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How To Create An Effective B2B Site Experience For Your Brand
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WordPress Vs. Drupal: Which Content Management System Is Right For You?
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How to Choose Between Symfony, Laravel or Yii?
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ad:tech Australia: Ad-ding more tech to our advertisements
5
#SXSW2016: Seeing is Believing!
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Capital Numbers Wins Envato Market Wallpaper Contest
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Design First for Mobile
9
Give Your Website a Festive Look this Christmas
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Need Web Design Service? How to Pick the Right Service Provider?

How To Create An Effective B2B Site Experience For Your Brand

In today’s world of digitization, having a website is a vital element of any business, irrespective of their size and services. If you have a business, you need to have a website. Since everything is online these days, being online should be considered as the ultimate opportunity to reach a large number of targeted audiences. But the conventional way of creating a website is now obsolete. What you should do is opt for a website that is user-friendly, informative and up-to-date.

According to a market survey, the most important things that customers look for on a website are pricing information, technical information, articles/case studies/blog posts and shipping information. However, below are some tips and tactics that will help you create a more effective B2B site in order to validate your brand and generate a site experience that is helpful for the users. Read on-

  • Evaluate Your Own Field:

Many companies often forget the importance of doing internal as well as external research before redesigning or recreating their website. Internal and external research and competitive analysis are a must-have step before redesigning your B2B website.

  • Site Analysis:

The next step to get a better and more user-friendly B2B website is site analysis since it enables you to understand the current position of your competitors. This will also enable you to get a better understanding of the online brand image of your competitor’s site. Check their brand pillars showcased, site structure and content. This research will give you an idea of what visitors actually want from your site. By doing research, you can improve your site dramatically.

  • Keyword Analysis:

One of the most important things that you need to do for a user-friendly B2B website is keyword analysis. In fact, ranking the targeted keywords can directly affect the potential users to visit your site. Research the keywords of your competitors and find out which keywords are ranking high. This will help you make a better marketing strategy.

  • Cater to Your Audience Group:

The B2B customers can be divided into two categories, some users are well informed and want a high-level validation of your brand, whereas, others are less informed, and they want to get a full understanding of products that are offered. Therefore, you need to make your website easily accessible, so that your meeting the needs of your targeted users.

  • Google Analytics:

Google Analytics is an amazing tracking tool that helps in tracking your site metrics. It also enables you to understand the inner-workings of your website. With the help of this tool, you can get a quick insight into your site activity. By gaining the helpful data (bounce rate, session volume and average time spent on a page), you will get an accurate assessment of users positive and negative behavior.

  • Highlight What Makes You Different:

In order to highlight your website, the most important thing you need to do are strategic messaging and content hierarchy. If you want to position your brand for the first time online, you’ll need further validation. Many companies, who have a minimal presence online, try to introduce and validate their brand. You may have seen cases where businesses have a high volume of product content and brand image. In doing this it is difficult to showcase and distinguish your business from others with only the strategic messaging and content. Here is where the importance of a value proposition page lies. It helps the users to discover and engage in key content quickly. This page can also be used as a marketing landing page for social media campaigns and SEM, in order to link users to valuable content.

These tactics will help businesses to optimize their presence online. You can simply try it to get the best online experience. Begin with these approaches today to create an even more effective B2B site for the future of your brand.

WordPress Vs. Drupal: Which Content Management System Is Right For You?

If you are building a website or a blog, the most crucial decision that you make is choosing a content management system. As we know, content is king in the digital world. Thus, content creation and modification are prime factors in making your website or blog a success. A content management system offers many advantages like control over content publishing, visibility and supporting multiple users. Content management systems, or CMS, are extremely beneficial,  especially because they need very little to no prior experience in programming. Consequently, performing administrative tasks is made easier.

Out of all the CMS platforms offering a wide array of features, WordPress and Drupal are powerful platforms. The ease with which they provide their users with customization and content updating processes makes both WordPress and Drupal popular and widely used platforms. If you are out there searching for the right CMS platform for yourself and are confused about which one of the top two you should choose, then keep reading!

WordPress

Although it started as a blogging platform, WordPress has come a long way and become a full-blown site framework.  It is powered by AJAX, PHP, HTML, CSS, JavaScript and plenty of plugins, widgets, and themes. You have access to help from skilled developers in WordPress for theme customization, complex builds and setups and installation. The developers will ensure that your site is always installed with the latest updates. There are many advanced custom plug-ins available if you choose WordPress. Walt Disney Co., the LinkedIn blog, TechCrunch and BBC America are some of the popular sites that are powered by WordPress.

Drupal

Drupal refers to itself as a “content management framework” and is a very powerful CMS platform. It allows the user to launch, scale and manage websites and applications.  Drupal is the perfect fit for ambitious and larger projects. Powered by PHP, it requires no programming experience to set-up functionalities at lower levels. There are some extended features that include blogging, contact forums, forums and other types of community-style features. These features are an elaboration of Drupal’s core package but need the assistance of Drupal developers.  The Economist, Weather.com, some of the US government’s websites and NFL team’s websites are some sites that are powered by Drupal.

WordPress Vs. Drupal

Although there are many similarities between WordPress and Drupal in terms of features, responsiveness, SEO, and APIs, they do have certain differences which you need to consider.

Complex build

WordPress is easier to learn and use, while Drupal, on the other hand, is complex and might take longer to get used to. This complex build of Drupal makes it perfect for larger level projects.

Updates

WordPress updates are released every few months and the code is easily upgradable. The upgrade takes place in the background and that can be a useful feature if you are not a developer. WordPress plugins do not need frequent updates.

Drupal makes comprehensive updates and might be labor intensive as they are not code based. You will have to redesign your website for a particular update. This can be difficult if you are not a developer.

Security of plugins

Drupal is famous for its security which can be a valuable feature for enterprises or government sites. On the other hand, security is offered by a third party in WordPress, and your site is vulnerable to hacking attacks if you do not update regularly.

Make a List and Ask Some Questions

Before you finalize a platform, you need to make a list of your needs. If you are clear about what you want, making a decision will be easier.  Ask yourself the following questions:

What Kind of Website or Application are You Building?

Think how you want your site to perform. Is your site going to be a complex site with many pages and will it be getting a high volume of traffic? This will help you to decide which one of the two websites will suit your needs.

Budget

This is one of the crucial factors as well. The budget may vary, and the development of the site on Drupal can be more expensive than with WordPress.

Users, Templates, and Security

You must think how many users will access the site. Users need user permission and WordPress allows adding users with standard roles and permissions. When you are choosing a CMS you must ask yourself how many different templates you might need to match the different types of content you might have on your site. If your site is more complex and you need different templates, Drupal’s robust features might be suitable for you. Security is an important aspect that you will have to consider, especially, if your website is an enterprise level website.

In conclusion, WordPress is technically easier and Drupal, though more complex, offers amazing features. You can choose which CMS platform to use based on the needs of your project.

How to Choose Between Symfony, Laravel or Yii?

PHP (Hypertext Preprocessor) is a widely-used open source general-purpose server-side scripting language that is especially suited for web development. With the latest introduction of PHP7, a revolution has been created in the way we deliver applications that power everything from websites and mobile to enterprises and the cloud. PHP7 has brought explosive performance improvements, drastically reduced memory consumption, and a host of brand-new language features to make your apps soar. 82% of the websites are developed using PHP and few of the most popular websites are Facebook, Wikipedia, Yahoo, Flickr, Tumblr, and WordPress. It is with this, that we come straight to the point. Programming is an art and using a framework streamlines application development by automating many of the patterns employed for a given purpose, adds structure to the code, prompting the developer to write better, more readable / maintainable code and ultimately makes programming easier since it packages complex operations into simple statements. The top 3 best PHP frameworks are Laravel, Symfony, and Yii Framework. Our task is to make an educated comparison between the three and decide on the best choice out of these.

How Should We Compare?

Before we get down to actual comparison, we need to look at the criteria, based on which, we need to weigh the platforms:

  1. Which framework would offer me the greatest functionality in the context of my work?
  2. Is the framework scalable at all? If so, to what degree?
  3. How long does it normally take to get comfortable with each of the three frameworks?
  4. Of the three, which framework provides LTS or Long Term Support?
  5. Does the framework have strong community support?

So, let’s begin the comparison:

As far as Web 2.0 applications are concerned, all three frameworks are equally efficient. Templating engines are chiefly used to make the job of coding easier (especially those ends, which are front-end in nature). These engines provide the feature of automated HTML muting and filtering, which is yet another reason for an average programmer to desire a PHP framework, with the best templating functions.

  • Symfony: Symfony uses Twig which is a flexible, fast and secure template engine  for PHP. This template engine compiles templates down to plain optimized PHP code, so the overhead compared to regular PHP code is reduced to the very minimum. Twig has a sandbox mode to evaluate untrusted template code. This allows Twig to be used as a template language for applications where users may modify the template design. Twig is powered by a flexible lexer and parser. This allows the developer to define its own custom tags and filters, and create its own DSL.
  • Laravel: Laravel uses Blade which is simple, yet powerful templating engine. Unlike other popular PHP templating engines, Blade does not restrict you from using plain PHP code in your views and driven by template inheritance and sections. In fact, all Blade views are compiled into plain PHP code and cached until they are modified, meaning Blade adds essentially zero overhead to your application. Blade view files use the .blade.php file extension and are typically stored in the resources/views directory.
  • Yii Framework: Yii doesn’t utilize any third-party templating system by default, which means that the choice of template is flexible and changeable to a great extent, depending on the convenience of the development team. Generally, users are offered a choice between Twig and Smarty, both of which are fairly popular.

Main Differences Between the Frameworks:

The chief differences which exist between these three frameworks (other than the ones described above) lie in the strength and resilience of each framework.

  • Symfony: Symfony framework is built on top of the Symfony components. These components are a set of decoupled and reusable components on which the best PHP applications like Drupal, phpBB, eZ Publish, Joomla and Magento are built. Even Laravel Framework uses few of these components. There are about thirty-four such components in Symfony. Also, recently Symfony achieved 100% PHP7 compatibility.
  • Laravel: Laravel is a full-stack framework because it handles everything from web serving to database management right down to HTML generation. It comes with an excellent command-line tool named Artisan that can be used to generate skeleton code and database schema stubs. Artisan handles everything from database schema migration to asset and configuration management. Laravel differs from other vertically integrated environments in its strong preference for convention over configuration. Whereas some Java, Python or PHP frameworks often require lots of XML configuration, Laravel requires almost none (or perhaps only a few lines of PHP) to get started. This aversion to configuration files makes for a very distinctive and recognizable code structure that is the same across all Laravel apps.
  • Yii Framework: Yii is a pure OOP framework, and takes advantage of some of PHP’s more advanced features, including late static binding, SPL classes and interfaces, and anonymous functions. Virtually almost every component of this framework is highly extensible. It has one of the most powerful tools called ‘Gii’ which is a web-based and highly configurable code scaffolding tool which allows to quickly create code templates for models, controllers, forms, modules, extensions, CRUD controller actions, and views. It is also tightly integrated with Codeception that helps simplify the process of creating unit, functional and acceptance tests for your application.

Now, we come to the installation part. A huge advantage here is that all three frameworks can be installed via the use of Composer, and hence, is all hassle-free to install. Still, let the differences be underlined:

  • Symfony: It uses the Composer PHP dependency manager which plays a pivotal role in correctly installing and managing the components of the Symfony framework. Symfony version 2 assists the users with a demo app for proper and immaculate guidance.
  • Laravel: Beside Composer, this framework can also be installed via the Laravel Installer.
  • Yii Framework: This provides the user with a template to follow and a web application after you install it; thus, making your work a smooth-sailing one, if you choose to work with Yii. In this way, Yii is an improvement on Symfony.

As far as performance, development, learning curve and database/community support is concerned, we have to look at the following:

  • Symfony: Symfony framework supports all PDO-supported databases including NoSQL and Graph databases.
  • Laravel: This one is simply outstanding as far as the ‘learning curve speed’ goes. Coming complete with installation guidelines and user manuals, it is the greatest when it comes to providing users with a clean and complete view of how to use it. And hence, the learning curve is the least when it comes to Laravel. Its performance, however, is a low point. It provides the slowest speed, where real-time data collection and response communication is concerned. It also supports fewer databases compared to Symfony.
  • Yii Framework: This one is the most high-performance framework of the lot, and hence, ideal for designing mobile apps and social networking sites. It supports six databases, the same as Laravel.

Conclusion

In conclusion, we can only say that all three frameworks have uses and applications of their own, which no other framework can possibly match up to. Symfony offers LTS release, is the most stable out of the three, is component-based and has great learning resource. Yii has Ajax support, is great for developing real-time applications, and is the best when it comes to creating Restful Web Services. Finally coming to Laravel, it is currently the most popular (’15-’16), offers the best support to Composer for package management, has the best packages and deals for framework functionality extension, and is great for unit testing. So, study all the merits of each one carefully, and take your pick.

ad:tech Australia: Ad-ding more tech to our advertisements

Capital Number_AdtechAUS

We came across this a while back on the ad:tech Australia website

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You hardly can ignore such persuasive points, though there was this one lingering question on our mind; how many ad:tech (s) should we attend in a year? It’s pointless thinking about it though, because the answer is and will always be as many as possible. Why? Because you can never know enough, that’s why.

The digital marketing paradigm is taking new leaps every second, and though it seems impossible but the wisest thing to do is to keep up and if possible be a step ahead. Platforms like ad:tech provide you with the opportunity to do that. The exposure to diverse minds from all over the world and enhanced knowledge of global practices always hone your perception to broader prospects.

CNites at the ready

The ad:tech Australia was held at the Hilton Sydney on 15th and 16th of March. This was the 10th year and we couldn’t be more thrilled to have our representatives Neil McNulty, Country Head, Australia and Account Manager Shovan Moullick present at the event.

They entertained a good mix of responses from visitors who were quite intrigued by the variety of services we offer.

Conversations between the soul and the self

Events like these start speaking to you. The moment you set your foot in, you get the drift, now it’s one own choice of whether to anchor or flow along. We generally like to have the best of both worlds and thus engaged in a mixture of both. It was astonishing how some of our perceptions about known methods changed considerably after listening to the best in the field talk about them.

We even had lengthy chats with some about how our services can be better aligned with their organizational goals. Here’s what some people had to say

“Our current employment model needs to change and outsourcing solutions are going to be a big part of it”

“We have a skill shortage right now in the Mobile App space. Capital Numbers offering may be exactly what we need”

Never enough

The list of 10 reasons that the organizers enticed us with to join the event actually get lost in thousand others that we discovered while we attended the conference.

One of the significant features of it was that it was so meticulously designed for the digital marketing mind. Each session we were a part of had ready takeaways that we could start implementing in our next ventures. We are not kidding you when we say that it can easily pass of as the coolest crash course that we have even been a part of.

Two days in Sydney passed away in a blur. So many revisits, myriads of new ideas and such brilliant brains, we realize that not even the year would have been enough. But then again, what really is?

We at Capital Numbers believe in providing you tailor made solutions for your marketing goals, and for that we need to keep ourselves abreast with the best that there is. To know more about what we learnt at ad:tech Australia that could potentially help your business, talk to us at http://www.capitalnumbers.com/

#SXSW2016: Seeing is Believing!

Capital Number_SXSW

We had heard a lot about it over the years. The moment we decided that we would be going this year, we had started lapping up all about it from the internet. We wanted to be prepared for every little thing that might come our way during our stay at Austin. But we were only fooling ourselves.

You can never know what SXSW is, unless you see it for yourself.

From the moment we landed in Austin we were greeted with buzzing streets, thrumming neighbourhoods and nonchalant embrace of thousands of curious eyes all in search of keyholes to the past, present and the future.

We knew that SXSW is the most diverse conference in the world with attendees and exhibitors from around the world. We knew it would be huge. But believe us when we say that it was YHUGE!

We were drowning in and out of conversations with some of the world’s best innovators; the opportunity to hear them discuss their ambitious visions was absolutely exhilarating.

As mentioned a few days back, we had set up a booth (Stand 1530) at the conference. The response at the booth was excellent. We had the opportunity to meet with several brands, business owners and start-ups and talk about potential working areas for the future.

Mr Jason Dodd, our US Country Head delivered a live Pitch on the stage in front of a packed audience. He explained how Capital Numbers helps organisations save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content.

Here’s an excerpt of his pitch:

Capital Numbers offers In-Demand Skills,  On-Demand. We got a team of over 300 Designers, Developers and Digital Marketers who are available exclusively for you on full-time or part-time basis. Unlike Upwork, these guys are our full time in-house employees. So, we are responsible to guide them with technical and creative direction so they provide you with that consistent, high quality output.

Most organisations break Digital into 4 step process i.e. Strategy, Creative, Production and Distribution. Did you know that production costs represent nearly 30% – 50% of any organisations Digital Budget? But that’s not the worst part; a bigger challenge is that agencies cannot become truly strategic in their digital thinking when they are constrained by that “in-house designer who is sitting idle”. Resource constraints or availability often translates to thinking constraints.

Capital Numbers helps organisations to remove these constraints and helps them save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content. Thus we are a Digital Production Outsourcing Company! 

We are working with some of the biggest agencies, publishers and start-ups in the world as their partner for Digital Production. We believe that this is huge market, with the US alone spending nearly $600 Bn dollars in Digital this year. Our target markets are highly creative but technically handicapped.

Our business model is innovative because we can now tell these guys that they can decouple the production process from everything else and thus become truly strategic and solution agnostic. These guys would rather not deal with technical stuff and we give them just that – “Digital Production as a Service”.

Here are some of our pictures from SXSW 2016

IMG_1474 IMG_4322 IMG_4325 IMG_4327

We wanted to speak to everyone, try out every new wearable, and even all the concerts but most of our time was rather happily spent talking to people about Capital numbers and how we could add value to their product or business. We look forward to hitting Austin again in mid of March next year to revel in the extravaganza that is SXSW.

*BRB, enquiring about details for next year*

If you feel that we can help you reduce your digital spend a well, then get in touch and get a free, no obligation proposal for your project within 12 hours. Contact us now.

 

Capital Numbers_Landing Page_Blog

A landing page is the first digital experience that a user has with the brand. And considering the two types of landing pages – Click-Through Landing Page & Lead-Gen Landing Page – it is of paramount importance that there is a definitive closure to a user journey on the page. And how does one define the closure of a user journey? Simple; by just measuring the conversion!

Here is a list of 10 elements that are essential to a landing page if conversion is the key objective.

#1 – Buyer Persona – 2 words you should hold very close to your heart!

Create the page keeping the Buyer Persona in mind – now wait, what is Buyer Persona you ask? They are the group you would like to reach through your marketing activities.

As per the Buyer Persona Manifesto, a brand should know whom they are talking (not selling) to. With Buyer Persona in mind, you would be knowing who you are selling to, their micro-moments, their perception barriers and their problems. And once you know the problem(s), it is easy to convert the audience by offering apt solution(s).

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#2 – Above the Fold

A cue from the traditional newspapers, it is equally important thus to have a super/b above-the-fold content when it comes to landing pages. The important elements have to be present in the most visible format so that the user will read it definitely before scrolling her / his way down.

What should ideally be a part of the ATF content?

  1. Value proposition – how this site will benefit the reader
  2. Visuals – to support the value proposition claim(s)
  3. CTA – what is the intended closure that the site expects from the user?

However, do not ignore the page load speed.

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#3 – Testimonials

Credibility is a must these days, when one is about to explore the domains of a digital journey. And what best than having a few strong testimonials right at the start? A user should be assured right at the beginning on her / his probable association with the brand – and only an existing / past satisfied user can bring that in, in the form of a testimonial.

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#4 – Social proof

Taking cue from the above point, social proofs are a great way to convert a random visitor to a brand-loyal. Here’s how (apart from the testimonial trick) –

  1. Case studies are a must. Nothing works like success stories do.
  2. Social share buttons embedded at some area of the landing page.
  3. Share the positive enthusiasm that the users have around the brand, on social media. Monitor the social media accounts, look out for appreciations and share them for the world to see.
  4. Trust seals are a great way a user can be assured.
  5. Last, linking the privacy policy somewhere will definitely assure the user that the data collected will not be used for commercial purposes by the organization.

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#5 – Navigation

Directional cues, arrows, pointers, anything that assists the user helps her / him go all the way

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#6 – Images (good quality)

A picture speaks a thousand words. Period! Good images will always rule the landing page, any day. Invest in good photographer(s), allocate a specific budget for shoots, and see how conversion grows.

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#7 – Copy

And this is another sure-fire way to grab the attention of the user, backed by captivating visuals. Killer headlines will definitely work – also, since the page will be aligned to specific Brand Persona, it is always advisable to have copy / content that is in sync with the Brand Persona.

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#8 – Shorter landing pages

We all try and achieve this; most of us fail. However, it is always a goal to have a landing page where there is no below-the-fold content. Results show that shorter landing pages perform better compared to the longer versions.

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#9 – Fitt’s Law and the CTA button

Before you freak out, Fitt’s Law is where the visual hierarchy of the landing page becomes very important. As per this law, related items should be placed together in a clutter format within the page. The more scattered related items, the more time and effort the user will have to take to find and interact with these items.

Thus, as a corollary to this law, a CTA button will have to be provided with the most important position in the visual hierarchy; else the conversion will take a considerable hit.

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#10 – Utilize the whitespace

Last, it is a common thought that too much space is being wasted if there is a visible whitespace on screen.  Please note, whitespace is the fundamental building block of good design. Here’s why:

  1. Whitespace increases content readability and legibility from a user’s POV.
  2. With increased content visibility, user has more interaction with the site / page / content.
  3. CTAs can be better highlighted with a strong whitespace in action.
  4. Whitespaces act as separators. After all, to us what is a fold may not stand true for a user.

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At Capital Numbers, we are always conversion-focussed. These references have been taken right from our daily experiences. Hope you have enjoyed them.

Do you have anything more to add to this list? Do let us know by commenting below.

Capital Numbers Wins Envato Market Wallpaper Contest

Envato Market ran a design and creative wallpaper competition for three weeks in the month of June. Thousands of entries were submitted matching the theme of the contest – Urban.

Capital Numbers not only scored the top position in the contest, but several entries got a special mention.

Priyanka Deb, from the design team was declared winner of the contest on Envato’s website.

“Our “Urban” themed wallpaper contest drew to a close this month and amongst the many beautiful and creative entries one particular entry stood out! Many congratulations to Priyanka for very original and creative entry below which is our winner this month! The unique and unusual perspective coupled with distinctive illustration style really caught our eye!”, mentioned Scott, an official author of Envato on the website.

Envato Market is the leading marketplace for images, themes, project files and creative assets.

Designed by Priyanka Deb - Winner of  “Urban” themed wallpaper contest by Evanto Market

Designed by Priyanka Deb – Winner of “Urban” themed wallpaper contest by Evanto Market

 

Designed by Sanchari Sarkar Adhikary - Special Mention in “Urban” themed wallpaper contest by Evanto Market

Designed by Sanchari Sarkar Adhikary – Special Mention in “Urban” themed wallpaper contest by Evanto Market

 

Designed by Nirmalya Chatterjee - Special Mention in “Urban” themed wallpaper contest by Evanto Market

Designed by Nirmalya Chatterjee – Special Mention in “Urban” themed wallpaper contest by Evanto Market

 

Designed by Soutrik Sengupta - Special Mention in “Urban” themed wallpaper contest by Evanto Market

Designed by Soutrik Sengupta – Special Mention in “Urban” themed wallpaper contest by Evanto Market

 

Designed by Swaraj Sarkar - Special Mention in “Urban” themed wallpaper contest by Evanto Market

Designed by Swaraj Sarkar – Special Mention in “Urban” themed wallpaper contest by Evanto Market

Design First for Mobile

By considering the mobile first approach, it is easier to meet mobile user’s requirements. The mobile screen is smaller and runs on a lower connection speed. This leads to more focused work, and produce concise, fast and relevant mobile experience that will work smoother on tablet and desktop.

 

 

 

Give Your Website a Festive Look this Christmas

With a little over month to go for Christmas, are you planning to decorate your website to give it a festive look?

Here are some great ideas to help you to spice up your website this festive season.

It must snow when Christmas
Christmas isn’t complete without snow. So, it is a great idea to add a falling snow effect to your website. This can be done easily with HTML5 Canvas and Javascript or with jQuerry. There are other ways to add a snow effect too like through animation and flash. If you have a blog in tumbler, you can simply make it snow by following the snow effect instructions of the blog. Allow your visitors to control and play with the snow falls to make it more interesting.

The Christmas feel with a Landing Page
This would give a boost if you are running an ecommerce business. You would be able to turn your visitors attention towards the many Christmas offers that you want to highlight. This is the busiest shopping time of the year and a landing page with the Christmas feel is the perfect way to bring your festive offers to spotlight leading to a sharp growth in sales and potential earning. Make sure to feature the most attractive products on your Christmas landing page leading towards checkout on single click. This is surely going to improve your conversion rate.

Festive Imagery, Christmas Lights, Decoration
Christmas actually begins from the time of Thanksgiving. Houses and the streets are decorated with lights, streamers and festive details. People start shopping for the upcoming holiday season. This could be just the right time to give you customers the festive feel when they hit your ecommerce portal. Add a little lights, tinsel, bells and baubles to your website for a perfect Christmas setting. Don’t miss out Christmas vector graphics of the Christmas tree, snowman, reindeer and stockings.

Light it up this Christmas
Like a Christmas is not complete without lights, so is your website, when you are redecorating it to match the festive mood. There are multiple Javascript plugins like “Smashable Christmas Lights” that would simply impress your visitors. It would further push them to stay on your site for a longer time as each of the lights explode and smash creating a celebration mood.

A Decorated Logo for Christmas
It’s understandable that you could be busy during the holiday season and don’t have the time to redesign or decorate the entire website. The simpler approach you can take is to simply redesign the logo. Add a Santa’s hat to your Logo or place the logo on a Christmas tree or beside the Santa or Snowman.

Christmas Greeting from a Pop-up Snowman
Add a snowman to your site that pops-up on the very first click. To keep the visitors to your site for a longer time, you can allow them to control and play with the snowman. The idea is surely going to click with every clicks on your site. You can make a space for the visitors to play a free game of throwing snow balls to the snowman.

Christmas Competition to Win Free Coupons
Who does not like to shop during Christmas. And a free coupon is just what your customers would love the most. Your perhaps would be already giving a lot of discount on your site. But how about a competition for your customers to earn a free coupon to shop a little extra? Plan your budget to check how much you can give for free and start a competition. If you start something like a free Christmas gift to the highest buyer, your sale will further go up.

You have some more idea to jazz up a website during Christmas? Please share with us.

Need Web Design Service? How to Pick the Right Service Provider?

You are looking for a professional web design company to design your firm’s website. 15 to 20 years ago, this would have been an easy task for you. During those days there were only handful of companies offering web designing services. Google was just starting up and showed only a few search results.

But, today there are countless number of web development and designing companies. A simple search in Google returns over 483,000,000 results in 0.41 seconds. And then when you choose one, likely from those ranked on the first page or from top 3, you consider you have made the right choice.

A simple search in Google returns over 483,000,000 results in 0.41 seconds

A simple search in Google returns over 483,000,000 results in 0.41 seconds

Well, good ranking may be the biggest influencer of online decisions, but it may not always lead you to what you are looking for. Those may be the sites with great SEO efforts and the ones who have great designing knowhow.

Consider social media to be deceptively tricky at times. There could be digital marketing experts handing social media promotions of a company. And they might be great at their work to tap you. But how do you know they can handle your design requirement?

Your friends refer you a few names vouching for their great web design work. You check their work online and finally are more disappointed to find they have been simply coping from other great designers.

So how do you find the company that would match your web design requirement?

Graphic design iconWhat do they do?
Determine their competencies first. Do they only focus on web designing or can they develop your website and promote it too? A company with multiple skills will leave you with options for future business collaborations.

How much do they communicate?
Find out how they communicate with their clients during the design process and if they keep their clients on the loop all through. Also check if design proofs are shared with the client and if they appreciate proofing at every stage of development. It is important for you to know how much you can get involved.

When does the work actually end?
You would find many companies missing deadlines, delaying work when time of submission comes. Check if they stick to deadlines and when would your project be finished. Will they offer a maintenance service once your site is up and running? Some companies sign maintenance contracts that can be very beneficial for you if you have a small team.

Who owns the code?
Well, this is important and big. If you do not own the code after the work completes you must avoid the company. Remember you may face serious issues if the codes are not given to you. With a reliable firm you own the source code rights.

Who does the work?
When you connect with a web design and development company, you are initially talking to their sales team. Sales people are great and sound very convincing when they talk, but they are not the real people who would deliver you the work. Hence there are few important things that you must know before signing a contract:

  • Whats their location?
  • Do they have full-time employees or have contractual staff working for them from remote locations?
  • How experienced are their designers and developers?
  • Will you be able to interact directly with them while they work?

You must also ask the company representatives to share their previous work with you to help you to evaluate their quality of work and understand if they can meet your needs.

There is no golden rule or a checklist that will help you to reach to the right service provider. But the above points will help you make a better choice and move to the right direction.

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