Capital Numbers had to develop this email marketing platform end-to-end. Our primary goal was to build a portal that improves email deliverability and gets every message routed to the recipients’ inboxes. We had to ensure that no email gets cluttered up in spam which can otherwise result in:
- Zero clicks
- Poor marketing
- Bad sender reputation
To ensure every email lands in the inbox, we had to custom-code the backend. Our team needed to implement solid APIs to filter out spam so that recipients can keep their inboxes clean.
Moreover, we had to embed voice calls for marketers to connect with their prospects. Also, several repeated tasks had to be automated to improve efficiency.
All in all, we had to come up with an easy-to-use platform that helps create, customize, and deliver emails successfully for increased conversions.
- Front-end Dev
- Back-end Dev
Capital Numbers started by identifying email delivery issues that prevent marketers from reaching out to their audiences. After all, lost emails are lost, customers. So, we discussed strategies to ensure 99.9% email deliverability and zero spam.
Our #1 priority was to guarantee more email opens, clicks, and buys.
To accomplish this, we used the following tech stack:
Capital Numbers built this platform on Laravel because its mail service integration supports email delivery across channels. Plus, Laravel’s time-based script execution automates CRON entries and speeds up development.
Capital Numbers’ careful selection of the software stack helped build a platform that ties all email marketing activities to a single dashboard. This portal simplifies campaign management by sending the correct email to the right person at the right frequency.
Our critical contributions included:
We assigned different permissions for different users to remove confusion, for example:
- The Super-admin can add/edit/delete companies, see campaign reports, check invoices, manage subscriptions, and configure every setting in the website.
- The Company admin can create, schedule, and monitor email campaigns, import new prospects via CSV files, and add employees.
- The Employee admin can check campaign statistics, track responses, and make follow-up calls to warm up leads.
We added provisions for companies to create personalized emails that stand out and improve open rates.
Send Time Optimization
We allowed users to optimize send times because no matter how great the message is, it all goes to waste if it doesn't reach recipients at an optimal time.
Smooth Email Scheduling
Our email scheduler lets users schedule a flurry of emails to be sent later at a designated time automatically without requiring manual intervention.
Reliable Email Deliverability
Our custom coding solutions help campaigns reliably reach the prospects’ inboxes and never pile up in spam.
We also included options to craft follow-up emails for subscribers weekly instead of daily not to appear too pushy or forceful.
By embedding Zero Bounce API, we could weed out invalid IDs and bounces.
Campaign Status Overview
The campaign status page provides a 360° overview of the active, completed, and drafted emails.
Our real-time reports provide data on clicks, opens, and unsubscribes for marketers to measure campaign performances.
Crucial Leads Data
We also offered critical insights on leads gained and lost so that marketers know where their customers are and rebuild strategies to recover lost sales.
Web Sign Up Forms
Our team offered ample scopes to attract subscriptions from companies by adding short registration forms that are quick to fill up.
The above helped us build an email marketing platform that provides a holistic view of the customer journey. We managed everything head to toe - from studying MarTech solutions, designing workflows, implementing logic to the final deployment.
Our well-rounded solution contains powerful integrations for campaign success. The portal blocks toxic IPs to maintain email hygiene.
We’re happy with the way our talented engineers ensured that every email ends up in inboxes instead of in junks.
Powerful Email Marketing Portal
From campaign personalization to inboxing rate, this portal takes care of it all without letting a single message get lost in the shuffle.