1
6 Ways Agency Owners Can Own 2017!
2
5 Big Mistakes Agency Owners Often Make!
3
12 Marketing Events Agencies Should Attend in 2017
4
Why Do Small Businesses and Agencies Fail at Social Media Marketing?
5
7 Common Ways That Small Businesses Waste Money Marketing
6
7 B2B Marketing Trends Agencies Must Watch In 2017
7
5 Best Free Keyword Research Tools
8
5 Secrets to writting Effective Email Subject Lines
9
All about Branded Emojis on Twitter
10
5 Ways Marketers use Emojis in their Campaigns

6 Ways Agency Owners Can Own 2017!

Each and every business or agency owner wants to grow their business and expand. In the world of business, you are either growing or you are dying. So it is very important that you get in motion and grow. So how are agency owners powering this growth? Apart from hiring, here is what you can do to take your business to a whole new level in the next 12 months.

  1. Go online and get better at SEO

In this age of digitization, it is extremely important for your business to have a great internet presence. People use the internet for almost all information nowadays. The first thing that you need to know is what kind of internet presence your business has. It is not enough to just have a good looking website. You need to know the ways of attracting new visitors. And this is exactly where SEO comes into play. As there are millions of websites that are active on the internet, it can be quite difficult for your business to be found online without proper SEO. There are a number of rules as well as protocols in SEO that help your business to get discovered. If you are not already involved in SEO, now is a good time to reconsider. If a person is looking for “web designing services”, your website should rank on top. And this is exactly what SEO does. This is also true for e-commerce websites. If you are a personal trainer, you can sell subscriptions to fitness videos, or if you are into the clothing business, you can sell branded T-shirts. Having an e-commerce presence could greatly benefit your business.

  1. Remote hiring

Remote hiring can be great for your business to grow in 2017. These remote workers not only have the same skills as their on-site counterparts, but their payroll costs are also much less compared to those associated with traditional employees. You can hire them from a talent pool that does not have any geographical restrictions, as these applicants don’t require commuting to an office. Also, remote workers are dedicated and more productive than regular on-site employees. With the remote hiring, your business can take advantage of reduced personnel costs.

  1. Know how to organize your business

Organization and prioritization are the two main elements that one needs to run a business. When it comes to operations, make sure that your business organization does not disintegrate into any type of complex blame game. If you have any queries regarding lean business operations, then you can take the help of books. This will be of great help. You need to know about the quality of the agencies that are not only successful but also have maintained their success. There should be no complication in your business operations. To make your business a grand success, it should have three main operational components – the right staff, level five leaders and confronting brutal facts. If a business understands all these three components properly, then the managers can optimize as well as simplify operations.

  1. Focus on your customer

You can make the profit from your business, only if you have a good customer base. Your customer will come for the first time, if they are satisfied with your service, they will come for the second time, and finally, they will bring their friends with them. This is what you want, right?  In this regard, small agencies have more advantage over large companies. Small agencies get to interact with their customers at a more personal level. This does not mean that large companies do not care about their customers. Actually, it is quite challenging to put the CEO of a company face to face with customers. Give priority to your clients or customers, make sure you understand what they want and then cater to their specific needs.

  1. Pay attention to cash flow

You need to define your free flow of cash. Generally, cash flow is calculated depending on what is left after making all the non-cash adjustments and payment of all the necessary financial expenditures. You will be able to gain new opportunities and perspectives when you start considering free cash flows before making business decisions.

  1. Invest the retained earnings wisely

If you run a successful business, have the great understanding of the balance sheet and want to explore other opportunities, you have two options – you can either choose to invest in external assets that are non-operational subsidiaries, or you can invest your retained earnings back into the operational business. Deciding what to do can be tough. In many cases, the right decision can be to reinvest retained earnings into the organic business. But there are cases, where small business owners fail because of their overconfidence from the previous success and end up killing both the businesses. It will be good if you don’t invest huge capital in low-probability business options and invest in assets that are non-operational.

Your business may face challenges, but these six ways of growing your business can make your business stand out in 2017. Just focus on simplification and understanding your free cash flow, and will be able to get the most out of your business.

5 Big Mistakes Agency Owners Often Make!

Running an agency successfully is not an easy task. Not everyone knows what it takes to master the art of running an agency.  There are many factors that you must keep in mind, but the most important thing that you can do is to learn from mistakes that others have made. If you know what the common mistakes that agency owners make are, you can avoid making them. Without much ado, let’s check out the list of mistakes you should avoid as an agency owner.

Lacking a Speciality

Most of the agencies generalize their services and ignore focusing in on a specialty. They offer multiple services to any or all clients hiring them. This generalization restricts their working area. Thus, they only work with local clients or with those clients who have a pre-existing relationship with the agency.  Specializing your agency is very important. Industry experts suggest that to be successful as an agency you should be proactive rather than being reactive. You should draw your roadmap and go after those of whom you think will make your perfect clients, rather than cater to all those who appear at your doorstep.

Agencies are often afraid to focus on a specialty due to three main reasons. They are as follows:

  • Agencies think that they will not be able to find their perfect clients as they don’t know the desired characteristics of their perfect client.
  • Most agencies do not want to turn away the clients who show up at their door offering them work.
  • Many agencies operate from a fear that they will end up choosing the wrong specialization.

One common trait of most successful agencies is that they all have a clear roadmap of what they want and where they are going. This clear map helps them to establish authority and credibility in the industry they choose.

If you are willing to leave your fear behind and choose perfect clients for your business, all you have to do is analyze your past and existing projects. You make note of the projects that were profitable, easy to work on and that delivered great results. These are the projects you must target for the future. When you and your team are satisfied with a  project, productivity will increase.

If you are not willing to choose certain projects and, therefore,  leave some behind, you can choose a narrower scope of service or technology instead.

Relying Too Much on Word-of-Mouth Referrals

While word-of-mouth leads are considered to be the lifeblood of most agencies, relying only on such referrals is a mistake that you will regret later.  As discussed in the previous point, agencies should adopt a more proactive approach rather than being reactive. Relying on word-of-mouth for leads is problematic as you are reliant on something that is not directly in your control. You can never be assured of lead generation. It might happen or it might not happen. The fate of your agency should never be in the hands of other people.  You have to adopt a proper system to generate new business.

Internet marketing can help you generate leads and to place control into your own hands. Inbound marketing is a great way to drive traffic to your website.  Attracting targeted traffic to the landing page and capturing the leads by nurturing them through good content is no longer a secret. Content will help you to find your perfect clients. This leads us to another common mistake that agency owners make.

Wrong Content Marketing Strategy

Having the wrong content marketing strategy is so common that almost every agency has done it. Many agency owners spotlight their portfolio, testimonials or case studies thinking that they would get an overwhelming response from their clients, but they fail to develop their agency blog in a proper manner which, in the case of most agencies, has more appealing content.

If you constantly write about yourself instead of content that the user finds useful, you will turn the reader away instead of converting them into clients. The content should be such that it helps readers to solve a problem.  Using generic calls-to-action is another mistake that most agency owners make on their website.  You should pay close attention to the calls-to-action and your content marketing strategies if you want to succeed.

Not Interacting with Other Agency Owners

When it comes to being an agency owner, “No man is an island,” as John Donne said. This is an excellent adage to follow. Agencies are one of the toughest businesses to run and it becomes more difficult if you adopt a strategy to go alone. If you think no one else knows how to run a successful agency, this is a wrong attitude.

Instead of bearing the entire burden on your shoulders alone you must learn to delegate. Talking to other agency owners can prove to be therapeutic for you. You can learn about the things they are doing right, and gain a sense of community.

Avoiding the Learning Process

Learning is an ongoing process which most agency owners avoid. This could spell disaster for your agency business, especially digital agencies. Clients expect digital agencies to constantly stay involved in the learning process so that they have knowledge of the latest market trends. You should never stop your learning process as an agency owner.

These are some of the most common mistakes that agency owners make that can hinder the success of their business.  Make sure that you avoid these mistakes to ensure your ability to be a successful agency owner.

12 Marketing Events Agencies Should Attend in 2017

The year of 2017 has brought forth a host of new promises and hopes. And just like it marks a new beginning for the world and the lives of people who inhabit it, it also heralds a new beginning for the marketing, advertising, and market research industry. For every year, it is essential to note down in a list the various marketing events, such as SEO, digital marketing and tech conferences, from around the world. Below is a list of the various international conferences and events that are an absolute must-visit this year. They are as follows:

HeroConf: This one is by far the only dedicated and paid media conference in the United Kingdom. This place has the greatest quality speakers and the greatest presenters. Here, both speakers and presenters are of the highest quality. Regardless of whether you’re a novice or a veteran, you can glean useful information from it. Date: 24-26th Oct. Venue: London.

BrightonSEO: This is to be held on April 7th and the 15th of September. As the name suggests, it is to take place in Brighton. In this event, talks are offered on a huge variety of subjects by speakers. Every year, speakers are brought in from a variety of fields that fall within the ambit of digital marketing.

Unbounce—the Call to Action: This conference addresses the issue of attracting traffic to a website and converting the leads from the traffic into actual customers. To be held in Vancouver from 25-27th of June.

SMX Munich: Its content quality is extremely good, and it attracts a tremendous volume of visitors. It is mainly focussed on covering a huge range of search topics. This is scheduled in Munich on March 14th-15th.  

SEOkomm: To be held in Salzburg in the month of November, this one is a single-day conference which is singularly focused on SEO. It is among those conferences which offer the most advanced tracks and content in the world. The great networking possibilities are an additional bonus.

SEO-Day: SEO Day is presently the second largest show in Germany. There are three parallel tracks here, such as the “expert day”.  This event is held in Cologne on October 19th, is a must-attend.

Local Strategy: Mobility is the chief feature of the technology employed for handheld or ‘mobile’ devices. As per the information provided by Google, people usually look for commercial businesses which are near them, (which has necessitated the ‘near me’ mechanism for local search). For this reason, it is imperative that local businesses are run with this target in mind. It is with this target that the Local Strategy event was held on January 28th of this year in Bologna.

AdWorld Experience: Held in Bologna just like SEO-Day (but on the 13th-14th April) Adworld Experience is held in the month of April.  Specializing in the field of paid marketing campaigns, the best speakers are brought in by the organizers every year. Every year, planning for the next session is started after one session ends. Workshops which are run on the first day are entirely worth the prices offered.  Afterward, videos of all the sessions are provided to the attendees, which means that the ROI (Return on Investment) would be increased on the educational budgets of agencies.

Web Marketing Festival: This is one of the most vital industry events in Italy and is held in the city of Rimini. To be held on the 23rd and 24th of April, it attracts over 3000 participants every year. There are about ten parallel tracks held here, on each of which over 100 speakers hold speeches. Apart from high-level sessions on the subject of digital marketing, you also get tremendous opportunities to network.

ClinicSEO: This event is mainly organized in Barcelona, Spain on the 27th of October. This event is geared to give you a better understanding of the way that professionals work. This event is completely held in isolation and is part of a broader expo.

SEOnthebeach: This conference has an informal atmosphere. Held in La Manga del mar Menor in Spain, it attracts talented professionals who share the greatest practices, strategies, and knowledge for two days. This event also provides great opportunities for networking. This is to be held on the 23rd and 24th of June.

QueDuWeb: Held in Deauville, France, on April 27th and 28th, this event is basically a series of conferences on subjects ranging from SEO Audit, Digital Strategy to Growth Hacking. Speakers from a variety of fields in digital marketing attend this event.

This list represents just twelve of the innumerable digital marketing conferences and events scheduled to be held this year.   

Why Do Small Businesses and Agencies Fail at Social Media Marketing?

Social media marketing is an integral part of making a site more popular to the target consumer base. There are numerous benefits to placing an advertisement on social media. If you open a fan page of your company on Facebook, for instance, then you can use your personal contacts list to spread the link and gather more followers by means of ‘likes’. The more friends that ‘like’ your page, the more likely your page will be visible around the virtual world. Suppose one person from your Facebook ‘likes’ your page. The people on their friend list would be able to see that the person liked a page and would be curious to check that page out. If the curious person also ‘likes’ your page, the cycle of spreading ‘likes’ goes on and on. If you follow the principles of online PPC techniques,  you can place advertisements on Facebook (and other social networking sites) where a person would be able to view your advertisement if he/she displays a leaning towards the kind of product or service you sell.

Twitter is not far off. The Twitter Analytics feature platform is of huge benefit to business owners. Through it, a business can track the changes in the size of their customer base. In addition to this, they can also see the demographics the followers belong to, and their tastes and preferences.

The question remains: why do small businesses shy away from using social media to their full benefit? The answer is multifaceted:

  • The majority of small companies, especially start-ups, are intimidated by the idea of social media campaigning. To them, a social media campaign is something that requires a lot of time, resources, efforts and energy that cannot be afforded. A lot of these companies are not aware of campaign tracking tools such as Google Analytics, Twitter Analytics, Omniture, etc. Because these companies want to play it safe, under the notion that social media campaigns only work when a company is well established, they end up depriving themselves of the benefits that online business campaign tracking tools can give them.
  • Many times, a company doesn’t even have a plan for conducting a campaign on social media. They simply enter the space and work randomly, even taking flawed routes (such as bombarding members with spam messages). As a result, their campaigns fail and they end up dismissing the effectiveness of social media campaigning as a whole. Social media marketing requires a plan in order to succeed. Each business needs to target a certain demographic and then develop their campaigns accordingly, instead of simply making a universal appeal. They need to make use of tools, such as market survey tools and holding consumer contests, with special offers to be won as prizes. Yet, all these, for some reason, intimidate smaller companies.
  • There may be companies that feel that the competition is very packed and that the ‘early birds’ have caught all the worms. That is, the bigger or early-arrival companies have already reaped all the benefits from a particular social media strategy and occupied all the niches. While this fear is not totally unjustified, it is also true that sustained and diligent marketing can indeed popularize a company among social media users without even needing to spend much on advertising. For example, if a company sells health products, they can hire people to research health-themed Facebook groups (or other social media communities)  and promote the products of the company. They can participate in discussions on social media groups and share the positive aspects of the products that are being sold by the company. In doing so, you gain popularity within a particular niche.

Thus, it’s mainly a combination of unrecognized potential and a presence of uncertainty regarding social media that prevents small companies from achieving success in social media marketing campaigns. The scenario is slowly changing, but as small and niche businesses become more informed about social media marketing, there’s a promising future ahead.  

7 Common Ways That Small Businesses Waste Money Marketing

Growing a small business is not that easy. We start a business because we may be a good accountant, lawyer, website designer, business consultant, lawyer or other professional service providers, but that does not mean that we are experts at growing and marketing our own small business. As we are not business marketing experts, we tend to follow what others do. And most of the time, it does not work at all. Here are the most common mistakes that small business owners make when it comes to spending money and how they can turn those losses into gains.

Building a social media following

It may sound good, but building a following on sites such as Facebook can actually cause more harm than good for your small business, in that it can be a waste of time and therefore money. As the algorithm of Facebook is always changing, it has made it harder for marketers to reach their clients organically. Based on 500,000 likes per year, only around 2% of your followers actually, see your posts. The good news is that now you can buy Facebook ads so that you can boost the number of users who see your posts.

Solution: Try to get your client’s email addresses and send them weekly newsletters with updates about your services. Also, you can offer incentives to those who recommend your products or services to their friends or family.

Not Understanding What Your Customers Want

Marketing is all about knowing the needs and wants of your audience, but small businesses tend to lack this information. You will be wasting your time as well as money if you do not understand the demographics of your target market.  

Solution: The first thing that you need to do is to identify who your customer is and determine what their needs are, where they reside and what they can afford to purchase. In defining who your primary customer is, you learn how to meet their needs and have a happy clientele.

Being Impatient and Giving up Too Soon

Marketing needs a lot of time as well as effort when growing a business. If you expect to get hundreds and thousands of followers in just one week, then this will seriously upset you. And as a result, small businesses give up, in spite of starting strong.

Solution: The solution to this is quite simple. First of all, do not raise your expectations too high. Give your small business a year or two to ramp up. Once you start getting followers, you can engage them with as much interesting content as possible.

Trying to do Too Much

Creating an account on Twitter, Facebook, Pinterest and a lot of other social networking sites is highly ineffective for a small business. As a small business owner, you have fewer employees. So don’t try to be online everywhere at the same time, all at once.

Solution: You can’t do it all – accept it. Choose one or two social media sites that your customers use the most and devote a few hours per week in promoting your products and services.

You Are Not Tracking Your Marketing Results

You may have Google Analytics set up, but do you really use it at all?  Many small businesses aren’t aware how this tool works. They have a lot of questions and confusion regarding Google’s PPC and AdWords. As it is an effective marketing tool, business owners simply buy ad space without fully understanding how those ads work. This is one way that you could unwittingly be wasting a lot of money.

Solution: You can set up conversion tracking for your ad campaigns. This way you will get to know how effective your ads are at attracting your customers.

You Have Not Changed Your Marketing Strategy in Years

Times change, and so should your marketing strategy. If you have a marketing strategy that you have not changed in years and are still investing in it, this is simply a phenomenal waste of money.

Solution: It is suggested that you try new things every year. As marketing is always evolving, you need to evolve too.

Huge One-Time Ad Campaign

There are a number of cool marketing tactics that you can try. While some of them work great, others do not. This is especially true if you only have one shot to make them work. Diving into marketing campaigns that require a lot of money is a waste of money for small businesses.

Solution: You need to first test the ad campaign with a modest budget. If you see that this new tactic is not working even with a smaller budget, it is likely that it will not work with a large budget.

Are these the areas in which your business is wasting money? If so, then it’s time that you make some changes in your marketing plan and grow your business.

7 B2B Marketing Trends Agencies Must Watch In 2017

The term ‘B2B’ is fairly familiar to people who belong to the market research or digital marketing industries. It is a field where there is an exchange of technology, information, services and products between businesses rather than between a business and its customer. As with every other field of technology and business, the trends and practices for B2B keep changing and upgrading from year to year. It’s in this context that we will discuss some of the biggest B2B trends that will dominate 2017.

Marketing Automation: First, we speak about marketing automation. This is the software which is used to automate a lot of the actions required for sales pitching of a product or service. It includes marketing on social media, putting up ads on Google, cold calling and mass emailing. Some of these can definitely be tuned into automation, especially the client mailing and cold calling. Marketing automation can not only be used to generate leads, but it can also help companies keep a tab on the progress of their campaign. This also allows them to be updated with key metrics concerning lead conversion. There are three cardinal steps to achieving this:

  1. Having a multiple-tier opening sequence which can be considered useful and relevant for dynamic and ever-changing content, based on the needs of the company.
  2. You can put to use the task of lead scoring and lead grading in order to ensure that automated sending of emails and outbound calls can be done in a more relevant manner. There should exist strict rules and guidelines so that mass-solicitation techniques are not blocked by popular spam-detection technologies.
  3. Content should be re-marketed on third-party sites in order to encourage and enthuse people who have shown an interest in being a customer.

Long and Short-term Balance: Next, we should think of balancing things out in the long and short terms. You should apply all SEO techniques in place to ensure that your brand gets ranked at the top of SERPs. Top-ranked websites usually inspire confidence and solidify people’s trust in a brand. The ideal path would be to develop both the leads and the brand simultaneously with a 40:60 priority ratio.

All Eyes on Thought Leadership: One should also understand the value of thought leadership. It is important to buy products and services that help to circumvent and eliminate risks, as well as improve customer experience. Rather than merely bringing about external improvements to the product, you should introduce ideas that are revolutionary or definitive in the industry. Something that would emerge as innovative or pioneering. This is something that’s surely going to be big in 2017.

Augmented Reality to the Rescue: Augmented reality is close to thought leadership. This is virtual communication which has taken on a different hue with the success of Pokémon Go. The technology, in which virtual objects can be “planted” across various real-life locations and would be spotted only by means of physical traveling, is tracked by GPS. Application of this technology would assist a lot in communicating complex ideas by the practical demonstration on an interactive gadget such as a PC/Laptop, projector or a Smartphone.  This will also lead to the growth and development of multi-dimensional gadgets and mechanisms which would improve Point-of-Sale terminals, record transactions and enhance staff training.  Taking giant leaps in the field of virtual reality, with the objective of bettering communication and customer engagement techniques, will definitely be on the cards this year for most B2B firms.

Bots in Charge: Use of ‘Bots’, or robots, is yet another huge area that is slated to become big this year. Coming out of the confines of more conventional uses, such as scheduling meetings or sending out ‘to-do’ notifications, robots can be put to use in functions such as creating SEO-friendly content, addressing very specific customer complaints, spotting complex technical errors and bugs and communicating them in a life-like manner and synthesizing user research. . They can also serve as guides to take visitors on a virtual ‘tour’ of the website and demonstrate how the site works. Overall, bots could be of great use for optimizing marketing in many ways.  

Why Are Businesses Hiring Remote Teams To Get The Job Done?: Another trend that is going to be big in 2017 is the use of ‘remote teams’ or ‘virtual companies’ to do part of a company’s work online. This helps the company to be well-distributed in terms of workload and in meeting deadlines. Remote working is something which has displayed a healthy growth of about 80% in the period 2005-2012 and is slated to grow even more in this year and the coming years. Remote workers log in for a greater number of hours and are more focused on their work, free as they are from the trappings of a normal work environment. They are chiefly driven by the passion for their work and the alluring aspect of getting to work from their own home. Hence, productivity takes a giant leap when companies hire remote or virtual teams.  

Bringing Back Spotlight on the 80/20 Rule: More Recognition for the 80/20 rule is set to become the norm. Quite often companies fall into the trap of hyper-marketing, zealously hard-selling their ware, which can serve to put customers off.  Also, by going all-out to cover every possible area of marketing, they miss out on identifying those crucial things which can actually bring in the bulk of the business. In technobabble, this is classified as the ‘80/20’ rule—striving to identify that vital 20% of your advertising content which is providing 80% of the returns. This twenty percent must be identified and a majority of the advertising resources must be spent in further improving them. More stress on the 80/20 rule is definitely going to be a major trend of 2017.

Apart from all these, some of the major toasts of this year would go to maintaining the ‘touch-point consistency’ in marketing, building up and careful cultivation of the talent brand, and digital dissolution. Overall, things are looking good for the B2B industry this year.

5 Best Free Keyword Research Tools

cn_blog1_masthead_05-09-16

Want to connect with people? Speak their language!

However in an increasingly digital word, the concept of language is not necessarily restricted to people communicating with other people, and no we are not going all nerd on you and getting at computer languages like C, C++, JAVA or the binary… we are talking about the language through which millions of us are asking questions every day, questions that we hope will bring back relevant answers to us at crucial moments real time, questions that we are throwing at search engines using the language of keywords.

Having a comprehensive knowledge of relevant keywords is the only way in which you can make informed decisions about your content strategy and consequently communicate well with your audience. No matter how good your services/products are, and how well you sell them, the ultimate key is to get discovered. Keywords can help you do just that.

Luckily, businesses especially start-ups don’t have to spend big to indulge in keyword research. There are many free tools that allow you to find keywords for SEO. Most of these free tools are modest in their outputs and are great starter packs; you can obviously switch to paid tools once you have got the hang of it all.

Here is a list of 5 popular free keyword research tools that you can start using to curate great keywords:

1. Google Keyword Planner

Arguably, the best place to begin your keyword research.

keyword-planner-final

With Keyword Planner you can search for keywords, get search volume for a list of keywords, group them into ad groups, get traffic forecasts etc.

The Keyword Planner can also help you find appropriate keywords for your SEO and PPC campaigns separately.

2. Google Trends

google

Google trends is very helpful when you are planning your way around popular keywords or topics that are trending.

SEO experts believe that Google trends often comes back with results that few people are aware of, and thus are less targeted.

3. Answer The Public

Answer The Public is simple tool that generates keywords around a seed keyword. The tool uses Google Autocomplete to generate its results. It adds modifiers to keywords like alphabets, numbers and query terms and thus generates bulk keywords around a seed keyword.

ask

4. Keyword Tool

This tool makes use of the Google Suggest API to get back with long tail keywords. It indulges in intricate permutations and combinations and thus ends up with quite a comprehensive list of keywords.

keyword

5. Google Correlate

If content is king, then context is his crown. Google Correlate is contextual discovery tool that gets back with LSI keywords. But it doesn’t work well key phrases, it’s at its best when the input format is a keyword.

g-core

Getting SEO right for your business is an important process that is relentless. Hard to ignore the updates crop up at the tip of a hat and even the smallest of steps make a huge impact. So what do you do? You of course come and speak to experts like us who are always a step ahead of the whims of search engines. Contact us for any of SEO, SEM and other organizational needs at www.capitalnumbers.com/contact_us.php

 

5 Secrets to writting Effective Email Subject Lines

cn_blog1_masthead_25_10-09-16

Think back to the last time you engaged in email marketing. We are pretty sure that a lot of research went into the content of the email. The communication – visual and text, the flow of information, the call to action – we are pretty sure you and your team mates wanted to get it right to the point of every excruciating detail.But think about the time you spent on writing the subject line for the mailer? 10 minutes? 5? Not even that?Truth be told, if you haven’t been giving importance to framing your subject lines, you have been playing a very risky gamble. Reports suggest, 35% of email recipients open email based on the subject line alone. The numbers shouldn’t really come across as alarming, because come on, think about your own email checking habits – what makes you decide that a email is worthy of your time? Isn’t the subject lines a major part (if not all) of that split second decision?Think about your subject lines as packaging for your mailer. Just like a product that needs good packaging to be taken seriously at store shelves, the same is the case with your emails.So what can you do to make sure that you are catching the eye (literally) of your recipient?Well we’re not saying that we have brought it down to an exact science, but we can arm your with a few tricks that you can use in permutations and combinations to see what’s working for your target audience.

Following are the five points that we have noticed are common in our mails that get opened the most:

1. The 3 Ps: Precise, to the Point and Personal

A person spends less than half a second skimming through your subject line; it has to be precise for all you know. Going precise doesn’t however mean that you will string a pointless phrase together. It must be about the content of your mail. Think of it from a CTA perspective. Your subject line should be very much aligned to the action that you want your recipient to take after reading the mail. But the singular voice and personality of your brand cannot get lost in the humdrum of it all. You have to keep the conversation one on one with your recipients.

2. Numbers can help

Numbers speak a thousand words, yes they do. So they can help you keep things short and also add credibility to your claim. Numbers present an objective message about what you are offering, and set the exact expectations. They keep you from being vague.

3. Puns work big time

People love puns, especially when they are funny. Punny is the hottest train in town and we are sure you have already booked your seat on it. The best thing about puns in email subject lines is that puns not only draw your audience with wit, they also add a flavor to your mailer which gives it a much needed context. Don’t overdo it, though. You don’t want to antagonize anyone with over attempting at a pun or worse elicit an eye roll.

4. Don’t look or sound hyper

By looking or sounding hyper we mean don’t WRITE LIKE THIS or THIS!!!!!!! You might think that it helps highlight your text in the sea of other emails but what it does to recipients is rub them the wrong way. All caps is never a good idea,and such attempts at making your mail look or sound urgent only triggers spam alerts, and you should do everything you can to stay away from those.

5. A/B test to assess

Nothing like good ol’ hit and trial; not every subject line will work with everyone obviously. So guess what? You don’t have to leave it all to intuition. Test what kind of subject lines are working with your audience. All of whatever we suggested above, some points may be killer with your audience, others not so much; it will not take too much time to figure out honestly; you just need to put different subject lines of the same email to test.

Email marketing is still a very important segment of communication for big and small enterprises alike. So you don’t want people to just ignore them. You want your recipients to at least open them.Perfect subject lines will help you achieve just that.

A business as you understand is made of such little things, and if you are having difficulties realizing your estimated potential, it is very much possible that you are underestimating the importance of one or many of these factors. So talk to us, talk about your finite and infinite organizational goals and let us tell you ways in which we can help you do better.

Contact us at www.capitalnumbers.com/contact_us.php

 

All about Branded Emojis on Twitter

cn_blog_allaboutbrandedemojisontwitter_27092016

In our last two blogs, we convinced you (hopefully) to join the emoji bandwagon Getting started with Emojis , and elaborated on the best ways in which brands are using emojis to leverage their communication in 5 Ways to use Emojis in Marketing , now let us introduce you to a relatively new way in which brands are exploring the emoji-sphere – Branded Emojis on Twitter.

ticket-to-ride

Taking a cue from brands that were gleefully using emojis in their communication day in and day out, Twitter came out with the idea of branded hashtag emojis – which meant that brands can design custom branded emojis that are triggered when a specific hashtag is used. Remember the hashflags during Football World Cup 2014? Branded hashtag emojis are essentially the same, except that they are now being used by brands for their various marketing campaigns.

la-mare

Now a few months after everyone’s got a hang of it, Twitter is giving us more reasons to believe that branded emojis actually can be a very good idea.

In a recent marketing blog, Twitter elaborated on studies that prove that branded emojis make you stand out and deliberated on the best ways in which you can leverage branded emojis to your favour.

Some highlights of the blog are:

Excerpt: There is 10% increase in the amount of attention that ads receive when branded emojis are used.

Our take: You know how twitter works. Twitter explodes. To find ground and visibility in that clutter is a mammoth task. Emojis definitely give you the “stopping power” as twitter puts it, and now there is data to prove it.

Excerpt: Branded emojis extend brand presence. The median number of earned media generated is 5.3 million Tweet impressions, representing a 420% increase compared to the earned media baseline

Our take: Whenever there are emojis in the mix, the brand looks and feels more personal and authentic to the audience; the numbers indicate so too.

Excerpt: 80% users like discovering and using new emojis

Our take: We did not need numbers to assert that. Who doesn’t like emojis!?

Twitter went on to pull out Samsung Mobiles’ launch of Galaxy S7 and Spotify’s launch of the Beatles album to talk about how brand impressions and conversations skyrocketing with the help of branded emojis.

We wanted a concept that would distinguish Spotify from other services — and introduce this amazing catalog in a unique way. Working with Twitter, we were able to deliver an experience that was unique, social and fun.”

Josh Karpf
Director, Social Marketing, Spotify

We hope that we have managed to pass on the enthusiasm of using branded emojis. If you found them cool as well, and want to know about more ways in which we can use emojis to expand your brand’s reach, talk to us at www.capitalnumbers.com/contact_us.php

5 Ways Marketers use Emojis in their Campaigns

cn_blog_waysmarketersuseemojisintheircampaigns_27092016

In our last blog Getting started with emojis blogged to be hyperlinked, we spoke about

  • How emojis came to be mammoth trend that they are now
  • Why they found their way into day to day lives of every person who uses a phone and the internet, and
  • Why marketers would be grossly mistaken if they ignore their meteoric rise and don’t involve them in their communication.

Now let’s talk about how emojis can be strategically and gracefully pushed into communications, thus making them more relatable, engaging and relevant.

Let’s have a look at 5 such instances when brands aced their emoji marketing games, and let’s talk briefly about why the campaigns are nothing but little geniuses

McDonalds

 

 

emoji-2 emoji-3 emoji-4

Simplistically brilliant by McDonalds; only goes to prove that emojis are actually so detailed that you can use them to say even the most complex of things without using a single word. Also, McDonalds has always enjoyed its position as a flag bearer of pop culture, this sort of cements their position again.

HeForShe

emoji-2

No one doubts the power of symbols when it comes to boosting social causes. The use HeForShe symbol as emoji was thus a brilliant move that resulted in its mentions getting increased by 115%. The exercise stems from the same school of thought that encourages branding of causes by use of symbols on anything that the TG uses (T-shirts, coasters, stickers), thus increasing visibility.

WWF

emoji-3

WWF created 17 emojis for 17 endangered animals, and incorporated them in a social media campaign that urged people to donate 10 cents for their preservation every time they used one of these emojis in their tweets. The emojis though newly created were extremely relevant and relatable, thus easily found their way through conversations – the cause won fair and square.

Deadpool

emoji-2

If we start talking about Deadpool’s integrated marketing techniques, we would need the night and two tall glasses of extra tall coffee. But let’s not digress. Let’s just marvel at this stupidly outrageous idea that deserves all the praise  it got. They had the audacity to take a step further and take emojis out of the digital vacuum and into the real world. The genius of this is more in the content though. It’s a pathetic joke. A PJ. The kinds that we see loitering on our Whatsapp groups every now and then; the kind that we are ashamed that we get in the first go.

Domino’s

emoji-3

An out of bounds, sci-fi move by the brand that won them all the accolades actually; the campaign gave rise to the concept of emoji ordering or emoji commerce. The campaign managed off the charts online to offline conversions, the simple idea so potent that it will be talked about for years to come.

These are obviously only 5 of many awesome campaigns that use emojis as their leverage, but then we are hoping that these are enough to give you a drift of the kind of possibilities that these kind of marketing communications hold.

So before you write your business off as “too serious” for emoji marketing, do give us a call at http://www.capitalnumbers.com/contact_us.php

Copyright © 2012 - 2017 CapitalNumbers Infotech Pvt Ltd. All Rights Reserved.