\nMostly all companies claim to be innovative, but what they lack in reality is to strategize internal operational process to make innovation real.
\nKey Takeaway:<\/strong>
\nLearn how giants like Unilever and Walmart partnered with agencies for innovative campaigns, leveraged tech-platforms and delighted customers.
\nSpeakers:<\/strong>
\nBrian Monahan (Vice President of Marketing, Walmart.com) | Babs Rangaiah (Vice President of Global Media Innovation & Ventures, Unilever)<\/p>\n
Influencer Marketing \u2013 Who Needs Celebrities? | November 5 | 11:30 AM<\/strong><\/span> The State of Mobile Creative \u2013 Micropublishing Platforms | November 5 | 2:15 PM<\/strong><\/span> <\/p>\n SEO – Can It Still Be Gamed? | November 5 | 2:15 PM<\/span><\/strong> Physical and Digital = The New Creative Palette | November 5 | 3:30 PM<\/strong><\/span> What Not to Wear: Website Edition | November 5 | 3:30 PM<\/strong><\/span> Brands and Master Storytellers | November 5 | 3:30 PM<\/strong><\/span> Behavioral Breadcrumbs: New Tools to Read Digital Signals | November 6 | 10:30 AM<\/strong><\/span> Caption This: Storytelling Visually | November 6 | 12:00 PM<\/strong><\/span> Outsourcing Your Marketing Team | November 6 | 1:15 PM<\/span><\/strong> Cheat Codes for Marketers | November 6 | 1:15 PM<\/span><\/strong> Go Home Digital Marketing, You’re Drunk | November 6 | 2:30 PM<\/strong><\/span>
\nIt doesn’t always fetch you customers to have celebrities related to your eCommerce brand. To reach to your customers you need to understand their needs and not just grow in status.
\nKey Takeaway:<\/strong>
\nLearn about influence marketing and turn your customers towards purchase.
\nSpeakers:<\/strong>
\nIan Wolfman (Partner, The Wolfman Group) | Seth Combs (CMO & Co-Founder, SOL REPUBLIC) | Lin Dai (CMO, Keek) | Ramon De Leon (Sr. Social Strategist, Rise Interactive) | Kunal Muzumdar (Managing Director, POSSIBLE) | Jann Schwarz (Global Agency Partner Lead, LinkedIn)<\/p>\n
\nIt is needless to mention in the age of mobile boom, it is a must for your business to go mobile. More and more companies are taking up the specialized service of digital storytelling and strengthening the micropublishing movement.
\nKey Takeaway:<\/strong>
\nHow to become a micropublisher and how does adsense work on mobile web.
\nSpeakers:<\/strong>
\nCandice Faktor (General Manager, Wattpad) | David Jacobs (CEO, 29th Street Publishing)<\/p>\n
\nNo eCommerce business can succeed without SEO. But, does it work the same way as it used to? So how would you use SEO strategically for your business growth?
\nKey Takeaway:<\/strong>
\nLearn about the changing world of SEO.
\nSpeakers:<\/strong>
\nShreya Kushari (SVP, Search Marketing & Performance Media, DigitasLBi North America) | Kevin Ryan (CEO, Motivity Marketing) | Hamid Saify (VP, Search Marketing & Auction Media, Deutsch)<\/p>\n
\nThe digital media is overpowering the real world at a rapid pace. This is leading to an increasing demand for web design and digital interactivity to make your customer\u2019s digital experience a memorable one.
\nKey Takeaway:<\/strong>
\nHow to use digital media technology and create the most unforgettable brand online.
\nSpeakers:<\/strong>
\nLance Broumand (CEO & Founder, UrbanDaddy) | Jim Meskauskas (Partner & Co-Founder, Media Darwin) | Tracy Quitasol (Director, Ignition Factory, OMD) | Kate Stone (Founder, Novalia) | Daren Trousdell (CEO, OneUp Sports) | Gina Waldhorn (COO & Co-Founder, Evl8tion)<\/p>\n
\nIf you fail to give a rich user experience to your customers, they will most likely never return to your website again. Hence, make your site interactive and easy to navigate.
\nKey Takeaway:<\/strong>
\nTo avoid the most commonly made errors on websites that turn your customers away.
\nSpeaker:<\/strong>
\nStephanie Balderrama | (President, Consumer Insights Group, LLC)<\/p>\n
\nWhat story does your brand say? In this world of fierce competition, a great story will help you sail far. A series of compelling stories further will keep your customers glued to your brand.
\nKey Takeaway:<\/strong>
\nHow to tell the story of your brand that will sell.
\nSpeakers:<\/strong>
\nJared Anderson (Director of Jarden Media Ventures, Jarden) | Angie Byrnes (Partner, The Wolfman Group) | Douglas Discconson (Co-Founder & Managing Partner, Cinelan) | Mitchell Reichgut (CEO, Jun Group) | Terry Rieser (Partner, COO, Tag Creative)<\/p>\n
\nThrough traditional digital tracking and measurement systems you can only track your customers as long they are logged in. Then how to track them once they disconnect? A host of new technologies helps you to track consumer behaviors beyond screens.
\nKey Takeaway:<\/strong>
\nAn insight to optical tracking using consumer signals to test and measure consumer behavior and help you to create measurable campaigns.
\nSpeakers:<\/strong>
\nSteve DeAngelis (VP of Client Development & Services, M&C Saatchi Mobile) | Jeremy Geiger (CEO, Retailigence) | Julie Greenhouse (SVP, Enterprise Sales, Yext) | Richard Guest (President, U.S., Tribal Worldwide)<\/p>\n
\nCan millions of dollars and actions be generated through a single image? Yes, it does. When Prince George, hits a newspaper headline, dozens of stores sell out the outfit he is seen wearing. Similarly when Ellen clicked a selfie with 11 Oscar awarded celebrities, the single image went viral.
\nKey Takeaway:<\/strong>
\nHow to use a picture or a video to tell your brand\u2019s story that will result into growth in sales.
\nSpeakers:<\/strong>
\nDon Faul (Head of Operations, Pinterest) | Melissa Rosenthal (Senior Director of Creative Services, BuzzFeed) | Richard Turley (Senior Vice President of Visual Storytelling and Deputy Editorial Director, MTV)<\/p>\n
\nIt is a common practice to outsource web development, designing, SEO, data entry and SEO work to an external team. But have to thought if you outsource your marketing work to an external team, you would be left with more time to focus on your business growth?
\nKey Takeaway:<\/strong>
\nHow to collaborate with a marketing team and what pros and cons may arise.
\nSpeakers:<\/strong>
\nLizzie Alberga (VP of Marketing, Evite) | Erik Huberman (Founder & CEO, Hawke Media)<\/p>\n
\nLeveraging Facebook, Pinterest, Twitter and YouTube will help you to boost your brand, earn loyal customers and grow your business.
\nKey Takeaway:<\/strong>
\n4 tips in 50 minutes to get more likes on your Facebook content, more retweets, be on top in YouTube searches and used Pinterest to keep your customers keep coming to your site.
\nSpeakers:<\/strong>
\nAllen Gannett (Chief Maven & Founder, TrackMaven) | Chris Kerns (Director of Analytics & Research, Spredfast) | Maria Seguin (Digital Marketing\/Social Media Specialist, Retail Apparel Industry) | April Wilson (President & CEO, Digital Analytics 101)<\/p>\n
\nA study shows that most companies keep on doing the same digital marketing mistakes for as much as over 10 years. Do you also fall in this bracket? Do you know the need of responsive design?
\nKey Takeaway:<\/strong>
\nWhat mistakes you might be making on email, website, Facebook, Twitter, and mobile and what can be the best solution for your business.
\nSpeakers:<\/strong>
\nSteve Adamis (Digital Strategist, Adobe) | Nathan Anderson (eBusiness, Franklin Square Capital Partners) | Leanne Smith (Sr. Director, Insights & Analytics, Communications Media, Inc.) | Sam Stockdale (Founder & President, Dread Engine) | Marty Weintraub (Founder & Evangelist, aimClear) | April Wilson (President & CEO, Digital Analytics 101)<\/p>\n
![\"Schedule](\"http:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2014\/10\/adtechNY-logo-jpg2.jpg\"){kind=logo}
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