The idea behind self-care apps is to put people\u2019s mental health and well-being front and center.<\/p>\n
These apps empower individuals to remain happy, less anxious, calm, mindful – you name it. They help people find serenity and happiness through digital therapies. (And it works.)<\/p>\n
From habit-tracking to anxiety management, these apps pretty much cover everything. As a result, the demand for these apps has soared even higher. And it\u2019s beginning to pay off the developers of these apps.<\/p>\n
According to Sensor Tower, in the first quarter of 2018, the top 10 grossing self-care apps in the US earned $27 million in worldwide revenue. As per the latest reports, the top 10 meditation apps of 2019 made a $195 million revenue, a whopping 52% year-over-year increase.<\/p>\n
The revenue growth not only comes from an active user base but also from first-time users. For instance, around 52 million first-time users downloaded one of the top 10 meditation apps in 2019.<\/p>\n
Many meditation apps have even started offering free subscriptions for healthcare workers amid this coronavirus pandemic. These apps have waived off their annual subscription fees to provide free coaching to help healthcare staff cope with life\u2019s uncertainties.<\/p>\n
Experts feel that with the stigma around mental illness on the decline, the surge in self-care app usage has become even more evident. And some of these apps have witnessed tremendous success within a few years of their launch.<\/p>\n
If you\u2019re interested in strengthening your foothold in this space and guiding people through their wellness journey, develop a self-care app that leaves a lasting positive impact on the lives of the users.<\/p>\n
The following are some of the basic features that you need to incorporate while creating such an app:<\/p>\n
Apart from adding the above key features, you must ensure the highest levels of user satisfaction by focusing on specific app characteristics such as the following:<\/p>\n
| Quizzes and Tests<\/span><\/p>\n Team up with consultants, life coaches, and psychiatrists to develop quizzes, tests, questionnaires, and screening tools that help with physical and mental well-being.<\/td>\n | Effective Content<\/span><\/p>\n Ensure you create high-quality and engaging content that impacts your users and helps strengthen your brand\u2019s value.<\/td>\n | Minimal Design<\/span><\/span><\/p>\n Create an app interface that\u2019s clean and concise, efficiently uses white space to induce a sense of calm, and prevents distractions.<\/td>\n<\/tr>\n Multilingual Capability<\/span><\/p>\n | Reach out to a global audience by creating a multilingual self-care app that caters to people from different linguistic backgrounds.<\/td>\n Data Security<\/span><\/p>\n | Add security layers in your app to encrypt and protect user data and other critical information.<\/td>\n Artificial Intelligence<\/span><\/p>\n | Integrate an AI-based chatbot to provide instant, effective, and personalized responses to user queries.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n By implementing the above, you can create a fully-featured and user-focused app that enables next-gen care for mental well-being.<\/p>\n Currently, there\u2019s a surge of interest in the adoption of self-care and wellness apps because communities have become increasingly homebound due to the pandemic. Some of the major players that have witnessed a massive increase in their app downloads in April 2020 are:<\/p>\n The Key Players in the Wellness App Market<\/h4>\n
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