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Making your brand visible in the marketplace requires great effort, especially if you have a new or refreshed website. Business owners and marketers spent a lot of time and money in carving out a niche for themselves in a market where hundreds of businesses are trying to target the same customer.
The goal of every marketing expert it to place your brand in front of the customer when they are looking to buy a product or service. We want them to choose your brand over others. Our brand visibility services grab the consumer's attention and it persuades them to consider your product. The whole point of having a brand visibility strategy is to have as many such loyal customers as possible. This is the only way you will achieve your financial goals.
Here is what we do for you:
Display advertising involves the delivery of display ads, also known as banner ads including image or video ads, across vast networks of websites. For example, if you go to www.nytimes.com, you will notice that various image ads placed across their website. Getting these ads to fit into the flow of the page visually and contextually is one of the biggest factors of a successful display advertising program.
Knowing when to leverage paid search versus display advertising comes down to one simple question: are people searching for your products and services already? If so, paid search will likely trump any display advertising efforts in terms of scalability and profit. If people are not actively searching for what you are offering then you must use display advertising to create a demand.
With display advertising, you can cast a wide net or target just a few exact websites. We now have the ability to track performance back to keywords for more granular optimization, something previously unachievable.
Our display advertising services include:
Reach a wider audienceWith significant global coverage your message will reach more of your target audience, in more places, more often. Our digital advertising solution comprises both hundreds of large sites and hundreds of thousands of niche sites.
Harness the power of visuals A picture is worth a thousand words. Perhaps the biggest advantage of display advertising is that it enables you to leverage the power of visuals. You can entice people towards your brand by depicting rather than speaking or writing. People are more likely to show interest in an image or video as compared to an article or a podcast. This is one of the foremost methods you have of capturing your target audience’s attention and converting them into customers.
Cost effective Display advertising delivers measurable performance for both branding and direct display clients; maximizing their results. For example, research conducted by Google shows that when advertisers used the Display Network their cost per acquisition (CPA) is within approximately 2% of their Search CPA.
Custom networks through effective targeting We can target your audience via keywords, demographics and various other combinations. This allows you to find and connect with the right customers more effectively and more often.
Detailed reporting We believe in transparency and sharing results. We share raw data about the number of clicks each ad has received. You can then decide whether or not you need to increase or reduce the number of ads you have placed online.
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