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Why Drupal Stands out from the Other Available Content Management Systems?
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7 Awesome Reasons You Should Switch To Drupal 8
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How to Manage Micro-sites with Drupal 8?
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How To Create An Effective B2B Site Experience For Your Brand
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WordPress Vs. Drupal: Which Content Management System Is Right For You?
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How to Choose Between Symfony, Laravel or Yii?
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ad:tech Australia: Ad-ding more tech to our advertisements
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#SXSW2016: Seeing is Believing!
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Capital Numbers Wins Envato Market Wallpaper Contest

If you have a good CMS or content management system, it should be able to not only create and manage the content of the website but also manage the related tasks such as formatting, editing as well as organizing from a centralized interface. As there are many good CMS platforms available out there, you may get confused as to which one to choose. Well, Drupal can be regarded as one of the best content management systems. Nothing seems impossible with Drupal. You can choose to run a blog or a blogging community or even share photos, upload files and a lot more. Here are some reasons why Drupal stands above the rest:

  • Great SEO Tools

You probably know the power of SEO as it is the reason behind the number of visitors that your website gets. Drupal can be regarded as the king of SEO in this case. In order to make your website SEO-friendly, you not only need to optimize the content but also the meta tags and keywords. Drupal enables you to do all these with ease. You have complete control over everything and it’s totally free of cost. In the field of CRM, Drupal far exceeds expectations when used in combination with other SEO tools such as Google Analytics.

  • Huge Community

This CMS is incomparable with a well connected and organized a large community of programmers and developers. Drupal has been long in the game and its longevity is proof that it works, but that can be said about other CMS platforms as well. So you may ask, “Where is the difference between all the other available CMS platforms and Drupal?” It is in the way that the members of the Drupal community work together. The developers and programmers are devoted and passionate about Drupal,  helping each other and contributing on a continual basis to the well-being of the community.

  • Module Developer Practices

Everything is the module in Drupal CMS and you can get all these modules totally free of cost. They have neither widgets or plugins or components. If you check their website, you will see that all the modules are listed there in a categorized manner. There is no personal website that is used to sell a module. If you need or want to have a module custom built, you can have t it done by someone. The developers and programmers of Drupal use their expertise so that they can build these modules together as a team or a community. They don’t see each other as competitors but help each other so that they can give you the best modules/product.

  • The Drupal API

A hybrid of an extremely progressive Framework and a standard content management system, Drupal has an extraordinary API. Of course, they don’t claim to be Zend, Cake or CodeIgnitor, but Drupal offers you an attractive granularity of workflow control. Also, with Drupal, you get more time to add or tweak if required.

  • Versatile Theming System

The theming system of Drupal is extremely versatile and makes it perfect for users who are new, who are slightly experienced and who are professional. In other words, they have everything for everyone. They offer a number of free themes that you can make use of if you are a new user. These themes not only look beautiful but also professional. You can even customize your theme according to your choice and you can do all these things with extreme ease.

  • Content Types

With the Content Construction Kit (CCK) of Drupal, you can construct any type of content you want. The flexibility that this kit offers is something that no other content management system can offer. It offers thirty types of content and each of them is different from each other. To make it more understandable for you, here is an example. If you want to have real estate listings,  you can input things such as the number of bathrooms or bedrooms into fields that are already there in the modules.

  • Smooth User Management Including E-commerce

Drupal allows you to control everything from member profiles and registration to role assignments. You even have the power to restrict or allow the communication between members. When it comes to e-commerce, Drupal offers the very popular Ubercart. With this, you can do a number of things that you thought you could only dream of from calculating taxes and creating and controlling inventory, to handling fees and accepting payments from any of the available payment gateways – and there is no limit.

In conclusion, you can see that if you are planning to build a website that will have the possibility of huge growth, then Drupal is right for you. Drupal is definitely the best content management system available in the industry.

Drupal is essentially open-source content-management software for websites. It’s written in PHP and is currently the backbone for more than 5% of websites throughout the world. It is capable of managing a variety of content, such as government sites, political sites, corporate, not-for-profit and personal blogs.
Drupal allows businesses the chance to look at the huge number of possibilities online. Ever since the time of its launch, Drupal has brought about a sea of change in the way CMS websites were designed and developed. When we look at all the versions, Drupal has presented its users with a number of opportunities. With the 8th version, Drupal brings before you a total of 200 improvements and new features. Below are six reasons why your website should be upgraded to this brand new version of Drupal, Drupal 8.0. Here goes:

  • Easy: Drupal 8.0 is extremely easy to use, just like its predecessors. In fact, ease of use is one of its biggest strengths. Apart from not being overly technical, it’s features and functions are easily explained to whoever uses it. The interface is user-friendly, as a result, the admins, editors, and moderators of any forum (created using Drupal) are able to edit very easily and perform the foundational tasks in a fluid manner.
  • User Guide: The new Drupal comes with a user guide that contains books, video tutorials, and forums that explain the entire platform at length. They also have troubleshooting portals to help users work through difficult challenges and questions.
  • Inbuilt Modules: In the new version, there are fifty-nine inbuilt core modules, for example, Entity API, CKEdition, and Jquery Update. It has Twig, which is a PHP-based theme-creation engine that is fast, secure and flexible. It has mobile-friendly themes that can fit into a mobile version of the website. Here you can edit the text on the page without having to redirect to the edit form. There are provisions for integrated views that allow the users to create pages, administrative sections for forums, restricted access pages, and blocks. There’s the automatic packaging feature which assists admins in performing site analysis and packages the configuration.
  • Configuration Management Interface: There is a built-in configuration management interface which exists at the level of the file system. Configuration elements as content category, fields, tables, rows, thread views, can easily be migrated from the local development to the server. There is also a version control system that can be used to manage and control the version of the website and track the configuration. Additionally, all data regarding configuration is stored in a separate database table than the website and its content.  The Drupal Module Upgrader brings about a simplification in the migration process from Drupal 7 to Drupal 8. The entire code is scanned by the upgrader to aid in this process.
  • Scalability: With the new version, the scalability has been improved and is more dependable.  As all of us know, scalability is a huge factor when expanding a business.  If a website is small and has only a few widgets and pages, then it will not be easily upgraded to handle a huge number of additional elements and big (large in size) files. Your website can become slow because of this. In order to prevent this issue from happening, designers have provided Drupal with features that provide the quality of seamless scalability to your website. This protects your site from being weighed down by too many media elements. As a result, your website will be dynamic and will run smoothly.
  • Advanced WYSIWYG: With Drupal 8.0, you get an advanced WYSIWYG editor to help you out. With this tool, you can simplify the process of posting content through the panel of the admins. Additionally, there are several marketing tools and content authoring tools. There are also better translation tools provided in the WYSIWYG editor.
  • Responsive: And last, but not the least, Drupal 8 is completely responsive. With it, you will not have to worry about the responsiveness of the website across various user platforms and devices. It is great on desktops, laptops, Smartphones as well as tablets. This is possible since all the themes present in Drupal are responsive by default.

After reading this list, one can hope that no questions would be raised with regard to the effectiveness or awesomeness of Drupal 8.0.

Numerous situations might come about where you may be tempted to create a series of microsites for the organisation or business you own. It can be anything—launching a new product, starting a new service, advertising an event etc. And when you’re with Drupal, the list of benefits and advantages are endless. Below are the detailed advantages of launching and running microsites with the help of Drupal.

Ever since its original version came out Drupal has ingrained a feature for the sake of running multi-sites. This involved the running of many sites from one single code-base installation, which means that they share the same core system and contribute various themes and custom modules. Every single multi-site has a database, configuration, settings, content etc. This means that it is possible to carry out more than one update. Therefore, multi-sites could actually be an option.

There are reasons micro-sites should be used. For example, it is quite a compelling option to have a single database to maintain. It would be useless to use forked codebases since they would become unloved too soon. Also, using multi-sites would imply that only a single hosting platform needs to be maintained. This also construes a huge advantage.

Secondly, if you do micro-site installations,  they would be able to make much better use of resources in the server, physical, personnel, and the financial fields. Because micro-sites of a single entity would share a common core and other modules, that code would only need to go once into the Op-code cache. By this, server resources are saved to a greater extent.

It should be noted that several proposals have already come forward to decrease support for micro-sites in Drupal, maybe even eradicate it completely. The basic argument is that micro-sites are old-fashioned. However, this is rarely true, especially where the developments by Git and Composer are concerned. This is the modern approach to multi-sites: The same code with different sites. This is what makes them so popular with website creators.

However, using Drupal is not completely free of problems. It is difficult to handle traffic spikes in one channel when it spills over to the others. Micro-sites usually make use of a common database server which often tolerates a huge amount of load. If one database is heavily loaded, then it may cause a domino effect, slowing down other databases. Running updates is also an issue. However, there are a lot of mechanisms to mitigate those. They are as follows:

  • Do not employ or use a code which has not been tested out in a full-fledged manner.
  • Always include staging and quality assurance phases as part of the release process. By following these two phases, you allow yourself more opportunities to detect and correct errors.
  • Whether it is a shell script or continuous integration tool, it is always the best idea to automate every tool.
  • The database codes should be designed so that they would be able to take care of the intervals before the database is updated. With more volatile updates, it is important that the time and day of the week are chosen carefully.  
  • Every single micro-site would require a different database, so you really could not manage all the content from a single site. That would involve a lot of posting and pulling of content from one place to another.

As we near the end of this article, we might just want to take a look at the other kinds of approaches to micro-site building using Drupal. A few are as follows:

Domain Access: To define the ‘domain access’, it is a collection of modules that arm the user with the right tools to run a group of affiliated sites from a single Drupal installation and one shared database. By using this module, you would be able to share content, configurations and user activity across a collection of sites.

Organic Groups: “Organic group” is a tool that allows a person to build a group within the Drupal site. Each such group would have its own user, moderator/s, administrative group, thread list, menu, and content.

Git: This is the best option so far and will give you innumerable advantages, such as independence of sites, design, single codebase and much stronger control over the updates.

Overall, it remains to be seen whether the trend of micro-sites endures the test of time in the near and distant future.

In today’s world of digitization, having a website is a vital element of any business, irrespective of their size and services. If you have a business, you need to have a website. Since everything is online these days, being online should be considered as the ultimate opportunity to reach a large number of targeted audiences. But the conventional way of creating a website is now obsolete. What you should do is opt for a website that is user-friendly, informative and up-to-date.

According to a market survey, the most important things that customers look for on a website are pricing information, technical information, articles/case studies/blog posts and shipping information. However, below are some tips and tactics that will help you create a more effective B2B site in order to validate your brand and generate a site experience that is helpful for the users. Read on-

  • Evaluate Your Own Field:

Many companies often forget the importance of doing internal as well as external research before redesigning or recreating their website. Internal and external research and competitive analysis are a must-have step before redesigning your B2B website.

  • Site Analysis:

The next step to get a better and more user-friendly B2B website is site analysis since it enables you to understand the current position of your competitors. This will also enable you to get a better understanding of the online brand image of your competitor’s site. Check their brand pillars showcased, site structure and content. This research will give you an idea of what visitors actually want from your site. By doing research, you can improve your site dramatically.

  • Keyword Analysis:

One of the most important things that you need to do for a user-friendly B2B website is keyword analysis. In fact, ranking the targeted keywords can directly affect the potential users to visit your site. Research the keywords of your competitors and find out which keywords are ranking high. This will help you make a better marketing strategy.

  • Cater to Your Audience Group:

The B2B customers can be divided into two categories, some users are well informed and want a high-level validation of your brand, whereas, others are less informed, and they want to get a full understanding of products that are offered. Therefore, you need to make your website easily accessible, so that your meeting the needs of your targeted users.

  • Google Analytics:

Google Analytics is an amazing tracking tool that helps in tracking your site metrics. It also enables you to understand the inner-workings of your website. With the help of this tool, you can get a quick insight into your site activity. By gaining the helpful data (bounce rate, session volume and average time spent on a page), you will get an accurate assessment of users positive and negative behavior.

  • Highlight What Makes You Different:

In order to highlight your website, the most important thing you need to do are strategic messaging and content hierarchy. If you want to position your brand for the first time online, you’ll need further validation. Many companies, who have a minimal presence online, try to introduce and validate their brand. You may have seen cases where businesses have a high volume of product content and brand image. In doing this it is difficult to showcase and distinguish your business from others with only the strategic messaging and content. Here is where the importance of a value proposition page lies. It helps the users to discover and engage in key content quickly. This page can also be used as a marketing landing page for social media campaigns and SEM, in order to link users to valuable content.

These tactics will help businesses to optimize their presence online. You can simply try it to get the best online experience. Begin with these approaches today to create an even more effective B2B site for the future of your brand.

If you are building a website or a blog, the most crucial decision that you make is choosing a content management system. As we know, content is king in the digital world. Thus, content creation and modification are prime factors in making your website or blog a success. A content management system offers many advantages like control over content publishing, visibility and supporting multiple users. Content management systems, or CMS, are extremely beneficial,  especially because they need very little to no prior experience in programming. Consequently, performing administrative tasks is made easier.

Out of all the CMS platforms offering a wide array of features, WordPress and Drupal are powerful platforms. The ease with which they provide their users with customization and content updating processes makes both WordPress and Drupal popular and widely used platforms. If you are out there searching for the right CMS platform for yourself and are confused about which one of the top two you should choose, then keep reading!

WordPress

Although it started as a blogging platform, WordPress has come a long way and become a full-blown site framework.  It is powered by AJAX, PHP, HTML, CSS, JavaScript and plenty of plugins, widgets, and themes. You have access to help from skilled developers in WordPress for theme customization, complex builds and setups and installation. The developers will ensure that your site is always installed with the latest updates. There are many advanced custom plug-ins available if you choose WordPress. Walt Disney Co., the LinkedIn blog, TechCrunch and BBC America are some of the popular sites that are powered by WordPress.

Drupal

Drupal refers to itself as a “content management framework” and is a very powerful CMS platform. It allows the user to launch, scale and manage websites and applications.  Drupal is the perfect fit for ambitious and larger projects. Powered by PHP, it requires no programming experience to set-up functionalities at lower levels. There are some extended features that include blogging, contact forums, forums and other types of community-style features. These features are an elaboration of Drupal’s core package but need the assistance of Drupal developers.  The Economist, Weather.com, some of the US government’s websites and NFL team’s websites are some sites that are powered by Drupal.

WordPress Vs. Drupal

Although there are many similarities between WordPress and Drupal in terms of features, responsiveness, SEO, and APIs, they do have certain differences which you need to consider.

Complex build

WordPress is easier to learn and use, while Drupal, on the other hand, is complex and might take longer to get used to. This complex build of Drupal makes it perfect for larger level projects.

Updates

WordPress updates are released every few months and the code is easily upgradable. The upgrade takes place in the background and that can be a useful feature if you are not a developer. WordPress plugins do not need frequent updates.

Drupal makes comprehensive updates and might be labor intensive as they are not code based. You will have to redesign your website for a particular update. This can be difficult if you are not a developer.

Security of plugins

Drupal is famous for its security which can be a valuable feature for enterprises or government sites. On the other hand, security is offered by a third party in WordPress, and your site is vulnerable to hacking attacks if you do not update regularly.

Make a List and Ask Some Questions

Before you finalize a platform, you need to make a list of your needs. If you are clear about what you want, making a decision will be easier.  Ask yourself the following questions:

What Kind of Website or Application are You Building?

Think how you want your site to perform. Is your site going to be a complex site with many pages and will it be getting a high volume of traffic? This will help you to decide which one of the two websites will suit your needs.

Budget

This is one of the crucial factors as well. The budget may vary, and the development of the site on Drupal can be more expensive than with WordPress.

Users, Templates, and Security

You must think how many users will access the site. Users need user permission and WordPress allows adding users with standard roles and permissions. When you are choosing a CMS you must ask yourself how many different templates you might need to match the different types of content you might have on your site. If your site is more complex and you need different templates, Drupal’s robust features might be suitable for you. Security is an important aspect that you will have to consider, especially, if your website is an enterprise level website.

In conclusion, WordPress is technically easier and Drupal, though more complex, offers amazing features. You can choose which CMS platform to use based on the needs of your project.

PHP (Hypertext Preprocessor) is a widely-used open source general-purpose server-side scripting language that is especially suited for web development. With the latest introduction of PHP7, a revolution has been created in the way we deliver applications that power everything from websites and mobile to enterprises and the cloud. PHP7 has brought explosive performance improvements, drastically reduced memory consumption, and a host of brand-new language features to make your apps soar. 82% of the websites are developed using PHP and few of the most popular websites are Facebook, Wikipedia, Yahoo, Flickr, Tumblr, and WordPress. It is with this, that we come straight to the point. Programming is an art and using a framework streamlines application development by automating many of the patterns employed for a given purpose, adds structure to the code, prompting the developer to write better, more readable / maintainable code and ultimately makes programming easier since it packages complex operations into simple statements. The top 3 best PHP frameworks are Laravel, Symfony, and Yii Framework. Our task is to make an educated comparison between the three and decide on the best choice out of these.

How Should We Compare?

Before we get down to actual comparison, we need to look at the criteria, based on which, we need to weigh the platforms:

  1. Which framework would offer me the greatest functionality in the context of my work?
  2. Is the framework scalable at all? If so, to what degree?
  3. How long does it normally take to get comfortable with each of the three frameworks?
  4. Of the three, which framework provides LTS or Long Term Support?
  5. Does the framework have strong community support?

So, let’s begin the comparison:

As far as Web 2.0 applications are concerned, all three frameworks are equally efficient. Templating engines are chiefly used to make the job of coding easier (especially those ends, which are front-end in nature). These engines provide the feature of automated HTML muting and filtering, which is yet another reason for an average programmer to desire a PHP framework, with the best templating functions.

  • Symfony: Symfony uses Twig which is a flexible, fast and secure template engine  for PHP. This template engine compiles templates down to plain optimized PHP code, so the overhead compared to regular PHP code is reduced to the very minimum. Twig has a sandbox mode to evaluate untrusted template code. This allows Twig to be used as a template language for applications where users may modify the template design. Twig is powered by a flexible lexer and parser. This allows the developer to define its own custom tags and filters, and create its own DSL.
  • Laravel: Laravel uses Blade which is simple, yet powerful templating engine. Unlike other popular PHP templating engines, Blade does not restrict you from using plain PHP code in your views and driven by template inheritance and sections. In fact, all Blade views are compiled into plain PHP code and cached until they are modified, meaning Blade adds essentially zero overhead to your application. Blade view files use the .blade.php file extension and are typically stored in the resources/views directory.
  • Yii Framework: Yii doesn’t utilize any third-party templating system by default, which means that the choice of template is flexible and changeable to a great extent, depending on the convenience of the development team. Generally, users are offered a choice between Twig and Smarty, both of which are fairly popular.

Main Differences Between the Frameworks:

The chief differences which exist between these three frameworks (other than the ones described above) lie in the strength and resilience of each framework.

  • Symfony: Symfony framework is built on top of the Symfony components. These components are a set of decoupled and reusable components on which the best PHP applications like Drupal, phpBB, eZ Publish, Joomla and Magento are built. Even Laravel Framework uses few of these components. There are about thirty-four such components in Symfony. Also, recently Symfony achieved 100% PHP7 compatibility.
  • Laravel: Laravel is a full-stack framework because it handles everything from web serving to database management right down to HTML generation. It comes with an excellent command-line tool named Artisan that can be used to generate skeleton code and database schema stubs. Artisan handles everything from database schema migration to asset and configuration management. Laravel differs from other vertically integrated environments in its strong preference for convention over configuration. Whereas some Java, Python or PHP frameworks often require lots of XML configuration, Laravel requires almost none (or perhaps only a few lines of PHP) to get started. This aversion to configuration files makes for a very distinctive and recognizable code structure that is the same across all Laravel apps.
  • Yii Framework: Yii is a pure OOP framework, and takes advantage of some of PHP’s more advanced features, including late static binding, SPL classes and interfaces, and anonymous functions. Virtually almost every component of this framework is highly extensible. It has one of the most powerful tools called ‘Gii’ which is a web-based and highly configurable code scaffolding tool which allows to quickly create code templates for models, controllers, forms, modules, extensions, CRUD controller actions, and views. It is also tightly integrated with Codeception that helps simplify the process of creating unit, functional and acceptance tests for your application.

Now, we come to the installation part. A huge advantage here is that all three frameworks can be installed via the use of Composer, and hence, is all hassle-free to install. Still, let the differences be underlined:

  • Symfony: It uses the Composer PHP dependency manager which plays a pivotal role in correctly installing and managing the components of the Symfony framework. Symfony version 2 assists the users with a demo app for proper and immaculate guidance.
  • Laravel: Beside Composer, this framework can also be installed via the Laravel Installer.
  • Yii Framework: This provides the user with a template to follow and a web application after you install it; thus, making your work a smooth-sailing one, if you choose to work with Yii. In this way, Yii is an improvement on Symfony.

As far as performance, development, learning curve and database/community support is concerned, we have to look at the following:

  • Symfony: Symfony framework supports all PDO-supported databases including NoSQL and Graph databases.
  • Laravel: This one is simply outstanding as far as the ‘learning curve speed’ goes. Coming complete with installation guidelines and user manuals, it is the greatest when it comes to providing users with a clean and complete view of how to use it. And hence, the learning curve is the least when it comes to Laravel. Its performance, however, is a low point. It provides the slowest speed, where real-time data collection and response communication is concerned. It also supports fewer databases compared to Symfony.
  • Yii Framework: This one is the most high-performance framework of the lot, and hence, ideal for designing mobile apps and social networking sites. It supports six databases, the same as Laravel.

Conclusion

In conclusion, we can only say that all three frameworks have uses and applications of their own, which no other framework can possibly match up to. Symfony offers LTS release, is the most stable out of the three, is component-based and has great learning resource. Yii has Ajax support, is great for developing real-time applications, and is the best when it comes to creating Restful Web Services. Finally coming to Laravel, it is currently the most popular (’15-’16), offers the best support to Composer for package management, has the best packages and deals for framework functionality extension, and is great for unit testing. So, study all the merits of each one carefully, and take your pick.

Capital Number_AdtechAUS

We came across this a while back on the ad:tech Australia website

Picture1

You hardly can ignore such persuasive points, though there was this one lingering question on our mind; how many ad:tech (s) should we attend in a year? It’s pointless thinking about it though, because the answer is and will always be as many as possible. Why? Because you can never know enough, that’s why.

The digital marketing paradigm is taking new leaps every second, and though it seems impossible but the wisest thing to do is to keep up and if possible be a step ahead. Platforms like ad:tech provide you with the opportunity to do that. The exposure to diverse minds from all over the world and enhanced knowledge of global practices always hone your perception to broader prospects.

CNites at the ready

The ad:tech Australia was held at the Hilton Sydney on 15th and 16th of March. This was the 10th year and we couldn’t be more thrilled to have our representatives Neil McNulty, Country Head, Australia and Account Manager Shovan Moullick present at the event.

They entertained a good mix of responses from visitors who were quite intrigued by the variety of services we offer.

Conversations between the soul and the self

Events like these start speaking to you. The moment you set your foot in, you get the drift, now it’s one own choice of whether to anchor or flow along. We generally like to have the best of both worlds and thus engaged in a mixture of both. It was astonishing how some of our perceptions about known methods changed considerably after listening to the best in the field talk about them.

We even had lengthy chats with some about how our services can be better aligned with their organizational goals. Here’s what some people had to say

“Our current employment model needs to change and outsourcing solutions are going to be a big part of it”

“We have a skill shortage right now in the Mobile App space. Capital Numbers offering may be exactly what we need”

Never enough

The list of 10 reasons that the organizers enticed us with to join the event actually get lost in thousand others that we discovered while we attended the conference.

One of the significant features of it was that it was so meticulously designed for the digital marketing mind. Each session we were a part of had ready takeaways that we could start implementing in our next ventures. We are not kidding you when we say that it can easily pass of as the coolest crash course that we have even been a part of.

Two days in Sydney passed away in a blur. So many revisits, myriads of new ideas and such brilliant brains, we realize that not even the year would have been enough. But then again, what really is?

We at Capital Numbers believe in providing you tailor made solutions for your marketing goals, and for that we need to keep ourselves abreast with the best that there is. To know more about what we learnt at ad:tech Australia that could potentially help your business, talk to us at http://www.capitalnumbers.com/

Capital Number_SXSW

We had heard a lot about it over the years. The moment we decided that we would be going this year, we had started lapping up all about it from the internet. We wanted to be prepared for every little thing that might come our way during our stay at Austin. But we were only fooling ourselves.

You can never know what SXSW is, unless you see it for yourself.

From the moment we landed in Austin we were greeted with buzzing streets, thrumming neighbourhoods and nonchalant embrace of thousands of curious eyes all in search of keyholes to the past, present and the future.

We knew that SXSW is the most diverse conference in the world with attendees and exhibitors from around the world. We knew it would be huge. But believe us when we say that it was YHUGE!

We were drowning in and out of conversations with some of the world’s best innovators; the opportunity to hear them discuss their ambitious visions was absolutely exhilarating.

As mentioned a few days back, we had set up a booth (Stand 1530) at the conference. The response at the booth was excellent. We had the opportunity to meet with several brands, business owners and start-ups and talk about potential working areas for the future.

Mr Jason Dodd, our US Country Head delivered a live Pitch on the stage in front of a packed audience. He explained how Capital Numbers helps organisations save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content.

Here’s an excerpt of his pitch:

Capital Numbers offers In-Demand Skills,  On-Demand. We got a team of over 300 Designers, Developers and Digital Marketers who are available exclusively for you on full-time or part-time basis. Unlike Upwork, these guys are our full time in-house employees. So, we are responsible to guide them with technical and creative direction so they provide you with that consistent, high quality output.

Most organisations break Digital into 4 step process i.e. Strategy, Creative, Production and Distribution. Did you know that production costs represent nearly 30% – 50% of any organisations Digital Budget? But that’s not the worst part; a bigger challenge is that agencies cannot become truly strategic in their digital thinking when they are constrained by that “in-house designer who is sitting idle”. Resource constraints or availability often translates to thinking constraints.

Capital Numbers helps organisations to remove these constraints and helps them save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content. Thus we are a Digital Production Outsourcing Company! 

We are working with some of the biggest agencies, publishers and start-ups in the world as their partner for Digital Production. We believe that this is huge market, with the US alone spending nearly $600 Bn dollars in Digital this year. Our target markets are highly creative but technically handicapped.

Our business model is innovative because we can now tell these guys that they can decouple the production process from everything else and thus become truly strategic and solution agnostic. These guys would rather not deal with technical stuff and we give them just that – “Digital Production as a Service”.

Here are some of our pictures from SXSW 2016

IMG_1474 IMG_4322 IMG_4325 IMG_4327

We wanted to speak to everyone, try out every new wearable, and even all the concerts but most of our time was rather happily spent talking to people about Capital numbers and how we could add value to their product or business. We look forward to hitting Austin again in mid of March next year to revel in the extravaganza that is SXSW.

*BRB, enquiring about details for next year*

If you feel that we can help you reduce your digital spend a well, then get in touch and get a free, no obligation proposal for your project within 12 hours. Contact us now.

 

Capital Numbers_Landing Page_Blog

A landing page is the first digital experience that a user has with the brand. And considering the two types of landing pages – Click-Through Landing Page & Lead-Gen Landing Page – it is of paramount importance that there is a definitive closure to a user journey on the page. And how does one define the closure of a user journey? Simple; by just measuring the conversion!

Here is a list of 10 elements that are essential to a landing page if conversion is the key objective.

#1 – Buyer Persona – 2 words you should hold very close to your heart!

Create the page keeping the Buyer Persona in mind – now wait, what is Buyer Persona you ask? They are the group you would like to reach through your marketing activities.

As per the Buyer Persona Manifesto, a brand should know whom they are talking (not selling) to. With Buyer Persona in mind, you would be knowing who you are selling to, their micro-moments, their perception barriers and their problems. And once you know the problem(s), it is easy to convert the audience by offering apt solution(s).

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#2 – Above the Fold

A cue from the traditional newspapers, it is equally important thus to have a super/b above-the-fold content when it comes to landing pages. The important elements have to be present in the most visible format so that the user will read it definitely before scrolling her / his way down.

What should ideally be a part of the ATF content?

  1. Value proposition – how this site will benefit the reader
  2. Visuals – to support the value proposition claim(s)
  3. CTA – what is the intended closure that the site expects from the user?

However, do not ignore the page load speed.

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#3 – Testimonials

Credibility is a must these days, when one is about to explore the domains of a digital journey. And what best than having a few strong testimonials right at the start? A user should be assured right at the beginning on her / his probable association with the brand – and only an existing / past satisfied user can bring that in, in the form of a testimonial.

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#4 – Social proof

Taking cue from the above point, social proofs are a great way to convert a random visitor to a brand-loyal. Here’s how (apart from the testimonial trick) –

  1. Case studies are a must. Nothing works like success stories do.
  2. Social share buttons embedded at some area of the landing page.
  3. Share the positive enthusiasm that the users have around the brand, on social media. Monitor the social media accounts, look out for appreciations and share them for the world to see.
  4. Trust seals are a great way a user can be assured.
  5. Last, linking the privacy policy somewhere will definitely assure the user that the data collected will not be used for commercial purposes by the organization.

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#5 – Navigation

Directional cues, arrows, pointers, anything that assists the user helps her / him go all the way

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#6 – Images (good quality)

A picture speaks a thousand words. Period! Good images will always rule the landing page, any day. Invest in good photographer(s), allocate a specific budget for shoots, and see how conversion grows.

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#7 – Copy

And this is another sure-fire way to grab the attention of the user, backed by captivating visuals. Killer headlines will definitely work – also, since the page will be aligned to specific Brand Persona, it is always advisable to have copy / content that is in sync with the Brand Persona.

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#8 – Shorter landing pages

We all try and achieve this; most of us fail. However, it is always a goal to have a landing page where there is no below-the-fold content. Results show that shorter landing pages perform better compared to the longer versions.

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#9 – Fitt’s Law and the CTA button

Before you freak out, Fitt’s Law is where the visual hierarchy of the landing page becomes very important. As per this law, related items should be placed together in a clutter format within the page. The more scattered related items, the more time and effort the user will have to take to find and interact with these items.

Thus, as a corollary to this law, a CTA button will have to be provided with the most important position in the visual hierarchy; else the conversion will take a considerable hit.

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#10 – Utilize the whitespace

Last, it is a common thought that too much space is being wasted if there is a visible whitespace on screen.  Please note, whitespace is the fundamental building block of good design. Here’s why:

  1. Whitespace increases content readability and legibility from a user’s POV.
  2. With increased content visibility, user has more interaction with the site / page / content.
  3. CTAs can be better highlighted with a strong whitespace in action.
  4. Whitespaces act as separators. After all, to us what is a fold may not stand true for a user.

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At Capital Numbers, we are always conversion-focussed. These references have been taken right from our daily experiences. Hope you have enjoyed them.

Do you have anything more to add to this list? Do let us know by commenting below.

Envato Market ran a design and creative wallpaper competition for three weeks in the month of June. Thousands of entries were submitted matching the theme of the contest – Urban.

Capital Numbers not only scored the top position in the contest, but several entries got a special mention.

Priyanka Deb, from the design team was declared winner of the contest on Envato’s website.

“Our “Urban” themed wallpaper contest drew to a close this month and amongst the many beautiful and creative entries one particular entry stood out! Many congratulations to Priyanka for very original and creative entry below which is our winner this month! The unique and unusual perspective coupled with distinctive illustration style really caught our eye!”, mentioned Scott, an official author of Envato on the website.

Envato Market is the leading marketplace for images, themes, project files and creative assets.

Designed by Priyanka Deb - Winner of  “Urban” themed wallpaper contest by Evanto Market

Designed by Priyanka Deb – Winner of “Urban” themed wallpaper contest by Evanto Market

 

Designed by Sanchari Sarkar Adhikary - Special Mention in “Urban” themed wallpaper contest by Evanto Market

Designed by Sanchari Sarkar Adhikary – Special Mention in “Urban” themed wallpaper contest by Evanto Market

 

Designed by Nirmalya Chatterjee - Special Mention in “Urban” themed wallpaper contest by Evanto Market

Designed by Nirmalya Chatterjee – Special Mention in “Urban” themed wallpaper contest by Evanto Market

 

Designed by Soutrik Sengupta - Special Mention in “Urban” themed wallpaper contest by Evanto Market

Designed by Soutrik Sengupta – Special Mention in “Urban” themed wallpaper contest by Evanto Market

 

Designed by Swaraj Sarkar - Special Mention in “Urban” themed wallpaper contest by Evanto Market

Designed by Swaraj Sarkar – Special Mention in “Urban” themed wallpaper contest by Evanto Market

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