Case Study

Shyam Steel

Problem

The client, Shyamsteel.com wanted a complete update for their site. They wanted to reflect changes in the company and overhaul their marketing and design. Previously the site was static and it was very difficult for them to make any changes over there.

Solution

We decided to make them a website using WordPress CMS. This new website is ideal for users who want to learn about, network with, and possibly partner with Shyam Steel. Very colorful and attractive, as they wanted, while also conveying the qualities of their steel -- strength and flexibility. We included sliders for ease of use. Virat Kohli is actually the brand ambassador of Shyam Steel, so we included several dynamic images of him as an endorsement.

Features

Fast Navigation
- It’s much easier now for users to browse this site through navigation items on the menu. The navigation menu includes the “About Us” page, “Plants” “Products” “Retail” “Ventures” “TMT facts” “FAQ” “Career” and “Contact Us” pages. Each page has its own banners and detailed information so the user can get a thorough understanding of the steel.
Updated Home Page
- Includes the three products they sell -- TMT rebar, structural steel, and billets. Also includes an at-a-glance about section, retail network information, a certificate section where users can see their certifications, information on various ventures, and a brochure users can download if they want to know more information.
- We’ve also included the TV ad featuring Virat Kohli on this page.
- Finally, there’s a footer which has navigation, a contact section, and office locations displayed across the country.
Retail Page
- On the retail page, users can select the state they want to know more information about. The page changes according to their selection; for example, selecting West Bengal will make the banner display in West Bengal.
- You can also view the product price list or call for questions. If you’re interested in forming a dealership with the company, you can click the “Interested in Dealership” link and fill out the form with your name and other details so Shyam Steel can contact you.
- If you select an area to find a dealer, you’ll be asked for the pin number of your state. Enter the pin number and it’ll show all the dealers nearby.
- We’ve also included a way to upload information through the back end. Whenever a new dealer is added, they can go to the back end and add all the details there, so it appears on the front end.
UI/UX Friendly
- The user experience is much better on this website. It’s easier now for people to get in touch with the company if they want to start a career, get more information, request a quote, or more.
- We’ve integrated a form users can fill out if they’re interested in career opportunities at Shyam Steel.
- The “Request a Quote” button will take users to another form where they can ask about pricing for a particular order. Just fill out the form for the company to get back to you with an answer.
Social Media Integration
- Users can link and share this site on all forms of Social Media, including Pinterest, Google+, Facebook, LinkedIn, and more.

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