RealBuzz wanted to enhance its website by adding two search options, namely:
- Race Finder - This would help users search for global summer events like marathons, races, trial runs, cycling, swimming competitions, etc.
- Find My Nearest - This would help users look for local gyms, physiotherapists, chiropractors, and podiatrists, in and around the UK.
To accomplish these tasks, RealBuzz sought Capital Numbers’s help.
We got our technology experts together and engaged in a few meetings with the RealBuzz team to discuss the scope.
Our goal was to extract relevant data points to create high-quality searches that would add value to the RealBuzz website, enhance the user journey, and increase conversions. Our biggest challenges were to:
- Understand the target customers (e.g., runners, cyclists, swimmers, etc.)
- Scrape huge data volumes from the web (e.g., half marathons, full marathons, swims, local gyms, physios, etc.)
- Filter key insights from the enormous data pool
- Modify the data to improve engagement
This apart, we also had to accomplish these tasks and deliver the project within two weeks, in these COVID times.
- Front-end Dev
- Back-end Dev
To address our client’s needs, we chose a tech stack that would create smart searches and produce the best results.
For starters, our dev team chose the high-level programming language Python. Not only did we select Python for its code readability, but also because of its extensive set of libraries that adds to its extensibility. Plus, it comes with third-party modules, built-in data structures, and process control capabilities that improve the overall productivity.
By using this tech stack, Capital Numbers’ could successfully scrape actionable web data to expedite growth for RealBuzz. We deftly extracted authentic data from limitless sources to help our client improve their on-site search capabilities.
Our tech talents offered unparalleled services in areas like:
Find My Nearest
We successfully added the ‘Find My Nearest’ search option in the RealBuzz website to help users get information about the physios, gyms, chiropractors, and podiatrists, based in and around the UK.
To develop this search functionality, our team conducted in-depth research and created an authentic database by extracting hundreds of UK-based postal codes at high speed with smart tools.
We efficiently incorporated the ‘Race Finder’ search feature to help athletes/runners look for races, trial runs, marathons, cycling competitions, etc., held in the UK, the USA, Asia, Australia, and various European countries. We used Google APIs to gather data about the start and endpoints of events/races.
Massive Dataset Management
Our experts collected and managed data from 1000+ sources in a cost-effective way while ensuring absolute control, 100% accuracy, and 0% risk.
Accurate location-based Searches
Our team gathered, filtered, and optimized datasets to create valuable local searches that would help users find services close by, and drive local leads for the client.
ETL (Extract, Transform and Load) Process
Our specialists did an excellent job of synthesizing data from multiple DBMS through the ETL process for advanced profiling, analysis, and decision-making.
Solution Integration Under a Single Admin Panel
We integrated the ‘Find My Nearest’ and ‘Race Finder’ searches into the existing client site to help RealBuzz get the maximum out of a single admin panel, in terms of engagement and conversions.
False Positives and False Negatives
Our data professionals executed tests for false positives and false negatives in a skillful way to create error-free databases, with zero data duplication and repetition.
We carefully engineered advanced search algorithms that would create unique searches, trigger quick results, and cater to all user queries with perfection.
Since we had to pull out data from huge tables, we leveraged the power of database indexing to tap onto only the most relevant insights, eliminate the rest, and produce accurate results.
By following a structured project planning process, Capital Numbers could deploy best-in-class solutions for RealBuzz, within a turnaround time of two weeks, despite the current COVID crisis.
Capital Numbers’ Technical Expertise
We took a systematic approach, focusing first on understanding our client journey and then leveraging our technical expertise to source meaningful data that perfectly meet the client’s scraping needs.
Capital Numbers’ fully-managed, enterprise-grade data scraping services have resulted in high client satisfaction and proved its ability to offer refined solutions in niche segments, yet again.