It’s the mid of March, and there’s no place we’d rather be in than Austin. The South by South West (SXSW) starts from this 11th and has us hooked even before we have set foot in the city. You can practically hear the city buzzing with SXSW from anywhere in the world. It’s as huge …
Each little update on the technology front every second of every day are those flap of butterfly wings that start a tornado somewhere else. It’s very important to keep track of these regular updates because they help us connect the dots that form the ultimate larger picture. We have aggregated a few tech updates that …
If creativity is the soul of an advertisement, then technology is its wings. In the last couple of years, we have learnt our lessons. Technology is rapidly changing the way we consume information, and it’s literally turning the Ad World upside down and up again on a daily basis. As digital marketers, we continuously scamper …
Aren’t these among some sites/apps that you use every day? Notice any visible patterns? Of course there is.All of them use cards for organizing their content. So what is it about cards that make them so ubiquitous around the web world? Let’s find out. What are cards? Cards are those little rectangular texts inclusive of …
Facebook is free, and it always will be. That’s what it still says on the top of the sign up form. Technically it’s still free and fantastic. But there’s a chance that a user might shell out money while on it. If you ask how, then let’s take you through the curious case of buy …
Stop. Wait a minute. Before you start reading this piece you may want to go refresh your feed again, lest you miss some other update from Facebook. News Flash – FOMO of Facebook updates are not your own, we are reeling under their onslaught as well. Give us marketers a sniff of possibilities of better …
It doesn’t matter what others think. Maybe it doesn’t. But most of us would agree that it wouldn’t hurt to know what others think, when we are making decisions (no matter how big or small). This psyche of ours is exactly what social proof targets and capitalizes on. Social proof is defined as a psychological …
Loyalty these days is a myth you say? Customers are increasingly becoming impatient and are always on the lookout for competitor vehicles? We agree to disagree with your opinion here; because data says that apps that go the extra mile manage to retain their user base, no matter what avalanche or blizzard while en route. …
Earlier this week, the world woke up to the news that Twitter will be rolling out their new timeline updates soon and people can expect major tweaking. Now, as FastCompany writer, Harry Mccracken rightly puts it, you want to freak out a bunch of Twitter users? Easy: Just give them the sense that Twitter is …
There was time, when then-CEO of Microsoft, Steve Ballmer had called the open source Linux operating system a cancer. That was 2001. A decade and 5 years later, in the 9th Future of Open Source Survey, 78% of respondents said that their companies run part or all of their operations on OSS. So, what changed? …
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