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Publicly listed on BSE · ISO 27001 & SOC 2 Type II certified
Publicly listed on BSE · ISO 27001 & SOC 2 Type II certified
CASE STUDY
WordPress
JavaScript
REST APIs
HTML5
CSS3
MySQLBut, when the client came to us, the functionality to display personalized content wasn’t available. Although the client had the booking engine and related backend APIs ready, he could not visually reflect personalized data on website frontends. He had trouble understanding where to position that data on WordPress website interfaces to get maximum conversions. This was when he engaged Capital Numbers to help with the job.
The client wanted us to create a custom WordPress plugin to dynamically inject personalized content within different layouts. The aim was to power up his booking engine with this plugin so that more hoteliers buy this booking engine and increase his sales.
He also wanted this plugin to be independent of the backend logic so different hoteliers could embed it in various websites without worrying about disrupting the backends.
The entire work needed extensive technical knowledge. So, we aligned our best UI/UX developers for the job.
We did this to understand the type of data the booking engine would capture. We analyzed several other API call data, as well.
Next, we studied the WordPress backend theme and frontend layout ideas that the client had built. We did this to determine the best way to reflect data visually on those WP sites.
After these initial assessments, we started developing the WordPress plugin. We agreed to customize it entirely to help any hotelier embed it on their website.
While developing the plugin, we decided to add UI design controls to ensure the hoteliers can inject custom data per their UI needs. We wanted the WordPress plugin to serve as the control system for hoteliers to decide where and when to inject the data returned by REST APIs.
We then created the HTML UI files based on the layout ideas the client had sent us. Each HTML file would act as a separate template into which personalized content could be injected. We used Sass to create variations of those templates to serve different hotel website layouts.
We created separate modules for each data injection type. We also used native Vanilla JS for each module to help it inject API data into the web pages. We kept each module logic separate from the backend for future enhancements and maintenance. Our team ensured all data gets stored on the MySQL-powered database securely.
Our skilled developers carried out each implementation phase-wise and deployed it on Bitbucket step by step. Throughout the 7-month engagement, we proactively coordinated with the client over Slack and Google Meet, which helped us implement everything on time.
Our deliverables are on point because we mapped out every user journey in a well-thought-out software architecture diagram.
Our custom WordPress plugin has enhanced the client’s booking engine significantly.
The all-new booking engine draws AI-captured user intent and displays personalized content on hotel websites.
Because we added new custom fields using ACF, the plugin captures more guest data, such as:
Based on the above data, the plugin reflects personalized content, such as:
Our plugin places the above content on banners, pop-ups, sliders, or dynamic carousels, depending on website layouts.
Our client loved what we created. He has seen a rise in booking engine sales after integrating our plugin.
Many hoteliers have seen a 25% increase in direct bookings after embedding the new booking engine in their websites.
All in all, our plugin has personalized the user journey, getting the hoteliers new customers.
User engagement has also shot up because of our UI/UX page templates.
The use of Vanilla JS has stepped up the web page performances, as well.
Looking at these fantastic results, the client has valued Capital Numbers’ work, which has turned his booking engine into a high-growth engine in just a few months.
500+ client reviews reflect the engineering depth, responsive communication, transparent project management, and reliable delivery clients value.
Client Story"They have an excellent staff and great communication."
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Founder, Creating Favors LLC
"They invest in the success of their clients which makes them flexible in accomodating the needs of growing companies."
Judy Shapiro
CEO, engageSimply
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Bernice Ang
Founder, Thrive Life Consulting
"They have an excellent staff and great communication."
DeVon Favors
Founder, Creating Favors LLC
"They invest in the success of their clients which makes them flexible in accomodating the needs of growing companies."
Judy Shapiro
CEO, engageSimply
"Excellent attention to detail and responsiveness."
Bernice Ang
Founder, Thrive Life Consulting
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We offer a wide range of services, including:
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We were founded in 2012.
We are ISO 9001 and ISO 27001 certified, demonstrating quality and data security standards.
We create dynamic websites, e-commerce platforms, and manage content with user-friendly solutions.
We develop iOS & Android apps, cross-platform solutions, and provide ongoing maintenance.
We offer data integration, warehousing, visualization, and predictive analytics for data-driven decisions.
We offer AI-driven analytics, machine learning solutions, and generative AI applications for various needs.
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We aim to become a global leader in digital solutions, continuously innovating and empowering businesses with cutting-edge technology.