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Simply shtated, user engagement is about connecting with more customers, more frequently, more personally, through more channels, in a more meaningful way. You need to engage with your customers based on where, when, and how they want to engage i.e. whether they’re playing a game on their iphones, looking for the answer to a question on their iPads, or sharing their interests and likes on Facebook and Twitter. A right engagement strategy targets them where they are and using the right message.
Our User Engagement Services Include:
The purpose of a landing page is to encourage and pursue the visitors to take a single well defined action on your website. This can be filling out a form, signing up for a trial or downloading some content. A typical engagement might look something like this.
Remarketing can help you reach people who have previously visited your website but haven’t made exited without taking any action. Using services such as Google Adwords, Facebook and AdRoll, you can target visitors specifically and anonymously based on the pages that they have visited and then target them again. Here is what we can help you with:
Microsites are small websites that typically consist of 3-6 pages and are used to supplement the information on your primary website. They promote a specific service or product while remaining separate from other products or brands. Microsites are great for promoting special offers, or conducting contests and sweepstakes. They offer an additional benefits as they tend to fly under the radar of competitors and saturate the search engine results for given product or service.
Our web services team can develop fully customized and branded websites and microsites. These websites can either be stand alone or embedded into your existing website. All of the microsites we build are done using WordPress as a CMS, ensuring that performance never drops off. It also means that once your site is set up, you will be able to log in and make any edits or updates to the content that you require.
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes:
Become more trustworthyPeople feel re-assured by the presence of a regularly updated Twitter feed on a website (hours, not days). It shows professionalism, authority and clearly displays that you are “open for business”. You will see an increase in your website conversion rates.
Return on Investment You’ll never see a better return on investment than a well run social media campaign. Google is now returning social media results in amongst it’s search results and Twitter and Facebook have literally hundreds of millions of users. You can get access to this market for a tiny monthly investment when compared to other marketing channels.
Get ahead of your competitors Most of your competitors will probably not be doing a good job of embracing social media, so this is your chance to race ahead. If they are engaging well in the social networks then you must get involved or you risk being left behind and losing your audience to your competition. Using social media properly is a great opportunity to get ahead of your competition.
Improve your authority When people see you have a busy social network with hints and trivia relating to your chosen business field they will automatically associate authority with it. Your business will be seen as having increased credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.
Respond to harmful criticism People talk about your business online—are you answering their questions, concerns and criticisms? There is nothing worse than not answering to comments or questions that are posted for you on Social media.
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