{"id":4946,"date":"2019-06-28T10:51:15","date_gmt":"2019-06-28T10:51:15","guid":{"rendered":"https:\/\/www.capitalnumbers.com\/blog\/?p=4946"},"modified":"2025-08-11T07:41:09","modified_gmt":"2025-08-11T07:41:09","slug":"how-to-build-a-membership-site-on-wordpress","status":"publish","type":"post","link":"https:\/\/www.capitalnumbers.com\/blog\/how-to-build-a-membership-site-on-wordpress\/","title":{"rendered":"How to Build a Membership Site on WordPress"},"content":{"rendered":"<p>Membership sites are quickly becoming so important to coaches, consultants, and any other course creators, and for good reason.<\/p>\n<p>That\u2019s because membership sites offer a scalable way to give your clients the best of the best content while keeping it secure and password-restricted so that non-members can\u2019t access it. They allow you to offer 100 members the same content with the ease that you could offer it to 1.<\/p>\n<p>Lots of course-creators use purpose-built platforms like Kajabi and Wild Apricot. But what about the alternatives? If you\u2019re just starting out, or you\u2019re already using <a href=\"https:\/\/www.capitalnumbers.com\/wordpress.php\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>, then isn\u2019t it a huge waste to make the switch?<\/p>\n<p>For a long time, WordPress wasn\u2019t seen as an option for membership sites because its base functionality is so low. But critics were forgetting one of the things that made WordPress so powerful in the first place \u2014 its ease of customization and availability of plugins. Recently, membership site plugins for WordPress have become so powerful and developed that they can easily rival other membership platforms.<\/p>\n<p>This post will explore creating the basics \u2014 a membership environment that will be suitable no matter what kind of course or service you provide.<\/p>\n<p>You will learn:<\/p>\n<ol>\n<li>How to create a membership site on WordPress that is tailored to you and your business, complete with client-facing logins, custom email messaging, member tiers, and more<\/li>\n<li>How to create custom registration pages<\/li>\n<li>How to create extra membership levels so you can easily build an \u201cascension model\u201d for your members<\/li>\n<li>How to create homepage redirects<\/li>\n<li>How to lock your content so it\u2019s exclusive to members only\u2026<\/li>\n<\/ol>\n<p>And more.<\/p>\n<p>It\u2019s actually very easy and cost-effective to turn WordPress into a secure and profitable membership site for your clients. And in this post, we\u2019re going to explore how to use WordPress to create your own membership site from scratch.<\/p>\n<h2>What Makes a Good Membership Site?<\/h2>\n<p>WordPress was originally developed as a blogging platform. While the platform has come a long way since then, it still needs a serious makeover via plugins and add-ons before it\u2019s up to par with security, membership levels, and privacy.<\/p>\n<p>Thankfully, there are plenty of plugins that address these. But still, building a good membership site that offers a good experience for your users and fewer headaches for you will take a little more than just a few plugins.<\/p>\n<p>First, we need better privacy and security functionality. At its base, WordPress comes with \u201cprivate content\u201d settings that protect certain content and pages with a password. But a robust, healthy membership site will need more than that\u2026 it will need higher security levels and a better mechanism to access locked content.<\/p>\n<p>Second, you\u2019ll require custom membership levels and user roles. The default user role for WordPress is a \u201csubscriber.\u201d But many membership sites need more than that \u2014 they need not be only members but different member levels. So we need to install some software to deal with that.<\/p>\n<p>Finally, your membership site should be consumer-centric, not admin- or developer-centered. In other words, make everything client-facing. Your clients and customers shouldn\u2019t have to be developers just to log in and access their content. Use social media as your model\u2014 create registration forms that look like your clients are logging into social media, and offer user profiles to match. This is part of a great UX and your customers and clients will appreciate it.<\/p>\n<h2>Step 1: Recommended Plugins<\/h2>\n<p>Because WordPress has a small but dedicated community, lots of plugin options are available to create your membership site to specification. However, we\u2019re only going to recommend three:<\/p>\n<ul>\n<li>Members<\/li>\n<li>Nav Menu Roles<\/li>\n<li>Profile Builder<\/li>\n<\/ul>\n<p>These are all available for <a href=\"https:\/\/www.capitalnumbers.com\/blog\/must-have-wordpress-plugins-for-marketers\/\" target=\"_blank\" rel=\"noopener\">free as WordPress plugins<\/a>, but Profile Builder has \u201cpro\u201d and \u201chobbyist\u201d options which you might want to explore later.<\/p>\n<h2>Step 2: User Roles<\/h2>\n<p>So after we\u2019ve downloaded and installed the above plugins, we need to get to work making the site functional.<\/p>\n<p>The next step is to upgrade the user roles. WordPress only offers limited user roles at base: Subscriber, Contributor, Author, Editor, Administrator. We\u2019re going to add more while focusing on the experience of front-end users with the members plugin.<\/p>\n<p>Log into the admin section of your site and go to <strong>Users | Roles<\/strong>, and click on add new. This will allow you to add new roles, such as member, premium member, etc. You\u2019ll also be able to select which capabilities these new roles can have. We only need them to be able to view and read content, not edit or anything else.<\/p>\n<h2>Step 3: Custom Registration<\/h2>\n<p>Next, we\u2019re going to create an easy to use registration and login for our new members. This is where we\u2019ll create a nice registration form for our members. This can be done either on the standard page editor for WordPress, or a custom editor like LeadPages or Thrive Architect.<\/p>\n<p>Just go to the Profile Builder and find the <strong>Manage Fields<\/strong> tab. This is where you\u2019ll be able to create your customer registration form with your required fields.<\/p>\n<p>After we\u2019re done with the registration page, we have to put up the login form \u2014 either on one of the site\u2019s widget areas or on its own page. The Page builder plugin will have a \u201clogin\u201d widget that you can put in the widget area.<\/p>\n<h2>Step 4: Enable Profile Editing<\/h2>\n<p>Remember, courses are JUST as much about the experience as they are about the content. At this stage, it might be good to give your clients and customers a way to customize their profile to suit their identity \u2014 it\u2019s just one of those small things that could make your course stand out. You can do this in WordPress under the <strong>Pages | Add New tab<\/strong>.<\/p>\n<h2>Step 5: Locking Your Content<\/h2>\n<p>This is the whole point of having a membership site \u2014 the ability to create \u201clocked\u201d content\u2026 content that is ONLY available to members. And remember, with different membership levels, you can also have content that is only available to certain members for a higher price or something similar.<\/p>\n<p>You can create a membership homepage in <strong>Pages | Add New<\/strong>. Go to the Content Permission box and select the settings you want. This will do for a basic level of membership content. You might later choose to customize this as much as you want.<\/p>\n<h2>Step 6: Custom Menus<\/h2>\n<p>Now, you\u2019ll have to create a custom menu that your members will see based on their subscription level. This menu will display certain links depending on the membership status of the person viewing them. Ordinarily, the WordPress base site wouldn\u2019t have this option but the plugin we downloaded earlier\u2026 Nav Menu Roles\u2026 will make this a possibility. Go to <strong>Appearance | Menus<\/strong>, customize your menu, and select the access settings you want to use.<\/p>\n<h2>Step 7: Custom Emails and Redirects<\/h2>\n<p>This is the final step and it is vital because it\u2019s about how you communicate with your members. Nobody likes to be \u201ckept in the dark\u201d while waiting for their membership to work, so we\u2019re going to need the Profile Builder plugin again.<\/p>\n<p>First, go to <strong>Profile Builder | Email Customizer<\/strong>, where you can customize your emails according to how your members signed up for the site in the first place. It will also provide you with the option to provide user approval notifications, password reset emails, and more.<\/p>\n<p>You\u2019ll also need to set up custom redirects in the profile builder section.<\/p>\n<h2>Conclusion<\/h2>\n<p>WordPress is a great way to get your membership site off the ground without needing to use an all-in-one platform like Kajabi. You can simply follow the steps above, or <a href=\"https:\/\/www.capitalnumbers.com\/contact-us.php\" target=\"_blank\" rel=\"noopener\">contact us<\/a> directly for additional help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Membership sites are quickly becoming so important to coaches, consultants, and any other course creators, and for good reason. That\u2019s because membership sites offer a scalable way to give your clients the best of the best content while keeping it secure and password-restricted so that non-members can\u2019t access it. They allow you to offer 100 &#8230;<\/p>\n","protected":false},"author":12,"featured_media":4955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[1639],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/4946"}],"collection":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/comments?post=4946"}],"version-history":[{"count":11,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/4946\/revisions"}],"predecessor-version":[{"id":15771,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/4946\/revisions\/15771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media\/4955"}],"wp:attachment":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media?parent=4946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/categories?post=4946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/tags?post=4946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}