Overcoming 4 Big Challenges in Managing a Remote Team
Email Marketing Tips to Improve Your Email Open and Click-Through Rates
What a WordPress Developer Must Know about Drupal Development
The Reasons for Unity 3D’s Vast Popularity
A Brief Overview on eCommerce Marketing Tactics
Top Tips for Effective Email Marketing
Best WordPress Security Tips to Make Your Site More Secure
Things to Consider When Hiring a PHP Development Company Based in India
Influencer Marketing: Know How to Build Your Own Brand
How to Hire a Remote Team: 5 Important Steps

Do you hire remote workers or let your employees work remotely? If so, then you are in the growing majority. The trend of hiring remote workers is becoming more popular day by day. Of course, the reason behind this growing popularity among employers, as well as employees, in recent years is quite evident. If your company has a mobile workforce, you can save money, both on tech equipment and office space, while increasing the overall productivity of your business. But you must know the steps to hire outsourced manpower. This is beneficial for the remote workers as well as offering the freedom to work from anywhere they want. They are able to save money normally spent on transportation and are offered a better work-life balance.

Remote team challenges

There are many challenges that you may face while while managing employees who do not report to an office. So, here is discussed some of the biggest challenges along with some helpful tips for managing remote employees.

1. Communication problems

Communication is very important both for personal and professional success. Communication is crucial not only at the beginning of the task, but throughout the whole process. A problem for communication can come from the issue of varying time zones. In a remote team, as all the members are situated in various locations in the world, it becomes a real challenge to communicate. In order to deal with this problem, you can make use of different tools such as Slack. With Slack, you can easily keep your collaboration and communication seamless. All the conversations are easily searchable and accessible. There may be times when face to face meetings are needed. For those times, you can make use of programs such as Google Hangouts or Skype.

2. Adjusting to different time zones

It is great advantage to have access to expertise from around the globe,  but this can come with certain challenges. When the members of your remote team are located in various parts of the world, you have to adjust your work methods and processes accordingly. In order to overcome the problem of coordinating various time zones, you can set your deadlines a day before the actual deadline. This way, if you have to make any changes to your project, you can do that within time. Another thing that you can do is to notify all your team members via email that they should be available during that given time. In that way they can adjust accordingly.

3. Collaborating on projects

You might have already heard that unity is strength. Your business can achieve higher levels of recognition if there is collaboration between your remote team workers, but with remote team workers, there can be a lack of collaboration and coordination among the team members. The reason behind this is the fact that they are hundreds and thousands of miles away from one another. Of course, there are many ways in which you can improve the teamwork of your remote employees. You can use the help of task management tools that are available, such as Basecamp. With this tool, each team member is able to see the status and updates of all the projects. They can even discuss and comment on each project. This way, all the members of your remote team can stay on the same page.

4. A unified company culture

Another big challenge that you may face while managing your remote team is while making sure that your remote team members are a part of the company culture. As people are social beings, they crave contact. In order to strengthen the bonds among them, you can ask them to get together in person at least once a year. If this seems out of the question, you can arrange frequent virtual meetings where they can discuss unanswered questions and hot topics. This way, every one of your team members will feel connected.

The aforementioned challenges can be easily overcome if you hire experienced remote workers, who have all the required knowledge and know all the tips and tricks of the trade. Be sure to use digital collaborations as well as communication tools so that you can stay in touch with your remote workers.

The real secret behind great inbound marketing is through emails that create a high click-through rate. As click through rates are the second most important metric of your email campaign, maintaining a high click-through rate is paramount.

As you know, by clicking on the links in the body of an email the subscribers is sent to the website,  which guides them in their purchase. There is no point in working and spending a lot of time on emails that generate no clicks at all. It is very important to bear a few essential email marketing tips and tricks in mind in order to excel in your email marketing.  Here are some strategies that will help you improve your click through rates.

Call to Action

When you are reaching out to subscribers through emails, a call to action is very important. While it might be tempting to include many calls to action, it is not fruitful in the least. It is one of the most common mistakes to think that subscribers will be attracted to click on at least one of them if a plethora are available. More than one option can be distracting for subscribers and even decrease your click through rates. Thus, it’s  logical to keep your calls to action reduced to one, and better utilize one of the most effective email marketing strategies.

Stick to CAN-SPAM Rules

CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing.  This act was passed in 2003 which was established for commercial email and commercial messages. It allows the recipients to stop emails and also penalizes those who have violated the law.  It is very important that you follow the rules while creating and sending emails.

Add Segments to Your Emails

Everyone is unique. There are different things that might interest different people. This is applicable for email subscribers also. If you send emails to subscribers who are not interested in them, your email marketing strategy might end up being a failure. You need to segment your subscribers and send them emails that are tailored to match their interests. When the right offer reaches the right person, the chance of getting a click increases.

Reach the New Contacts As Soon As Possible

When you get a new subscriber, you must reach out as soon as possible. It is recommended that you email new contacts within the first 24 hours of receiving the contact. This will give the new subscriber a view of what the future engagement is going to be like.  It is also a good way of building your brand.

Create the Urgency to Act

When an email is created for email marketing purposes, most strategists include call to action, but fail to create a sense of urgency. You must convey a feeling to the subscribers that they might miss out an opportunity if they do not act urgently. This encourages them to click on the call to action immediately.

Personalize the Emails You are Sending

When it comes to communications, people trust real people. They are influenced by real people more easily than by a company. As people get overwhelmed with spam these days, they often block emails that are from companies. However, they trust the emails that are coming from a personal sender name and email. One of the email marketing best practices to keep in mind is that you must personalize your emails to build a connection with your subscriber’s. This connection leads to higher click-through rates.

Make Emails Fit for Mobiles

Nearly 50% of emails are opened on mobile devices. This is the reason you must focus on making emails easier to read on mobile devices. If you are neglecting mobile devices, you are missing out on many subscribers who won’t click due to this shortcoming.

Apart from all the above mentioned points, there are some obvious email marketing tips you must pay attention to. The first is to write a clear subject line that is clickable. This prevents your mail from competing with other recipients in the inbox. You must also keep your email short and appealing with a pre-set preview of the text.

This enhances the experience of a subscriber. It’s also important to include a clear call to action with alt text that is action oriented. You must remember that email marketing is all about heightening the curiosity of the subscriber. With the right tips of email marketing for small businesses, you can make your email marketing strategy a success.

Content management systems are very crucial components if you are building a website. There are many content management systems or CMS like WordPress and Drupal. Web developers across the world prefer to develop websites with WordPress. This is because WordPress offers both useful features and ease of operation. WordPress offers many custom and free themes along with effective plugins.

Although WordPress is one of the most popular CMS used by the developers, there are certain things that you should know about Drupal as a WordPress developer. When it comes to popularity, Drupal is not far behind WordPress. Rather, it can be said that Drupal offers tough competition to WordPress with certain cutting edge features. Here are a few things that you need to know about Drupal.

There are No Loops

Loop is everything, when it comes to WordPress. But Drupal functions differently. In fact, you can spend a large chunk of your time working on Drupal without having to write PHP and HTML. Thus, as a Drupal developer you will not need PHP to hack out loop variables, unlike in WordPress.

Drupal makes adding content simple as it is managed through the UI of the admin, allowing you to add content through the sidebar. This eliminates the need of PHP. If you want to sort the products of your website and allow your user to use filters, you can easily do so without any need of PHP. In case you want to create many image styles for the users in the different areas of your website, you can do that as well, without using PHP at all. This adds to the beauty of Drupal as a CMS. Making multiple changes in websites without any need of coding not only makes management easier, but also stress free.

Content Types, Nodes, Blocks and Views

Although Drupal initially started as a small news site building CMS, it evolved what can be called a strong content management system. The reason behind this growth is extensive flexibility that it offers to output content from database. Drupal has a post display function or node and a widget block system that allows you to work without any PHP coding or MySQL queries. In case you are outputting field data from different types of content, a “view module” can be used to bind the fields. This block can be placed in any location you want. This is very useful if you want to create more data driven content to a website.


A professional WordPress developer downloads plugins for both convenience and beauty. Drupal Development Company, however, relies on similar features. You can write content just like WordPress in a default state. But there are limitations when layout is to be changed or custom content is to be added on a specific page or area.

The overview page of Drupal in the freshly installed site comes with basic functionality and you will have to hire a Drupal developer to extend and install the modules. This is a way to add more features to your Drupal site. There are many modules and digging around the modules and testing around with different modules will help you to achieve your goals. Although it might be time consuming, it surely is beneficial. This method also helps you to find out what works best for you to achieve what you want to achieve.


Drupal’s architecture is different from that of WordPress. And templates are one such thing that distinguishes Drupal from WordPress. Drupal has a layer template structure, while WordPress has Index.php based templates that are separated by template hierarchy.

Each and every template file is defined in a .info file based on a specific area. These templates can be configured on region, node, field or block which is known as back end. Templates appear in a page in an overlaid manner. The template at the top is used to output data.

Drupal is more flexible than WordPress. Although it might be flexible, beginners find it difficult to learn. This is due to the steeper learning curve. Sectionalising functions into modules and then storing them in a folder is easy in Drupal. Drupal and WordPress both have their own sets of advantages. But it is always advised that businesses hire either a Drupal developer or WordPress developer, to build the website effectively.

Unity 3D is a popular game engine and integrated development environment used for creating interactive media like video games. It gained fame because of its fast prototyping ability and numerous publishing targets. Launched on June 6th, 2005, Unity (1.0.0) was the first installment in the Unity catalog created by David Helgason, Joachim Ante and Nicholas Francis in Denmark. Originally intended for sole Mac OS X use, the latest versions are supported on both Windows and MAC OS X, as well as offering at least twelve target platform options.

The first version of Unity only supported Mac OS X, but with the casual gaming scene about to explode, the need for the Unity engine game development arose. Both browser support and Windows compatibility were added to its features. Unity 3D brought hardware accelerated 3D graphics to the browser gaming industry, replacing the clunky, vector-based system of Adobe’s Flash. With the release of version 1.1, support for external C/C++ plug-ins was added. With the latest version of Unity, version 5.6.1, they have pushed the boundaries of interactive game development even further. Its popularity is not due to hype created by good marketing, but because it is user-friendly along with some other simple, pragmatic reasons. It facilitates agile game creation which allows for continuous releases and quick prototype testing.

Why Unity 3D is a Cut Above the Rest

Unity 3D has taken the world of video game development to new heights in developing and producing games over the years. As it stands, Unity 3D is the number one choice for both independent developers, as well as development studios, because of its flexibility, versatility and ease of access.

  • Elements, like Sprites for 2D or 3D Models, can easily be handled and executed using the “Drag, Drop, Animate” technique.
  • It requires comparatively less knowledge of programming languages as only 20% of the procedure is coding. The remaining 80% of the procedures do not require prior programming knowledge.
  • Perhaps the most obvious reason why people flock to Unity 3D is its versatility. Unity 3D is compatible with both Mac OS X as well as Windows and games can be developed for almost twelve different platforms.
  • It is highly recommended for mobile devices as Unity 3D gives the best results for developing games across varying mobile platforms.
  • Its user-friendly interface is extremely easy to handle, which is beneficial to novice developers who need to hone their skills.
  • Unity 3D has a free personal license now, allowing more developers worldwide into their networks.
  • The support system for Unity 3D is responsive and expansive with huge support from developers around the globe.
  • Unity’s asset store is a helpful resource for developers. With “Install and Use” assets from hundreds of developers and designers, the asset store can be easily accessed directly from within the Unity environment.
  • Global Illumination technologies are integrated into Unity, which helps in  the development of more realistic lighting in 3D environments.
  • Unity 3D can handle two timelines at once. It allows users to choose reacting on fixed time intervals or frame rate.

The Extent of Unity 3D in the Industry

Unity 3D has a comparatively large fan base as compared to its peers. This is due to many large corporate, as well as Indie developers, choosing Unity for their game engine development. However, it is not only used by game development studios. There are companies using Unity for research, simulation and/or demonstrations. The Unity Game Gallery provides an insight into some of the amazing games that have been developed with Unity. With several games of varied nature in its catalogue, it stands testimony to the versatility and power of the game engine.


The Unity 3D game engine provides us with an incredibly powerful and versatile tool for project development. “Subway Surfers” and “Temple Run” are both popular mobile games that have been developed using this engine. What puts it in a class of its own is the striking array of outstanding features like the visual editor, full and robust scripting, multi platform build support and the Mecanim animation system. Unity’s simple interface, a friendly development environment and cross platform framework support, all contribute to its prolonged success in the industry.

What is eCommerce?

eCommerce can be defined as a collection of online business activities dealing with products and services. eCommerce uses electronic communication and digital information to transform and redefine relationships between organizations and individuals. From its emergence in the early 1990’s, eCommerce has almost become a necessity for companies to carry out a successful business. The most prominent examples are Amazon and eBay, which are world leaders in this sector.

How to Do Marketing of eCommerce Website?

eCommerce has been a major turning point in how organizations conduct their business operations, but investing in the wrong marketing agency will not serve any purpose and, in turn, can result in losses. Thus, a good marketing agency with prior experience in this sector can go about it the right way. Below are four marketing tactics that can help eCommerce websites reach their desired customer base.

1. Using Social Media: The impact of social media on our lives is huge, so it can be said that it will have a major impact on the purchasing decisions of consumers. Although the return on investment will not be readily realized in the short run, it is an integral part of any modern marketing campaign. There are many methods of using social media to a marketer’s advantage, but it all depends on the platform selected. The most famous ones are Facebook, Google+, Pinterest and Twitter. Content pertaining to industry related news or current market trends can be used to attract customers’ attention. Apart from this information, the content can also carry links to the website or even feature a product, but it should be done subtly in a properly integrated way.

2. Using a Press Release: A Press Release or PR can be used to generate attention around a brand or website. PRs can be used in newspapers, TV ads, and even in popular blogs to build a good reputation amongst the target audience. Perhaps the most used medium is through blogs, where bloggers can release company related content, or review its products for a better customer engagement.

3. Using Radio as an Advertisement Medium: Using Radio advertising to increase eCommerce sales is often overlooked by marketers, but they have a definite advantage. Getting a slot for a radio ad is comparatively cheaper than other forms of advertisement media. Although it’s not profitable all year round, it can be used to its maximum advantage if the timing is right. Getting the right time slot for your advertisements and the quality of content can ensure maximum exposure.

4. Selling through Multiple Channels: eCommerce websites can market themselves by taking advantage of multiple platforms. Using platforms like Amazon or eBay can be effective. Business cards or discount codes can be attached, along with promotional flyers, to further attract the customers. Most of the time, this results in the direct purchase of products from the business.

The Advantages of eCommerce Marketing

The advantages of using eCommerce marketing services are plenty. The major points are highlighted below.

  • Availability through Search Engines: Using Search Engines can be advantageous to both the customers and the marketer. The customers can search for specific products much easier using search engines, which is not possible in a physical store. For marketers, it can result in an increased exposure with the use of Search Engine Optimization. By ensuring that the website shows up on the first page of a search result, the resultant exposure is huge, which in turn, increases the profitability of the business.
  • It Reduces the Cost of Maintenance: Probably the most obvious advantage of using an eCommerce website is that it does away with the need of maintenance of inventories. Physical stores have to be maintained. Maintaining inventory and the infrastructure of stores can be costly. eCommerce websites do not have such extra expenses and thus, it is reflected on the price per product offered.
  • Maintains a List of Customer Trends: There’s no denying the fact that knowledge about one’s customer base is of paramount importance in the current market situations. Although physical stores can maintain records of past purchases, it’s time consuming and laborious. However, in the case of eCommerce websites, a record of past purchasing activities of each customer is easily maintained. This information is of paramount importance for analyzing and assessing customer needs.

Start-up eCommerce businesses require to hire eCommerce experts to manage and market their portal. Though eCommerce marketing tactics require multi-level marketing expertise, it is always advisable to begin with the professional consulting firms to minimizes the risk of online business investment.

eCommerce marketing services have opened up new avenues for all types of online businesses. Even if they cannot compete with industry giants like Amazon and eBay, they can start trading within a matter of moments. eCommerce has proved to be vital for the growth of small-scale businesses, and in helping them continue to thrive, even amongst large retailers.

Have you ever sent an email to your clients, but received no response? You may wonder what may be wrong with your campaigns that is making them ineffective. Every day over 144 billion emails are sent for promotional purposes. In fact, email marketing is regarded as one of the leading channels for business communication. With email marketing, you can reach your customers without spending a lot of money. You have to be very careful while creating your email marketing strategy. In this post, some tips are shared that will help you to make your email marketing effective.

1. Create Strong Personalized Content

The emails that you send should include personalized content. General emails don’t provide value to your customers. Creating personalized emails takes time as well as money, but the end results , which are an increase in revenue and in satisfied customers, outweigh any costs.

2. Keep Links

The main purpose of email marketing is to drive relevant traffic to your website. You won’t be able to turn users convert to customers if you cannot drive clicks to your website or landing page. In order to do this, you have to make sure that you capitalize on every moment that users may feel compelled to click. So in the email, keep as many links as you can. Just make sure that the links are relevant to the user.

3. Make Your Email Interesting

Your email should have an eye-catching subject line. This is your one opportunity to make the readers open your email. Write something that incites their curiosity. It should be so interesting that it makes them want to hear more about what you have to say. You have to tease the reader so that their interest is sustained. It is the subject line that gives people an idea of how the rest of the content will be.

4. Make Sure that the Emails are Not Sent to Spam

All your efforts would be in vain if your emails never saw the light of day. In order to make sure that your emails don’t get flagged as spam by filters, you need to follow certain steps. Generally, the spam filters run your email through a set of criteria and then look for features that are among spam messages. There are a few things that you need to avoid such as hyperbolic phrases, a lot of exclamations and all capital letter words.

5. Easy to Unsubscribe

Users should find it easy to unsubscribe. This may sound counter-intuitive, but if the users get frustrated while figuring out how to unsubscribe, they will eventually start flagging your email as spam. This will make it harder for you to get your email in the inbox and not in the spam folder.

6. Don’t Use too Many Images

Always avoid using too many images in emails. The images that you include in your email cannot be seen by most of your recipients. This clearly means that each and every image that you put in your email is a wasted space. Instead of using image-heavy design, use well-coded HTML. You should never send an email that is just one big image.

7. Advantages of Email Marketing

Here are some benefits of email marketing

  • Targeted: With email marketing, you should send messages to users or consumers who have already signed up to receive them. This can result in higher conversion rates as you are targeting only those who are already interested in your brand.
  • Low Cost: If you compare the mainstream marketing channels with email marketing, then you will see that the cost of email marketing is much lower. With email marketing, you don’t have to pay any fee in exchange for exposure on a certain television channel, magazine or billboard.
  • Easy to Track: With email marketing, you can easily see what’s going wrong. Most email marketing software makes it possible for you to track open, click-through as well as conversion rates. This way, it becomes a lot easier for you to improve the campaign.

In conclusion, it is clear that email marketing is a powerful medium of which you can send personalized messages directly to your clients and prospects. It is an effective marketing tool that helps you to keep a strong connection with your clients. To generate quality leads through effective email marketing strategy, you can consult email marketing experts and grow your business communication with your targeted customers.

There are hardly any free and open source content management systems that have matched the popularity and success of WordPress. WordPress is based on PHP and MySQL and is very easy to use, even for people with limited knowledge of coding.

Many website users are concerned about the security of websites that have been created using WordPress. Their opinion is that an open source CMS, like WordPress, is more vulnerable to attacks. But what they fail to note is that the attacks that may be happening are the result of negligence on the part of website owners themselves. Placing the  blame on WordPress alone for weaknesses left by the website owner is not logical and lacks viable grounds.

As there are sufficient ways offered by WordPress to secure a website, the responsibility shifts to the website owner. If the responsibility is yours (the website owner), then the key question that should concern you is how exactly you can secure your WordPress website. Here are some effortless tricks that will help to improve the security of your WordPress website in 2017.

Update Your Way to WordPress Security

There is a reason why WordPress releases and promotes their updates. The WordPress team is very dedicated to keep your website safe and secure and work continuously to update their system. While the minor releases get installed automatically, you do need to initiate the major updates manually. One of the most popular features of WordPress is that it offers thousands of plugins and themes to website owners. These themes and plugins are developed by third party developers. You will also need to keep these themes and plugins updated in order to maintain security.

Hire Professional WordPress Developers

If your website is more substantial, such as  a business website, it might be difficult to manage everything by yourself. A business website may need an extra layer of security. A professional WordPress developer will have good knowledge about the latest technologies and will be able to utilize those to help improve the security of your site. Apart from helping you to make your website more responsive, browser compatible and SEO friendly, a WordPress developer can make your website secure from all sorts of attacks.

Stronger Passwords for Better WordPress Security

The most common mistake that is done by website users is ignoring the WordPress passwords. Yet, one of the most common forms of WordPress hacking is through passwords. You can avoid the vulnerability of your website by using a stronger password. From the WordPress admin area to the FTP accounts, email address and hosting account, you need to create and use difficult-to-steal passwords.

Best WordPress Security through Plugins

As mentioned earlier, plugins are definitely an advantage to the user. There are many third party plugins that help in scanning, scrutinizing, monitoring and tracking your website to keep it safe and secure. If you have hired a professional WordPress developer, you will gain the extra benefit of their abilities to expand the scope of plugins. While security plugins are very important, you must also remember to install a backup solution.

Securing the Login Page: WordPress Security Tips

It is very important for the users to secure their login page URLs in order to prevent brute force attacks. As the backend of a WordPress website is accessed from there, it is one of the most common ways to launch a brute force attack.  This can be avoided by adding /wp-admin/ or /wp-login.php at the end of your domain name.  You must use the WordPress lockdown feature. This helps in eliminate any attack in the case of a failed login attempt. If your website faces a hacking attack with repetitive use of wrong passwords, your site will be locked and you’ll receive a notification. Using 2 factor authentications and your email as a login are two other ways to secure your logins.

Bonus WordPress Security Best Practices

Apart from the above mentioned security tricks, here are some other best practices that will protect your website from an attack.

  • Choose a good website host to ensure security.
  • You must be careful with the directory permission settings.
  • To ensure the security of your website, disable .htaccess for directory listing.
  • You must remove the version number from your website.
  • You must disallow file editing in the admin dashboard to eliminate the chances of file editing by a hacker.
  • The wp-config.php file must be well protected, as it holds crucial information. The admin directory should also be protected.
  • Use SSL for data encryption.

These are the tricks that will help you to protect your website from different types of attacks. If you are a novice WordPress user, then it would be beneficial to hire a professional who can guide you in the right direction. If you use the security features offered by WordPress, you can prevent all kinds of breaking attempts.

In today’s world of advanced technology and digitisation, almost every business is online. As an entrepreneur, you should have access to advanced technologies as well as a working knowledge of how to use the latest tools and software systems. These abilities help you with increasing sales, offering better customer services and in making your business management exceptional. When it comes to developing a website, the first thing that comes to our mind is PHP.

PHP application development is one of the smartest ways in which you can make your business process easier. In order to make your business processes easier, you need an excellent company that offers PHP web application services. There are a number of PHP development companies available in India that claim to offer the best services. You should never be influenced by false promises that can be made by any web development company. Rather, you should consider a few factors to insure you choose the right PHP web development company for your website.

In order to hire the best PHP development company, you should do a thorough research online. Based on the research, you need to shortlist a few. Below are discussed some of the factors that you should consider before hiring a PHP developer.

Look at the Portfolio of the Best PHP Development Company:

Once you have shortlisted a few PHP development companies, you should look at their work portfolio. Check what types of projects they have completed so far. By examining their previous projects, you will garner a better understanding about their abilities and their domain expertise. Make sure that the projects they have done are relevant to your requirements.

Check Their Website:

In order to hire a PHP web developer, you have to check their website thoroughly. The website of a development company is one of the most important factors that you should consider before hiring them. It reflects the efficiency of their work. Check whether it is a website or an authentic one. The website of a good PHP web development company will describe everything about the company. You’ll need to check the website’s functionality, look, features, content, graphics, user-friendliness, animation and SEO.

Check Their Testimonials:

Check their testimonials to know how reputed they are. You can also check their reviews online so that you can understand whether their past clients were satisfied with the company. If you see that most of the reviews are positive, that will help you to determine to choose the company.

Experience Matters:

Experience is another important factor that you need to research before finalizing a PHP development company for your business. Ask them about their past experience in the relevant field. Also, check the work of their previous clients. A good company with several years of experience can do your work more efficiently.

Ask what Methodology They Use:

Every company has their own project development process. It’s helpful to ask the company about the technology they use for their project development process. Make sure that they are using the latest and most advanced technology.

Ask for the Questionnaire:

A good company will always provide a questionnaire to their clients to understand all the requirements they have in mind for their project. This helps the customers to clarify everything about their own company and to define what they want from the PHP development company. So ask your service provider for the questionnaire.

Ask for the Cost and Payment:

The next thing that you should take into consideration is the service charge they demand. Make sure to verify if there are any hidden charges. Hidden charges are a red flag since every fee should be known and understood, including their service fee.

Customer Support:

A good company will offer 24/7 customer service, making themselves always ready and available to meet the needs of their customers. Verifying that the  company offers these services should be a hiring factor. So, ask your PHP development company detailed questions regarding what they offer for customer support.

The invention of PHP is an amazing asset to the world of technology, one that can change your business into a brand. But make sure that you have hired an excellent PHP developer in order to get the best results and the right solutions for your web applications. Be willing to gather the research about the company you’re considering hiring by using the above discussed factors to select the most efficient and experienced PHP developer for your business.

The current situation in the consumer market is simple. If consumers don’t develop brand loyalty, then businesses cannot grow. There are examples of companies who produced high quality products, yet found themselves floundering on the market because of a lack of brand loyalty from their consumers.

Why Brand Building is Important

Although Digital marketing, with its broad spectrum, can cover most aspects of brand building, companies always look for new ways to spread their message easily and quickly. This brings us to Influencer marketing. Influencer marketing is a relatively new concept. Marketers often focus on key leaders who have a substantial influence on the buying patterns of other consumers. These influencers, who are consumers themselves, can drive a large group of consumers towards their brand. This way, they do not have to market directly to a large group of consumers, as the work is being done for them by the influencers themselves.

Most Influencers have either a social media aspect or a content element through which they spread their message to other consumers. Influencer marketing is, in this way, closely related to both Social media marketing as well as Content marketing.

How Influencer Marketing Works?

Influencer markets are the perfect way to brand building through social media. Influencer marketing makes use of social media platforms like Facebook, Twitter, etc. The reason for this being the unmatched reach both Facebook and Twitter can amass. Twitter influencers have a much bigger volume of organic reach than Facebook, although Facebook is used almost as a target marketing tool.

YouTube is also being used as a tool to build an effective brand image. YouTube users, who have amassed a substantial amount of subscribers, are ideal candidates to be market influencers. These users, or YouTubers, can help generate awareness of the business or product through unboxings, product demos, product reviews or simple endorsements. This allows the consumers to experience products before purchasing them. Consumers also have developed a strong trust in the reviews and recommendations of the YouTuber.

Influencers can be paid or rewarded for their part in the marketing campaign. They can be offered incentives like free products, discounts or even paid commission for purchases made in return for their marketing. The process of incentivising ensures that the influencers remain happy with the organization.

The Benefits: The benefits of using influencer marketing to spread a brand image are plenty, and can be comparable with the impact of social media.

1. Social Media Presence: Social Media presence is a prerequisite for a successful marketing campaign. It is much different than just creating pages or posting promotional content. Influencers can reach out to other social media users with the information about the product or service. They can provide positive feedbacks or reviews, which can influence a substantial amount of his or her followers towards buying the product. It is a natural process that fits in perfectly with how social media works. Using influencers can, in turn, increase a company’s social media presence, which can ultimately lead to more customers.

2. Customer Loyalty: The benefits of building customer loyalty are fully realized when using influencer marketing. Influencers, who have had a positive experience with the product attract more potential customers through their influence. Potential customers trust the influencer and thus, trust in the brand that they’re endorsing.

3. Expansion of reach: An influencer usually has a large number of followers or subscribers behind them. Businesses can tap into these groups through the influencers marketing campaign. This is more advantageous than a company carrying out its own social media campaign. For example, a company’s Facebook page might contain a significantly smaller number of likes. This is because the users are on the social media platform for socializing and not for making a purchase. If a marketer uses influencers in their marketing campaign, s/he will have access to a wider range of potential customers through the influencer’s followers or subscribers.

4. Unaffected by Ad-block or other advertisement prevention software: Due to the growth in the number of online advertisements consumers often use software like Ad-block, which can effectively hide such advertisements from appearing. By using Influencer marketing, there is no need for making online advertisements as this method is subtle and blends in with other social media content. Thus, Ad-blocks or similar tools do not detect such kind of advertisements and are rendered useless.

Each influencer is unique. They may operate through social media, multimedia or blogs. The marketer should collaborate with the influencer in order to develop a better understanding of how to incorporate the product into the influencer’s content. If successfully done, influencer marketing can yield the best results and can be more beneficial than traditional marketing techniques.

From small startups to big corporate companies, organizations across the globe are building effective remote teams to become more productive. The most important key to build a successful distributed team is collaboration. By using remote-friendly infrastructure, you can now create flexible remote teams.

Nowadays, an increasing number of professionals are opting to work from home. This is why many organizations are hiring remote teams. From being freed from the restraints of a location, to having the advantage of a perspective from different cultures across the globe, the benefits of hiring remote workers are endless.

You Can Now Hire Remote Resources and Build Your Dream Team in 5 Easy Steps!


1. Develop a Comprehensive Communication Strategy

Communication is the key to build an effective remote team. Communication helps a company to serve and enhance organizational work. As communication is the foundation of any successful team, it should focus on flexibility. Effective communication helps to foster a culture of inclusion and collaboration. It is important to schedule catch-ups, team meetings, etc. to ensure effective communication.

2. Utilize Appropriate Tools

Your team members need to be able to access and utilize collaborative tools. A remote team can develop a collaborative environment by using an effective set of tools. Here are some important tools that help to create a culture of collaboration.

  • Slack: Slack is a digital platform where you can have work discussions using real time messaging. Additionally, there is news, jokes and pop culture in circulation.
  • P2 or Async: P2, or Async is a platform that enables you to post updates easily. It can replace team emails.
  • Hangouts and GoToMeeting: Digital platforms like Hangouts and GoToMeeting are good tools that allow you to conduct team meetings.

3. Choose Your Best Remote Team

Organizations must efficiently hire remote workers who fit into the organizational vision of the company. Here are attributes that make a good candidate for your remote team.

  • Good Communicators: he applicant must have good communication skills as s/he needs to coordinate with people in different locations and time zones.
  • Self-Motivated: Your remote team must have candidates who are self-motivated and energetic.
  • Reliability: You should be able to place your trust in your remote team workers. This is why you should hire reliable members for your remote team.
  • Adaptive: Candidates need to be able to work with a large team. Members will be stationed in different locations across the globe. The ability to be cooperative will enable him/her to adapt to the work culture.

Make sure that you hire candidates who have both technical and communication skills.

4. Take Care of the Processes

An effective remote team uses strategies to establish links, keeping everyone on track. When people work remotely, it is less obvious who is doing what. If you are wondering how to manage a team remotely, you can rely on good online project management tools to take care of all the processes.

5. Invest Time on Team Building

In order to create a healthy remote work environment, you can share the organizational goals of your company with the members of your team. Make sure that you remember that the contacts appearing in your email or phone are not just names. Other than their work, they have a life of their own.

Effective ways of building a culture of camaraderie include:

  • Meetings: Meetings are essential to build good connections among the team members. It is a customary process you need to help build trust and deepen communication between team members.
  • Technical collaborations: From Dropbox to Google Hangouts, technology can encourage the members of a team to socialize, and build long-term relationships.
  • GIFs and Memes: It is important to make certain your business communications have a personal aspect. There are times when it is appropriate and even helpful to use GIFs, Memes and emoticons. Using these as a means to help convey your thoughts, not only adds dimension to your communication, but also helps to foster a culture of camaraderie.

Remember, promoting a healthy work culture is the key to building an effective remote team.

Geographically distributed remote teams offer a number of benefits. Some of them include overhead savings, finding genuine talents and hiring a remote team.

In order to hire the best remote team, you need to choose the right talent, establish your company values, encourage effective communications, and create a culture of camaraderie.

By following these crucial steps, you can help champion a remote dream team, ready for any challenge s in this digital age.

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