Top 10 Advantages of Digital Marketing for Your Business
How Social Media Marketing Strategy Can Boost Your Business
Email Marketing Tips to Improve Your Email Open and Click-Through Rates
Top Tips for Effective Email Marketing
Influencer Marketing: Know How to Build Your Own Brand
Why You Should Attend the ad:tech 2017 at New Delhi?
12 Marketing Events Agencies Should Attend in 2017
Why Do Small Businesses and Agencies Fail at Social Media Marketing?
How To Drive Revenue In 2017 With Intelligent Marketing
7 B2B Marketing Trends Agencies Must Watch In 2017

Digital marketing is a modern marketing concept that uses electronic media, i.e., the internet, for various marketing strategies. There are numerous categories that fall under the umbrella of the digital marketing concept, such as search engine optimization (SEO), content automation, social media marketing, and search engine marketing. Digital marketing provides unique marketing strategies along with a detailed analysis of the products and services offered.
With the expeditious advancement in modern technology, digital marketing is gaining popularity every day and the need for traditional marketing is gradually diminishing. There are significant benefits in regard to digital marketing that are compelling businesses to hire a digital marketer for their marketing needs.

Reasons to Hire a Digital Marketer:

1.Playing the field:

Online media is today’s leading platform for engaging the competition head on with relevant marketing strategies. In the traditional system, the size of the business played a significant role in marketing strategies. In digital marketing, size becomes irrelevant because every business organization, however small it may be, can prosper with the help of a powerful online business strategy. This is also one of the major advantages that digital marketing offers.

2.Accurate analysis of data:

The digital marketing concept is stronger than the traditional one because it is highly data oriented and keeps evaluating the ROI at every stage. In modern day enterprises, strategic analysis of the product and other marketing aspects are extremely important. Advantages of digital marketing come with various online tools that help you to analyze your data with utmost precision. In other forms of marketing, all these analyses are done manually. A process that is time consuming and prone to human errors.

3.Cost Effectiveness:

In offline marketing, you would need to invest a significant amount of money for advertisements and other promotional activities. This means that you have to rely on newspapers, TV channels, and banners. Since almost everyone owns a computer device with an internet connection, connecting with your customers for promotional purposes can be done with minimal expenditure.

4.Easier accessibility:

Digital marketing is easily accessible as you can communicate with your customers via social networking sites and other websites from the comfort of your home.


Using digital marketing techniques, you can start a marketing campaign in a matter of a few weeks, whereas it takes much more of your time when you use the traditional form of marketing. Through digital marketing you can reach out to customers residing in any part of the world in a matter of seconds.


Digital marketing offers the opportunity to launch ingenious marketing strategies and campaigns with the money initially invested. These marketing campaigns (for example pay-per-click) have the attainable potential for optimal business growth because of how they help to increase the demand for your offerings.

7.Quick and measurable results:

Digital marketing eliminates the tedious process of waiting for weeks for results to arrive after the product has been launched. You don’t need to wait to discover the outcome. The results are readily displayed by means of analytic tools, providing you invaluable time to revise your marketing strategy when and if it is necessary. Another excellent feature is that it allows you to calculate your accurate ROI (Return on investment).

8.Accurate measurement:

In digital marketing, the quick access to the results allows you to see the negative as well as the positive sides to each marketing strategy and other various other aspects. Using KPI (Key Performance Indicator) you can measure your results accurately. With the help of Google Analytics, you can set a certain goal that you want to achieve for your online business. You can also remain up-to-date with the exact number of customers visiting your website.

9.Improvement of your strategy:

Through instantaneous results and customer’s opinions, you can hone your marketing strategy using the tools that digital marketing offers. In conventional marketing, coming up with a more effective strategy is a time consuming and expensive process. The instant feedback received from your viewers and customers will give you new and innovative ideas, thus increasing your creativity in devising and creating the ideal marketing strategy.

10. Development of the brand:

In offline marketing, it can take years to develop a certain brand value, whereas using digital marketing, if you maintain and update your website on a regular basis by adding quality content and blogs, your brand value could shoot up in mere weeks.

The greatest benefit that digital marketing offers is direct interaction with customers on social media. The points mentioned above are just a few of the predominant reasons as to why business organizations are opting to hire a digital marketer.

In case yours is a business that is working towards creating a strong presence online, chances are that you already know the benefits of social media marketing. And if you haven’t started using social media for business to spread the word, you are missing out on many opportunities.

Whether you are a small, medium or large enterprise, social media marketing provides you a fair ground to capture the attention of your audience and build your online presence. With the right kind of presence on various social media platforms, such as Facebook, Pinterest, LinkedIn, Instagram and Twitter, you can help your business grow.

Benefits of Social Media

There are many advantages of social media to market your goods and services and it will prompt you to hire a social media strategist for your company. Here are just a few.

Reaching New Customers

These days, more than half of the world’s population spends a huge chunk of their time online. This online behavior is due to their desire to socialise through social media platforms. As people are already spending a significant amount of their time on social media, it is incredibly easy to reach them here. There are a staggering number of social media users that can serve as your potential customers if you put in the right effort.

Build Brand Awareness and Loyalty

If you are present on all necessary social media platforms, you provide your customers an easy channel to connect with you. By listening to their experience with your products and services, you are proving to your customers that you want to build a long term relationship with them. We all know that customers will, and even prefer to, complain or share their problems on social media. By taking responsibility, and providing solutions on the same platform, you can increase the retention rate of customers and build brand loyalty.

Tips to Use Social Media for Business

Using social media for business to create an online presence for your business is an easy way to connect with your audience on a more personal level. It is often seen that the people who are socially active online, on all the various platforms, tend to trust those companies who have a genuine presence online. If you are wondering how you can reach out to your target customers, this is how you can start.

● Efforts on Building a Channel

Although there is no perfect time to start, it is suggested that you start as early as possible in creating your social media channels. Your focus should be on building social media accounts, as they are your face online. If you build your social media account properly, you can create an impact on your audience. You can build trust and loyalty by sharing information about your business, its products and services.

● Understanding is the Key to Long Term Relationships

If you are doing business, you need to focus on building relationships, as well as value long term relationships. And to build such long term relationships with your customer, you need to understand their needs and behaviour. Through social media, you can connect with your target audience on a personal level. This helps you to monitor what they actually want and what changes they would welcome. You can also use social media to gain the genuine reviews and/or complaints from users. Being open to criticism and complaints is an excellent way to show your genuineness.

Maintaining a regular conversation with your target audience helps in strengthening bonds with them. By regular participation in discussions, you let them know that they are a part of your business. This will help to build loyalty.

There are many aspects that need to be touched on while planning an effective social media strategy. Social media can also be used run targeted ads, generate leads that have high conversion rates, enhance the experience of customers, improve search ranking and increase traffic to your website. To harness the power of social media and get maximum benefits from it, significant amount of expertise is needed. Hiring a social media marketer can build a social media strategy that suits the needs of your business. With the right path drafted, social media can create magic online.

The real secret behind great inbound marketing is through emails that create a high click-through rate. As click through rates are the second most important metric of your email campaign, maintaining a high click-through rate is paramount.

As you know, by clicking on the links in the body of an email the subscribers is sent to the website,  which guides them in their purchase. There is no point in working and spending a lot of time on emails that generate no clicks at all. It is very important to bear a few essential email marketing tips and tricks in mind in order to excel in your email marketing.  Here are some strategies that will help you improve your click through rates.

Call to Action

When you are reaching out to subscribers through emails, a call to action is very important. While it might be tempting to include many calls to action, it is not fruitful in the least. It is one of the most common mistakes to think that subscribers will be attracted to click on at least one of them if a plethora are available. More than one option can be distracting for subscribers and even decrease your click through rates. Thus, it’s  logical to keep your calls to action reduced to one, and better utilize one of the most effective email marketing strategies.

Stick to CAN-SPAM Rules

CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing.  This act was passed in 2003 which was established for commercial email and commercial messages. It allows the recipients to stop emails and also penalizes those who have violated the law.  It is very important that you follow the rules while creating and sending emails.

Add Segments to Your Emails

Everyone is unique. There are different things that might interest different people. This is applicable for email subscribers also. If you send emails to subscribers who are not interested in them, your email marketing strategy might end up being a failure. You need to segment your subscribers and send them emails that are tailored to match their interests. When the right offer reaches the right person, the chance of getting a click increases.

Reach the New Contacts As Soon As Possible

When you get a new subscriber, you must reach out as soon as possible. It is recommended that you email new contacts within the first 24 hours of receiving the contact. This will give the new subscriber a view of what the future engagement is going to be like.  It is also a good way of building your brand.

Create the Urgency to Act

When an email is created for email marketing purposes, most strategists include call to action, but fail to create a sense of urgency. You must convey a feeling to the subscribers that they might miss out an opportunity if they do not act urgently. This encourages them to click on the call to action immediately.

Personalize the Emails You are Sending

When it comes to communications, people trust real people. They are influenced by real people more easily than by a company. As people get overwhelmed with spam these days, they often block emails that are from companies. However, they trust the emails that are coming from a personal sender name and email. One of the email marketing best practices to keep in mind is that you must personalize your emails to build a connection with your subscriber’s. This connection leads to higher click-through rates.

Make Emails Fit for Mobiles

Nearly 50% of emails are opened on mobile devices. This is the reason you must focus on making emails easier to read on mobile devices. If you are neglecting mobile devices, you are missing out on many subscribers who won’t click due to this shortcoming.

Apart from all the above mentioned points, there are some obvious email marketing tips you must pay attention to. The first is to write a clear subject line that is clickable. This prevents your mail from competing with other recipients in the inbox. You must also keep your email short and appealing with a pre-set preview of the text.

This enhances the experience of a subscriber. It’s also important to include a clear call to action with alt text that is action oriented. You must remember that email marketing is all about heightening the curiosity of the subscriber. With the right tips of email marketing for small businesses, you can make your email marketing strategy a success.

Have you ever sent an email to your clients, but received no response? You may wonder what may be wrong with your campaigns that is making them ineffective. Every day over 144 billion emails are sent for promotional purposes. In fact, email marketing is regarded as one of the leading channels for business communication. With email marketing, you can reach your customers without spending a lot of money. You have to be very careful while creating your email marketing strategy. In this post, some tips are shared that will help you to make your email marketing effective.

1. Create Strong Personalized Content

The emails that you send should include personalized content. General emails don’t provide value to your customers. Creating personalized emails takes time as well as money, but the end results , which are an increase in revenue and in satisfied customers, outweigh any costs.

2. Keep Links

The main purpose of email marketing is to drive relevant traffic to your website. You won’t be able to turn users convert to customers if you cannot drive clicks to your website or landing page. In order to do this, you have to make sure that you capitalize on every moment that users may feel compelled to click. So in the email, keep as many links as you can. Just make sure that the links are relevant to the user.

3. Make Your Email Interesting

Your email should have an eye-catching subject line. This is your one opportunity to make the readers open your email. Write something that incites their curiosity. It should be so interesting that it makes them want to hear more about what you have to say. You have to tease the reader so that their interest is sustained. It is the subject line that gives people an idea of how the rest of the content will be.

4. Make Sure that the Emails are Not Sent to Spam

All your efforts would be in vain if your emails never saw the light of day. In order to make sure that your emails don’t get flagged as spam by filters, you need to follow certain steps. Generally, the spam filters run your email through a set of criteria and then look for features that are among spam messages. There are a few things that you need to avoid such as hyperbolic phrases, a lot of exclamations and all capital letter words.

5. Easy to Unsubscribe

Users should find it easy to unsubscribe. This may sound counter-intuitive, but if the users get frustrated while figuring out how to unsubscribe, they will eventually start flagging your email as spam. This will make it harder for you to get your email in the inbox and not in the spam folder.

6. Don’t Use too Many Images

Always avoid using too many images in emails. The images that you include in your email cannot be seen by most of your recipients. This clearly means that each and every image that you put in your email is a wasted space. Instead of using image-heavy design, use well-coded HTML. You should never send an email that is just one big image.

7. Advantages of Email Marketing

Here are some benefits of email marketing

  • Targeted: With email marketing, you should send messages to users or consumers who have already signed up to receive them. This can result in higher conversion rates as you are targeting only those who are already interested in your brand.
  • Low Cost: If you compare the mainstream marketing channels with email marketing, then you will see that the cost of email marketing is much lower. With email marketing, you don’t have to pay any fee in exchange for exposure on a certain television channel, magazine or billboard.
  • Easy to Track: With email marketing, you can easily see what’s going wrong. Most email marketing software makes it possible for you to track open, click-through as well as conversion rates. This way, it becomes a lot easier for you to improve the campaign.

In conclusion, it is clear that email marketing is a powerful medium of which you can send personalized messages directly to your clients and prospects. It is an effective marketing tool that helps you to keep a strong connection with your clients. To generate quality leads through effective email marketing strategy, you can consult email marketing experts and grow your business communication with your targeted customers.

The current situation in the consumer market is simple. If consumers don’t develop brand loyalty, then businesses cannot grow. There are examples of companies who produced high quality products, yet found themselves floundering on the market because of a lack of brand loyalty from their consumers.

Why Brand Building is Important

Although Digital marketing, with its broad spectrum, can cover most aspects of brand building, companies always look for new ways to spread their message easily and quickly. This brings us to Influencer marketing. Influencer marketing is a relatively new concept. Marketers often focus on key leaders who have a substantial influence on the buying patterns of other consumers. These influencers, who are consumers themselves, can drive a large group of consumers towards their brand. This way, they do not have to market directly to a large group of consumers, as the work is being done for them by the influencers themselves.

Most Influencers have either a social media aspect or a content element through which they spread their message to other consumers. Influencer marketing is, in this way, closely related to both Social media marketing as well as Content marketing.

How Influencer Marketing Works?

Influencer markets are the perfect way to brand building through social media. Influencer marketing makes use of social media platforms like Facebook, Twitter, etc. The reason for this being the unmatched reach both Facebook and Twitter can amass. Twitter influencers have a much bigger volume of organic reach than Facebook, although Facebook is used almost as a target marketing tool.

YouTube is also being used as a tool to build an effective brand image. YouTube users, who have amassed a substantial amount of subscribers, are ideal candidates to be market influencers. These users, or YouTubers, can help generate awareness of the business or product through unboxings, product demos, product reviews or simple endorsements. This allows the consumers to experience products before purchasing them. Consumers also have developed a strong trust in the reviews and recommendations of the YouTuber.

Influencers can be paid or rewarded for their part in the marketing campaign. They can be offered incentives like free products, discounts or even paid commission for purchases made in return for their marketing. The process of incentivising ensures that the influencers remain happy with the organization.

The Benefits: The benefits of using influencer marketing to spread a brand image are plenty, and can be comparable with the impact of social media.

1. Social Media Presence: Social Media presence is a prerequisite for a successful marketing campaign. It is much different than just creating pages or posting promotional content. Influencers can reach out to other social media users with the information about the product or service. They can provide positive feedbacks or reviews, which can influence a substantial amount of his or her followers towards buying the product. It is a natural process that fits in perfectly with how social media works. Using influencers can, in turn, increase a company’s social media presence, which can ultimately lead to more customers.

2. Customer Loyalty: The benefits of building customer loyalty are fully realized when using influencer marketing. Influencers, who have had a positive experience with the product attract more potential customers through their influence. Potential customers trust the influencer and thus, trust in the brand that they’re endorsing.

3. Expansion of reach: An influencer usually has a large number of followers or subscribers behind them. Businesses can tap into these groups through the influencers marketing campaign. This is more advantageous than a company carrying out its own social media campaign. For example, a company’s Facebook page might contain a significantly smaller number of likes. This is because the users are on the social media platform for socializing and not for making a purchase. If a marketer uses influencers in their marketing campaign, s/he will have access to a wider range of potential customers through the influencer’s followers or subscribers.

4. Unaffected by Ad-block or other advertisement prevention software: Due to the growth in the number of online advertisements consumers often use software like Ad-block, which can effectively hide such advertisements from appearing. By using Influencer marketing, there is no need for making online advertisements as this method is subtle and blends in with other social media content. Thus, Ad-blocks or similar tools do not detect such kind of advertisements and are rendered useless.

Each influencer is unique. They may operate through social media, multimedia or blogs. The marketer should collaborate with the influencer in order to develop a better understanding of how to incorporate the product into the influencer’s content. If successfully done, influencer marketing can yield the best results and can be more beneficial than traditional marketing techniques.

Whether you are a small business or a big agency, there are many advantages to attending trade shows. Even though you might have to typically travel a lot to attend these shows and fairs, there are ample reasons to participate in such shows that include gaining valuable knowledge, experience, product exposure and more. ad: tech 2017 New Delhi is one such marketing and technology event, where marketing, technology, nd media communities come together to share new ideas and concepts in order to strengthen their foothold in a competitive marketplace.

It is a two-day conference to be held on 9th March and 10th March 2017 where you can constantly find the smartest techno solutions that will enable you to stand out in an ever-changing marketplace. Take part in interactive sessions and share your thoughts with others. Get the right tools and techniques to stay ahead in the competitive market.

Capital Numbers, an award winning global digital agency, is proud to provide the clients with a sustainable competitive advantage in their business. With a core strength of 300+ expert developers, designers, and online marketers, we serve all across the globe catering to varying needs of a large clientele.

We are attending ad: tech 2017 New Delhi with our expertise in technology and development. Our key motive is to showcase our quality and strength in various fields of design, development, graphic design, animation, mobile app development, game development, and digital marketing, thereby create a good relationship with our prospective clients and customers. We are committed to serving businesses no matter how big or small it is.

We are an integrated IT solution provider that leads with strategy to ensure all of your business needs are effectively met. The expert team will closely work with you to increase business bandwidth and leverage a sterling reputation. Book an appointment with us right away and get the best of both worlds.

The year of 2017 has brought forth a host of new promises and hopes. And just like it marks a new beginning for the world and the lives of people who inhabit it, it also heralds a new beginning for the marketing, advertising, and market research industry. For every year, it is essential to note down in a list the various marketing events, such as SEO, digital marketing and tech conferences, from around the world. Below is a list of the various international conferences and events that are an absolute must-visit this year. They are as follows:

HeroConf: This one is by far the only dedicated and paid media conference in the United Kingdom. This place has the greatest quality speakers and the greatest presenters. Here, both speakers and presenters are of the highest quality. Regardless of whether you’re a novice or a veteran, you can glean useful information from it. Date: 24-26th Oct. Venue: London.

BrightonSEO: This is to be held on April 7th and the 15th of September. As the name suggests, it is to take place in Brighton. In this event, talks are offered on a huge variety of subjects by speakers. Every year, speakers are brought in from a variety of fields that fall within the ambit of digital marketing.

Unbounce—the Call to Action: This conference addresses the issue of attracting traffic to a website and converting the leads from the traffic into actual customers. To be held in Vancouver from 25-27th of June.

SMX Munich: Its content quality is extremely good, and it attracts a tremendous volume of visitors. It is mainly focussed on covering a huge range of search topics. This is scheduled in Munich on March 14th-15th.  

SEOkomm: To be held in Salzburg in the month of November, this one is a single-day conference which is singularly focused on SEO. It is among those conferences which offer the most advanced tracks and content in the world. The great networking possibilities are an additional bonus.

SEO-Day: SEO Day is presently the second largest show in Germany. There are three parallel tracks here, such as the “expert day”.  This event is held in Cologne on October 19th, is a must-attend.

Local Strategy: Mobility is the chief feature of the technology employed for handheld or ‘mobile’ devices. As per the information provided by Google, people usually look for commercial businesses which are near them, (which has necessitated the ‘near me’ mechanism for local search). For this reason, it is imperative that local businesses are run with this target in mind. It is with this target that the Local Strategy event was held on January 28th of this year in Bologna.

AdWorld Experience: Held in Bologna just like SEO-Day (but on the 13th-14th April) Adworld Experience is held in the month of April.  Specializing in the field of paid marketing campaigns, the best speakers are brought in by the organizers every year. Every year, planning for the next session is started after one session ends. Workshops which are run on the first day are entirely worth the prices offered.  Afterward, videos of all the sessions are provided to the attendees, which means that the ROI (Return on Investment) would be increased on the educational budgets of agencies.

Web Marketing Festival: This is one of the most vital industry events in Italy and is held in the city of Rimini. To be held on the 23rd and 24th of April, it attracts over 3000 participants every year. There are about ten parallel tracks held here, on each of which over 100 speakers hold speeches. Apart from high-level sessions on the subject of digital marketing, you also get tremendous opportunities to network.

ClinicSEO: This event is mainly organized in Barcelona, Spain on the 27th of October. This event is geared to give you a better understanding of the way that professionals work. This event is completely held in isolation and is part of a broader expo.

SEOnthebeach: This conference has an informal atmosphere. Held in La Manga del mar Menor in Spain, it attracts talented professionals who share the greatest practices, strategies, and knowledge for two days. This event also provides great opportunities for networking. This is to be held on the 23rd and 24th of June.

QueDuWeb: Held in Deauville, France, on April 27th and 28th, this event is basically a series of conferences on subjects ranging from SEO Audit, Digital Strategy to Growth Hacking. Speakers from a variety of fields in digital marketing attend this event.

This list represents just twelve of the innumerable digital marketing conferences and events scheduled to be held this year.   

Social media marketing is an integral part of making a site more popular to the target consumer base. There are numerous benefits to placing an advertisement on social media. If you open a fan page of your company on Facebook, for instance, then you can use your personal contacts list to spread the link and gather more followers by means of ‘likes’. The more friends that ‘like’ your page, the more likely your page will be visible around the virtual world. Suppose one person from your Facebook ‘likes’ your page. The people on their friend list would be able to see that the person liked a page and would be curious to check that page out. If the curious person also ‘likes’ your page, the cycle of spreading ‘likes’ goes on and on. If you follow the principles of online PPC techniques,  you can place advertisements on Facebook (and other social networking sites) where a person would be able to view your advertisement if he/she displays a leaning towards the kind of product or service you sell.

Twitter is not far off. The Twitter Analytics feature platform is of huge benefit to business owners. Through it, a business can track the changes in the size of their customer base. In addition to this, they can also see the demographics the followers belong to, and their tastes and preferences.

The question remains: why do small businesses shy away from using social media to their full benefit? The answer is multifaceted:

  • The majority of small companies, especially start-ups, are intimidated by the idea of social media campaigning. To them, a social media campaign is something that requires a lot of time, resources, efforts and energy that cannot be afforded. A lot of these companies are not aware of campaign tracking tools such as Google Analytics, Twitter Analytics, Omniture, etc. Because these companies want to play it safe, under the notion that social media campaigns only work when a company is well established, they end up depriving themselves of the benefits that online business campaign tracking tools can give them.
  • Many times, a company doesn’t even have a plan for conducting a campaign on social media. They simply enter the space and work randomly, even taking flawed routes (such as bombarding members with spam messages). As a result, their campaigns fail and they end up dismissing the effectiveness of social media campaigning as a whole. Social media marketing requires a plan in order to succeed. Each business needs to target a certain demographic and then develop their campaigns accordingly, instead of simply making a universal appeal. They need to make use of tools, such as market survey tools and holding consumer contests, with special offers to be won as prizes. Yet, all these, for some reason, intimidate smaller companies.
  • There may be companies that feel that the competition is very packed and that the ‘early birds’ have caught all the worms. That is, the bigger or early-arrival companies have already reaped all the benefits from a particular social media strategy and occupied all the niches. While this fear is not totally unjustified, it is also true that sustained and diligent marketing can indeed popularize a company among social media users without even needing to spend much on advertising. For example, if a company sells health products, they can hire people to research health-themed Facebook groups (or other social media communities)  and promote the products of the company. They can participate in discussions on social media groups and share the positive aspects of the products that are being sold by the company. In doing so, you gain popularity within a particular niche.

Thus, it’s mainly a combination of unrecognized potential and a presence of uncertainty regarding social media that prevents small companies from achieving success in social media marketing campaigns. The scenario is slowly changing, but as small and niche businesses become more informed about social media marketing, there’s a promising future ahead.  

Marketing is an arena that has changed over the past few years. Marketers, with time, have changed their tactics to reach the target audience.  After analysing and tracking the results of yester years, marketers have realized that customers must connect with the products on a deeper level.  This is the reason behind the growing needs for a more customized and a more personal approach.  In the past year, marketers included everything from ads to social networking sites to market their products.

However, with all the new ways adopted by the marketer, we often find that ads do not bring the results that are actually expected.  Therefore, experts suggest that you need to incorporate some intelligent strategies as a marketer to make your marketing plan more viable in 2017. This means you have to be as accurate as possible while expanding the horizons within your budget restrictions. Here are a few changes that will help you achieve better returns on your investments this year.

Beyond the Conversion Funnel

If you look at the data of the past few years, you will see that users are becoming intelligent enough to catch on to the gimmicks of marketing.  This is the reason that the conversion funnels, that were the holy grail of marketers before, are no longer able to represent a buyer’s journey online. The conversion funnel has now become an “influence loop.”  As a marketer, you will now have to adapt to the customer behavior and intentions. You will have to outpace the intelligence of the customer to fetch better marketing results. These days people are becoming more and more familiar with technology. They want to find products and brands more organically online, such as through social media. How these people behave in online and offline areas gives you a hint about the intent behind their purchases. You use this information to reach the specific users you would like to reach through things such as customized messaging. These messages are based on specific demographics and behaviors. You will have to maintain constant feedback in order to make these marketing strategies more effective.

Connect Through Creativity

As we discussed, users are becoming more aware of marketing tactics. The result is that they are doing everything possible to avoid online ads. This is the reason you have to be creative in such a way that you hit all the right chords while marketing your product or your efforts will be wasted. Your campaigns have to be much more than just creating awareness about the brand or product. Another thing that you have to keep in mind is that being repetitive is like making a hole in your own boat. Using the same creative idea over and over is an easy way to fail your campaign. Your creative ideas should be made with a purpose. This will help you to connect with the target customers. You can design an effective campaign if you use the user information properly.

Build What Works

As the technology has evolved, marketers have easier access to the user information and that works to their advantage. The user data helps in making strategic decisions and also helps in setting the budget for the marketing campaign.  You should analyze customer data to develop marketing tactics and then test their effectiveness.  You can build an attribution model by tracking every marketing channel to calculate exact return on investment.

Media Mix

The year 2017 is the year of intelligent marketing. This means you will have to focus on full media mix.  You will need to run your ads on different platforms. If you want the users to get the sense of ubiquity, your ad units must work together.

Marketing trends change every year and in the end, it depends on how marketers adapt to the new trends. In 2017, you can create an impact by adopting these intelligent marketing strategies.

The term ‘B2B’ is fairly familiar to people who belong to the market research or digital marketing industries. It is a field where there is an exchange of technology, information, services and products between businesses rather than between a business and its customer. As with every other field of technology and business, the trends and practices for B2B keep changing and upgrading from year to year. It’s in this context that we will discuss some of the biggest B2B trends that will dominate 2017.

Marketing Automation: First, we speak about marketing automation. This is the software which is used to automate a lot of the actions required for sales pitching of a product or service. It includes marketing on social media, putting up ads on Google, cold calling and mass emailing. Some of these can definitely be tuned into automation, especially the client mailing and cold calling. Marketing automation can not only be used to generate leads, but it can also help companies keep a tab on the progress of their campaign. This also allows them to be updated with key metrics concerning lead conversion. There are three cardinal steps to achieving this:

  1. Having a multiple-tier opening sequence which can be considered useful and relevant for dynamic and ever-changing content, based on the needs of the company.
  2. You can put to use the task of lead scoring and lead grading in order to ensure that automated sending of emails and outbound calls can be done in a more relevant manner. There should exist strict rules and guidelines so that mass-solicitation techniques are not blocked by popular spam-detection technologies.
  3. Content should be re-marketed on third-party sites in order to encourage and enthuse people who have shown an interest in being a customer.

Long and Short-term Balance: Next, we should think of balancing things out in the long and short terms. You should apply all SEO techniques in place to ensure that your brand gets ranked at the top of SERPs. Top-ranked websites usually inspire confidence and solidify people’s trust in a brand. The ideal path would be to develop both the leads and the brand simultaneously with a 40:60 priority ratio.

All Eyes on Thought Leadership: One should also understand the value of thought leadership. It is important to buy products and services that help to circumvent and eliminate risks, as well as improve customer experience. Rather than merely bringing about external improvements to the product, you should introduce ideas that are revolutionary or definitive in the industry. Something that would emerge as innovative or pioneering. This is something that’s surely going to be big in 2017.

Augmented Reality to the Rescue: Augmented reality is close to thought leadership. This is virtual communication which has taken on a different hue with the success of Pokémon Go. The technology, in which virtual objects can be “planted” across various real-life locations and would be spotted only by means of physical traveling, is tracked by GPS. Application of this technology would assist a lot in communicating complex ideas by the practical demonstration on an interactive gadget such as a PC/Laptop, projector or a Smartphone.  This will also lead to the growth and development of multi-dimensional gadgets and mechanisms which would improve Point-of-Sale terminals, record transactions and enhance staff training.  Taking giant leaps in the field of virtual reality, with the objective of bettering communication and customer engagement techniques, will definitely be on the cards this year for most B2B firms.

Bots in Charge: Use of ‘Bots’, or robots, is yet another huge area that is slated to become big this year. Coming out of the confines of more conventional uses, such as scheduling meetings or sending out ‘to-do’ notifications, robots can be put to use in functions such as creating SEO-friendly content, addressing very specific customer complaints, spotting complex technical errors and bugs and communicating them in a life-like manner and synthesizing user research. . They can also serve as guides to take visitors on a virtual ‘tour’ of the website and demonstrate how the site works. Overall, bots could be of great use for optimizing marketing in many ways.  

Why Are Businesses Hiring Remote Teams To Get The Job Done?: Another trend that is going to be big in 2017 is the use of ‘remote teams’ or ‘virtual companies’ to do part of a company’s work online. This helps the company to be well-distributed in terms of workload and in meeting deadlines. Remote working is something which has displayed a healthy growth of about 80% in the period 2005-2012 and is slated to grow even more in this year and the coming years. Remote workers log in for a greater number of hours and are more focused on their work, free as they are from the trappings of a normal work environment. They are chiefly driven by the passion for their work and the alluring aspect of getting to work from their own home. Hence, productivity takes a giant leap when companies hire remote or virtual teams.  

Bringing Back Spotlight on the 80/20 Rule: More Recognition for the 80/20 rule is set to become the norm. Quite often companies fall into the trap of hyper-marketing, zealously hard-selling their ware, which can serve to put customers off.  Also, by going all-out to cover every possible area of marketing, they miss out on identifying those crucial things which can actually bring in the bulk of the business. In technobabble, this is classified as the ‘80/20’ rule—striving to identify that vital 20% of your advertising content which is providing 80% of the returns. This twenty percent must be identified and a majority of the advertising resources must be spent in further improving them. More stress on the 80/20 rule is definitely going to be a major trend of 2017.

Apart from all these, some of the major toasts of this year would go to maintaining the ‘touch-point consistency’ in marketing, building up and careful cultivation of the talent brand, and digital dissolution. Overall, things are looking good for the B2B industry this year.

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