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Publicly listed on BSE · ISO 27001 & SOC 2 Type II certified
Publicly listed on BSE · ISO 27001 & SOC 2 Type II certified
CASE STUDY
WordPress
jQuery
MySQL
This web store displays AV tech products ranging from HDMI cables, amplifiers, adapters, processors, switchers, fiber optics, etc. Buyers can visit the store, view tech specs of products, select the ones they need, request quotes of the selected items from the store owner, and negotiate the final price. Although the final purchases happen externally, this store helps the owner collect quote requests from prospective buyers and initiate the negotiation process.
The web store initially had been built using Shopify. But, the problem was the code base had numerous issues. It was quite a task for the store owner to keep the platform up and running. Poorly written code led to inconsistencies across the site. Users faced difficulty navigating through disarrayed product pages that wouldn't load properly. Cascading problems such as these damaged the brand's reputation.
So, the store owner chose Capital Numbers as its trusted vendor to take care of the website. The primary requirement was to modernize the system environment without changing essential elements. To be precise, we had to:
Having developed web stores of various scales, we knew the core technologies that would be the best for this one. So, we started the production work using the following:
We built the entire web store using WordPress (WP). We chose WP because its plugins help developers add product databases of just about any size. We could personalize WP themes for better product viewing. Also, WP sites are SEO-focused and provide ample scope for adding product metadata.
We migrated the datasets from the old Shopify store to the new WP environment using custom scripts. Our well-executed logic helped us move bulk data without a glitch.
We took care of the in-store menus, images, PDFs, CTAs, navigation, etc., using HTML and CSS. Our engineers powered up the search boxes using autocomplete jQuery AJAX function.
MySQL was our obvious choice for storing the datasets. Its unmatched security and scalability were the key reasons we chose this DBMS.
Once we integrated the above and verified every feature of the new CMS platform, we deployed the online store on Cloudflare. Providing firewall protection, Cloudflare was perfect for this large-scale WP store that needed performance and speed.
Our solution currently has no inconsistencies, inaccuracies, or gaps in it. Here’s a brief of the project outcomes:
Our well-architected WP site is a repository of hundreds of AV tech products for industrial and domestic use.
We wrote code to move massive datasets from Shopify to WordPress in seconds, saving hours of development time.
We made the most of custom WooCommerce templates to design the product pages and sections.
Each product page also reflects related suggestions, leaving scopes for better cross-sells and upsells.
97 Out Of 100 Clients Have Given Us A Five Star Rating On Google & Clutch
"They are always willing to help, even after the project was supposed to have ended ."
Charles Douglas-Osborn
Head of Product, NewtonX
"They exceeded our expectations and proved to be quick problem-solvers."
Stephen Smith
Project Manager, The Internet of Team LLC
"Their willingness to be flexible impressed us the most."
Jon Kayser
Owner, Insite Marketing Source
"Capital Numbers provides a high level of customer service and support."
Katherine Mao
Co-Founder, Yeeo Inc.
"It is impressive how easy it was to work with them."
Jose Rodriguez
Communications Director, Trans Europe Halles
"Capital Numbers has been a trusted resource & partner for years."
Scott R. Wells
Visionary, ConversionFormula
"They are always willing to help, even after the project was supposed to have ended ."
Charles Douglas-Osborn
Head of Product, NewtonX
"They exceeded our expectations and proved to be quick problem-solvers."
Stephen Smith
Project Manager, The Internet of Team LLC
"Their willingness to be flexible impressed us the most."
Jon Kayser
Owner, Insite Marketing Source
Our carefully-positioned CTAs like ‘Ask an Expert’ and ‘Request a Quote’ on each product page compels users to act and move towards the sales funnel.
Our well-optimized autocomplete search boxes save typos and lead users to find what they want right away.
Our robust admin panel lets the admin take care of various aspects like products, support staff, sales guys, user queries, quotes, etc.
We integrated the multilingual plugin to help the store have an extensive reach across countries like Spain, France, Germany, and Italy, to name a few.
Our careful adjustments and fine tunes have made the entire web store professional-looking.
The Waterfall method allowed us to systematically follow a phase-wise development flow and progress towards the launch.
We retooled the entire legacy system within two and half months and hosted it on the requested server. While some areas needed minor tweaks, others required in-depth code changes. But, overall, we successfully migrated the system environment while keeping the core components as-is.
Users who struggled to find products on the age-old Shopify store now seamlessly navigate across the custom WordPress store launched by Capital Numbers.
The store owner, too, reaps the rewards of our high-quality infrastructure migration services and confidently adds new products to the web store that looks great after the digital overhaul.