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Publicly listed on BSE · ISO 27001 & SOC 2 Type II certified
Publicly listed on BSE · ISO 27001 & SOC 2 Type II certified
With over 14 years of industry experience, it is a leading company, based in California, USA, that offers cutting-edge technology services and Intellectual Property (IP) consultations to help businesses scale and transform.
Industry
Martech
Tech Stack
The client wanted to develop a social media marketing tool that would enable small businesses to improve their social media presence cost-effectively. The company turned to Capital Numbers to design and implement this tool.
Keeping this in mind, we started the project by using Python for backend development. Python comes with excellent library support that makes it highly extensible. Moreover, it offers code readability and sustainability. Its object-oriented programming features make it easier for the coders to optimize and speed up development too.
For the frontend, we chose ReactJS. We considered React because it’s perfect for developing high-volume applications. Plus, its strong developer community helps with smooth development. React also simplifies scripting components and promises quick rendering. As a result, we went ahead with it.
To make the app interface user-friendly, we picked jQuery. With an abundance of plugins, this JS library was our preferred choice because it makes apps extensible. Moreover, its beautiful syntax helps create clean and pretty web pages.
PostgreSQL was our choice for the database management system. It was the perfect fit for a tool that is meant to perform high-volume data operations. Moreover, PostgreSQL has full support for single sign-ons and SSL, so security issues could be kept at bay.
For the payment solution, Stripe was our immediate pick. It’s budget-friendly, comes with a powerful API and has a rave-worthy community support. Plus, Stripe is customizable and allows quick sign-up.
We chose AWS to host the app because it has every asset to scale up and down an IT ecosystem. Moreover, its custom-built infrastructure helps apps run fast, even when there are unexpected traffic spikes. Data thefts could also be eliminated because AWS sticks to global security protocols.
We helped the client with the following:
We created a super admin dashboard that gives our client or the super admin full authority to authenticate other tenants (or brand owners) and assign them admin roles.
We added the tenant admin dashboard to let each tenant manage his social media pages within a single interface, once he gets permission from the super admin.
We integrated robust Facebook, Twitter, and LinkedIn APIs to help brands seamlessly manage their social accounts through the app.
For example:
Our team incorporated Facebook APIs to help brands create and publish Facebook posts, measure fan growth, and track post performance from the app’s centralized system.
We added well-documented Twitter APIs to help businesses manage their Twitter profiles, intelligently distribute tweets, and engage with mentions and DMs - within the all-inclusive app platform.
To enable companies to manage their LinkedIn pages, connect with other thought leaders, and build LinkedIn relationships, we installed LinkedIn APIs within the app.
To help users schedule social media posts at times that guarantee peak engagements, we added a post scheduler. This would help them optimize social reach and save time.
Users can visualize their content pipeline within an intuitive calendar, spread out posts across time, and organize their posts efficiently, without worrying about overlaps.
We even enabled the Google Drive API within the app to allow brands to quickly upload social posts (e.g., images, videos, audio files, PDFs, etc.) directly from their Google Drive. This would ensure easy access to files and eliminate delays.
By implementing the Dropbox API, we ensured that each user is able to organize scattered social media content, share and sync files, keep data secure, and get adequate cloud storage space, irrespective of the document size.
We also kept the page layouts dynamic so that the client can customize the subscription plans (e.g., Silver, Gold, and Platinum) whenever brands choose to add or delete their social accounts within the app.
With inputs from our specialists and coding team, we deployed a comprehensive and cost-effective social media management solution, on-time.
The resulting product is an all-in-one social media toolkit, targeted to help small and growing businesses foster deeper audience connections on social channels.
The app is a one-stop solution that can help businesses:
Therefore, instead of managing each social profile separately, businesses can use the app to complete the above tasks - all within a single location.
Happy with our project handling capacity, the client wants to seek Capital Numbers’ expertise to add further integrations within the app and help more brands ‘go social’. Currently, the client is in talks with us to get started with the second phase of the app development.
Currently, the client is in talks with us to get started with the second phase of the app development.
Industry: Martech
Industry: Martech
Industry: Healthcare
Industry: Healthcare
Industry: Customer Service
Industry: Information Technology
Industry: Food & Beverage