Around 80% of consumers use price comparison websites (PCWs) to find the best deals. These web-based aggregators help customers make some of the most affordable choices. Moreover, the website owners find new leads and get to boost conversions through these websites. What we observe here is that price comparison websites are a classic win-win situation for both the website owners and customers.<\/p>\n
With the massive shifts in buying habits, businesses are now focusing on developing PCWs even more. Companies are tapping into the eCommerce growth trend to launch their PCWs to help customers with cost-effective options like budget hotels, low-cost flights, pocket-friendly eateries, etc.<\/p>\n
Moreover, the COVID-19 pandemic has brought in a new wave of price-conscious shoppers who prefer comparison shopping rather than impulse buying. They want to get the complete picture by comparing product prices across multiple websites rather than get swayed by a single promotional email or an ad. This has led to the popularity of comparison portals a lot more.<\/p>\n
If you, too, want to launch a well-defined price comparison portal, let us walk you through some of the key features that you need to incorporate into your platform.<\/p>\n
| Listings<\/span><\/p>\n Add a \u2018Listings\u2019 page to display a range of products along with their descriptions, prices, and seller names, in a listed format so that customers can quickly scan the list and compare deals to pick the best one that fits their budget.<\/td>\n | Searches and Filters<\/span><\/p>\n Include intelligent filtering options to help users sort products based on categories, features, ratings, prices, locations, etc., thereby narrowing down searches and improving the customer journey.<\/td>\n | Price Alerts<\/span><\/p>\n Use dynamic pop-ups or automated emails to trigger price drop alerts so that users feel encouraged to make purchases when the prices are low, which helps build loyalty.<\/td>\n<\/tr>\n Price History<\/span><\/p>\n | Incorporate price history to help users analyze past prices, forecast price moves, and buy products based on ongoing trends.<\/td>\n Reviews and Ratings<\/span><\/p>\n | Add customer reviews to establish credibility and lead your potential buyers to develop a sense of trust and confidence towards your brand.<\/td>\n Barcode and QR Scanners<\/span><\/p>\n | Integrate barcode scanners so that users shopping in physical stores can scan codes and compare prices to shop online, which helps you win customers from in-stores to your comparison website.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n After you start working on the features, establish your data sources to populate your website. Here are some of the ways to populate your platform.<\/p>\n How to Gather Data for Your PCW?<\/h4>\n
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