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How To Create An Effective B2B Site Experience For Your Brand
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Decoding The All New Laravel
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How to Choose Between Symfony, Laravel or Yii?
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26% of the Web Runs on WordPress
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4 Things to Keep in Mind while choosing a Domain Name for your Blog
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Meta Descriptions – The 160-Character Secret Weapon for your Website
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5 quick ways to reduce page load time
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Wireframes, Mockups, Prototypes – What’s the Difference?
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Measure over Matters
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How To Create An Effective B2B Site Experience For Your Brand

In today’s world of digitization, having a website is a vital element of any business, irrespective of their size and services. If you have a business, you need to have a website. Since everything is online these days, being online should be considered as the ultimate opportunity to reach a large number of targeted audiences. But the conventional way of creating a website is now obsolete. What you should do is opt for a website that is user-friendly, informative and up-to-date.

According to a market survey, the most important things that customers look for on a website are pricing information, technical information, articles/case studies/blog posts and shipping information. However, below are some tips and tactics that will help you create a more effective B2B site in order to validate your brand and generate a site experience that is helpful for the users. Read on-

  • Evaluate Your Own Field:

Many companies often forget the importance of doing internal as well as external research before redesigning or recreating their website. Internal and external research and competitive analysis are a must-have step before redesigning your B2B website.

  • Site Analysis:

The next step to get a better and more user-friendly B2B website is site analysis since it enables you to understand the current position of your competitors. This will also enable you to get a better understanding of the online brand image of your competitor’s site. Check their brand pillars showcased, site structure and content. This research will give you an idea of what visitors actually want from your site. By doing research, you can improve your site dramatically.

  • Keyword Analysis:

One of the most important things that you need to do for a user-friendly B2B website is keyword analysis. In fact, ranking the targeted keywords can directly affect the potential users to visit your site. Research the keywords of your competitors and find out which keywords are ranking high. This will help you make a better marketing strategy.

  • Cater to Your Audience Group:

The B2B customers can be divided into two categories, some users are well informed and want a high-level validation of your brand, whereas, others are less informed, and they want to get a full understanding of products that are offered. Therefore, you need to make your website easily accessible, so that your meeting the needs of your targeted users.

  • Google Analytics:

Google Analytics is an amazing tracking tool that helps in tracking your site metrics. It also enables you to understand the inner-workings of your website. With the help of this tool, you can get a quick insight into your site activity. By gaining the helpful data (bounce rate, session volume and average time spent on a page), you will get an accurate assessment of users positive and negative behavior.

  • Highlight What Makes You Different:

In order to highlight your website, the most important thing you need to do are strategic messaging and content hierarchy. If you want to position your brand for the first time online, you’ll need further validation. Many companies, who have a minimal presence online, try to introduce and validate their brand. You may have seen cases where businesses have a high volume of product content and brand image. In doing this it is difficult to showcase and distinguish your business from others with only the strategic messaging and content. Here is where the importance of a value proposition page lies. It helps the users to discover and engage in key content quickly. This page can also be used as a marketing landing page for social media campaigns and SEM, in order to link users to valuable content.

These tactics will help businesses to optimize their presence online. You can simply try it to get the best online experience. Begin with these approaches today to create an even more effective B2B site for the future of your brand.

Decoding The All New Laravel

Laravel is the most popular PHP framework in 2016. It’s free, open-source and built for MVC architecture. It mainly focuses on elegance, simplicity, readability and relies on modular packaging system and utilities that help in database and application maintenance and deployment. Its source code is hosted on GitHub and can be used across all operating systems.

The latest stable version Laravel 5.3 is now available and the Laravel team has added a lot of features for improving developer speed by adding additional out of the box improvements for common tasks.

  • Laravel Scout – New driver based solution for adding advanced search and full-text search to Eloquent models. It automatically keeps the search indexes in sync with Eloquent records by using model observers. It currently ships with an Algolia driver, however, can be easily extended with other search implementations.
  • Laravel Passport – Native OAuth2 server and API authentication package built on top of the League OAuth2 Server maintained by Alex Bilbie.
  • Laravel Mailable – PHP classes for sending emails.
  • Laravel Notifications – API for sending notifications across a variety of delivery channels, mail, SMS (via Nexmo) and Slack.
  • Laravel Echo – A Javascript package installable via NPM which provides an API for subscribing to channels and listening for server-side events in client-side JavaScript application. It includes support for Pusher and Socket.io.
  • Laravel Elixir – The new version (6.0) contains baked-in support for the Webpack and Rollup Javascript module bundlers.

Few of the upcoming features in next version (5.4) of Laravel are:

    • JSON Based Language Files – For better support and handling of multilingual project requirements and applications.
    • Laravel Blade Components & Slots – Ability to add Components & Slots to Blade templates.
  • Higher Order Messaging For Collections

Compared to Laravel 5.2, there are few changes also in Laravel 5.3 which are worth mentioning:

  • In Laravel 5.2, the routes file (routes.php) was in the Http directory (app\Http\routes.php) whereas in Laravel 5.3, routes is a new folder (top first level) which contains two files namely web.php and api.php. Thus there is no routes.php file in Laravel 5.3 and you can set up routes for web and API separately using these two files.
  • The middleware group registering file (app\Http\Kernel.php) contains separately defined middleware group for web and API in Laravel 5.3. Similarly in route service provider file (app\Providers\RouteServiceProvider.php) also, web and API specific routes are defined separately.
  • The app directory in Laravel 5.3 is more simple. In Laravel 5.2, there were folders like Events, Jobs, Listeners and Policies which were not always used by default. In Laravel 5.3, these folders are not available natively and you have to run associated commands to create that on-demand.
  • The Fluent Query Builder in Laravel 5.3 now returns Collection (Illuminate\Support\Collection) instances instead of plain arrays.
  • There is a new cache() global helper in Laravel 5.3 which can perform three primary functions – get, put or return an instance of the backing service.
  • While using the for each and for else Blade directives, $loop object is available for each iteration.
  • A new toggle() method is available on all belongsToMany relationships which solves the issue of deleting an existing pivot table record or adding a new one.
  • The uploaded File instance has a new store() method for storing files on the server including S3.

Laravel’s modular packaging system, user-friendliness, and elegance have generated huge interest among developers and customers worldwide and it is expected to continue staying at the top. The main benefits which this framework offer are:

  • Fast and secure development.
  • Well-organized, reusable and maintainable coding options.
  • Scalability of web apps.
  • High level security.
  • Follows the OOP (Object-Oriented Programming), MVC (Model-View-Controller) patterns and security which ensures the separation of presentation and logic.
  • Promotes advanced and modern web development practices.

Because of its simplicity, easy learning curve, and rapid application development support, we at  Capital Numbers are extensively using Laravel to develop large, robust and efficient web applications and customized solutions, REST API (using Lumen which is a stunningly fast PHP Micro-Framework by Laravel) and deliver bug-free codes by performing unit tests.

How to Choose Between Symfony, Laravel or Yii?

PHP (Hypertext Preprocessor) is a widely-used open source general-purpose server-side scripting language that is especially suited for web development. With the latest introduction of PHP7, a revolution has been created in the way we deliver applications that power everything from websites and mobile to enterprises and the cloud. PHP7 has brought explosive performance improvements, drastically reduced memory consumption, and a host of brand-new language features to make your apps soar. 82% of the websites are developed using PHP and few of the most popular websites are Facebook, Wikipedia, Yahoo, Flickr, Tumblr, and WordPress. It is with this, that we come straight to the point. Programming is an art and using a framework streamlines application development by automating many of the patterns employed for a given purpose, adds structure to the code, prompting the developer to write better, more readable / maintainable code and ultimately makes programming easier since it packages complex operations into simple statements. The top 3 best PHP frameworks are Laravel, Symfony, and Yii Framework. Our task is to make an educated comparison between the three and decide on the best choice out of these.

How Should We Compare?

Before we get down to actual comparison, we need to look at the criteria, based on which, we need to weigh the platforms:

  1. Which framework would offer me the greatest functionality in the context of my work?
  2. Is the framework scalable at all? If so, to what degree?
  3. How long does it normally take to get comfortable with each of the three frameworks?
  4. Of the three, which framework provides LTS or Long Term Support?
  5. Does the framework have strong community support?

So, let’s begin the comparison:

As far as Web 2.0 applications are concerned, all three frameworks are equally efficient. Templating engines are chiefly used to make the job of coding easier (especially those ends, which are front-end in nature). These engines provide the feature of automated HTML muting and filtering, which is yet another reason for an average programmer to desire a PHP framework, with the best templating functions.

  • Symfony: Symfony uses Twig which is a flexible, fast and secure template engine  for PHP. This template engine compiles templates down to plain optimized PHP code, so the overhead compared to regular PHP code is reduced to the very minimum. Twig has a sandbox mode to evaluate untrusted template code. This allows Twig to be used as a template language for applications where users may modify the template design. Twig is powered by a flexible lexer and parser. This allows the developer to define its own custom tags and filters, and create its own DSL.
  • Laravel: Laravel uses Blade which is simple, yet powerful templating engine. Unlike other popular PHP templating engines, Blade does not restrict you from using plain PHP code in your views and driven by template inheritance and sections. In fact, all Blade views are compiled into plain PHP code and cached until they are modified, meaning Blade adds essentially zero overhead to your application. Blade view files use the .blade.php file extension and are typically stored in the resources/views directory.
  • Yii Framework: Yii doesn’t utilize any third-party templating system by default, which means that the choice of template is flexible and changeable to a great extent, depending on the convenience of the development team. Generally, users are offered a choice between Twig and Smarty, both of which are fairly popular.

Main Differences Between the Frameworks:

The chief differences which exist between these three frameworks (other than the ones described above) lie in the strength and resilience of each framework.

  • Symfony: Symfony framework is built on top of the Symfony components. These components are a set of decoupled and reusable components on which the best PHP applications like Drupal, phpBB, eZ Publish, Joomla and Magento are built. Even Laravel Framework uses few of these components. There are about thirty-four such components in Symfony. Also, recently Symfony achieved 100% PHP7 compatibility.
  • Laravel: Laravel is a full-stack framework because it handles everything from web serving to database management right down to HTML generation. It comes with an excellent command-line tool named Artisan that can be used to generate skeleton code and database schema stubs. Artisan handles everything from database schema migration to asset and configuration management. Laravel differs from other vertically integrated environments in its strong preference for convention over configuration. Whereas some Java, Python or PHP frameworks often require lots of XML configuration, Laravel requires almost none (or perhaps only a few lines of PHP) to get started. This aversion to configuration files makes for a very distinctive and recognizable code structure that is the same across all Laravel apps.
  • Yii Framework: Yii is a pure OOP framework, and takes advantage of some of PHP’s more advanced features, including late static binding, SPL classes and interfaces, and anonymous functions. Virtually almost every component of this framework is highly extensible. It has one of the most powerful tools called ‘Gii’ which is a web-based and highly configurable code scaffolding tool which allows to quickly create code templates for models, controllers, forms, modules, extensions, CRUD controller actions, and views. It is also tightly integrated with Codeception that helps simplify the process of creating unit, functional and acceptance tests for your application.

Now, we come to the installation part. A huge advantage here is that all three frameworks can be installed via the use of Composer, and hence, is all hassle-free to install. Still, let the differences be underlined:

  • Symfony: It uses the Composer PHP dependency manager which plays a pivotal role in correctly installing and managing the components of the Symfony framework. Symfony version 2 assists the users with a demo app for proper and immaculate guidance.
  • Laravel: Beside Composer, this framework can also be installed via the Laravel Installer.
  • Yii Framework: This provides the user with a template to follow and a web application after you install it; thus, making your work a smooth-sailing one, if you choose to work with Yii. In this way, Yii is an improvement on Symfony.

As far as performance, development, learning curve and database/community support is concerned, we have to look at the following:

  • Symfony: Symfony framework supports all PDO-supported databases including NoSQL and Graph databases.
  • Laravel: This one is simply outstanding as far as the ‘learning curve speed’ goes. Coming complete with installation guidelines and user manuals, it is the greatest when it comes to providing users with a clean and complete view of how to use it. And hence, the learning curve is the least when it comes to Laravel. Its performance, however, is a low point. It provides the slowest speed, where real-time data collection and response communication is concerned. It also supports fewer databases compared to Symfony.
  • Yii Framework: This one is the most high-performance framework of the lot, and hence, ideal for designing mobile apps and social networking sites. It supports six databases, the same as Laravel.

Conclusion

In conclusion, we can only say that all three frameworks have uses and applications of their own, which no other framework can possibly match up to. Symfony offers LTS release, is the most stable out of the three, is component-based and has great learning resource. Yii has Ajax support, is great for developing real-time applications, and is the best when it comes to creating Restful Web Services. Finally coming to Laravel, it is currently the most popular (’15-’16), offers the best support to Composer for package management, has the best packages and deals for framework functionality extension, and is great for unit testing. So, study all the merits of each one carefully, and take your pick.

26% of the Web Runs on WordPress

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WordPress is known the world over for being the best content management system. New reports show that an astounding 26% or a fourth of the total websites around the world use WordPress to power their sites. Its competitors lag far behind with Joomla and Drupal capturing a scarce five percent of all the websites on the internet. And, that’s not all. In the coming years, WordPress is all set to grow even more. Are these reports really accurate? Let’s find out.

W3Techs

W3Techs is an organization that studies the technologies different websites use by evaluating their market share and usage. It uses a very systematic and detailed procedure to assess them. Not only does it study entire websites but also any page using a particular technology is considered as using the content management system. W3Techs also takes care to carefully exclude the possible impact of spammers. Instead of scanning the entire web, researchers have chosen to study only the top 10 million websites. These websites have been chosen according to the popularity grading evaluated by Alexa in which the performance of websites over three months has been averaged.
To further ensure that the results of the study are accurate, W3Techs has chosen to omit sub domains and count the sub domains of wordpress.com as a single website. The company also eliminates redirected domains. For instance, since Sun.com directs users to Oracle.com, it is excluded from the study. Finally, it has different criteria for categorizing websites as such and this is why the actual number of websites it has studied number less than 10 million. Matthias Gelbmann at W3Techs estimates that in the coming years WordPress is likely to dominate more of the entire web. It will further amaze you to know that the latest figures collected on June 27 2016 show that WordPress controls 26.5% of the websites in the world.

How WordPress Compares

Considering the many websites that are opting to move to WordPress from their existing content management systems, it is startling to see that users are moving over from Blogger, Drupal, and Joomla. They are also choosing to use plugins like Shopify, Squarespace, and Magento, which is even more interesting. Reports also note that one site in the top 10 million bracket adopts WordPress every 74 seconds. In addition, the second fastest growing content management system gains a fresh website every 22 minutes.

Future Prospects

WordPress is all set to gain new heights of popularity. This is because there are at least 57% websites that are not using any particular content management system. Given the ease of usage of WordPress, the possibility of them adopting it or some of the other open source systems is immense as Matt Mullenweg, founder of Automattic opines. While there have been slight variations in the growth numbers from month to month, the overall impact of WordPress seems to be rising over the years.

Courtesy: W3Techs

Courtesy: W3Techs

Findings of CodeGuard

W3Tech is not the only organization to recognize WordPress as the leader in content management systems. CodeGuard is an online security company that supervises small businesses. It reports that the 250,000 or so small businesses that have websites have managed to earn a market share of 79% thanks to their usage of WordPress.

Because of its awesome popularity and the fact that it is capturing the lion’s share of the business across the world, WordPress has become the target of cyber attacks. It has also had to deal with some security problems that it is doing its best to overcome. Users need only to download the latest versions of WordPress to ensure the safety of their websites. Developments like these indicate that WordPress is committed to offering the best of content management systems to websites all over the world.

Moving forward, one can expect that in the upcoming years, WordPress is poised to become the one-stop solution for the marketing requirements of businesses anywhere and everywhere in the world.

4 Things to Keep in Mind while choosing a Domain Name for your Blog

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Even felt the pressure of deciding on a tattoo? Well, the pressure of deciding on a domain name for your blog or website is (& should be) no less. Like tattoos, it’s one of those decisions that you live with for the rest of your lives.

A domain name is the internet addresses (URL) that people need to type into their browsers in order to access your site.

A great domain name gives you credibility, represents you online, and carves your personal identity online. The process to getting a domain name for your blog that matches your blog’s niche, keywords and title can be nerve wrecking.

We have in due course of time helped host and create several blog spaces for businesses / individuals, and have gained a unique insight on the kind of road blocks that one may face in the process.

Keeping these road blocks in mind, we have prepared this check list of 4 things that you must keep in mind while choosing a domain name for your blog.

1. It should be short and pronounceable

The beauty is in the little things. This saying is perfectly applicable when you are choosing domain names.

One of the main things that you want for your blog is for more and more people to visit it. Now imagine a situation where a person may have randomly come across your blog, but wants to check it up again days later, or maybe a person really liked your blog and wants to recommend it to a friend over coffee.

These are two situations among many when having a short, crisp and pronounceable domain name for your blog will be very healthy for people to easily remember and communicate it. It will make sure that they don’t misspell it while typing it on their browsers or that they don’t pronounce it so wrong that their friend notes down a completely different spelling and never gets to reach your blog.

2. Use keywords if possible

We live in a world of ‘micro-moments’, where people are quick to fish out their phones and quickly type their queries into search engines to get answers, and how do search engines work?

Yes, nothing other than Keywords.

Having keywords in your domain name has been known to be good from the SEO perspective, but then again if we were to talk from the other side of our mouth, we will say that we have actually noticed Google biasing against these perfect matched keywords for domain names.

So here’s how you walk the thin line. If using keywords in your domain name helps to make your blog content obvious, then go for it hands down. But if not, honestly don’t sweat it.

3. The domain name should be instantly intuitive

This is one of the great challenges of choosing a domain name. Your domain name must connect with your target audience immediately, and it should be so intuitive that even looking at the domain name should give the audience a fair idea of what your blog is all about.

We know how you love getting creative with words, but then layers and metaphors are something that you should avoid. Having a domain name that is instantly intuitive is a huge boost; it doesn’t confuse your audience, and encourages them to click in.

4. The domain name should be brandable

“Think about some of the big tech brands that exist today, like Google or Yahoo. Want to know why those names fit their brands so well? It’s because for the most part they are completely original words. Our minds didn’t really have a concept of what these names meant before we ever heard them, so the companies behind them could easily create the image of what they meant to us from scratch. Heck, Google has since become a verb.”

John Rampton, Hostt

Often we may have found that keywords are rendering domain names too generic and leeching them off originality. So to make sure that your domain name doesn’t get lost in the sea of domain names, the best way to go ahead of this road block is trying to create brandable names using keywords and extra syllables. You will be surprised by how much better an originally crafted name connects to the audience.

We are pretty sure that going through these points will help you immensely in deciding on a domain name for your blog. But truth be told, it’s as intricate a process as it gets, and we will be able to help you best if you give us a detailed idea of what your blog is about. That will help us map up a target audience for you and even get you data that will help you make informed decisions on what clicks with your audience.

Brainstorm this important process with us at http://www.capitalnumbers.com/contact_us.php

Meta Descriptions – The 160-Character Secret Weapon for your Website

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Before you roll your eyes at the term – let’s stop you right there and tell you that this is not some over- complicated nerdy concept that you would have a hard time understanding; meta descriptions are in fact something that you come across all the time.

What are Meta Descriptions?

They are simply the snippet of information displayed under your link in a search result.

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You may have heard some people use the word “meta tag”, meta tags are often synonymously used with meta descriptions. It’s because the copy is not a part of the existing website, but is rather ‘tagged’ onto it. You can write meta descriptions / meta tags for almost everything that you publish on a website – be it blogs, e-books, new services etc.

Why do we need Meta Descriptions?

It’s pretty simple really.

Imagine a situation (you might not even have to imagine it, might have happened to you already)

You have a kickass website, with great visuals and content; a website that’s responsive and everything that one wants it to be, but then you are not really getting the number of fresh leads that you would imagine.

Sounds familiar?

Well, one of the reasons might be your not having an optimized and well thought of meta description.

Just think as a user, think back to the decision making process that you undertake while choosing a link. We bet a router that you always take a quick read of the meta tag to know what the website / blog is about.

Whilst you might have let yourself not care about meta tags that much, Google (The God of all that is internet) has always loved them.

The reason is fairly obvious. User experience is Google’s hallelujah, a heroine and reason to breathe, and meta descriptions exist so that people get a fair idea of what they are getting into without clicking on a link.

Let us try and list down a set of objective points that tell us how important Meta Descriptions really are:

1. SEO benefits & Advanced Searches

Google’s latest announcement tells you that meta descriptions are very much in the mix of your SEO jigsaw. So they very much indirectly affect your ranking position in search engines.
Google is also known to use meta descriptions to return more relevant results to users who use advanced searches.

2. Increase CTRs, Organic Visits

If we set the SEO factor aside, meta descriptions can very well be considered as the last chance that you get to convince a user to click onto your link. Especially if you link is low down the order, they become more important in attracting relevant users.

3. Drives social traffic

Social media platforms extract meta descriptions to display whenever someone shares your link. Without a meta description, they might just pick up the first chunk of text that they find, that will not make for a good user experience.

How to write a good meta description?

We hope that we have already got you paranoid about getting your meta descriptions right. (Don’t be guilty if you’ve already performed various searches on Google and look at what your meta descriptions are like)

If you are not being able to decide whether yours is good enough, here is a list of things that you meta descriptions should have/be.

  1. They should be clear and compelling (for obvious reasons)
  2. They should have a couple of keywords (we will just say SEO, and leave it at that)
  3. They should be between 155-160 characters (so it fits the certain width, Google doesn’t measure chars, it measures pixels in this case, thus the range)
  4. They should have a subtle CTA (what is it that you want the user to do, let them know before they get in)

Going a step further…

They should appear to be the solution to the problem that made a person use search engine in the first place.

Such a small thing and we have been rambling about it for the last 670 words, so you get how important it is. The point that we are trying to drive here is that things like meta descriptions are the little things that make all the difference and can help you edge past your competitors.

There are many such things that can help you revive your online presence with a few little tweaks here and there… talk to us about the kind of business you own, and discuss in detail about the kind of online face that you want to be, we’ll make it happen. Drop us a quick word at http://www.capitalnumbers.com/contact_us.php and we’ll get back to you.

5 quick ways to reduce page load time

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The repercussion of slow page load speed can go far beyond just frustrating some users.

Apart from the obvious qualitative aspect of why no one would prefer a sight that loads slowly, there are tons of proven reasons as to why a speed of your website is something that you should be concerned about.

It’s obvious that nobody likes anything slow these days. Our attention spans are decreasing by the minute.

A one-second delay in page-load time leads a drop in page views (11 percent), conversions (7 percent), and customer satisfaction (16 percent), according to the Aberdeen Group.

It’s only natural that people like fast sites. Not surprisingly, Google does too.

‘Site Speed’ acts as a ranking factor as to how Google populates its search results.

We’re seeing an extremely high response-time for requests made to your site (at times, over 2 seconds to fetch a single URL). This has resulted in us severely limiting the number of URLs we’ll crawl from your site. John Mueller, Google

Infact, this InfoG by Kissmetrics, gives you a great glimpse of the several ways in which slow page load speed affects your website user experience and ultimately your business.

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So, whether you are a small business owner, or just an artist, whether you are a industry giant brand or an agency providing innovative services, page load speed is something that should have your full attention, because websites are very much a part of your identity and functionality.

Now, that we have got the problem straight, let’s try and explore the solutions that can help us resolve it.

Over the years, we at Capital Numbers have helped several businesses and agencies up their SEO game by helping them reduce page load time. Following are some easy techniques that have always worked for us:

#1 Optimize your images

This point is rather easy to understand. Images are heavy media files, and they make up a lot of your website. So, if you don’t optimize them, they will make the website rather heavy. So here’s what you can quickly do: Use ‘Save for the Web’ option in Adobe Photoshop. This helps you reduce the image load to about 70% and you won’t even notice any difference in quality

#2 Minimise on JavaScript and CSS

The scripts and other functional elements maybe slowing the page down, remove them if not necessary. Also, it’s generally good practice to load your CSS and scripts in external files. This ensures that your users’ browser has to loads these just once, instead of every time they visit your site.

#3 Cache is the catch

Several plugins are available on Content Management Systems like WordPress that cache the latest version of your pages, so that browsers don’t automatically generate the page every single time. WP Super Cache, W3 Total Cache, WP Fatest Cache are some example of plugins that are widely used.

#4 Get away from redirects

Redirects are as confusing to browsers as they are for you when placed on a city map. There is a general preference of a 301 redirect to make sure that you can change your site structure without losing any search engine boost but then too many redirects in the way of the browser slows it down, as it struggles to find its way through them.

#5 Use of CDN

CDN or Content Delivery Networks are always a good decision. They work by producing pages depending on where your user is located. Having access to servers near your user’s geographical location, speed up your page loading process quite a bit.

There are several other ways obviously, but then again, we do not want to maul you with too much information right away. There are two points that we meant to drive home here (hope we did)

  1. Why slow page load speed is no joke
  2. What you can do ensure that you avoid low page loads speeds

But then before you realize the gravity of the problem and its solutions, you must know if you have a problem. Let’s share a quick tip for you to do that. Do you think pages at your site load at a good speed? If you are not sure, just talk to us at http://www.capitalnumbers.com/ , and we will get you the full report of the current status and lay down elaborate ways in which we can help.

Wireframes, Mockups, Prototypes – What’s the Difference?

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Some people might not click into this piece because they think that it’s not important to know the supposedly “minute” differences between the above mentioned web development jargon. If you have opened this link and are having similar thoughts, we will stop you right there. Let’s get to the why part straight away.

These terms are often used synonymously and in inter-changeable contexts, though they look different and serve very different purposes. So even if you are a non-technical person, here is a list of reasons of why even you need to know the exact distinction between the terms mentioned above:

  • To define what you want from your website
  • To communicate your expectation from a website clearly to developers
  • To showcase your expectations to internal team, investors, cofounders etc.

This 4 minute read can help you clear the cloud of confusion between the three terms as simply as possible

Wireframes

Wireframes are the skeleton or simple structure of the website. They are generally used to describe the rough content heads and flow of the website. The wireframe is also the stage of development where you decide which content goes where.

The wireframe however does not cover the visual aesthetics of the website.

wire frame

Mockups

A mockup is a static design of the website in which the identity of the website is established through colour, typography, visual style etc. Mockups can be good way of starting your development process after you have thought through your wireframe. They are generally useful for making other people understand your visualization of the website, because they are more understood that abstract wireframe.

Mock up

Prototypes

Prototypes are the ultimate representation of how your final website is going to be like. It’s when we take a step further from the mockup and enrich it with UX elements, interactions, view flow, animations etc. The only thing separating a prototype from that of the real website is the lack of functionality.

Mock Up

Understanding the differences between these terms is even more so important when you are working with a remote team for developing your website, since if the meaning of one term is misconstrued, it can lead to process aberration, misunderstandings and thus affecting your end product.

Now that you have a better understanding of the terms, if you are interested in getting a website done for your business, or revamping your old one… discuss your ideas with us at http://www.capitalnumbers.com/contact_us.php

Measure over Matters

5 Metrics that are a must for a successful web-project

5 Metrics that are a must for a Successful Web Project

It’s raining data. There is data everywhere. It’s pouring data on the streets and at coffee tables. There’s no questioning its necessity or ubiquitous nature anymore. But, for those of us who are regularly seeking data to make decisions know how overwhelming such enormous amount of data can be.

Specifically when it comes to tracking the performance of website/web applications, analytics boast of providing us with a diverse and comprehensive range of data. Considering all while making a decision might not be practically feasible, so here’s a list of data that you must consider which monitoring your web project:

  • Traffic – Because the party is where the cars are headed

You always know where the party is in town by looking at where all the cars are headed. Traffic for websites indicates the same. It is collection of the number of visits and visitors to your website, collected as sessions and users. Number of visits, specifically is one of the great overall pictures of your site performance. It also gives you a fair idea of how well your marketing strategies are working.

  • Bounce Rate: Because Palat!

If they love you, they will always look back. This is King Khan’s infallible formula to know whether he has been able to charm his lady love. The man’s a genius really, because the same applies for your websites as well. Thus Bounce Rate – The percentage of single-page site visits is an important metric to consider as a general signal of user engagement & content quality.

  • Time on Site – Because you’ve got to give it some time!

The best gift you can receive/give is time. Time on Site is a measure of the amount of time your users are spending with your site and is thus a clear signal of how engaged they are with your site. Google uses this metric as well while deciding on how good a site is, thus ToS extremely essential from a SEO point of view as well.

  • Click Through Rate – Because Aur dikhao!

Do users feel like knowing more of you whenever they stumble on your link on search engines or elsewhere? Click through Rate measures just that. It helps you understand how well your site is performing through search engine results and can direct you to improve your listings.

  • Conversions – Because karam karo aur fal ki chinta bhi karo!

There is always a business goal to a web presence. Is your website fulfilling that goal? Check your conversions to figure that out. Conversions are quantifiable measurement of expected or desired site outcomes. They directly reflect on the effectiveness of website and marketing efforts.

There are hundreds of factors that can indicate the performance of the website. This piece highlights some of the most important ones. Now mind you, no one metric in isolation is a clear indication of how well your webpage is performing. So you need to choose the metrics mentioned above and others depending on which aspect of site performance you are interested in. Is it its Search Engine Optimization, its Content, its Design, or something else?

 

At Capital Numbers we always try to find the most efficient, reliable and cost-effective solution for our clients. Visit http://www.capitalnumbers.com to know more about how we can help you design an effective web project.

Capital Numbers_Landing Page_Blog

A landing page is the first digital experience that a user has with the brand. And considering the two types of landing pages – Click-Through Landing Page & Lead-Gen Landing Page – it is of paramount importance that there is a definitive closure to a user journey on the page. And how does one define the closure of a user journey? Simple; by just measuring the conversion!

Here is a list of 10 elements that are essential to a landing page if conversion is the key objective.

#1 – Buyer Persona – 2 words you should hold very close to your heart!

Create the page keeping the Buyer Persona in mind – now wait, what is Buyer Persona you ask? They are the group you would like to reach through your marketing activities.

As per the Buyer Persona Manifesto, a brand should know whom they are talking (not selling) to. With Buyer Persona in mind, you would be knowing who you are selling to, their micro-moments, their perception barriers and their problems. And once you know the problem(s), it is easy to convert the audience by offering apt solution(s).

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#2 – Above the Fold

A cue from the traditional newspapers, it is equally important thus to have a super/b above-the-fold content when it comes to landing pages. The important elements have to be present in the most visible format so that the user will read it definitely before scrolling her / his way down.

What should ideally be a part of the ATF content?

  1. Value proposition – how this site will benefit the reader
  2. Visuals – to support the value proposition claim(s)
  3. CTA – what is the intended closure that the site expects from the user?

However, do not ignore the page load speed.

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#3 – Testimonials

Credibility is a must these days, when one is about to explore the domains of a digital journey. And what best than having a few strong testimonials right at the start? A user should be assured right at the beginning on her / his probable association with the brand – and only an existing / past satisfied user can bring that in, in the form of a testimonial.

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#4 – Social proof

Taking cue from the above point, social proofs are a great way to convert a random visitor to a brand-loyal. Here’s how (apart from the testimonial trick) –

  1. Case studies are a must. Nothing works like success stories do.
  2. Social share buttons embedded at some area of the landing page.
  3. Share the positive enthusiasm that the users have around the brand, on social media. Monitor the social media accounts, look out for appreciations and share them for the world to see.
  4. Trust seals are a great way a user can be assured.
  5. Last, linking the privacy policy somewhere will definitely assure the user that the data collected will not be used for commercial purposes by the organization.

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#5 – Navigation

Directional cues, arrows, pointers, anything that assists the user helps her / him go all the way

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#6 – Images (good quality)

A picture speaks a thousand words. Period! Good images will always rule the landing page, any day. Invest in good photographer(s), allocate a specific budget for shoots, and see how conversion grows.

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#7 – Copy

And this is another sure-fire way to grab the attention of the user, backed by captivating visuals. Killer headlines will definitely work – also, since the page will be aligned to specific Brand Persona, it is always advisable to have copy / content that is in sync with the Brand Persona.

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#8 – Shorter landing pages

We all try and achieve this; most of us fail. However, it is always a goal to have a landing page where there is no below-the-fold content. Results show that shorter landing pages perform better compared to the longer versions.

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#9 – Fitt’s Law and the CTA button

Before you freak out, Fitt’s Law is where the visual hierarchy of the landing page becomes very important. As per this law, related items should be placed together in a clutter format within the page. The more scattered related items, the more time and effort the user will have to take to find and interact with these items.

Thus, as a corollary to this law, a CTA button will have to be provided with the most important position in the visual hierarchy; else the conversion will take a considerable hit.

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#10 – Utilize the whitespace

Last, it is a common thought that too much space is being wasted if there is a visible whitespace on screen.  Please note, whitespace is the fundamental building block of good design. Here’s why:

  1. Whitespace increases content readability and legibility from a user’s POV.
  2. With increased content visibility, user has more interaction with the site / page / content.
  3. CTAs can be better highlighted with a strong whitespace in action.
  4. Whitespaces act as separators. After all, to us what is a fold may not stand true for a user.

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At Capital Numbers, we are always conversion-focussed. These references have been taken right from our daily experiences. Hope you have enjoyed them.

Do you have anything more to add to this list? Do let us know by commenting below.

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