Build Relationship With Your
Existing Customers

  • Increased revenue
  • Lower customer acquisition costs
  • Increased referrals


Consider the following facts:

  • Acquiring new customers can cost as much as five times more than satisfying and retaining current customers.
  • 2% increase in customer retention has the same effect as decreasing costs by 10%.
  • Reducing your customer defection rate by 5% can increase your profitability by 25% to 125%.
  • Customer profitability tends to increase over the life of a retained customer.


(Customer Relationship Management)

As a business grows, it becomes increasingly difficult to maintain and keep track of your customers through, Marketing , Sales and Support touch point. With our CRM services you can increase your profits by providing a better service to your customers than your competitors.

We can help your company on a broad range of processes that can be managed via a CRM. This can include everything from sales management to marketing automation to customer support and service. We work with a wide range of open source as well as proprietary CRM solutions. Our services run across the system development lifecycle from development, implementation and maintenance to testing, upgrades and managed services. Here is what we can help you with:

  • Sales Force Automation: Improve customer interactions and boost revenues with sales management tools for tracking leads from acquisition to closure.
  • Marketing Automation: Make sure the right messages are delivered to the right customers through the right channels. Leverage our solutions for campaign management, list management and lead generation.
  • Customer Support & Services: Improve your customer experience by using our case management, field service management and self-service management solutions.
  • Enterprise Data Management: Enhance customer relationships with a single, accurate and trustworthy version of your data.


  • Retain existing customersHere is the basic math – A firm with a 70% customer retention rate will have lost two to three times as many customers as a firm with a 90% retention rate. Thus, the effect of customer retention on the bottom line cannot be underestimated. Our services help you keep in touch with your existing customers and serve them better.

  • Increase Customer Lifetime Value (CLV) Customer Lifetime Value (CLV or CLTV) is increasingly being recognised as one of the most important measures of the worth of a customer. It takes into account not only the customer's value now but the expected value over their projected lifetime as a customer. It is arguably the best way a marketer can demonstrate unequivocally that a programme is working: the CLV of targeted customers must increase

  • Gain referral Happy customers tell their friends and business associates about you. By serving your existing clients better you improve your chances of gaining referrals which often tend to long term and very profitable customers.

  • Create brand advocates Advocacy is one of the highest forms of loyalty that a customer can show. Advocates are so satisfied and pleased with your offering that they tell their friends and associates. To most people, a personal recommendation is far more convincing than any amount of promotional material they receive - even if they already trust the brand

  • Up-sell and Cross-sell When you will have all the data about your customers stored and segmented properly, you will know exactly who your customers are and what services have they expressed interest in. You can then systematically target and create opportunites for generating more sales.

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