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7 Common Ways That Small Businesses Waste Money Marketing
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7 B2B Marketing Trends Agencies Must Watch In 2017
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5 Best Free Keyword Research Tools
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5 Secrets to writting Effective Email Subject Lines
5
All about Branded Emojis on Twitter
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5 Ways Marketers use Emojis in their Campaigns
7
Getting started with Emoji Marketing
8
4 Things to Keep in Mind while choosing a Domain Name for your Blog
9
Meta Descriptions – The 160-Character Secret Weapon for your Website
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5 quick ways to reduce page load time

7 Common Ways That Small Businesses Waste Money Marketing

Growing a small business is not that easy. We start a business because we may be a good accountant, lawyer, website designer, business consultant, lawyer or other professional service providers, but that does not mean that we are experts at growing and marketing our own small business. As we are not business marketing experts, we tend to follow what others do. And most of the time, it does not work at all. Here are the most common mistakes that small business owners make when it comes to spending money and how they can turn those losses into gains.

Building a social media following

It may sound good, but building a following on sites such as Facebook can actually cause more harm than good for your small business, in that it can be a waste of time and therefore money. As the algorithm of Facebook is always changing, it has made it harder for marketers to reach their clients organically. Based on 500,000 likes per year, only around 2% of your followers actually, see your posts. The good news is that now you can buy Facebook ads so that you can boost the number of users who see your posts.

Solution: Try to get your client’s email addresses and send them weekly newsletters with updates about your services. Also, you can offer incentives to those who recommend your products or services to their friends or family.

Not Understanding What Your Customers Want

Marketing is all about knowing the needs and wants of your audience, but small businesses tend to lack this information. You will be wasting your time as well as money if you do not understand the demographics of your target market.  

Solution: The first thing that you need to do is to identify who your customer is and determine what their needs are, where they reside and what they can afford to purchase. In defining who your primary customer is, you learn how to meet their needs and have a happy clientele.

Being Impatient and Giving up Too Soon

Marketing needs a lot of time as well as effort when growing a business. If you expect to get hundreds and thousands of followers in just one week, then this will seriously upset you. And as a result, small businesses give up, in spite of starting strong.

Solution: The solution to this is quite simple. First of all, do not raise your expectations too high. Give your small business a year or two to ramp up. Once you start getting followers, you can engage them with as much interesting content as possible.

Trying to do Too Much

Creating an account on Twitter, Facebook, Pinterest and a lot of other social networking sites is highly ineffective for a small business. As a small business owner, you have fewer employees. So don’t try to be online everywhere at the same time, all at once.

Solution: You can’t do it all – accept it. Choose one or two social media sites that your customers use the most and devote a few hours per week in promoting your products and services.

You Are Not Tracking Your Marketing Results

You may have Google Analytics set up, but do you really use it at all?  Many small businesses aren’t aware how this tool works. They have a lot of questions and confusion regarding Google’s PPC and AdWords. As it is an effective marketing tool, business owners simply buy ad space without fully understanding how those ads work. This is one way that you could unwittingly be wasting a lot of money.

Solution: You can set up conversion tracking for your ad campaigns. This way you will get to know how effective your ads are at attracting your customers.

You Have Not Changed Your Marketing Strategy in Years

Times change, and so should your marketing strategy. If you have a marketing strategy that you have not changed in years and are still investing in it, this is simply a phenomenal waste of money.

Solution: It is suggested that you try new things every year. As marketing is always evolving, you need to evolve too.

Huge One-Time Ad Campaign

There are a number of cool marketing tactics that you can try. While some of them work great, others do not. This is especially true if you only have one shot to make them work. Diving into marketing campaigns that require a lot of money is a waste of money for small businesses.

Solution: You need to first test the ad campaign with a modest budget. If you see that this new tactic is not working even with a smaller budget, it is likely that it will not work with a large budget.

Are these the areas in which your business is wasting money? If so, then it’s time that you make some changes in your marketing plan and grow your business.

7 B2B Marketing Trends Agencies Must Watch In 2017

The term ‘B2B’ is fairly familiar to people who belong to the market research or digital marketing industries. It is a field where there is an exchange of technology, information, services and products between businesses rather than between a business and its customer. As with every other field of technology and business, the trends and practices for B2B keep changing and upgrading from year to year. It’s in this context that we will discuss some of the biggest B2B trends that will dominate 2017.

Marketing Automation: First, we speak about marketing automation. This is the software which is used to automate a lot of the actions required for sales pitching of a product or service. It includes marketing on social media, putting up ads on Google, cold calling and mass emailing. Some of these can definitely be tuned into automation, especially the client mailing and cold calling. Marketing automation can not only be used to generate leads, but it can also help companies keep a tab on the progress of their campaign. This also allows them to be updated with key metrics concerning lead conversion. There are three cardinal steps to achieving this:

  1. Having a multiple-tier opening sequence which can be considered useful and relevant for dynamic and ever-changing content, based on the needs of the company.
  2. You can put to use the task of lead scoring and lead grading in order to ensure that automated sending of emails and outbound calls can be done in a more relevant manner. There should exist strict rules and guidelines so that mass-solicitation techniques are not blocked by popular spam-detection technologies.
  3. Content should be re-marketed on third-party sites in order to encourage and enthuse people who have shown an interest in being a customer.

Long and Short-term Balance: Next, we should think of balancing things out in the long and short terms. You should apply all SEO techniques in place to ensure that your brand gets ranked at the top of SERPs. Top-ranked websites usually inspire confidence and solidify people’s trust in a brand. The ideal path would be to develop both the leads and the brand simultaneously with a 40:60 priority ratio.

All Eyes on Thought Leadership: One should also understand the value of thought leadership. It is important to buy products and services that help to circumvent and eliminate risks, as well as improve customer experience. Rather than merely bringing about external improvements to the product, you should introduce ideas that are revolutionary or definitive in the industry. Something that would emerge as innovative or pioneering. This is something that’s surely going to be big in 2017.

Augmented Reality to the Rescue: Augmented reality is close to thought leadership. This is virtual communication which has taken on a different hue with the success of Pokémon Go. The technology, in which virtual objects can be “planted” across various real-life locations and would be spotted only by means of physical traveling, is tracked by GPS. Application of this technology would assist a lot in communicating complex ideas by the practical demonstration on an interactive gadget such as a PC/Laptop, projector or a Smartphone.  This will also lead to the growth and development of multi-dimensional gadgets and mechanisms which would improve Point-of-Sale terminals, record transactions and enhance staff training.  Taking giant leaps in the field of virtual reality, with the objective of bettering communication and customer engagement techniques, will definitely be on the cards this year for most B2B firms.

Bots in Charge: Use of ‘Bots’, or robots, is yet another huge area that is slated to become big this year. Coming out of the confines of more conventional uses, such as scheduling meetings or sending out ‘to-do’ notifications, robots can be put to use in functions such as creating SEO-friendly content, addressing very specific customer complaints, spotting complex technical errors and bugs and communicating them in a life-like manner and synthesizing user research. . They can also serve as guides to take visitors on a virtual ‘tour’ of the website and demonstrate how the site works. Overall, bots could be of great use for optimizing marketing in many ways.  

Why Are Businesses Hiring Remote Teams To Get The Job Done?: Another trend that is going to be big in 2017 is the use of ‘remote teams’ or ‘virtual companies’ to do part of a company’s work online. This helps the company to be well-distributed in terms of workload and in meeting deadlines. Remote working is something which has displayed a healthy growth of about 80% in the period 2005-2012 and is slated to grow even more in this year and the coming years. Remote workers log in for a greater number of hours and are more focused on their work, free as they are from the trappings of a normal work environment. They are chiefly driven by the passion for their work and the alluring aspect of getting to work from their own home. Hence, productivity takes a giant leap when companies hire remote or virtual teams.  

Bringing Back Spotlight on the 80/20 Rule: More Recognition for the 80/20 rule is set to become the norm. Quite often companies fall into the trap of hyper-marketing, zealously hard-selling their ware, which can serve to put customers off.  Also, by going all-out to cover every possible area of marketing, they miss out on identifying those crucial things which can actually bring in the bulk of the business. In technobabble, this is classified as the ‘80/20’ rule—striving to identify that vital 20% of your advertising content which is providing 80% of the returns. This twenty percent must be identified and a majority of the advertising resources must be spent in further improving them. More stress on the 80/20 rule is definitely going to be a major trend of 2017.

Apart from all these, some of the major toasts of this year would go to maintaining the ‘touch-point consistency’ in marketing, building up and careful cultivation of the talent brand, and digital dissolution. Overall, things are looking good for the B2B industry this year.

5 Best Free Keyword Research Tools

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Want to connect with people? Speak their language!

However in an increasingly digital word, the concept of language is not necessarily restricted to people communicating with other people, and no we are not going all nerd on you and getting at computer languages like C, C++, JAVA or the binary… we are talking about the language through which millions of us are asking questions every day, questions that we hope will bring back relevant answers to us at crucial moments real time, questions that we are throwing at search engines using the language of keywords.

Having a comprehensive knowledge of relevant keywords is the only way in which you can make informed decisions about your content strategy and consequently communicate well with your audience. No matter how good your services/products are, and how well you sell them, the ultimate key is to get discovered. Keywords can help you do just that.

Luckily, businesses especially start-ups don’t have to spend big to indulge in keyword research. There are many free tools that allow you to find keywords for SEO. Most of these free tools are modest in their outputs and are great starter packs; you can obviously switch to paid tools once you have got the hang of it all.

Here is a list of 5 popular free keyword research tools that you can start using to curate great keywords:

1. Google Keyword Planner

Arguably, the best place to begin your keyword research.

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With Keyword Planner you can search for keywords, get search volume for a list of keywords, group them into ad groups, get traffic forecasts etc.

The Keyword Planner can also help you find appropriate keywords for your SEO and PPC campaigns separately.

2. Google Trends

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Google trends is very helpful when you are planning your way around popular keywords or topics that are trending.

SEO experts believe that Google trends often comes back with results that few people are aware of, and thus are less targeted.

3. Answer The Public

Answer The Public is simple tool that generates keywords around a seed keyword. The tool uses Google Autocomplete to generate its results. It adds modifiers to keywords like alphabets, numbers and query terms and thus generates bulk keywords around a seed keyword.

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4. Keyword Tool

This tool makes use of the Google Suggest API to get back with long tail keywords. It indulges in intricate permutations and combinations and thus ends up with quite a comprehensive list of keywords.

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5. Google Correlate

If content is king, then context is his crown. Google Correlate is contextual discovery tool that gets back with LSI keywords. But it doesn’t work well key phrases, it’s at its best when the input format is a keyword.

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Getting SEO right for your business is an important process that is relentless. Hard to ignore the updates crop up at the tip of a hat and even the smallest of steps make a huge impact. So what do you do? You of course come and speak to experts like us who are always a step ahead of the whims of search engines. Contact us for any of SEO, SEM and other organizational needs at www.capitalnumbers.com/contact_us.php

 

5 Secrets to writting Effective Email Subject Lines

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Think back to the last time you engaged in email marketing. We are pretty sure that a lot of research went into the content of the email. The communication – visual and text, the flow of information, the call to action – we are pretty sure you and your team mates wanted to get it right to the point of every excruciating detail.But think about the time you spent on writing the subject line for the mailer? 10 minutes? 5? Not even that?Truth be told, if you haven’t been giving importance to framing your subject lines, you have been playing a very risky gamble. Reports suggest, 35% of email recipients open email based on the subject line alone. The numbers shouldn’t really come across as alarming, because come on, think about your own email checking habits – what makes you decide that a email is worthy of your time? Isn’t the subject lines a major part (if not all) of that split second decision?Think about your subject lines as packaging for your mailer. Just like a product that needs good packaging to be taken seriously at store shelves, the same is the case with your emails.So what can you do to make sure that you are catching the eye (literally) of your recipient?Well we’re not saying that we have brought it down to an exact science, but we can arm your with a few tricks that you can use in permutations and combinations to see what’s working for your target audience.

Following are the five points that we have noticed are common in our mails that get opened the most:

1. The 3 Ps: Precise, to the Point and Personal

A person spends less than half a second skimming through your subject line; it has to be precise for all you know. Going precise doesn’t however mean that you will string a pointless phrase together. It must be about the content of your mail. Think of it from a CTA perspective. Your subject line should be very much aligned to the action that you want your recipient to take after reading the mail. But the singular voice and personality of your brand cannot get lost in the humdrum of it all. You have to keep the conversation one on one with your recipients.

2. Numbers can help

Numbers speak a thousand words, yes they do. So they can help you keep things short and also add credibility to your claim. Numbers present an objective message about what you are offering, and set the exact expectations. They keep you from being vague.

3. Puns work big time

People love puns, especially when they are funny. Punny is the hottest train in town and we are sure you have already booked your seat on it. The best thing about puns in email subject lines is that puns not only draw your audience with wit, they also add a flavor to your mailer which gives it a much needed context. Don’t overdo it, though. You don’t want to antagonize anyone with over attempting at a pun or worse elicit an eye roll.

4. Don’t look or sound hyper

By looking or sounding hyper we mean don’t WRITE LIKE THIS or THIS!!!!!!! You might think that it helps highlight your text in the sea of other emails but what it does to recipients is rub them the wrong way. All caps is never a good idea,and such attempts at making your mail look or sound urgent only triggers spam alerts, and you should do everything you can to stay away from those.

5. A/B test to assess

Nothing like good ol’ hit and trial; not every subject line will work with everyone obviously. So guess what? You don’t have to leave it all to intuition. Test what kind of subject lines are working with your audience. All of whatever we suggested above, some points may be killer with your audience, others not so much; it will not take too much time to figure out honestly; you just need to put different subject lines of the same email to test.

Email marketing is still a very important segment of communication for big and small enterprises alike. So you don’t want people to just ignore them. You want your recipients to at least open them.Perfect subject lines will help you achieve just that.

A business as you understand is made of such little things, and if you are having difficulties realizing your estimated potential, it is very much possible that you are underestimating the importance of one or many of these factors. So talk to us, talk about your finite and infinite organizational goals and let us tell you ways in which we can help you do better.

Contact us at www.capitalnumbers.com/contact_us.php

 

All about Branded Emojis on Twitter

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In our last two blogs, we convinced you (hopefully) to join the emoji bandwagon Getting started with Emojis , and elaborated on the best ways in which brands are using emojis to leverage their communication in 5 Ways to use Emojis in Marketing , now let us introduce you to a relatively new way in which brands are exploring the emoji-sphere – Branded Emojis on Twitter.

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Taking a cue from brands that were gleefully using emojis in their communication day in and day out, Twitter came out with the idea of branded hashtag emojis – which meant that brands can design custom branded emojis that are triggered when a specific hashtag is used. Remember the hashflags during Football World Cup 2014? Branded hashtag emojis are essentially the same, except that they are now being used by brands for their various marketing campaigns.

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Now a few months after everyone’s got a hang of it, Twitter is giving us more reasons to believe that branded emojis actually can be a very good idea.

In a recent marketing blog, Twitter elaborated on studies that prove that branded emojis make you stand out and deliberated on the best ways in which you can leverage branded emojis to your favour.

Some highlights of the blog are:

Excerpt: There is 10% increase in the amount of attention that ads receive when branded emojis are used.

Our take: You know how twitter works. Twitter explodes. To find ground and visibility in that clutter is a mammoth task. Emojis definitely give you the “stopping power” as twitter puts it, and now there is data to prove it.

Excerpt: Branded emojis extend brand presence. The median number of earned media generated is 5.3 million Tweet impressions, representing a 420% increase compared to the earned media baseline

Our take: Whenever there are emojis in the mix, the brand looks and feels more personal and authentic to the audience; the numbers indicate so too.

Excerpt: 80% users like discovering and using new emojis

Our take: We did not need numbers to assert that. Who doesn’t like emojis!?

Twitter went on to pull out Samsung Mobiles’ launch of Galaxy S7 and Spotify’s launch of the Beatles album to talk about how brand impressions and conversations skyrocketing with the help of branded emojis.

We wanted a concept that would distinguish Spotify from other services — and introduce this amazing catalog in a unique way. Working with Twitter, we were able to deliver an experience that was unique, social and fun.”

Josh Karpf
Director, Social Marketing, Spotify

We hope that we have managed to pass on the enthusiasm of using branded emojis. If you found them cool as well, and want to know about more ways in which we can use emojis to expand your brand’s reach, talk to us at www.capitalnumbers.com/contact_us.php

5 Ways Marketers use Emojis in their Campaigns

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In our last blog Getting started with emojis blogged to be hyperlinked, we spoke about

  • How emojis came to be mammoth trend that they are now
  • Why they found their way into day to day lives of every person who uses a phone and the internet, and
  • Why marketers would be grossly mistaken if they ignore their meteoric rise and don’t involve them in their communication.

Now let’s talk about how emojis can be strategically and gracefully pushed into communications, thus making them more relatable, engaging and relevant.

Let’s have a look at 5 such instances when brands aced their emoji marketing games, and let’s talk briefly about why the campaigns are nothing but little geniuses

McDonalds

 

 

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Simplistically brilliant by McDonalds; only goes to prove that emojis are actually so detailed that you can use them to say even the most complex of things without using a single word. Also, McDonalds has always enjoyed its position as a flag bearer of pop culture, this sort of cements their position again.

HeForShe

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No one doubts the power of symbols when it comes to boosting social causes. The use HeForShe symbol as emoji was thus a brilliant move that resulted in its mentions getting increased by 115%. The exercise stems from the same school of thought that encourages branding of causes by use of symbols on anything that the TG uses (T-shirts, coasters, stickers), thus increasing visibility.

WWF

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WWF created 17 emojis for 17 endangered animals, and incorporated them in a social media campaign that urged people to donate 10 cents for their preservation every time they used one of these emojis in their tweets. The emojis though newly created were extremely relevant and relatable, thus easily found their way through conversations – the cause won fair and square.

Deadpool

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If we start talking about Deadpool’s integrated marketing techniques, we would need the night and two tall glasses of extra tall coffee. But let’s not digress. Let’s just marvel at this stupidly outrageous idea that deserves all the praise  it got. They had the audacity to take a step further and take emojis out of the digital vacuum and into the real world. The genius of this is more in the content though. It’s a pathetic joke. A PJ. The kinds that we see loitering on our Whatsapp groups every now and then; the kind that we are ashamed that we get in the first go.

Domino’s

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An out of bounds, sci-fi move by the brand that won them all the accolades actually; the campaign gave rise to the concept of emoji ordering or emoji commerce. The campaign managed off the charts online to offline conversions, the simple idea so potent that it will be talked about for years to come.

These are obviously only 5 of many awesome campaigns that use emojis as their leverage, but then we are hoping that these are enough to give you a drift of the kind of possibilities that these kind of marketing communications hold.

So before you write your business off as “too serious” for emoji marketing, do give us a call at http://www.capitalnumbers.com/contact_us.php

Getting started with Emoji Marketing

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Face this.

  1. Millennials are the most educated generation since the advent of human race.
  2. Millennials will rather resort to cave-painting like visual communication rather than read through a proper sentence.

Sounds like an irony, right? It’s not one though.

According to the Cassandra Report, which is published by the agency Deep Focus, four in 10 millennials said they would rather communicate with pictures than with words.

That’s almost half of history’s most educated generation!

And to be honest it’s not just millennials, emojis are actually the preferred communication tool across demographics.

Take a look at this InfoG from Adweek to get a comprehensive picture

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But we are not a bit shocked. The last few years have shown us clear as day that visual content is our nirvana, no matter the media you are using, and if we have to talk specifically about the very popular social media platforms, more than 63% of them are just images; that makes you realize the kind of power that visual content is wielding now.

Out of all visual trends, there’s one that no doubt stands out… it’s the rise of the Emojis.

What are Emojis?

The world was relatively unknown to the allure of Emojis till 2011. They were created in the 1990s by a Japanese communications firm, who made them to be evolved versions of typographic representations of facial emotions. It’s was not till 2011, when Apple decided to include a emoji keyboard in iOS 5 that the world lost its mind.  

According to Swyft Media, some 41.5 billion messages and 6 billion emojis are sent around the world every day on mobile messaging apps. Hell, emojis are even the fastest growing language in UK.

So you love them or hate them, you cannot dare to ignore them.

How can emojis be integrated into branded communications?

It was a popular notion in the market that emojis are just for millennials, and are mildly irritating for the older generation when incorporated in serious conversations but then research and survey obviously busted those myths long back.

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Naturally all prominent brands were fast to join the bandwagon and started speaking the emoji language. But then not everyone passed the test. We will talk in detail about what kind of emoji campaigns brands pulled from their hat, and who all made a mark in a later blog post. Right now let us concentrate on a few pointers that you should keep in mind if you are looking to up your emoji marketing game anytime soon.

#1
Take it easy and slow

You might have just come across data and resources that make you feel very excited to try out emojis with your brand communication… but hey you got to slow down. You first need to do things like, tap on the kind of places where emojis will go best with your communication, make a calendar to make sure that you are not doing it too frequently etc.

If you start flooding your audience with emojis one fine day all of a sudden, it will look like you are trying too hard.

#2
Keep it relevant

Like everything else in marketing, with emojis too, you must stay relevant; and to be fair figuring out what will go best into your communication, at least as far as emojis are concerned is not that difficult. For best results, combine your gut feeling and natural observation skills with data driven decisions, and you are sure to come out as a winner!

#3
Target correctly

If you look into the InfoG again, you will realize that there is still a subset of the population that finds usage of emojis trivial and childish. You can’t just ignore those people right? So what do you do? Simple, you avoid sending them to people who don’t like them. Like in case of all other visual content, use multivariate testing in this case as well to find out what’s working with which kind of audience.

Emojis are simple things that we use almost every hour of every day. But the correct use of emojis in marketing communication is neither an exact science, nor a work of art, it falls somewhere in between.

In the next few blogs, we will explore this concept in further detail, but we suggest you talk to us personally about your business and how you can use emojis the right way to leverage your goals. Let us help you decode this fun and interesting way of edging past your competitors. Talk to us now at http://www.capitalnumbers.com/contact_us.php

4 Things to Keep in Mind while choosing a Domain Name for your Blog

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Even felt the pressure of deciding on a tattoo? Well, the pressure of deciding on a domain name for your blog or website is (& should be) no less. Like tattoos, it’s one of those decisions that you live with for the rest of your lives.

A domain name is the internet addresses (URL) that people need to type into their browsers in order to access your site.

A great domain name gives you credibility, represents you online, and carves your personal identity online. The process to getting a domain name for your blog that matches your blog’s niche, keywords and title can be nerve wrecking.

We have in due course of time helped host and create several blog spaces for businesses / individuals, and have gained a unique insight on the kind of road blocks that one may face in the process.

Keeping these road blocks in mind, we have prepared this check list of 4 things that you must keep in mind while choosing a domain name for your blog.

1. It should be short and pronounceable

The beauty is in the little things. This saying is perfectly applicable when you are choosing domain names.

One of the main things that you want for your blog is for more and more people to visit it. Now imagine a situation where a person may have randomly come across your blog, but wants to check it up again days later, or maybe a person really liked your blog and wants to recommend it to a friend over coffee.

These are two situations among many when having a short, crisp and pronounceable domain name for your blog will be very healthy for people to easily remember and communicate it. It will make sure that they don’t misspell it while typing it on their browsers or that they don’t pronounce it so wrong that their friend notes down a completely different spelling and never gets to reach your blog.

2. Use keywords if possible

We live in a world of ‘micro-moments’, where people are quick to fish out their phones and quickly type their queries into search engines to get answers, and how do search engines work?

Yes, nothing other than Keywords.

Having keywords in your domain name has been known to be good from the SEO perspective, but then again if we were to talk from the other side of our mouth, we will say that we have actually noticed Google biasing against these perfect matched keywords for domain names.

So here’s how you walk the thin line. If using keywords in your domain name helps to make your blog content obvious, then go for it hands down. But if not, honestly don’t sweat it.

3. The domain name should be instantly intuitive

This is one of the great challenges of choosing a domain name. Your domain name must connect with your target audience immediately, and it should be so intuitive that even looking at the domain name should give the audience a fair idea of what your blog is all about.

We know how you love getting creative with words, but then layers and metaphors are something that you should avoid. Having a domain name that is instantly intuitive is a huge boost; it doesn’t confuse your audience, and encourages them to click in.

4. The domain name should be brandable

“Think about some of the big tech brands that exist today, like Google or Yahoo. Want to know why those names fit their brands so well? It’s because for the most part they are completely original words. Our minds didn’t really have a concept of what these names meant before we ever heard them, so the companies behind them could easily create the image of what they meant to us from scratch. Heck, Google has since become a verb.”

John Rampton, Hostt

Often we may have found that keywords are rendering domain names too generic and leeching them off originality. So to make sure that your domain name doesn’t get lost in the sea of domain names, the best way to go ahead of this road block is trying to create brandable names using keywords and extra syllables. You will be surprised by how much better an originally crafted name connects to the audience.

We are pretty sure that going through these points will help you immensely in deciding on a domain name for your blog. But truth be told, it’s as intricate a process as it gets, and we will be able to help you best if you give us a detailed idea of what your blog is about. That will help us map up a target audience for you and even get you data that will help you make informed decisions on what clicks with your audience.

Brainstorm this important process with us at http://www.capitalnumbers.com/contact_us.php

Meta Descriptions – The 160-Character Secret Weapon for your Website

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Before you roll your eyes at the term – let’s stop you right there and tell you that this is not some over- complicated nerdy concept that you would have a hard time understanding; meta descriptions are in fact something that you come across all the time.

What are Meta Descriptions?

They are simply the snippet of information displayed under your link in a search result.

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You may have heard some people use the word “meta tag”, meta tags are often synonymously used with meta descriptions. It’s because the copy is not a part of the existing website, but is rather ‘tagged’ onto it. You can write meta descriptions / meta tags for almost everything that you publish on a website – be it blogs, e-books, new services etc.

Why do we need Meta Descriptions?

It’s pretty simple really.

Imagine a situation (you might not even have to imagine it, might have happened to you already)

You have a kickass website, with great visuals and content; a website that’s responsive and everything that one wants it to be, but then you are not really getting the number of fresh leads that you would imagine.

Sounds familiar?

Well, one of the reasons might be your not having an optimized and well thought of meta description.

Just think as a user, think back to the decision making process that you undertake while choosing a link. We bet a router that you always take a quick read of the meta tag to know what the website / blog is about.

Whilst you might have let yourself not care about meta tags that much, Google (The God of all that is internet) has always loved them.

The reason is fairly obvious. User experience is Google’s hallelujah, a heroine and reason to breathe, and meta descriptions exist so that people get a fair idea of what they are getting into without clicking on a link.

Let us try and list down a set of objective points that tell us how important Meta Descriptions really are:

1. SEO benefits & Advanced Searches

Google’s latest announcement tells you that meta descriptions are very much in the mix of your SEO jigsaw. So they very much indirectly affect your ranking position in search engines.
Google is also known to use meta descriptions to return more relevant results to users who use advanced searches.

2. Increase CTRs, Organic Visits

If we set the SEO factor aside, meta descriptions can very well be considered as the last chance that you get to convince a user to click onto your link. Especially if you link is low down the order, they become more important in attracting relevant users.

3. Drives social traffic

Social media platforms extract meta descriptions to display whenever someone shares your link. Without a meta description, they might just pick up the first chunk of text that they find, that will not make for a good user experience.

How to write a good meta description?

We hope that we have already got you paranoid about getting your meta descriptions right. (Don’t be guilty if you’ve already performed various searches on Google and look at what your meta descriptions are like)

If you are not being able to decide whether yours is good enough, here is a list of things that you meta descriptions should have/be.

  1. They should be clear and compelling (for obvious reasons)
  2. They should have a couple of keywords (we will just say SEO, and leave it at that)
  3. They should be between 155-160 characters (so it fits the certain width, Google doesn’t measure chars, it measures pixels in this case, thus the range)
  4. They should have a subtle CTA (what is it that you want the user to do, let them know before they get in)

Going a step further…

They should appear to be the solution to the problem that made a person use search engine in the first place.

Such a small thing and we have been rambling about it for the last 670 words, so you get how important it is. The point that we are trying to drive here is that things like meta descriptions are the little things that make all the difference and can help you edge past your competitors.

There are many such things that can help you revive your online presence with a few little tweaks here and there… talk to us about the kind of business you own, and discuss in detail about the kind of online face that you want to be, we’ll make it happen. Drop us a quick word at http://www.capitalnumbers.com/contact_us.php and we’ll get back to you.

5 quick ways to reduce page load time

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The repercussion of slow page load speed can go far beyond just frustrating some users.

Apart from the obvious qualitative aspect of why no one would prefer a sight that loads slowly, there are tons of proven reasons as to why a speed of your website is something that you should be concerned about.

It’s obvious that nobody likes anything slow these days. Our attention spans are decreasing by the minute.

A one-second delay in page-load time leads a drop in page views (11 percent), conversions (7 percent), and customer satisfaction (16 percent), according to the Aberdeen Group.

It’s only natural that people like fast sites. Not surprisingly, Google does too.

‘Site Speed’ acts as a ranking factor as to how Google populates its search results.

We’re seeing an extremely high response-time for requests made to your site (at times, over 2 seconds to fetch a single URL). This has resulted in us severely limiting the number of URLs we’ll crawl from your site. John Mueller, Google

Infact, this InfoG by Kissmetrics, gives you a great glimpse of the several ways in which slow page load speed affects your website user experience and ultimately your business.

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So, whether you are a small business owner, or just an artist, whether you are a industry giant brand or an agency providing innovative services, page load speed is something that should have your full attention, because websites are very much a part of your identity and functionality.

Now, that we have got the problem straight, let’s try and explore the solutions that can help us resolve it.

Over the years, we at Capital Numbers have helped several businesses and agencies up their SEO game by helping them reduce page load time. Following are some easy techniques that have always worked for us:

#1 Optimize your images

This point is rather easy to understand. Images are heavy media files, and they make up a lot of your website. So, if you don’t optimize them, they will make the website rather heavy. So here’s what you can quickly do: Use ‘Save for the Web’ option in Adobe Photoshop. This helps you reduce the image load to about 70% and you won’t even notice any difference in quality

#2 Minimise on JavaScript and CSS

The scripts and other functional elements maybe slowing the page down, remove them if not necessary. Also, it’s generally good practice to load your CSS and scripts in external files. This ensures that your users’ browser has to loads these just once, instead of every time they visit your site.

#3 Cache is the catch

Several plugins are available on Content Management Systems like WordPress that cache the latest version of your pages, so that browsers don’t automatically generate the page every single time. WP Super Cache, W3 Total Cache, WP Fatest Cache are some example of plugins that are widely used.

#4 Get away from redirects

Redirects are as confusing to browsers as they are for you when placed on a city map. There is a general preference of a 301 redirect to make sure that you can change your site structure without losing any search engine boost but then too many redirects in the way of the browser slows it down, as it struggles to find its way through them.

#5 Use of CDN

CDN or Content Delivery Networks are always a good decision. They work by producing pages depending on where your user is located. Having access to servers near your user’s geographical location, speed up your page loading process quite a bit.

There are several other ways obviously, but then again, we do not want to maul you with too much information right away. There are two points that we meant to drive home here (hope we did)

  1. Why slow page load speed is no joke
  2. What you can do ensure that you avoid low page loads speeds

But then before you realize the gravity of the problem and its solutions, you must know if you have a problem. Let’s share a quick tip for you to do that. Do you think pages at your site load at a good speed? If you are not sure, just talk to us at http://www.capitalnumbers.com/ , and we will get you the full report of the current status and lay down elaborate ways in which we can help.

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