Marketing is an arena that has changed over the past few years. Marketers, with time, have changed their tactics to reach the target audience. After analysing and tracking the results of yester years, marketers have realized that customers must connect with the products on a deeper level. This is the reason behind the growing needs for a more customized and a more personal approach. In the past year, marketers included everything from ads to social networking sites to market their products.
However, with all the new ways adopted by the marketer, we often find that ads do not bring the results that are actually expected. Therefore, experts suggest that you need to incorporate some intelligent strategies as a marketer to make your marketing plan more viable in 2017. This means you have to be as accurate as possible while expanding the horizons within your budget restrictions. Here are a few changes that will help you achieve better returns on your investments this year.
Beyond the Conversion Funnel
If you look at the data of the past few years, you will see that users are becoming intelligent enough to catch on to the gimmicks of marketing. This is the reason that the conversion funnels, that were the holy grail of marketers before, are no longer able to represent a buyer’s journey online. The conversion funnel has now become an “influence loop.” As a marketer, you will now have to adapt to the customer behavior and intentions. You will have to outpace the intelligence of the customer to fetch better marketing results. These days people are becoming more and more familiar with technology. They want to find products and brands more organically online, such as through social media. How these people behave in online and offline areas gives you a hint about the intent behind their purchases. You use this information to reach the specific users you would like to reach through things such as customized messaging. These messages are based on specific demographics and behaviors. You will have to maintain constant feedback in order to make these marketing strategies more effective.
Connect Through Creativity
As we discussed, users are becoming more aware of marketing tactics. The result is that they are doing everything possible to avoid online ads. This is the reason you have to be creative in such a way that you hit all the right chords while marketing your product or your efforts will be wasted. Your campaigns have to be much more than just creating awareness about the brand or product. Another thing that you have to keep in mind is that being repetitive is like making a hole in your own boat. Using the same creative idea over and over is an easy way to fail your campaign. Your creative ideas should be made with a purpose. This will help you to connect with the target customers. You can design an effective campaign if you use the user information properly.
Build What Works
As the technology has evolved, marketers have easier access to the user information and that works to their advantage. The user data helps in making strategic decisions and also helps in setting the budget for the marketing campaign. You should analyze customer data to develop marketing tactics and then test their effectiveness. You can build an attribution model by tracking every marketing channel to calculate exact return on investment.
The year 2017 is the year of intelligent marketing. This means you will have to focus on full media mix. You will need to run your ads on different platforms. If you want the users to get the sense of ubiquity, your ad units must work together.
Marketing trends change every year and in the end, it depends on how marketers adapt to the new trends. In 2017, you can create an impact by adopting these intelligent marketing strategies.