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PPC Expert


As a PPC specialist, you'll work with internal stakeholders or external clients and will be involved in:

  • creating and planning a variety of PPC campaigns across a range of digital channels
  • overseeing existing campaigns and making recommendations on how to optimise them
  • analysing trends and making data-driven decisions
  • writing engaging copy for adverts
  • proof-reading
  • making creative suggestions for advert templates
  • account management of clients
  • relationship building and business development
  • producing detailed analysis and reports of campaigns
  • presenting data and reports to a range of audiences.


You will need to have:

  • a good understanding of how PPC fits in to the wider area of digital marketing
  • knowledge of Microsoft Excel and data manipulation
  • strong analytical skills
  • a good level of mathematical ability
  • the ability to think creatively
  • excellent attention to detail
  • the ability to think strategically and develop innovative marketing strategies
  • creative writing skills
  • the ability to present information effectively to a range of audiences
  • strong relationship building skills
  • excellent communication skills

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