techcrunch..it is Snapphone now!
2
Instagram (uh oh, here comes the high-low debate) managed to get an update which erm.. didnt go down well with the audience. The uber-popular platform is migrating to a algorithmic feed, which has not gone down well with brands and users both. They managed to post a statement (sounds more like we-know-stay-calm though) on twitter but it is still a long way for the platform regarding its switch.
However, as of now, we are confident that things will be better from here, since the good photos right now manage to get lost among the less-good photos..so why not!
3
Image source: Techcrunch
And last, Microsoft has embraced change finally, and are bringing the BASH Shell to Windows 10.. time to say All Hail Nadella then?

Business Beyond Boundaries and more at the CII Annual Meeting

Capital Number_CII Annual Meeting

Eastern India has been historically hailed to be very strongly ingrained with the country’s economic adventures.  In fact as mentioned by economic historian Angus Maddison in his book, The World Economy: A Millennial  Perspective, India  had  the  world’s  largest  economy  till  the  early  17th  century  and  Eastern  India contributed 15% of the world GDP.

But today Eastern India’s contribution if still good is not good enough. It’s 17% despite the demographic dividend, rich mineral reserves, the vast coastline and its close proximity to the East and South East Asian Countries.

Eastern India has a lot of potential to be a headlining writer of India’s growth story. To deliberate on this further the  CII  Eastern  Region organized a conference on  “Building  East:  Driving  Development” coinciding  with  the  Annual  Regional  Meeting  on  17  March  2016  at  Hotel  ITC  Sonar,  Kolkata.

We as an organization connecting Eastern India to the world saw it prudent that we attend the conference to discuss ways of promoting overall development in the region such that the benefits percolate to all sections of the society thereby playing an important role in India’s development story.

Apart from the conference, various other sessions like Good Governance, Taking Business of Entertainment beyond Boundaries etc. were a part of the Annual General Meeting as well. The speakers, some of the most eminent names in this part of the country shared intriguing and unique perspectives.

Some of the notable names at the event were

Mr T V Narendran
Deputy Chairman, CII Eastern Region & Managing Director, Tata Steel Ltd;
Mr Chandrajit Banerjee
Director General, CII;
Mr Ajay Shankar, Chairman
Expert Committee on Ease of Doing Business in India, Department of Industrial Policy & Promotion (DIPP)Union Ministry of Commerce & Industry;
Mr Sumit Mazumder
President, CII & Chairman & Managing Director, TIL Ltd;
Mr Sumit Dutt Majumder
Former Chairman, Central Board of Excise and Customs;
RAdm A K Verma (Retd)
Chairman, CII Eastern Region & CMD, GRSE Ltd
Dr Saugat Mukherjee
Regional Director, CII Eastern Region

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We were honoured to be a part of such an ambitious confluence, we especially enjoyed soaking in the convergence of like minds from various industries; and we liked explaining our leading-edge service model to transform digital production services and how it can help mobilize industries as a whole.

Capital Numbers’ commitment to leading the profession in digital production and digital marketing was recognized last year by CII with its prestigious “Top 10 Promising Startups”. To know more about it, read here

If you are a business house looking to make your mark in Eastern India, bring us your ideas. We can help you achieve your digital production and marketing goals, talk to us at http://www.capitalnumbers.com/

Keeping Your App Users Stick To Your App – Here’s How The World Is Doing It

Capital Number_Blog_MobileApps

Loyalty these days is a myth you say? Customers are increasingly becoming impatient and are always on the lookout for competitor vehicles? We agree to disagree with your opinion here; because data says that apps that go the extra mile manage to retain their user base, no matter what avalanche or blizzard while en route. This document intends to focus on a few tricks that are being widely hailed as the best of practices on user-retention around apps.

Laws of attraction:

#1 – User should come back to your app

The popular football game app, FIFA 16 Ultimate Team, has a catchy hook – each day, they give out a reward package to the gamer-user first thing in the morning.

It is important that the user gets motivated by the push notification from the app. It is not like “Hey you have forgotten me!” that would go out to the user. The notification should lure the consumer; pull the consumer towards the app.

#2 – Get the ‘Loyals’ on board

And now that you have a steady stream of people daily coming back to your app, it is time to focus on your “superusers”. These Loyals are your mouthpieces; they are the people who will drive your conversions – and this is where you should create a proper rewards program to gratify these power users.

Wikets have a fantastic program that drives more engagement once an user shares the app on SM channels after using it.

Reward programs allow a user to look forward to using the app more, so that they get gratified more. Is that too much to ask for? We would not mind on that.

#3 – Get those feedbacks in line

Up next, once you have the superusers in action, there is bound to be a steady stream of feedbacks, and trust us, it will take more than ‘listening’.

It is essential to have a healthy feedback process, but more than that, it is essential to have a mechanism that will process these reviews and carve out solutions too.

UBER has a fantastic rating system (and which is 2-click). India-based Book My Show, a ticket-booking app, has a similar rating system in place that asks so much yet is so much hassle-free.

Feedback processes are vital to user-retention ecosystem.

As a start, incorporate a small survey within your app that will ask the user about her / his experience.

You may also deploy a “Contact” button that will go back to the user every time the user faces an uphill task.

Positive ratings boost the app-store ranking too.

And we all know how positive app store ratings give the app credibility in front of the world.

P.S.

Feedback should be collected in-app.

Taking the user outside the app is not a good practice and often leads to a break in the concentration of the user while using the app.

#4 –Content is still the king

And now, how many times have you heard of this statement? Yet one may never get tired of this sentence – because yes, content is still the king. And this applies to apps too, where new kind of content is what users comeback for on a daily basis.

Take the example of Subway Surfers. They have a weekly hunt and a world tour that takes the user round the world in this world of endless running. Also, the user experiences new locations, new visuals and definitely new characters that make the game intriguing and the user stick to the app.

How can content create a difference for your app? You may curate various relevant contents as per your users’ choices. You may create new stuffs too. This is an internal decision which the internal stakeholders have to decide based on the audience behaviour and pattern emerging out of that behaviour.

#5 – Metrics

Last, not least, metrics will play a vital role in deciding what is working for your app and what is not. What are the factors that are creating a sticky factor for your user base is something that the metrics will help you to decode.

There are 3 types of metrics that you should track –

Mobile visitors – Volume, demographics, buying patterns of your audience should be clearly focussed on. Optimization of your app can be created accordingly.

User behaviour – Tracking the usage pattern on your mobile app can help you find useful information about your audience. This will further help you to adjust your sails as per the wind.

Campaign performance metrics – Did that last movie tie-up you did work well with the audience? Did they click enough on that meet-your-fave-superstar button? This is exactly what you need to gauge before signing the next set of campaigns with external stakeholders.

In this age of increased competition, retaining a user is a mean task. We at Capital Numbers work hard on fine aspects like these so that the overall product creates an effect that is soothing to the end-user.

How has your journey been as an app owner? Share your thoughts with us by commenting below.

 

Conversational Commerce – 2016 will take a step further in the online buying journey

Capital Number_Blog_ConversationCom

Conversational Commerce, if you haven’t seen the two words together on your twitter feed or read it in an expert piece yet, chances are your data pack has expired.

Jokes apart, conversational commerce is the buzz word and surely has everyone talking (pun intended). In an elaborate and persuasive piece published in Medium, Chris Messina (inventor of the hashtag) dubbed 2016 as the year of e-commerce.

For better understanding, let us quote him verbatim, to explain what conversational commerce really is.

“Conversational commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare… It pertains to utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services”

After scheming through the piece and several other experts talking about the same, we have been able to narrow down some trends that do indeed point out that conversational commerce is indeed around the corner.

Where does is your consumer spending most of their time?

Apparently it’s not on Facebook, Twitter or Instagram. Your consumer is spending more time on messaging apps. Messaging apps have long surpassed social networks, data from the Business Insider suggests.

The largest of messaging apps have millions of Monthly Active Users. They are only going to grow with cheaper devices, better and cheaper mobile connections and improved features.

Gaps in the customer journey

There is significant lag in growth of mobile commerce in USA and European Countries. According to comScore, the global number of Internet users on mobile devices bypassed desktop users last year. Yet, Statista reports that smartphones account for only 14.4 per cent of eCommerce in the US and 7.5 per cent in Europe. It is quite obvious why, really. Phones aren’t great for sifting through large numbers of images or detailed product descriptions but they are good at getting people talking…or texting. Conversational Commerce will be exactly looking at this need gap.

Small but Significant Acquisitions in the Tech World

Uber’s integration into Facebook Messanger. Whatsapp taking off their 1$ service fee. Major tech players offering and emphasizing on voice assistants, Siri (Apple), Google Now (Google), Cortana (Microsoft). Alibaba pouring $200 Million into snapchat. Everything makes sense now, isn’t it? All big players are betting on conversational commerce to roll in. In fact Whatsapp while dropping their 1$ fee explained

“We’re happy to announce that WhatsApp will no longer charge subscription fees. For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.

Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”

Conversational Commerce is not some farfetched concept, it’s happening now. Stay abreast with the times. We at Capital Numbers, take you through a maze of solutions and options available when you are building out an online store. Visit http://www.capitalnumbers.com/ecommerce.html to know more.

Poor Mobile Experience Leads to $24bn Loss for US Retailers

A recent study by Jumio states that as many as 56% smartphone users in US leave mobile transaction mid-way dye to poor navigation, slow load time and complex check out system. This is causing a loss of around $24 billion in revenue each year for retailers of United States.

Apparel is has the largest market share when it comes to online retail in US. It has been noted that this sector alone loses at least 60% business with three out of five frequently abandoning the website while purchasing clothes, shoes or accessories. The rates vary by age and gender. While 68% women leave an apparel or clothing transaction mid way, only 51% men and 78% female millennials are found doing so. The study also shows that retailers who are using mobile checkout wisely have a chance to reap bigger returns.

A common trend had been observed with price of purchase – whether big or small it almost remains same. The abandon rate of online transaction is found neck and neck in case of smaller buys like movie tickets or online food or while buying a travel package.

23%, which in nearly a quarter, of online shoppers who have left a transaction half-way, have been noted as saying that their cart had items valued at $100 or more while they abandoned their shopping due to complex checkout process.

Another interesting fact the report provides is that 66% of those who left without completing the buying process, returned to take a second attempt to complete their transaction. This time they preferred to do it from a computer over mobile device.

Here are few reasons stated by the study that shows why most people leave shopping mid-way while using their mobile devices:

  • 45% said they were not sure of delivery process after purchase
  • 36% felt the delivery would take a longer time
  • 36% found the mobile site was too slow to load
  • 31% found it difficult to navigate through the site
  • 29% felt they were unnecessary charged for delivery
  • 28% found it way too difficult to type on a small screen
  • 27% got entirely confused while browsing through the site and were unable to find items they were looking for
  • 27% reported security concern around payment info
  • 26% felt uncomfortable with providing their personal details during checkout
  • 22% found the payment process to be too complicating

As mobile transactions continue to skyrocket, so do abandoned purchases, incomplete account openings, and lost revenue,” says Marc Barach, Chief Marketing Officer, Jumio. “Businesses have heeded the warning and are finally prioritizing mobile checkout experiences, underscored by the ten percent improvement in abandonment rates over the last two years,” said Barach. “But, experiences are still far from being as seamless as they need to be in order for retailers and financial services providers to stem the tide of lost opportunity and put nearly $25 billion back in their pockets.”

Abandonment rates by sector:

  • 60% – Retail/Apparel
  • 41% – Food (groceries or takeout)
  • 41% – Travel
    39% – Household items
  • 39% – Event tickets (concert, sporting event)
  • 39% – Entertainment purchases
  • 35% – Electronics
  • 27%– Online gaming (Opening an account)
  • 23% – Applying for financial services account (opening an account, money transfer)

$21.4 Billion Market Size Predicted for India’s Mobile Industry in 2015

India’s mobile services market size will reach a massive $21.4 billion in 2015

India’s mobile services market size will reach a massive $21.4 billion in 2015

 

India’s mobile services market is experiencing a rapid growth. According to a recent report by Gartner, India’s mobile services market size will reach a massive $21.4 billion in 2015. With 880 million people in India having mobile connection in 2015, there will a 5% growth from 2014.

A major part of the spending will be driven by data services, which is expected to grow 15 percent to reach $6.5 million in 2015.

“In India, the rise in spending on data-only connections will be driven by two user scenarios – first, to complement their fixed broadband connectivity, so they can use their larger-screen data-centric devices on the go. In other use cases, data-only connections will be the way for consumers to access broadband connectivity because of a lack of fixed networks,” said Neha Gupta, senior research analyst at Gartner.

This certainly paves way for mobile marketing. It is an advantage for those who already have mobile apps or mobile websites for their business.

The mobile app market had been through a major transformation to meet the needs of the users. The focus of the app developers have shifted to the marketing and transparency of their apps, to deliver a better user experience and retain their customers.

Now people of all age groups and financial background have smartphones, which help them to download and use apps that’s useful for them. This will create a bigger challenge for app developers as they need to design apps for bigger acceptance and customer satisfaction.

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