1
Why Businesses Need Mobile App Development in the Current Market
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Top 5 Compelling Reasons Why Your Business Needs a Mobile App
3
Which is the Best Cross Platform Framework for Mobile Apps and Games?
4
5 Things You Need to Know Before You Hire Mobile App Developers
5
Hello from the bots side – Conversational Commerce ft. Facebook Messenger Chatbots
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Keeping Your App Users Stick To Your App – Here’s How The World Is Doing It
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Conversational Commerce – 2016 will take a step further in the online buying journey
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In 2016, Apps would most likely be back to their “basics”
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Poor Mobile Experience Leads to $24bn Loss for US Retailers
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$21.4 Billion Market Size Predicted for India’s Mobile Industry in 2015

In the current marketing landscapes, businesses are using every available strategy that can help them be on top of the cut throat competition. Having a mobile app can help a great deal to retain existing customers while simultanuously acquiring new ones.
Mobile app development has become a standard and fundamental requirement for a successful business. They look after both customer’s and business owner’s requirements, by providing them with an effective marketing tool. A mobile app can make purchasing things easier for a customer, with secure payment portals and user friendly functions. Thus, it guarantees a customer friendly experience. It’s also advantageous to business owners by providing a cheaper option of marketing and advertising their brand. Below is a list of advantages that explain the importance of hiring a mobile app developer or a mobile app development service for business owners.

Advantages of Hiring a Mobile App Development Service for a Business

1.Cultivating customer loyalty:

With the emergence of mobile applications associated to a particular business, the business owners have an opportunity to establish an instant and direct connection with their customer base. Business owners can introduce online coupons, discounts and offers, which are readily displayed in the App. This helps in boosting customer sales, as well as developing a sense of brand loyalty.

2.Reinforcing brand value:

The key to success of a good marketing campaign is to capture the customer’s sole attention. The development of a mobile app can help sustain this brand image with a lasting effect that is beneficial for retaining customers.

3.Increasing brand visibility:

Mobile phones and other related devices are amongst the most heavily used devices in our daily lives. This poses a great opportunity for marketers to use these devices as an instrument to expand their brand image. By taking advantage of the frequent use of mobile devices, mobile apps help to keep the company’s image fresh on the mind of the consumer.

4.Expanding customer base:

Mobile applications can help a great deal when the company acquires new customers. As most apps are available for almost all mobile platforms, it indirectly increases the scope of marketing. The products gain wider exposure as the number of potential customers increase exponentially.

5.Reaching customers on the go:

Mobile apps are a great way to send notifications, advertisement messages and promotional rewards to customers who are on the move. Mobile devices are amongst one of the most heavily used accessories in modern human life, and mobile applications utilize this as an advantage to yield a better success rate than email marketing. A good mobile app developing service will customize an app to encompass all your specific requirements.

Importance of Mobile App Development to Users

Developing mobile apps for a business not only benefits the business owners, but also the customers. This is important for maintaining customer satisfaction.

1.Ease of Purchase:

Mobile applications are favored by customers, more than their respective websites, because of the portability and ease of access. Customers often don’t want to use the website of a business for a variety of these reasons. By downloading a mobile app, customers have access to the entire catalogue with relative ease. All critical information related to pricing, shipping and other important details, are displayed clearly. The process of making the final payment is also streamlined and integrated with the app.

2.Getting notifications:

Mobile apps are a great way for business owners to send out notifications to their existing customer base. Various events like product launches, discounted sales, and rewards can be sent as notifications to the customers, which is vital for maintaining the number of customers.

3.One-Touch Access:

Mobile apps make life easier for consumers as the purchasing process is simple and hassle free. It relays all relevant business and product information to customers quickly and efficiently, thus saving their time.

4.Scheduling:

In the service industry, the need for organizing applications and appointment schedules is important. Previously, extra personnel were required to handle the incoming appointments and to organize them. All of them are now handled by a single mobile app, whereby customers can directly make appointments. The app notifies the service provider immediately. It also decreases the chances of human error, as all tasks are handled automatically.

A mobile app is a prerequisite in marketing these days, forming a crucial part of customer relations. The above points highlighting the process of developing a mobile app can be advantageous for both the business owner and the customers. This is why most companies nowadays prefer to hire mobile app developers in order to remain viable in today’s modern market.

In the last couple of years, apps have become an essential part of almost every commercial or non-commercial organization across the globe, irrespective of their size and industry. Some of the leading companies in the world have their own apps which they use to achieve a number of goals in terms for customer services, product enhancements, customer data collection and mobile marketing. As you can see, the number of smartphone users is increasing by the day, and more new businesses are considering creating small business mobile apps in the coming days. As the owner of a business, you cannot afford to miss out on this growing market segment. Here are some compelling reasons as to why your business needs to create a apps.

1.Constant visibility to your customers

According to most statistics, the average time that people are spending on mobile devices is rapidly increasing all over the world. In most cases, the data shows that only a small portion of the total apps available are consuming the majority of user time that is spent on mobiles. This means that if an app for a business is actively used, this has a great probability of gaining them the greatest exposure. The biggest advantage that a business will gain from its app is constant visibility, as well as connection with their loyal customers and users. This will add to the value of your brand.

2.Gain customer insights through business mobile apps

With  apps, you can gather a huge volume of detailed customer data. This is one of the major benefits of making a mobile app for your business. You are able to get to know the needs of your customers, determine demographic segments, such as which is the most profitable, as well as promising regions, and able to watch the overall performance of your app. You can use all this data in order to identify new business opportunities, make product enhancements, and develop more new and improved products that can match the needs of your customers more effectively. For this purpose, you can and should hire a mobile app designer, who knows his/her job well.

3.Showcase your products and services

In order to showcase your products and services, you can use your app as a tool. If your users visit your app, they can have one-stop access to you. Every time you launch a new product, feature that on your app. Also, make sure that you announce interesting and attractive offers and discounts so that your users feel encouraged to visit more often. And the best part is, if they are satisfied with your products and services, it will spread to the world as well.

4.Make money with your app

There are many small businesses that do not like the idea of developing an app for themselves, but they think that the cost of app development would be beyond their budget. It is true that app development involves costs, but it does not always have to be excessive. The first thing you need to do is to opt for a basic app. Also, plan everything in advance, even before the beginning of the actual process of development. You can write your own content and even design your own logo. You can hire a professional mobile app developer once the groundwork is already done. This way, you can reduce the cost of app development. And once you have your own mobile app, you can earn money from it. All you have to do is to use different types of monetizing techniques that are available to you, for example, in-app advertising.

5.Increase customer loyalty

In this fast paced digital shopping environment, customer loyalty has become an essential metric. This is why large businesses are putting a lot of effort and dedicating a large number of resources. It is so they can attract a huge customer base, as well as retain it. If your business has a app, it will be very easy for you to increase customer loyalty by including loyalty scheme features. This will make your customers return to you again and again.
As the mobile industry is flourishing right now, it has become all the more important for you to develop a business mobile app, which will help you to promote your products and services. Mobile technology is our future, and so, by embracing it, you can get the right results for your business.

As the mobile industry is flourishing right now, it has become all the more important for you to develop a business app, which will help you to promote your products and services. Mobile technology is our future, and so, by embracing it, you can get the right results for your business.

Cross-platform programming refers to writing codes and developing software that will work on two or more platforms.  Cross-platform programming software has an added advantage. Normally, if an application has to be developed for different platforms (i.e., Windows, Linux or Macintosh), you would have to create multiple versions of the app using different source trees. While this may seem practical, it is very expensive in terms of developmental costs. So cross-platform programming software helps to create multiple versions of the same app, suitable for multiple platforms, without having to create separate code bases. The majority of game development companies in India uses the best cross platform framework for mobile while developing games.

There are a lot of  cross platform frameworks for mobile development available in the market. The popular choices include PhoneGap, Sencha Touch, Native Script, Appcelerator, and Unity. Of these, Unity looks to be the leader in cross-platform programming software, as it has the most advantages and the least disadvantages of the lot. Below, we discuss the points which make Unity 3D the best choice for Mobile Apps and games. This will be done through a comparative article.

You can choose from the following comparison of the best framework for cross platform mobile development tools according to your requirement.

1. PhoneGap

PhoneGap
PhoneGap, also known as Apache Cordova, is one of the most popular platforms available. They use JavaScript, HTML, and CSS when developing their applications.

Advantages:

As there is no dearth of programmers with experience in HTML, JavaScript, and CSS, PhoneGap makes use of their skills. This, in turn, reduces training time and increases workflow, which then helps businesses operate without any hiccups.

  • It is open source and free of cost.
  • PhoneGap is very versatile in nature. It allows users who are not using a platform, to develop apps for that particular platform. For example, users who are not familiar with Mac can now develop apps for other iOS platforms and vice versa.

Disadvantages:

PhoneGap is known for being a poor performer when it comes to graphics intensive games and software. Plug-ins are available in order to rectify this. However, most of the time, the plug-ins found are either outdated or not supported.

2. Sencha Touch

SenchaTouch

Sencha Touch was developed by Sencha Inc, and is a cross-platform programming software that heavily relies on hardware acceleration techniques. It is mostly used for the development of large business applications and their maintenance. It primarily uses HTML5 as its programming language.

Advantages:

  • Sencha Touch has a lot of inter-operable sub-apps like Sencha Architect or Sencha Touch Charts, which can be used with Sencha Touch with ease.
  • It can be integrated with PhoneGap for native API access and packaging.
  • Attractive themes are available for each platform.

Disadvantages:

  • The themes that Sencha Touch offers are very limited and not easily available.
  • The commercial licensing of this app is ambiguous and hard to understand.

3. Native Script

NativeScript Framework

Developed by Telerik and community, Native Script is an open-source multi-platform programming software that is primarily used to develop apps on iOS and Android platforms. It offers every native Application Program Interface in JavaScript for most mobile platforms.

Advantages:

  • It can use any JavaScript library that isn’t reliant on the internet.
  • Declarative UI support is offered, which means you can create the app UI once and then use it on other supported platforms.
  • Perhaps the most important feature of Native Script 2.0 is its ability to integrate with Angular 2, an open source web application framework. They can now be used to build cross-platform mobile applications.

Disadvantages:

  • Multithreading is a recurrent issue that may or may not be corrected in later versions.
  • Its features are lacking the appropriate documentations and examples for us to understand it thoroughly.

4. Appcelerator Titanium

AppceleratorTitanium Framework

Appcelerator Titanium is one of the best framework for cross platform mobile development. Its the main purpose is to build native apps using only a single JavaScript code base. It is known for providing tools that help in rapid application development.

Advantages:

  • A prototype can be tested using this framework. User interaction with the UI is heavily monitored and evaluated.
  • There is various value-added tools and services like app analytics or as Backend-as-a-Service (BAAS)  available. It also provides a marketplace for third party components.

Disadvantages:

  • It is known to experience bugs and lags.
  • There is not adequate support provided by its Customer Support.

5. Unity

Unity Game Engine

Unity is a cross-platform engine that specializes in game development. It has an inbuilt IDE (Integrated Development Environment). It is used for developing games for multiple platforms, consoles and mobile devices.  It is the most efficient among all the platforms that are available for game development.

There are numerous advantages and minimal disadvantages to using Unity 3D that make it a popular choice for game developers.

Advantages:

  • It’s probably the best way to start programming and fare better compared to all other gaming frameworks, which is why it is a popular choice for beginners as well.
  • Unity provides a wide range of scripting languages like C#, JavaScript, Boo etc., which makes it easier for a wide range of programmers to adopt and learn.
  • It is both free and fully featured, which allows a wider range of programmers to access it, and can help to drive the gaming industry forward.
  • Developers use Unity when they are leaning towards more graphics-heavy gaming or other visual applications. Its lighting improvements, including PBS (Physically Based Shading) and other lighting components, have kept Unity at the forefront for a long time in this industry.
  • It also covers a wide range of platforms, ranging from operating systems like Windows and Mac, consoles like PlayStation and Xbox, and Windows-based phones, WiiU, PS vita, Android TV, etc. It is also compatible with Virtual Reality Platforms.

Disadvantages:

There are hardly any disadvantages to speak of, namely because of its widespread success in the gaming industry. With the newest lighting features, the visual appearance of Unity’s gaming engine has almost replaced both the UE4 engine and the CryEngine.
After careful evaluation of the above points, it is safe to say that Unity is easily the go-to software framework program, both for beginner programmers and for experienced ones, who want to make their games more beautiful and realistic.

It is a challenging job to identify the right qualified mobile app developers for any firm. In the age of ‘surf-on-the-go’, more and more people are choosing to go mobile over PCs and Laptops. Tablets and Smartphones are slated to completely take over communication and internet surfing by 2020, and a large part of that has already begun. So, it’s not surprising that more and more companies are trying to devise mobile applications for the sake of dispatching their products and services more easily to consumers. Consequently, the market for mobile app developers has boomed and is continuing to boom like never before.   A few things need to be kept in mind during the hiring process:

Agility Is a Key Quality:
Mobile apps require monthly or even bi-weekly updates, depending upon customer reviews and demands. These changes could be on any platform; alpha, beta, prototype or release. Various methodologies and technologies should be used in order to maintain continuity throughout the ever-changing forms and formats.  They do this without spending too much time and resources to suit the varying priorities.

Frameworks or Custom Solutions:
It is important to check whether the app developer you are hiring works within an established framework of solutions, or whether they are leaning more towards custom solutions. Once you identify the approach the developer belongs to, you can move to correct the flaws in the structure/method the developer is following. Customized solutions are easier to fix, but they take a lot of time. On the other hand, structural flaws within a framework are hard to identify and/or correct.

Clear Code and Architecture Is a Must:
The developer(s) should make use of certain architectural patterns and code-writing rules so that an app can be sustainably developed and maintained for a very long period. Unless these things are done, every single app would quickly become dysfunctional and would hence, need to be rebuilt from scratch.

Autonomous or Group Functioning?
There are two kinds of developers: One would simply take your order and develop an app for you (without actually joining your company),  the other (group functioning) would join you as an employee and follow your exclusive directions and preferences. The previous one would be of high quality, but would definitely be less likely to be flexible to your every demand and whim; while the latter’s work can be moulded in any way one wanted.

They Should Have the Skills for Cross-platform Development:
It’s really not enough that the developer is skilled in creating applications for only one platform. If they were to claim the correct market value, then they would be able to develop them for a wide variety of operating systems (iOS, Android, Blackberry, Lynx) and devices (mobiles, tablets, and laptops).


The people you’re hiring should have User Experience and User Interface abilities because in today’s age, it is important that the applications that are created are easy to download. The outline of the app is also important in order for it to be presentable for potential customers. Developers hired should have a good command over the languages of PHP, Java, Python, C#, Objective-C and HTML5. They should also be efficient with runtime engines such as Adobe Flash Lite. It is especially useful if they happen to possess Objective-C view controller writing skills.


Last, but not least, the developer should be able to put themselves in the shoes of their clients and think from their point of view. They should be easy to communicate with, easy to reach and interact with in real time (if you’re utilizing the option of outsourcing to an autonomous company) and should have strong ethics.

CN_Blog (1)

“Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new internet.”

Ted Livingston, founder and CEO of Kik made this ambitious claim in his medium post The Future of Chat Isn’t AI where he talks about the possibilities that a bot-revolution will bring and the very visible trend of conversational commerce.

1-9FKqMrDRoc0U1SWTO7mxCA

Source: Medium

We have spoken about businesses forming contextual, convenient and deeper engagements with customers through conversational commerce as well.

So when Facebook launched their Messenger Platform (beta) for Facebook Messenger at the F8 Conference, we could not help but delve right into the kind of opportunities that it brings for content distribution and engagement.

dsc05478

Source: Techcrunch

Here are some numbers from Messenger that make us more excited about the potential of chatbots helping businesses in reaching more customers

* Over 900 million active users
* Over 60 billion messages daily (between Facebook Messenger and WhatsApp)
* Over 15 million businesses on Facebook Messenger
* More than one billion messages are sent to businesses each month
* Fastest growing app in the U.S.
* Second Top App on iOS (globally behind Facebook)

Now how do we harness these bots for the benefit of the brands? According Adam Hirsch, Edelman Digital Global, we exploit the following 3 key social consumers’ experiences:

air bnb

Source: Medium

* Content consumption (informational and entertainment)
* Customer service
* Productivity (including shopping experiences)

From instant and personalized customer service response to lead generation, the possibilities are numerous, like everything in marketing; it all depends on how creative you can be with programming the bots, and how accurate they are with driving the conversations.

As for the scope of these bots in the long run, and if they would find takers in the mass, let’s leave you with saying right from the horse’s mouth

“I’ve never met anyone who likes calling a business, and no one wants to have to install a new app for every service or business they want to interact with,” Zuckerberg

There is a maze of solutions and options available if you are building out an online store. You need options that meet your business requirements and fit your budget.

At Capital Numbers, we are able to implement a range of ecommerce packages, ecommerce software and shopping cart systems that provide you with the best value for your investment.

To know how we plan to use the chat-bots to your benefit too, contact us at http://www.capitalnumbers.com/contact_us.php

 

Capital Number_Blog_MobileApps

Loyalty these days is a myth you say? Customers are increasingly becoming impatient and are always on the lookout for competitor vehicles? We agree to disagree with your opinion here; because data says that apps that go the extra mile manage to retain their user base, no matter what avalanche or blizzard while en route. This document intends to focus on a few tricks that are being widely hailed as the best of practices on user-retention around apps.

Laws of attraction:

#1 – User should come back to your app

The popular football game app, FIFA 16 Ultimate Team, has a catchy hook – each day, they give out a reward package to the gamer-user first thing in the morning.

It is important that the user gets motivated by the push notification from the app. It is not like “Hey you have forgotten me!” that would go out to the user. The notification should lure the consumer; pull the consumer towards the app.

#2 – Get the ‘Loyals’ on board

And now that you have a steady stream of people daily coming back to your app, it is time to focus on your “superusers”. These Loyals are your mouthpieces; they are the people who will drive your conversions – and this is where you should create a proper rewards program to gratify these power users.

Wikets have a fantastic program that drives more engagement once an user shares the app on SM channels after using it.

Reward programs allow a user to look forward to using the app more, so that they get gratified more. Is that too much to ask for? We would not mind on that.

#3 – Get those feedbacks in line

Up next, once you have the superusers in action, there is bound to be a steady stream of feedbacks, and trust us, it will take more than ‘listening’.

It is essential to have a healthy feedback process, but more than that, it is essential to have a mechanism that will process these reviews and carve out solutions too.

UBER has a fantastic rating system (and which is 2-click). India-based Book My Show, a ticket-booking app, has a similar rating system in place that asks so much yet is so much hassle-free.

Feedback processes are vital to user-retention ecosystem.

As a start, incorporate a small survey within your app that will ask the user about her / his experience.

You may also deploy a “Contact” button that will go back to the user every time the user faces an uphill task.

Positive ratings boost the app-store ranking too.

And we all know how positive app store ratings give the app credibility in front of the world.

P.S.

Feedback should be collected in-app.

Taking the user outside the app is not a good practice and often leads to a break in the concentration of the user while using the app.

#4 –Content is still the king

And now, how many times have you heard of this statement? Yet one may never get tired of this sentence – because yes, content is still the king. And this applies to apps too, where new kind of content is what users comeback for on a daily basis.

Take the example of Subway Surfers. They have a weekly hunt and a world tour that takes the user round the world in this world of endless running. Also, the user experiences new locations, new visuals and definitely new characters that make the game intriguing and the user stick to the app.

How can content create a difference for your app? You may curate various relevant contents as per your users’ choices. You may create new stuffs too. This is an internal decision which the internal stakeholders have to decide based on the audience behaviour and pattern emerging out of that behaviour.

#5 – Metrics

Last, not least, metrics will play a vital role in deciding what is working for your app and what is not. What are the factors that are creating a sticky factor for your user base is something that the metrics will help you to decode.

There are 3 types of metrics that you should track –

Mobile visitors – Volume, demographics, buying patterns of your audience should be clearly focussed on. Optimization of your app can be created accordingly.

User behaviour – Tracking the usage pattern on your mobile app can help you find useful information about your audience. This will further help you to adjust your sails as per the wind.

Campaign performance metrics – Did that last movie tie-up you did work well with the audience? Did they click enough on that meet-your-fave-superstar button? This is exactly what you need to gauge before signing the next set of campaigns with external stakeholders.

In this age of increased competition, retaining a user is a mean task. We at Capital Numbers work hard on fine aspects like these so that the overall product creates an effect that is soothing to the end-user.

How has your journey been as an app owner? Share your thoughts with us by commenting below.

 

Capital Number_Blog_ConversationCom

Conversational Commerce, if you haven’t seen the two words together on your twitter feed or read it in an expert piece yet, chances are your data pack has expired.

Jokes apart, conversational commerce is the buzz word and surely has everyone talking (pun intended). In an elaborate and persuasive piece published in Medium, Chris Messina (inventor of the hashtag) dubbed 2016 as the year of e-commerce.

For better understanding, let us quote him verbatim, to explain what conversational commerce really is.

“Conversational commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare… It pertains to utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services”

After scheming through the piece and several other experts talking about the same, we have been able to narrow down some trends that do indeed point out that conversational commerce is indeed around the corner.

Where does is your consumer spending most of their time?

Apparently it’s not on Facebook, Twitter or Instagram. Your consumer is spending more time on messaging apps. Messaging apps have long surpassed social networks, data from the Business Insider suggests.

The largest of messaging apps have millions of Monthly Active Users. They are only going to grow with cheaper devices, better and cheaper mobile connections and improved features.

Gaps in the customer journey

There is significant lag in growth of mobile commerce in USA and European Countries. According to comScore, the global number of Internet users on mobile devices bypassed desktop users last year. Yet, Statista reports that smartphones account for only 14.4 per cent of eCommerce in the US and 7.5 per cent in Europe. It is quite obvious why, really. Phones aren’t great for sifting through large numbers of images or detailed product descriptions but they are good at getting people talking…or texting. Conversational Commerce will be exactly looking at this need gap.

Small but Significant Acquisitions in the Tech World

Uber’s integration into Facebook Messanger. Whatsapp taking off their 1$ service fee. Major tech players offering and emphasizing on voice assistants, Siri (Apple), Google Now (Google), Cortana (Microsoft). Alibaba pouring $200 Million into snapchat. Everything makes sense now, isn’t it? All big players are betting on conversational commerce to roll in. In fact Whatsapp while dropping their 1$ fee explained

“We’re happy to announce that WhatsApp will no longer charge subscription fees. For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.

Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”

Conversational Commerce is not some farfetched concept, it’s happening now. Stay abreast with the times. We at Capital Numbers, take you through a maze of solutions and options available when you are building out an online store. Visit http://www.capitalnumbers.com/ecommerce.html to know more.

Blog_Atomization of Apps

It had only been a moment that we had resigned ourselves to a world where apps control everything and boom… our future got seeded with a possibility that apps as we know it might be disappearing.

The world is mobile. That means content context is king. The way we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. Mobile has dismantled our lives into hundreds of real time, intent-driven moments; what are being popularly called the micro-moments. We take immediate action. We demand for relevance and we are most importantly loyal to nothing but our needs. (Source: ThinkWithGoogle).

But if we think about it, the barrage of apps on our screens can’t or don’t do context just the way we would like them to. That’s most probably because they are packaged in isolation. They do not really have real understanding of our journeys to deliver seamless in-moment content. This is where the concept of atomization of apps is coming into play.

What do we mean by “Atomization of Apps”?

Atomization as the name suggests would be disintegration of apps into the smallest of units including the content and actions. The units would be agnostic of any platform or container so that they can pop up anywhere, on any device. The atomic units would be re-assembled and pushed as per context, to our relevant devices.

What would atomized apps be like?

Apps will be more deeply linked. An app will not be an interface where we perform actions. It would rather act as a service or a publishing tool. The most popular way in which people already use apps is notification cards and not apps themselves. App icons may still exist but it’s doubtful if they would be crowding our screens. If you are wondering about their access, popular notion suggests that app usage would most probably be pushed by virtual assistants and notification cards.

For example, any of us who have seen the projection of how Google Now on Tap works kind of know where we are headed.  If you haven’t, watch here.

Another example of atomization already growing stronger is the WeChat, a Chinese messaging app with nearly 600 million monthly active users. WeChat functions beyond the traditional definition of an app or even a browser, with 10 million third-party apps hosted inside. One feature even controls the lights, temperature and settings of your hotel room. (Source: Fjord Trends 2016)

Where do we go from here?

It’s interesting that we have now reached a point where all our technologies can intersect and interact. The best possible way forward is to look at apps beyond interfaces and as services, focused more on experiences. We should now ideate and engineer apps that can seamlessly coexist with our operating systems and use their data to deliver us the mobile experience that we deserve.

A recent study by Jumio states that as many as 56% smartphone users in US leave mobile transaction mid-way dye to poor navigation, slow load time and complex check out system. This is causing a loss of around $24 billion in revenue each year for retailers of United States.

Apparel is has the largest market share when it comes to online retail in US. It has been noted that this sector alone loses at least 60% business with three out of five frequently abandoning the website while purchasing clothes, shoes or accessories. The rates vary by age and gender. While 68% women leave an apparel or clothing transaction mid way, only 51% men and 78% female millennials are found doing so. The study also shows that retailers who are using mobile checkout wisely have a chance to reap bigger returns.

A common trend had been observed with price of purchase – whether big or small it almost remains same. The abandon rate of online transaction is found neck and neck in case of smaller buys like movie tickets or online food or while buying a travel package.

23%, which in nearly a quarter, of online shoppers who have left a transaction half-way, have been noted as saying that their cart had items valued at $100 or more while they abandoned their shopping due to complex checkout process.

Another interesting fact the report provides is that 66% of those who left without completing the buying process, returned to take a second attempt to complete their transaction. This time they preferred to do it from a computer over mobile device.

Here are few reasons stated by the study that shows why most people leave shopping mid-way while using their mobile devices:

  • 45% said they were not sure of delivery process after purchase
  • 36% felt the delivery would take a longer time
  • 36% found the mobile site was too slow to load
  • 31% found it difficult to navigate through the site
  • 29% felt they were unnecessary charged for delivery
  • 28% found it way too difficult to type on a small screen
  • 27% got entirely confused while browsing through the site and were unable to find items they were looking for
  • 27% reported security concern around payment info
  • 26% felt uncomfortable with providing their personal details during checkout
  • 22% found the payment process to be too complicating

As mobile transactions continue to skyrocket, so do abandoned purchases, incomplete account openings, and lost revenue,” says Marc Barach, Chief Marketing Officer, Jumio. “Businesses have heeded the warning and are finally prioritizing mobile checkout experiences, underscored by the ten percent improvement in abandonment rates over the last two years,” said Barach. “But, experiences are still far from being as seamless as they need to be in order for retailers and financial services providers to stem the tide of lost opportunity and put nearly $25 billion back in their pockets.”

Abandonment rates by sector:

  • 60% – Retail/Apparel
  • 41% – Food (groceries or takeout)
  • 41% – Travel
    39% – Household items
  • 39% – Event tickets (concert, sporting event)
  • 39% – Entertainment purchases
  • 35% – Electronics
  • 27%– Online gaming (Opening an account)
  • 23% – Applying for financial services account (opening an account, money transfer)

India’s mobile services market size will reach a massive $21.4 billion in 2015

India’s mobile services market size will reach a massive $21.4 billion in 2015

 

India’s mobile services market is experiencing a rapid growth. According to a recent report by Gartner, India’s mobile services market size will reach a massive $21.4 billion in 2015. With 880 million people in India having mobile connection in 2015, there will a 5% growth from 2014.

A major part of the spending will be driven by data services, which is expected to grow 15 percent to reach $6.5 million in 2015.

“In India, the rise in spending on data-only connections will be driven by two user scenarios – first, to complement their fixed broadband connectivity, so they can use their larger-screen data-centric devices on the go. In other use cases, data-only connections will be the way for consumers to access broadband connectivity because of a lack of fixed networks,” said Neha Gupta, senior research analyst at Gartner.

This certainly paves way for mobile marketing. It is an advantage for those who already have mobile apps or mobile websites for their business.

The mobile app market had been through a major transformation to meet the needs of the users. The focus of the app developers have shifted to the marketing and transparency of their apps, to deliver a better user experience and retain their customers.

Now people of all age groups and financial background have smartphones, which help them to download and use apps that’s useful for them. This will create a bigger challenge for app developers as they need to design apps for bigger acceptance and customer satisfaction.

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