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Publicly listed on BSE · ISO 27001 & SOC 2 Type II certified
Publicly listed on BSE · ISO 27001 & SOC 2 Type II certified
Headquartered in Salt Lake City, Utah, it is a technology company that helps businesses across multiple verticals (e.g., retail, healthcare, financial services, restaurants, etc.) conduct rigorous in-store tests to improve decision making and drive sales.
Industry
Martech
Tech Stack
We realized that the existing platform was dated. It had a poor user interface that led to fractured information architecture and an inability to find data quickly. The platform did not reflect brand consistency at all. So, we had to ensure that we create a portal that would have distinct design themes, smart features, and a clear client focus.
To add scalability and responsiveness across screen sizes, we worked towards developing a WordPress site for our client.
Besides, WordPress themes and plugins are perfect for adding shopping carts, videos, galleries, contact forms, etc. Therefore, we considered this framework perfect for a digital revamp.
We also wanted to make the interface intriguing, rich with audio and video, and cross-browser compatible. Our HTML team did an excellent job at that.
In essence, we replaced the clutter in the site with:
To eliminate a crowded home screen, we added a Hamburger Menu that can help users quickly look for critical information within a few clicks.
We added a section on the customized tests that the retailers can take up to figure out what works for their brick-and-mortar stores. These tests can be performed based on:
Even non-technical professionals can conduct these tests, without depending on data scientists or analysts.
We decided to give the website personality. Therefore, we added customized videos on the home screen. These videos include insights from the company leaders who throw light on how to perform in-store experiments and check whether they’re conclusive.
A static website without any fresh piece of news may be viewed as a ‘dead entity’ by search engines. Therefore, we incorporated a news section focusing on cutting-edge electrical devices, innovations, and researches that are trending.
Incomprehensive tests lead to wrong decisions. Therefore, we added a separate section on the data upload process (i.e., store type, square footage, customer demographics, etc.), to simplify test creation and analysis for retailers.
To help the company establish brand recognition, build trust, develop an audience connect and strengthen its community, our engineers included an Events section that features multiple seminars, conferences, and summits where the website was a part of.
We, at Capital Numbers, aim to help our clients with future-oriented solutions. With this project too, we offered our client custom-fit designs for a digital refresh, at high speed and low cost.
The client was happy, and we earned a testimonial from them that states:
“We worked with Capital Numbers on our website design and development. CN was extremely efficient and provided great designs for us. We worked together for a period of months, and the level of service was always very quick and responsive. We're glad to have found them and worked together with them!”
Industry: Martech
Industry: Martech
Industry: Martech
Industry: Healthcare
Industry: Healthcare
Industry: Customer Service
Industry: Information Technology
Industry: Food & Beverage