The client provided us with the mockups of the website structure, layout, color combination, brand identity, and more… but there was a catch:
Since Shopify is a hosted solution, it isn’t enabled to undergo the kind of complete brand identity customization our client requested. So:
- The client needed a very specific filter functionality, which Shopify didn’t offer.
- We needed a way to maintain complete, custom brand identity even outside of Shopify’s base functionality.
The custom filter quickly emerged as our biggest challenge. Shopify simply didn’t offer that function, and we knew it would require some creativity make it work.
We had to manage expectations while figuring out the best way to move forward.
So we set up a staging environment and integrated all the new functionality and modules onto the staging server. There, we designed a solution and suggested it to the client along with the screenshot and explanation on the staging server. The client went through and analyzed the functionality to make sure it was as they requested.
On the basis of a mutual agreement, after testing all modules and functionality thoroughly, we implemented the design and pushed it onto the live server.
It took 3 days to come up with a proper solution and around 2 weeks to implement the designed solution.
The results were exactly what the client needed.
We were able to make the the client understand that the Shopify has its own limitations and their requirements required workarounds. When we suggested the solution and demonstrated its viability, the client was happy.
We successfully implemented the custom theme for the client’s brand identity. By merging the brand identity with the Shopify system, we empowered our client to stand out and tell their brand story more fully.
We customized the paid Shopify application to fulfill our client’s specific needs. This made the entire experience much friendlier from an end-user point of view. Users are able to do a more specific search and filtering of products.