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7 Examples Of “How Not To Use Linkedin For Social Selling”

2nd Jul 2018 / Capital Numbers / Social Media

Nowadays social media is being used by most brands and companies to promote or hard sell their products to their customers. However, it must be remembered that Linkedin is characteristically very much different from other social media platforms such as Facebook, Instagram, Twitter or any other. Compared to any other social media platform, Linkedin provides more leads. In fact, Linkedin is popular mostly among people with a professional outlook and it’s a tad more serious even in terms of user interface than other social networks.
Let us discuss seven examples of how not to use Linkedin for social selling.

Don’t Be Personal
Linkedin is a social media platform used mainly for professional purpose. Thus, when a product is promoted on Linkedin, it has a professional approach rather than having a personal touch. In fact, in some situation it is seen that the product directly does not reach the customers, instead, it is connected to the sales team.

Ignore The Linkedin Page Of The Lead
You must follow the other company’s page when you make a sales pitch. This shows lack of foresightedness of the company. Before you make a sales pitch, you must follow the Linkedin page of the company and learn more about them on the whole.

You Must Never Post Negative Posts About The Competitors
In order to increase your customer, you must never post anything negative about your competitors. This in a way will bring your customer’s disrespect for you. Your organization will also lose the trust and it will impact your overall social score badly.

Do Not Slip Into The Facebook Mode
You must understand that Facebook and Linkedin are very much different from each other. You get to connect with different business professionals and companies using Linkedin. This will help you to attract the customers and connect with several industry bigwigs. However, if you become too much personal, and share a lot of personal information with your customers, it may affect your brand and also trigger a sense of casualness which will put you back to square one.

Never Hide Your Connections
These are few users who prefer to hide their friend list on Facebook. This may be because they do not want to disclose their personal details to the whole world. However, when you are using Linkedin for your business, you must not hide your connections. This will help your customer to know who all are connected to you. This in a way helps you to build the trust among the customers. If you have some big names in your connection, customers can have a trust in you and your business.

Do Not Only Post About Your Products or Services
You must use social media platform wisely. If you want your customers to have interest in your profile, do not always post pictures and information related only to your products. This will be monotonous for the customers too only see your products and services on your profile. Sometimes you should share some posts that are generally informative and catch the attention of your followers. This will help you to attract more customers organically. The general information can be of the same genre of your product and can also be about other varied topics. Customers will have an impression that you are not only concerned about your business but also about the interest of the customers. This will help you to gain popularity through Linkedin.

Never be less active on social media
When you are using Linkedin for your business, make sure that you interact with your customers more often. You must log in to your profile frequently. This will help you to have an active Linkedin profile. Post pictures and pieces of information more often. Your customers will feel connected to you. Your followers will also take interest in your products and services. This will help you in growing your business.

To wrap up, you must not take Linkedin too lightly as it is entirely a professional platform. If you are able to utilize Linkedin in a positive way, your business will keep growing gradually.

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